A Bibliometric Review of Customer Engagement in the International Domain: Reviewing the Past and the Present

IF 1.5 Q3 BUSINESS

CORPORATE REPUTATION REVIEW Pub Date : 2024-08-05 DOI:10.1057/s41299-024-00198-y

Reza Marvi, Pantea Foroudi, Maria Jerez Jerez

引用次数: 0

Abstract

This study addresses/examines how the conceptual structure of customer engagement in the international context has changed since its emergence. These layers of analysis will assist researchers to uncover the historical basis, and identify the changes in the knowledge structure of customer engagement research in the international business domain. Our bibliometric analysis included 151 customer engagement articles. We employed cluster visualization (VOS) along with text mining to classify the most important and informative research in customer engagement in the international context.

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国际领域客户参与的文献计量学回顾：回顾过去与现在

本研究探讨/审查了国际背景下客户参与的概念结构自出现以来发生了哪些变化。这些层层分析将有助于研究人员揭示历史基础，并确定国际商业领域客户参与研究知识结构的变化。我们的文献计量分析包括 151 篇客户参与文章。我们采用聚类可视化（VOS）和文本挖掘技术，对国际背景下客户参与方面最重要、信息量最大的研究进行了分类。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

CORPORATE REPUTATION REVIEW

CiteScore

3.80

自引率

5.30%

发文量

期刊介绍： Corporate Reputation Review is the leading international journal for all scholars and academics concerned with managing and measuring corporate reputation.The Journal is reviewed by a distinguished editorial board, under the guidance of Guido Berens (Erasmus University, The Netherlands). Corporate Reputation Review provides a forum for rigorous, practically relevant academic research into reputations and reputation management, as well as related concepts such as identity and corporate communication.