Evaluations of Guangzhou’s brand building through intangible cultural heritage: a brand equity model

IF 1.9 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

Place Branding and Public Diplomacy Pub Date : 2023-08-02 DOI:10.1057/s41254-023-00310-9

Jiayin Zhang, Min Wang, Yinbin Lin

引用次数: 0

Abstract Image

查看原文本刊更多论文

广州非物质文化遗产品牌建设评价：一个品牌资产模型

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Place Branding and Public Diplomacy

CiteScore

3.80

自引率

13.30%

发文量

期刊介绍： Place Branding and Public Diplomacy?is a pioneering journal and the first to concentrate on this fast-growing field. Its scope and reach is global and culturally unbiased. Its primary objective is to broaden the understanding of the nature purposes and benefits of both place branding and public diplomacy and to demonstrate how place branding and public diplomacy strategies are implemented in practice.Place branding is the practice of applying brand strategy and other techniques and disciplines - some deriving from commercial practice others newly developed - to the economic social political and cultural development of cities regions and countries. Public diplomacy is the process by which an international actor – often but not exclusively a country – conducts foreign policy by engaging a foreign public. Public Diplomacy and Place Branding are not synonyms but their overlaps are sufficient to justify a journal which considers both activities in their own right and at their point of convergence.Both Place Branding and Public Diplomacy are significantly but not exclusively concerned with reputation management.