{"title":"Exploring place branding in the Global South: the case of Johannesburg, South Africa","authors":"Zenzile Mbinza","doi":"10.1057/s41254-023-00314-5","DOIUrl":"https://doi.org/10.1057/s41254-023-00314-5","url":null,"abstract":"Abstract This paper presents two points of discussion. Firstly, the paper contends that through the efforts made by the city of Johannesburg (CoJ, the council) in branding, there is scope to explore cities in the Global South from other perspectives other than the popular obsessions of poverty, informality and violence that currently litter literature on exploring urban issues in these settings especially amongst scholars in the developed world. Secondly, it argues that the CoJ, through its consecutive place brands, has complicated its relationship with different stakeholders including residents and businesses. This is because in comparison to other cities in South Africa and in Africa more generally, the city of Johannesburg has managed to develop strong, recognisable place brands over time. While this is lauded, it leaves room to ruminate about the necessity of place branding in a city that is encumbered by huge socio-economic divides.","PeriodicalId":47147,"journal":{"name":"Place Branding and Public Diplomacy","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135420760","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Decoding Nordic cities: uncovering multi-level place experiences from tweets for effective city branding","authors":"Viriya Taecharungroj, Olga Rauhut Kompaniets","doi":"10.1057/s41254-023-00313-6","DOIUrl":"https://doi.org/10.1057/s41254-023-00313-6","url":null,"abstract":"","PeriodicalId":47147,"journal":{"name":"Place Branding and Public Diplomacy","volume":" ","pages":""},"PeriodicalIF":1.5,"publicationDate":"2023-08-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42535172","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Davood Ghorbanzadeh, K. Prasad, N. Prodanova, I. Muda, J. Suryono, Nafisa Yuldasheva
{"title":"Exploration of the concept of brand love in city branding: antecedents and consequences","authors":"Davood Ghorbanzadeh, K. Prasad, N. Prodanova, I. Muda, J. Suryono, Nafisa Yuldasheva","doi":"10.1057/s41254-023-00312-7","DOIUrl":"https://doi.org/10.1057/s41254-023-00312-7","url":null,"abstract":"","PeriodicalId":47147,"journal":{"name":"Place Branding and Public Diplomacy","volume":" ","pages":""},"PeriodicalIF":1.5,"publicationDate":"2023-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48563348","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Measuring soft power via positive spontaneous actions of foreign publics: The harder power of voluntary experience, voluntary megaphoning, and general interest","authors":"Sunha Yeo, Hyelim Lee, A. Eschbach","doi":"10.1057/s41254-023-00309-2","DOIUrl":"https://doi.org/10.1057/s41254-023-00309-2","url":null,"abstract":"","PeriodicalId":47147,"journal":{"name":"Place Branding and Public Diplomacy","volume":" ","pages":""},"PeriodicalIF":1.5,"publicationDate":"2023-08-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45026106","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Clashes of cultures at the FIFA World Cup: Reflections on soft power, nation building, and sportswashing in Qatar 2022","authors":"Yoav Dubinsky","doi":"10.1057/s41254-023-00311-8","DOIUrl":"https://doi.org/10.1057/s41254-023-00311-8","url":null,"abstract":"","PeriodicalId":47147,"journal":{"name":"Place Branding and Public Diplomacy","volume":" ","pages":""},"PeriodicalIF":1.5,"publicationDate":"2023-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48191857","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Evaluations of Guangzhou’s brand building through intangible cultural heritage: a brand equity model","authors":"Jiayin Zhang, Min Wang, Yinbin Lin","doi":"10.1057/s41254-023-00310-9","DOIUrl":"https://doi.org/10.1057/s41254-023-00310-9","url":null,"abstract":"","PeriodicalId":47147,"journal":{"name":"Place Branding and Public Diplomacy","volume":"1 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2023-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42238189","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"From the perspective of local brand equity, how do citizens perceive green, creative and smart brand potential of future Hong Kong?","authors":"Chung-Shing Chan","doi":"10.1057/s41254-023-00307-4","DOIUrl":"https://doi.org/10.1057/s41254-023-00307-4","url":null,"abstract":"","PeriodicalId":47147,"journal":{"name":"Place Branding and Public Diplomacy","volume":"19 1","pages":"500 - 513"},"PeriodicalIF":1.5,"publicationDate":"2023-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41739852","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Correction to: Soft power is rare in world politics: Ruling out fear- and appetite‑based compliance","authors":"K. Ayhan","doi":"10.1057/s41254-023-00308-3","DOIUrl":"https://doi.org/10.1057/s41254-023-00308-3","url":null,"abstract":"","PeriodicalId":47147,"journal":{"name":"Place Branding and Public Diplomacy","volume":"103 1","pages":"487 - 487"},"PeriodicalIF":1.5,"publicationDate":"2023-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139361154","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The impact of the Chinese Government Scholarship Program and Confucius Institute on China’s national image in Botswana: a soft power perspective","authors":"Lesego Alicia Keimetswe","doi":"10.1057/s41254-023-00305-6","DOIUrl":"https://doi.org/10.1057/s41254-023-00305-6","url":null,"abstract":"","PeriodicalId":47147,"journal":{"name":"Place Branding and Public Diplomacy","volume":"19 1","pages":"488 - 499"},"PeriodicalIF":1.5,"publicationDate":"2023-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44745230","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Public diplomacy and nation branding in action: Swiss Embassy's participation in the Night of Museums Event in Warsaw","authors":"Anna Kobierecka, M. Kobierecki","doi":"10.1057/s41254-023-00306-5","DOIUrl":"https://doi.org/10.1057/s41254-023-00306-5","url":null,"abstract":"","PeriodicalId":47147,"journal":{"name":"Place Branding and Public Diplomacy","volume":" ","pages":""},"PeriodicalIF":1.5,"publicationDate":"2023-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46283455","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}