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A study on the effect of airline SNS marketing characteristics on customer satisfaction, brand attitude, and brand loyalty: Focusing on the SOR model

IF 1.6 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM
Anatolia-International Journal of Tourism and Hospitality Research Pub Date : 2023-06-30 DOI:10.21298/ijthr.2023.6.37.6.127
E. Kim, Keun-Uk Lim
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航空公司SNS营销特征对顾客满意度、品牌态度和品牌忠诚度的影响研究:以SOR模型为中心
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来源期刊
Anatolia-International Journal of Tourism and Hospitality Research
Anatolia-International Journal of Tourism and Hospitality Research HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
5.20
自引率
3.80%
发文量
74
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