Rajabhat Chiang Mai Research Journal最新文献

{"title":"The Development of Screening Application of the Risk of Elderly with Dementia in Saraphi District, Chiang Mai Province","authors":"Nutreutai Arunsirot, Pitchaporn Opas, Jarunee Pattharawongthana, Ninooch Boonyarittanon","doi":"10.57260/rcmrj.2024.264667","DOIUrl":"https://doi.org/10.57260/rcmrj.2024.264667","url":null,"abstract":"This research aimed to develop dementia screening tools through a mobile application for use by public health volunteers and medical personnel in an attempt to detect the risk of dementia at early stages in Saraphi district, Chiang Mai province and to explore the satisfaction of the application users towards the implementation of a dementia screening application. The sample group was 90 public health volunteers residing in Nongphueng sub-district, Yang Noeng sub-district, and Saraphi sub-district, and 15 medical personnel working in Ban Nongphueng Tambon health promotion hospital, Yang Noeng Tambon health promotion hospital, and Saraphi hospital, Saraphi District, Chiang Mai Province. The research methodology comprised eight steps as follows: 1) conducting documentary research on dementia symptoms, screening tools, and dementia data from medical personnel at the Chiang Mai Neurological Hospital. 2) carrying out a field study with community participation to investigate the circumstances of dementia in Tambon Nong Phueng, Tambon Yang Noeng, and Tambon Saraphi. 3) selecting 90 public health volunteers, and 15 medical personnel to participate in this research. 4) formulating a storyboard which described the application model 5) designing the system and create the application with the consultancy from a psychiatric doctor for the elderly and an occupational therapist. 6) testing the operation of the application and carry out the improvement. 7) preparing the manual 8) publicizing and making the application available. The data collection instrument consisted of a satisfaction questionnaire towards the implementation of an application for dementia screening. The statistics used in the research were mean and standard deviation.\u0000The dementia application, named \"Brain Screening,\" was developed using the Flutter software development kit and the Dart programming language. It operates on the Android operating system. This application consists of four cognitive assessments: the 14-question item memory assessment, the Mini-Cog assessment, the 8-question item IQCODE-Modified assessment for relatives or caretakers to assess memories, and the AMT assessment for public health and medical personnel. Additionally, the satisfaction assessment of public health volunteers regarding the application's implementation yielded high levels of satisfaction, with an overall mean of 4.19 and a standard deviation of 0.53.","PeriodicalId":475760,"journal":{"name":"Rajabhat Chiang Mai Research Journal","volume":"29 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140460169","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Design of Vetiver Handicraft Products, According to the King's Philosophy, towards Sustainable Development, Case Study: Vetiver Handicraft Products, Ban Pong Samit, Mae Wang District, Chiang Mai Province","authors":"Jetsadapol Kitipattanawit","doi":"10.57260/rcmrj.2024.260106","DOIUrl":"https://doi.org/10.57260/rcmrj.2024.260106","url":null,"abstract":"This research aimed to 1) study  vetiver products in the recent market 2) design and develop vetiver products 3) evaluate opinions on the new designed vetiver products. The representative sample was 100 people from Ban Pong Samit community group. The research persuaded members in the community group to 1. express their opinions for new designed vetiver products 2. join the wickerwork’s knowledge development training. 3. be in the process of promoting vetiver cultivation and own vetiver products creation project.\u0000In the beginning, the research found that the community has never used vetivers for weaving or creating products, but had used bamboo stripes for basketry work. Therefore, they were introduced to the training process on how to use vetiver as wicker material. Among the process, the lecturer saw the demands for many kinds of product such as key chains, baskets, doormats, and tissue boxes which were easy to get start. Moreover, according to the community's context, Ban Pong Samit is an agricultural community where cultivates flowers, rice, and strawberries so they chose strawberry as identity of their community’s vetiver products.  After designing and development, the result shown satisfaction opinions levels as follow: in terms of design, the satisfaction score was 4.51 (a very good level), in terms of the suitability for the area, the satisfaction score was 4.61 (a very good level), and in term of using local material and able to support weight by still conveying the local wisdom, the satisfaction score was 4.56, also in a very good level.","PeriodicalId":475760,"journal":{"name":"Rajabhat Chiang Mai Research Journal","volume":"39 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139965131","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Working Capital Management Aggressiveness and Its Performance: Evidence from Agro-Food Industry in Thailand","authors":"Bhannawat Wanganusorn, Chirayu Hantrakul","doi":"10.57260/rcmrj.2024.265732","DOIUrl":"https://doi.org/10.57260/rcmrj.2024.265732","url":null,"abstract":"The primary objective of this research study was to empirically examine the association between the efficiency of working capital management (WCM), comprising measures such as the Cash Conversion Cycle (CCC), Efficiency Index (EI), Aggressiveness Index (AGGR), and Accounts Receivable Aggressiveness (ARAGGR), and the financial performance (FP) metrics, including Earnings on Assets (EOA) and Return on Assets (ROA). Additionally, this study aimed to compare the efficiency of WCM across various models of publicly listed companies operating in Thailand's Agro & Food Industry. The study utilized a dataset spanning a period of 11 years, from 2007 to 2018, encompassing a sample of 53 enterprises listed within the Agri-business and Food & Beverage sectors. The data was sourced from the SETSMART database, a reputable financial data repository. To investigate the relationship between WCM efficiency and financial performance, the study employed multiple regression analysis. The empirical findings from this research indicate that all the independent variables associated with WCM have a statistically significant impact on financial performance. Notably, the variable AGGR exhibited the most substantial influence on financial performance, as evidenced by its beta coefficient of 0.485. These findings suggest that a model incorporating a combination of performance metrics provides a more comprehensive explanation of the interplay between working capital management and financial performance.","PeriodicalId":475760,"journal":{"name":"Rajabhat Chiang Mai Research Journal","volume":"37 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140460220","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Perception of Customer Experience Towards Customer Loyalty in Online Food Delivery Services in Thailand: Exploring in Generation Z","authors":"Parinya Nakapthom, Jennisa Srichroen, Jirayut Pitanon, Onpreeya Chompu, Kanjanasit Chinnapha, Kwanporn Boonnag, K. Pitchayadejanant, Manuele Mambelli","doi":"10.57260/rcmrj.2024.266141","DOIUrl":"https://doi.org/10.57260/rcmrj.2024.266141","url":null,"abstract":"The relationship between customer experience towards customer loyalty in online food delivery services in Thailand has been the subject of a few studies on customers in Generation Z. This study aims to explore the effect of the perception of customer experience, customer satisfaction, and customer loyalty, focusing on Generation Z in online food delivery service. The samples are randomly selected from 400 respondents from Generation Z in Thailand. This analysis uses quantitative research and statistical assessment, including descriptive statistics, Exploratory Factor Analysis (EFA), and Linear Regression Analysis. The result of EFA indicates that the perception of customer experience is identified by 3 factors: namely 1) food quality, 2) convenience and reliability of service, and 3) price. Moreover, the linear regression analysis shows that food quality, convenience and reliability of service, and price are significant motivating factors of customer satisfaction. As a result, customer satisfaction has a positive effect on customer loyalty.","PeriodicalId":475760,"journal":{"name":"Rajabhat Chiang Mai Research Journal","volume":"53 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140460249","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Model of Buddhism-Based Learning to Enhance the Ompassionate Mind of Higher Education Students","authors":"Kasamas Muangkaew, Parud Boonsriton, Charin Mangkhang, Jarunee Dibyamandala","doi":"10.57260/rcmrj.2024.264481","DOIUrl":"https://doi.org/10.57260/rcmrj.2024.264481","url":null,"abstract":"The purposes of this research were: to synthesize elements and indicators of the compassionate mind of higher education students, to develop a model of Buddhism-based learning to enhance the compassionate mind of higher education students; and to study the implementation results of a model of Buddhism-based learning to enhance the compassionate mind of higher education students. Key informants were selected by purposive sampling. The instruments used were: a semi-structured interview form which data were analyzed through content analysis and summarized into issues, a model verifying form which the data were analyzed using frequency and percentage; and a satisfaction form and model evaluation form which the data were analyzed by mean and standard deviation. The research results showed that the results of synthesizing elements and indicators of the compassionate mind of higher education students consisted of five preliminary elements and twenty-one indicators, a complete model of Buddhism-based learning to enhance the compassionate mind of higher education students was  POO(LLOTUSS)D, the accuracy and suitability of this model were at the highest level; and results of studying the implementation results of a model of Buddhism-based learning to enhance the compassionate mind of higher education students were overall at the highest level.","PeriodicalId":475760,"journal":{"name":"Rajabhat Chiang Mai Research Journal","volume":"39 19","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139965008","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Ways to Teach English after the COVID-19 Era","authors":"Aornpanita Jaratthanaworapat","doi":"10.57260/rcmrj.2024.264499","DOIUrl":"https://doi.org/10.57260/rcmrj.2024.264499","url":null,"abstract":"This article tries to illustrate the circumstances of teaching English in the New Normal following the global spread of the COVID-19 pandemic, which has led to an essential role for online education. The objectives of this study were to examine the evolution of English language learning, from traditional methods to the \"New Normal,\" focusing on the integration of technology in contemporary language education, explore the ways to teach English through online platforms and analyze the advantages, disadvantages, and limitations of online learning. The data was collected using quantitative and qualitative methods. Quantitative data was gathered using a questionnaire while qualitative data were derived from books, research, articles, and relevant news sources. The study sample comprised 200 undergraduate students from Phetchabun Rajabhat University during the 2566 B.E. academic year. This study aligns with active English language learning and is attuned to productive language learning, adapting to the New Normal era's changing dynamics for effective learning and fostering communication-focused English instruction in this context. This is regarded as active learning English language instruction and is also connected to productive learning language instruction, which adapts to the New Normal era in accordance with the changes that occur to adjust and learn effectively the New Normal as same as implementing communication-focused English instruction in the New Normal. Promoting teaching and learning in the twenty-first century has a form and objective that attempts to give students the opportunity to acquire and practice various skills on their own, regardless of time or space constraints. The study results indicate that students held a neutral stance (X̅ = 2.83, S.D. = 1.91). It showed that students could cope with the situation. The COVID-19 pandemic forced a rapid and widespread shift to online learning, with profound effects on education. The COVID-19 pandemic accelerated online learning adoption, offering flexibility and safety. The advantages include accessibility and convenience, allowing remote education. However, it revealed the disadvantages such as the digital divide, hindering equitable access. Challenges like decreased social interaction, distractions, and mental health issues also emerged, impacting the overall educational experience. Educational institutions should enact policies for coordinated training, encouragement of content development, knowledge-sharing sessions and managing best teaching practices for the best of everyone.","PeriodicalId":475760,"journal":{"name":"Rajabhat Chiang Mai Research Journal","volume":"40 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140460061","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Creative Entrepreneurship: Background and Characteristics of Advertising Business Entrepreneurs in Chiang Mai Province, Thailand","authors":"Rotchanakorn Baengthit","doi":"10.57260/rcmrj.2024.264984","DOIUrl":"https://doi.org/10.57260/rcmrj.2024.264984","url":null,"abstract":"The advertising business, one of Thailand’s key creative industries, has a strong economic and social impact. Hence, researches on this topic have mainly focused on the organizational structure and operation process of advertising agencies in Bangkok, the center of the industry, while studies on that of local are limited. However, knowledge on such topic is undoubted essential; local agencies can serve the needs of various local advertisers, they support national agencies in penetrating local markets, they also contribute to the strengthening of Thailand's creative industries as most employment and commercial activities take place within small businesses. Considering the aforementioned reasons, this study intents to answer the following research questions: 1. When and how did local advertising business start? 2. What creative entrepreneurship characteristics does an advertising business entrepreneur have?\u0000The purposes of this article were to explore background of advertising business and to clarify creative entrepreneurship characteristics of advertising business entrepreneurs in Chiang Mai Province, Thailand. The study was based on qualitative research methodology by using in-depth interviewing and self-assessment form to analyze the characteristics of eight entrepreneurs who were selected by specific qualifications. The results found that advertising businesses in Chiang Mai Province were established around 1985, they had primarily produced advertisements according to clients’ orders, especially for radio broadcasting and outdoor signage. At the present, they flexibly offer both advertising and non-advertising services. In addition, it revealed that the advertising business entrepreneurs were motivated to start their own businesses by both internal and external factors. Besides, it appeared that they clearly demonstrated excellent creative entrepreneurship characteristics, respectively: inventing himself/herself, endless learning, exploiting fame and celebrity, defining himself/herself by thinking or doing activities, having fun, being very ambitious, being kind, putting the priority on ideas, not on data, openly admiring success, being nomadic, and treating the virtual as real and vice versa. The findings indicated that the entrepreneurs actively evolved their business models according to local environment and technological changes while personal characteristics and experiences were the fundamental factors to run a successful business. Nevertheless, in the digital economy era, they do need to improve their competitiveness. Creative Economy Agency should support and develop the digital potential of entrepreneurs both using in operations and providing digital media services. Expanding domestic markets, by encouraging small and medium local enterprises to realize the importance of advertising and marketing communication, will increase demand for advertising business services as well.","PeriodicalId":475760,"journal":{"name":"Rajabhat Chiang Mai Research Journal","volume":"46 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140460264","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Conditions and Guidelines of Action Learning Resources Through Miang Indigenous Wisdom in Mae Kampong Village, Chiang Mai Thailand","authors":"Phremyaphar Samerjai, C. Khanongnuch, Charin Mangkhan, C. Saenjum","doi":"10.57260/rcmrj.2024.265527","DOIUrl":"https://doi.org/10.57260/rcmrj.2024.265527","url":null,"abstract":"The objectives of this qualitative research were to study the conditions of the action learning resources through Miang indigenous wisdom in Mae Kampong Village, Chiang Mai Thailand, key informants consisted of twenty-six respondents, the instrument used was an unstructured interview form, the data were analyzed by content analysis and summarized into issues, and to study guidelines of the action learning resources through Miang indigenous wisdom in Mae Kampong Village, Chiang Mai Thailand; key informants consisted of twenty-five respondents,  the data were analyzed by classifying into items. The research results were as follows: 1. The conditions of the action learning resources through Miang indigenous wisdom in Mae Kampong Village, Chiang Mai Thailand consisted of six aspects including 1.1 The social structure of Mae Kampong Village, Chiang Mai Thailand, 1.2 Ways of life, livelihood, and local wisdom, 1.3 Occupations and living, 1.4 Miang planters as an occupation, 1.5 Characteristics, and 1.6 Economics. 2. Guidelines of action learning resources through Miang indigenous wisdom to promote creative education in Mae Kampong Village, Chiang Mai Thailand consisted of the strengths, weaknesses, opportunities, and threats of the action learning resources applying as derived data to construct a model of action learning resources through Miang indigenous wisdom in Mae Kampong Village, Chiang Mai Thailand.","PeriodicalId":475760,"journal":{"name":"Rajabhat Chiang Mai Research Journal","volume":"35 15","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139965161","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Social Networks Development for Establishing Measures for Preventing and Controlling the Negative Impacts and Controlling the Negative Impacts of Online Games Among Children and Youth","authors":"Thitima Vechpong, Treetip Boonyam","doi":"10.57260/rcmrj.2024.264639","DOIUrl":"https://doi.org/10.57260/rcmrj.2024.264639","url":null,"abstract":"Online games are now the new mainstream of the gaming industry due to their ability to reach a wide range of people, especially children and young people, who may encounter negative impacts from playing online games. Therefore, this study aimed to examine measures to prevent addiction to games and the dangers caused by playing online games among children and youth by using various research and development processes. This research employed a purposive sampling technique with public and private stakeholders. The results showed that measures to prevent game addiction and the dangers caused by playing online games set for schools can be summarized as Prevent - Investigate - Precautionary - Activity creation – Remedy (PIPAR). Implementing the results from research studies emphasizes on driving at all levels concretely. As for the practical level, it should be implemented in an integrated way with routine tasks and operate in a network to promote creative online games and prevent game addiction and the dangers caused by games to youngsters on a continual and sustainable basis.","PeriodicalId":475760,"journal":{"name":"Rajabhat Chiang Mai Research Journal","volume":"34 18","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139965079","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Cyberbullying among Children and Youth in Thailand and Measures to Combat It","authors":"Kantita Sripa, Theeravut Ninphet","doi":"10.57260/rcmrj.2024.266344","DOIUrl":"https://doi.org/10.57260/rcmrj.2024.266344","url":null,"abstract":"The incidence of cyberbullying among Thai youth has increased recently. Some situations may become severe and challenging to resolve. Consequently, the purpose of this study is to develop regulatory measures that protect young people from cyberbullying, with a focus on integrating collaboration throughout research and development (R&D). Participating in the study were elementary and secondary school students, as well as their families, educators, and experts, in addition to a group of stakeholders from educational institutions, law enforcement departments, and relevant government and civil society organizations. The findings revealed that cyberbullying among children and young people is widespread and takes many different forms. The circumstances related to cyberbullying arise from a youth's lack of understanding of the consequences of bullying, as well as their familial background and social environment. The measures developed to protect youth from cyberbullying included regulatory measures for schools (developing teachers, encouraging students, gaining access to the family, surveillance, and caring) and legal measures (modernizing the law, promoting legal literacy, and protecting youth). Focus should be placed on all levels, including the policy and operational levels. While expanding the study's results, it should be implemented in an approach that integrates with routine duties and operates network-connectedly in order to prevent and solve problems continuously and sustainably.","PeriodicalId":475760,"journal":{"name":"Rajabhat Chiang Mai Research Journal","volume":"26 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139965024","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}