Digital diplomacy as world disclosure: the case of the COVID-19 pandemic

IF 1.9 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

Place Branding and Public Diplomacy Pub Date : 2021-10-26 DOI:10.1057/s41254-021-00242-2

Corneliu Bjola

引用次数: 4

Abstract

The arrival of the COVID-19 pandemic took world diplomats by surprise, partly because of the novelty of the situation and partly because of the speed with which the pandemic travelled around the world. Drawing on the concept of world disclosure, the paper argues that MFAs’ digital responses to the pandemic offer an excellent analytical lens for understanding how MFAs have made sense and reacted to the crisis. By examining the tweets posted by German diplomats in the early stage of the pandemic, the paper finds that the German MFAs moved slowly in sensing the nature and severity of the crisis, but it then managed to regroup and formulate a credible strategy to balance its domestic priorities and international responsibilities.

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数字外交作为世界信息披露:以COVID-19大流行为例

COVID-19大流行的到来令世界各国外交官感到意外，部分原因是形势的新颖性，部分原因是大流行在全球传播的速度。根据世界信息披露的概念，该论文认为，金融机构对大流行的数字化反应为理解金融机构如何做出合理反应和应对危机提供了一个极好的分析视角。通过研究德国外交官在疫情早期发布的推文，论文发现，德国外交部在意识到危机的性质和严重性方面行动缓慢，但后来设法重组并制定了一项可信的战略，以平衡其国内优先事项和国际责任。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Place Branding and Public Diplomacy

CiteScore

3.80

自引率

13.30%

发文量

期刊介绍： Place Branding and Public Diplomacy?is a pioneering journal and the first to concentrate on this fast-growing field. Its scope and reach is global and culturally unbiased. Its primary objective is to broaden the understanding of the nature purposes and benefits of both place branding and public diplomacy and to demonstrate how place branding and public diplomacy strategies are implemented in practice.Place branding is the practice of applying brand strategy and other techniques and disciplines - some deriving from commercial practice others newly developed - to the economic social political and cultural development of cities regions and countries. Public diplomacy is the process by which an international actor – often but not exclusively a country – conducts foreign policy by engaging a foreign public. Public Diplomacy and Place Branding are not synonyms but their overlaps are sufficient to justify a journal which considers both activities in their own right and at their point of convergence.Both Place Branding and Public Diplomacy are significantly but not exclusively concerned with reputation management.