{"title":"‘A Reputation to Protect’: Sport-Team Reputation as a Strategic Source of Brand Equity","authors":"Abhishek Mishra, Anish Yousaf, Martin Gannon","doi":"10.1057/s41299-024-00200-7","DOIUrl":"https://doi.org/10.1057/s41299-024-00200-7","url":null,"abstract":"<p>This study investigates how sports team reputation shapes brand equity through consumers’ relationship satisfaction, life satisfaction, and commitment. Data were collected from India in two stages, with 523 responses used to test relationships among constructs via structural equation modelling. Barring the effects of social responsibility and financial soundness on relationship satisfaction and the effect of life satisfaction on team brand equity, all hypothesised relationships were significant. Self-congruity also positively moderated relationship satisfaction outcomes, including sport-team heritage, spectator orientation, and management style dimensions. The study’s findings provide important insights for managers, highlighting the crucial role of a strong reputation in building consumer-team loyalty. Our research suggests that marketing strategies should focus on enhancing consumer self-identification by involving fans in on-field and off-field successes to foster meaningful connections.</p>","PeriodicalId":47317,"journal":{"name":"CORPORATE REPUTATION REVIEW","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2024-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142190207","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Bibliometric Review of Customer Engagement in the International Domain: Reviewing the Past and the Present","authors":"Reza Marvi, Pantea Foroudi, Maria Jerez Jerez","doi":"10.1057/s41299-024-00198-y","DOIUrl":"https://doi.org/10.1057/s41299-024-00198-y","url":null,"abstract":"<p>This study addresses/examines how the conceptual structure of customer engagement in the international context has changed since its emergence. These layers of analysis will assist researchers to uncover the historical basis, and identify the changes in the knowledge structure of customer engagement research in the international business domain. Our bibliometric analysis included 151 customer engagement articles. We employed cluster visualization (VOS) along with text mining to classify the most important and informative research in customer engagement in the international context.</p>","PeriodicalId":47317,"journal":{"name":"CORPORATE REPUTATION REVIEW","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2024-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141930250","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"CSR Reporting Practices: A Cross-Time Comparison of the Food & Beverage and Energy Industries in the U.S. Through Topic Modeling","authors":"Varvara Porechenkova, Yijing Wang","doi":"10.1057/s41299-024-00199-x","DOIUrl":"https://doi.org/10.1057/s41299-024-00199-x","url":null,"abstract":"<p>Corporate social responsibility (CSR) is a popular topic among scholars and business professionals alike. While previous literature has investigated the relationship of CSR and corporate performance extensively, longitudinal research on the CSR reporting practices using a comparative approach remains limited. The current study examines CSR disclosures uncovered within annual reports of the companies representing different industries in the United States. The contribution is twofold. First, the study compared the CSR topics disclosed by the food & beverage and energy sectors and upfolded their similar patterns and different emphases. Second, the study examined the dynamics of CSR reporting practices over 8 consequent years in these industries. A mixed method approach was used in this study, combining topic modeling through the Latent Dirichlet allocation (LDA) and complementary content analysis. The empirical analysis was conducted on the CSR disclosures from the annual reports released by six international U.S. organizations (three companies per industry sector) over the period from 2013 to 2020. The results showed that for both industries the social aspect of CSR was significantly reported. Nevertheless, the uncovered topics differed between sectors. Regarding the dynamics of CSR topics, both business sectors revealed variability of CSR aspects covered in the annual reports over the 8 years. Overall, this research sheds light on the relevance of addressing specific topics in CSR reporting as well as how to disseminate information about these topics in the annual reports.</p>","PeriodicalId":47317,"journal":{"name":"CORPORATE REPUTATION REVIEW","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2024-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141863228","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Exploring the Factors Influencing Blame Attribution and Attitudes Toward Brands with COVID-19 Semantical Associations: A Study During the Lockdown Period","authors":"Diana Y. W. Shih, Aline Simonetti, Enrique Bigne","doi":"10.1057/s41299-024-00197-z","DOIUrl":"https://doi.org/10.1057/s41299-024-00197-z","url":null,"abstract":"<p>The horn effect bias refers to the phenomenon where a negative trait influences a person's or brand's overall perception. This study examines the influence of psychological perceptions, such as perceived risk, perceived anxiety, and perceived severity of the COVID-19 pandemic, on consumer attitudes toward brands sharing similar names with the coronavirus. Specifically, three brands—Corona Extra, Modelo Especial, and Virus Vodka—with varying degrees of semantic similarity to pandemic names were selected for investigation. Our findings indicate that the consumption frequency of the selected brands did not significantly differ before and during the pandemic. Furthermore, when assessing blame attribution, participants did not hold these brands accountable for the COVID-19 pandemic. Importantly, no evidence was found to suggest a negative shift in perceptions of the pandemic affecting brand feelings and evaluations (i.e., attitude toward the brand).</p>","PeriodicalId":47317,"journal":{"name":"CORPORATE REPUTATION REVIEW","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2024-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141506622","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Proactive Versus Reactive Issues Management Strategies and Stakeholder Support for a Company","authors":"Jacco Bouwman, Guido Berens","doi":"10.1057/s41299-024-00194-2","DOIUrl":"https://doi.org/10.1057/s41299-024-00194-2","url":null,"abstract":"","PeriodicalId":47317,"journal":{"name":"CORPORATE REPUTATION REVIEW","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2024-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141344076","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Effects of CSR-Related Media Coverage on Corporate Reputation","authors":"Sabrina Ennenbach, Berend Barkela","doi":"10.1057/s41299-024-00193-3","DOIUrl":"https://doi.org/10.1057/s41299-024-00193-3","url":null,"abstract":"","PeriodicalId":47317,"journal":{"name":"CORPORATE REPUTATION REVIEW","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2024-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141361385","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Economy as Communication: Communication as Economy—Call-Out Economics, Macromarketing and Communication Economics from the Point of View of Systems Theory","authors":"Marcus Stumpf","doi":"10.1057/s41299-024-00191-5","DOIUrl":"https://doi.org/10.1057/s41299-024-00191-5","url":null,"abstract":"","PeriodicalId":47317,"journal":{"name":"CORPORATE REPUTATION REVIEW","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2024-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141365222","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"CSR Did Not Take Place: An Empirical Study Exploring Consumers Trapped in Paradoxes","authors":"Klára Šimůnková, Tomáš Kincl, Daria Gunina","doi":"10.1057/s41299-024-00195-1","DOIUrl":"https://doi.org/10.1057/s41299-024-00195-1","url":null,"abstract":"<p>How consumers perceive corporate social responsibility (CSR) has shifted significantly over the past decades. Initially, a voluntary commitment to solving urgent social problems, CSR was once a source of competitive advantage, specific positioning, and exclusivity in customers’ eyes. Today, however, CSR has become a fundamental prerequisite for a company to function in society, a source of company legitimacy, expected and demanded by many stakeholder groups. As research demonstrates, young people in particular loudly and intensely declare their interest in today’s challenges and vigorously demand that the companies they buy from or work for participate in CSR. On the contrary, in everyday practice, we as scholars and educators have learned that CSR is more of an empty word for consumers, something that is right but of which they have no precise idea. CSR finds itself in a paradoxical situation. Therefore, our study aims to identify the main paradoxes in how millennials perceive CSR. First, it addresses the term <i>paradox</i> and its contextualization within the CSR discourse. Second, the three main paradoxes (authenticity/communication, legitimacy/trust, pay-off/non-pay-off) are outlined and verified through mixed methods research. The paradoxes are identified and confirmed through the ambivalent and inconsistent responses to a questionnaire and, subsequently, multiple focus groups. Finally, implications for the CSR concept are suggested. Furthermore, this paper questions the validity of instruments traditionally used to measure consumer attitudes (not only) in the field of CSR.</p>","PeriodicalId":47317,"journal":{"name":"CORPORATE REPUTATION REVIEW","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141189462","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Innovation Reputation, Firm Value, and Financial Performance: The Moderating Role of Industry","authors":"Arilova A. Randrianasolo, A. Semenov","doi":"10.1057/s41299-024-00190-6","DOIUrl":"https://doi.org/10.1057/s41299-024-00190-6","url":null,"abstract":"","PeriodicalId":47317,"journal":{"name":"CORPORATE REPUTATION REVIEW","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2024-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141119875","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Thomas P. DePatie, Kevin P. Nolan, Brianna Billotti, Joseph Ha
{"title":"Navigating Misfit Feedback: The Role of Organizational Prestige in Early-Stage Recruitment","authors":"Thomas P. DePatie, Kevin P. Nolan, Brianna Billotti, Joseph Ha","doi":"10.1057/s41299-024-00188-0","DOIUrl":"https://doi.org/10.1057/s41299-024-00188-0","url":null,"abstract":"","PeriodicalId":47317,"journal":{"name":"CORPORATE REPUTATION REVIEW","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2024-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141125453","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}