{"title":"The impact of a museum’s augmented reality mobile application experience on existential authenticity, emotional arousal, tourist satisfaction, and behavioral intention","authors":"Qing Sun, Ji-Hwan Yoon","doi":"10.21298/ijthr.2023.9.37.7.31","DOIUrl":"https://doi.org/10.21298/ijthr.2023.9.37.7.31","url":null,"abstract":"관람객의 체험을 개선하고 경쟁 우위를 높이기 위해 세계 각지의 박물관이 증강현실 모바일 애플리케이션을 개발하고 있다. 본 연구는 베이징 고궁 박물관을 방문할 때 증강현실 모바일 애플리케이션을 이용하는 중국인 관광객을 대상으로, Pine and Gilmore(1998)의 체험경제이론을 증강현실 분야에 적용하고, 증강현실 모바일 애플리케이션 체험이 실존적 진정성, 정서적 각성, 관광만족, 행동의도에 미치는 영향 관계를 실증적으로 규명했다. 이를 위해 본 연구에서는 ’디지털 고궁’이라는 증강현실 애플리케이션을 이용한 관람객을 대상으로 2023년 4월 25일 ~ 5월 9일까지 현장에서 설문조사를 실시했다. 이를 통해 총 439부를 수집했으며, SPSS 25.0과 AMOS 24.0을 사용하여 실증분석을 실시했다. 본 연구결과, 교육체험, 심미체험, 일탈체험이 실존적 진정성에 유의한 정(+)의 영향을 미치는 것으로 나타났고 오락체험이 실존적 진정성에 영향을 미치지 않다는 결과가 노출됐다. 둘째, 심미체험, 교육체험, 일탈체험, 오락체험이 정서적 각성에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 실존적 진정성 및 정서적 각성이 관광만족에 정(+)의 영향을 확인했다. 넷째, 관광만족이 행동의도에 긍정적인 영향을 미치는 것으로 나타났다. 연구결과를 토대로 박물관 관리자에게 향후 나아갈 증강현실 애플리케이션의 바람직한 개발 방향을 제시했다.","PeriodicalId":47331,"journal":{"name":"Anatolia-International Journal of Tourism and Hospitality Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135126978","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The impact of traditional culture value recognition on cultural city image and loyalty: Focusing on visitors to the Jeongseon Arirang Festival","authors":"Deok-hee Cheon, Ji-sun Kim","doi":"10.21298/ijthr.2023.9.37.7.19","DOIUrl":"https://doi.org/10.21298/ijthr.2023.9.37.7.19","url":null,"abstract":"본 연구는 강원도 정선아리랑제 방문객을 대상으로 우리의 전통문화에 대한 가치인식이 문화도시 이미지와 충성도에 미치는 영향 관계와 전통문화 가치인식과 충성도 간의 관계에서 문화도시 이미지의 매개역할에 대해 실증 분석하고자 하였다. 관광학에서 가치연구는 주로 축제나 관광지의 가치연구가 주로 연구되었고, 전통문화와 관련된 가치연구는 아직 미진한 편이며, 특히 본 연구는 무형문화가 문화도시 이미지와 충성도에 미치는 영향을 분석한 의미 있는 연구이다. 분석결과, 정선아리랑에 대한 경제적 가치와 역사적 상징 가치인식은 정선군의 문화도시 이미지에 정(+)의 영향을 미치는 것으로 나타났다. 특히, 경제적 가치에 대한 인식이 가장 큰 영향을 미치는 것으로 나타났고, 사회적 가치인식은 유의한 영향을 미치지 않는 것으로 나타났다. 또한, 경제적 가치와 역사적 상징 가치인식은 정선군에 대한 충성도에 정(+)의 영향을 미치는 것으로 나타났는데, 특히, 경제적 가치에 대한 인식이 가장 큰 영향을 미치는 것으로 나타났으며, 사회적 가치는 유의한 영향을 미치지 않는 것으로 나타났다. 문화도시 이미지는 충성도에 유의한 영향을 미치는 것으로 나타났으며, 전통문화 가치인식과 충성도의 관계에서 문화도시 이미지는 매개역할을 하는 것으로 검증되었다. 결국 전통문화 가치인식은 그 지역의 문화도시 이미지와 충성도를 높일 수 있는 것으로 연구되었다.","PeriodicalId":47331,"journal":{"name":"Anatolia-International Journal of Tourism and Hospitality Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135126457","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The History and Evolution of Tourism <b>The History and Evolution of Tourism</b> , by Prokopis A. Christou, Oxfordshire: Boston, MA, CABI, 2022, 168 pp., $115, ISBN-13 978-1800621282","authors":"Xiaoxiao Fu","doi":"10.1080/13032917.2023.2264686","DOIUrl":"https://doi.org/10.1080/13032917.2023.2264686","url":null,"abstract":"\"The History and Evolution of Tourism.\" Anatolia, ahead-of-print(ahead-of-print), pp. 1–2 Disclosure statementThe author declare that she has no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper.","PeriodicalId":47331,"journal":{"name":"Anatolia-International Journal of Tourism and Hospitality Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135425776","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"COVID-19 pandemic’s impacts on cultural tours and cultural tourists in Turkey","authors":"Okay Coşkun, Yilmaz Akgunduz","doi":"10.1080/13032917.2023.2263458","DOIUrl":"https://doi.org/10.1080/13032917.2023.2263458","url":null,"abstract":"ABSTRACTIn this study, the impact of the COVID-19 pandemic on cultural tours and cultural tourists was examined. The case study, a qualitative method, was adopted. Data was collected from 15 tourist guides through semi-structured interview technique. The data was analysed using both content analysis and descriptive analysis. The results of the study show that the behavioural changes of cultural tourists during the pandemic period may continue in the post-pandemic period, and new changes may emerge. During the pandemic, cultural tourists are more worried, cautious and less social, which leads to fluctuations in their satisfaction levels. It can be said that the tourists prefer nature-based tours to cultural tours. In addition, the destinations visited on cultural tours and the characteristics of cultural tours have changed during the pandemic.KEYWORDS: COVID-19pandemiccultural tourismcultural toursTurkey Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationNotes on contributorsOkay CoşkunOkay Çoşkun He graduated from Adıyaman University, College of Tourism and Hotel Management, Travel Management and Tourism Guidance Department (2018). He received his Master’s Degree from Dokuz Eylul University, Faculty of Business Administration, Department of Tourism Management (2021). He continues his doctoral education at the same university and in the same department. He is also a professional tourist guide.Yilmaz AkgunduzYılmaz Akgunduz He is a professor of gastronomy and culinary arts at the Dokuz Eylül University School of Applied Sciences, Turkey. His current research interests include organizational behaviour and human resources management in the hospitality industry.","PeriodicalId":47331,"journal":{"name":"Anatolia-International Journal of Tourism and Hospitality Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135425002","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Exploring the Validation of Islamic Hospitality Management in Tourism Destination: Malaysian Perspective","authors":"","doi":"10.37227/ithj-2023-08-378","DOIUrl":"https://doi.org/10.37227/ithj-2023-08-378","url":null,"abstract":"","PeriodicalId":47331,"journal":{"name":"Anatolia-International Journal of Tourism and Hospitality Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135308188","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analysis of Influencing Factors of Professional Identity of Human Resource Managers in Hotel Enterprises","authors":"","doi":"10.37227/ithj-2022-07-678","DOIUrl":"https://doi.org/10.37227/ithj-2022-07-678","url":null,"abstract":"","PeriodicalId":47331,"journal":{"name":"Anatolia-International Journal of Tourism and Hospitality Research","volume":null,"pages":null},"PeriodicalIF":2.6,"publicationDate":"2023-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84704695","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A study on the effect of airline SNS marketing characteristics on customer satisfaction, brand attitude, and brand loyalty: Focusing on the SOR model","authors":"E. Kim, Keun-Uk Lim","doi":"10.21298/ijthr.2023.6.37.6.127","DOIUrl":"https://doi.org/10.21298/ijthr.2023.6.37.6.127","url":null,"abstract":"","PeriodicalId":47331,"journal":{"name":"Anatolia-International Journal of Tourism and Hospitality Research","volume":null,"pages":null},"PeriodicalIF":2.6,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76339624","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A study on strategies to revitalize the Jeju MICE industry: Text mining analysis focused on the Jeju International Convention Center","authors":"Do-Young Jung, Byeong-Kug Yoon","doi":"10.21298/ijthr.2023.6.37.6.161","DOIUrl":"https://doi.org/10.21298/ijthr.2023.6.37.6.161","url":null,"abstract":"","PeriodicalId":47331,"journal":{"name":"Anatolia-International Journal of Tourism and Hospitality Research","volume":null,"pages":null},"PeriodicalIF":2.6,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86654530","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A study of the decision-making process of pro-environmental behavior intension of aircraft passengers through the norm activation theory: An analysis of the effect of environmental perception","authors":"Yea-Jung Na, G. Lee","doi":"10.21298/ijthr.2023.6.37.6.111","DOIUrl":"https://doi.org/10.21298/ijthr.2023.6.37.6.111","url":null,"abstract":"","PeriodicalId":47331,"journal":{"name":"Anatolia-International Journal of Tourism and Hospitality Research","volume":null,"pages":null},"PeriodicalIF":2.6,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84717017","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}