Place Branding and Public Diplomacy最新文献

{"title":"Assessing impact in global media: methods, innovations, and challenges","authors":"Yelena Osipova-Stocker, Eulynn Shiu, Thomas Layou, S. Powers","doi":"10.1057/s41254-021-00240-4","DOIUrl":"https://doi.org/10.1057/s41254-021-00240-4","url":null,"abstract":"","PeriodicalId":47147,"journal":{"name":"Place Branding and Public Diplomacy","volume":"18 1","pages":"287 - 304"},"PeriodicalIF":1.5,"publicationDate":"2021-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45969742","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Soft power and media power: western foreign correspondents and the making of Brazil’s image overseas","authors":"César Jiménez‐Martínez","doi":"10.1057/s41254-021-00247-x","DOIUrl":"https://doi.org/10.1057/s41254-021-00247-x","url":null,"abstract":"","PeriodicalId":47147,"journal":{"name":"Place Branding and Public Diplomacy","volume":"19 1","pages":"103-113"},"PeriodicalIF":1.5,"publicationDate":"2021-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43127568","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The pandemic’s wake-up call for humanity-centered public diplomacy","authors":"R. S. Zaharna","doi":"10.1057/s41254-021-00244-0","DOIUrl":"https://doi.org/10.1057/s41254-021-00244-0","url":null,"abstract":"","PeriodicalId":47147,"journal":{"name":"Place Branding and Public Diplomacy","volume":"18 1","pages":"4 - 7"},"PeriodicalIF":1.5,"publicationDate":"2021-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43148839","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A historical–discursive analytical method for studying the formulation of public diplomacy institutions","authors":"Z. Huang","doi":"10.1057/s41254-021-00246-y","DOIUrl":"https://doi.org/10.1057/s41254-021-00246-y","url":null,"abstract":"","PeriodicalId":47147,"journal":{"name":"Place Branding and Public Diplomacy","volume":"18 1","pages":"204 - 215"},"PeriodicalIF":1.5,"publicationDate":"2021-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41805657","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Cultural considerations and rigorous qualitative methods in public diplomacy research","authors":"Phillip C. Arceneaux, Lindsey M. Bier","doi":"10.1057/s41254-021-00232-4","DOIUrl":"https://doi.org/10.1057/s41254-021-00232-4","url":null,"abstract":"","PeriodicalId":47147,"journal":{"name":"Place Branding and Public Diplomacy","volume":"18 1","pages":"228 - 239"},"PeriodicalIF":1.5,"publicationDate":"2021-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42678526","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"From Gagarin to Sputnik: the role of nostalgia in Russian public diplomacy","authors":"Ilan Manor,James Pamment","doi":"10.1057/s41254-021-00233-3","DOIUrl":"https://doi.org/10.1057/s41254-021-00233-3","url":null,"abstract":"In recent years, diplomats have increasingly employed nostalgic tropes in their digital communications (Surowiec and Manor 2020). As a public diplomacy instrument, nostalgia serves two ends. First, nostalgia can be used to help digital public makes sense of complex crises using historical precedent. Second, nostalgia can be used to reduce feelings of uncertainty brought about by globalization and the contestation of local traditions as well as novel planetary threats. By summoning a nation’s past to the present, the past becomes a template that illuminates the present and elucidates the future (Miskimmon et al. 2014). For instance, British officials have equated Brexit with the British Empire’s ‘last stand’ during WWII in which an independent UK charted its own destiny (Saunders 2020). Over the past 2 years, the Russian MFA has promoted three nostalgic campaigns on Twitter. The first, called ‘Faces of Victory,’ celebrates the heroes of the Red Army. The second commemorates important Red Army victories in WWII. Notably, in these tweets, the Red Army is re-imagined as a diverse people’s army, a fighting force that represented the diversity of the USSR as its soldiers belonged to different religions, nationalities, and ethnicities. Concurrently, the Russian MFA has used Twitter to lambast Baltic States for re-writing history by ignoring the Red Army’s role in the defeat of Nazi Germany (Manor 2019) (Fig. 1). The third campaign commemorates the flight of Cosmonaut Yuri Gagarin. On Twitter, the MFA re-imagined the Space Race not as a global competition over hegemony, but as an endeavor that advanced all of humanity. The MFA used images from Gagarin’s personal life, as well as images from monuments to Gagarin’s flight across the world to transform the Cosmonaut from as a Russian hero to a global one. In this campaign, Russia celebrated the scientific achievements of the USSR while arguing that the USSR, and the bi-polar system, did not undermine global peace but actually benefitted all of mankind through scientific and technological advancements.1 Notably, the Russian MFA’s use of nostalgic tropes can be viewed as part of a wider effort to disseminate revisionist narratives that re-interpret history, with an emphasis on WWII. In this way, Russia’s use of nostalgic tropes differs from other states’ use of nostalgia to narrate complex crisis or reduce feelings of uncertainty following geo-political shifts (e.g., Brexit). Russia’s historic revisionism is, in part, a response to a 2019 European Parliament resolution that condemned Russia for colluding with Nazi Germany and starting WWII. The resolution also called for the removal of Soviet war memorials across Europe (Radchenko 2020). Notably, Russia’s historic revisionism, and reliance of nostalgic tropes, may be but a tool to rally domestic support in Putin, while diverting attention from Russia’s domestic woes (Sargeant 2021). For example, in a 2020 meeting of world leaders Putin discussed WWII at lengt","PeriodicalId":47147,"journal":{"name":"Place Branding and Public Diplomacy","volume":"73 ","pages":"44-48"},"PeriodicalIF":1.5,"publicationDate":"2021-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138504967","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Celebrity diplomacy during the Covid-19 pandemic? The chief state epidemiologist as “the face of the Swedish experiment”","authors":"Annika Bergman Rosamond,Elsa Hedling","doi":"10.1057/s41254-021-00239-x","DOIUrl":"https://doi.org/10.1057/s41254-021-00239-x","url":null,"abstract":"Sweden’s distinctive approach to the pandemic has challenged its public image among domestic and foreign audiences. The Swedish government has primarily based its policy on Public Health Agency recommendations of physical distancing, rather than the adoption of new legislative measures issued by the cabinet and legislature. This approach has been critiqued, since it is based on liberal voluntary recommendations and nudging, as opposed to a strict lockdown of society. The Swedish take on Covid-19 then stands out internationally, not the least in comparison to its Scandinavian neighbors Denmark and Norway, two states that have opted for a more restrictive approach. Sweden’s high Covidrelated death toll has been linked to the country’s distinctive non-lockdown approach. Of importance, here is the Swedish government’s tendency to rely almost exclusively on the knowledge and expertise of the Public Health Agency rather than government-led policy-making. Chief State Epidemiologist Anders Tegnell has become “the face of the Swedish experiment”, increasingly known to global audiences, having acquired celebrity power, enabling him to influence the image of Sweden abroad. The perception of Tegnell’s influence has even led some of his most vocal critics to accuse him of deception and in so doing damaging the image of Sweden abroad (Pamment 2021). Yet, Tegnell’s acquired celebrity status is of a particular kind, and as such, is not located within the entertainment industry or common understandings of popular culture. Neither is Anders Tegnell a celebrity politician (Pace & Bergman Rosamond 2018, Wheeler 2013)—he is not an internationally recognized world leader nor located within the traditional institution of state-centered diplomacy. The absence of symbolic leadership on the part of more traditional Swedish political actors, combined with the decision to strictly follow the recommendations of scientists, nonetheless have led to a pronounced focus on Tegnell’s persona in traditional and digital media worldwide. Tegnell’s celebrity status, moreover, has been magnified by the urgency of the global health crisis itself, with Covid19 being the subject of many debates in the public sphere. In particular commentators have sought to understand the distinctiveness of the Swedish approach to Covid-19 and the absence of thoroughgoing restrictions. In his role as an expert civil servant, Tegnell represents the Public Health Agency’s efforts of “health diplomacy”, but his performance during the pandemic, and the reception thereof, surpasses the anonymous role of an expert advisor. Thus, Sweden’s Chief State Epidemiologist Anders Tegnell embodies traits of a celebrity diplomat by becoming the most visible public face of Sweden’s outlier Covid-19 strategy. Indeed, celebrities come in different shapes and forms, including entertainers, influencers, CEOs of big corporate entities such as Bill Gates, public intellectuals and many others (Bergman Rosamond & Gregoratti 2019).","PeriodicalId":47147,"journal":{"name":"Place Branding and Public Diplomacy","volume":"14 2","pages":"41-43"},"PeriodicalIF":1.5,"publicationDate":"2021-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138504941","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Digital diplomacy as world disclosure: the case of the COVID-19 pandemic","authors":"Corneliu Bjola","doi":"10.1057/s41254-021-00242-2","DOIUrl":"https://doi.org/10.1057/s41254-021-00242-2","url":null,"abstract":"<p>The arrival of the COVID-19 pandemic took world diplomats by surprise, partly because of the novelty of the situation and partly because of the speed with which the pandemic travelled around the world. Drawing on the concept of world disclosure, the paper argues that MFAs’ digital responses to the pandemic offer an excellent analytical lens for understanding how MFAs have made sense and reacted to the crisis. By examining the tweets posted by German diplomats in the early stage of the pandemic, the paper finds that the German MFAs moved slowly in sensing the nature and severity of the crisis, but it then managed to regroup and formulate a credible strategy to balance its domestic priorities and international responsibilities.</p>","PeriodicalId":47147,"journal":{"name":"Place Branding and Public Diplomacy","volume":"14 5","pages":""},"PeriodicalIF":1.5,"publicationDate":"2021-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138504940","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Transnational diaspora diplomacy, emotions and COVID-19: the Romanian diaspora in the UK","authors":"Alina Dolea","doi":"10.1057/s41254-021-00243-1","DOIUrl":"https://doi.org/10.1057/s41254-021-00243-1","url":null,"abstract":"The COVID-19 pandemic pushed irreversibly for expanding disciplinary boundaries to study diaspora diplomacy (Brinkerhoff 2019; Ho and McConnell 2017). Diaspora was placed in an unprecedented global spotlight, revealing a wide range of positionings in relation to home and host state. To understand these developments, public diplomacy (PD) needs a shift of focus: a diaspora-centred and transnational analytical approach to unpack the seeming ‘uniformity’ of diaspora and the homeland loyalties conflated in the concept of citizen diplomat that obscure contestation from within. Diasporas might be agents, instruments, and partners in PD, but they are also disruptors. Diasporas generate disruption and become a problem in PD, exposing the tensions, conflicts, protests emerging from domestic (and transnational) publics that PD scholarship has largely avoided. I will use this approach in a case study of the Romanian diaspora in the UK, informed by a research project conducted between 2018 and 2019.1","PeriodicalId":47147,"journal":{"name":"Place Branding and Public Diplomacy","volume":"99 9","pages":"12-14"},"PeriodicalIF":1.5,"publicationDate":"2021-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138504959","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Cultural diplomacy under the “digital lockdown”: pandemic challenges and opportunities in museum diplomacy","authors":"Natalia Grincheva","doi":"10.1057/s41254-021-00237-z","DOIUrl":"https://doi.org/10.1057/s41254-021-00237-z","url":null,"abstract":"","PeriodicalId":47147,"journal":{"name":"Place Branding and Public Diplomacy","volume":"18 1","pages":"8 - 11"},"PeriodicalIF":1.5,"publicationDate":"2021-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42694788","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}