Journal of Research in Interactive Marketing最新文献_第4页

Untouchable them: the effect of chatbot gender on angry customers 不可触碰的他们：聊天机器人的性别对愤怒客户的影响

IF 8.2 2区管理学

Journal of Research in Interactive Marketing Pub Date : 2024-02-02 DOI: 10.1108/jrim-02-2023-0061

Shichang Liang, Rulan Li, Bin Lan, Yuxuan Chu, Min Zhang, Li Li

{"title":"Untouchable them: the effect of chatbot gender on angry customers","authors":"Shichang Liang, Rulan Li, Bin Lan, Yuxuan Chu, Min Zhang, Li Li","doi":"10.1108/jrim-02-2023-0061","DOIUrl":"https://doi.org/10.1108/jrim-02-2023-0061","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study explores how chatbot gender and symbolic service recovery may improve the satisfaction of angry customers in the context of service failures. It provides a strategy for companies to deploy chatbots effectively in customer anger.</p>\u0000<h3>Design/methodology/approach</h3>\u0000<p>This research relies upon a systematic literature review to propose three hypotheses, and we recruit 826 participants to examine the effect of chatbot gender on angry customers through one lab study and one field study.</p>\u0000<h3>Findings</h3>\u0000<p>This research shows that female chatbots are more likely to increase the satisfaction of angry customers than male chatbots in service failure scenarios. In addition, symbolic recovery (apology vs. appreciation) moderates the effect of chatbot gender on angry customers. Specifically, male (vs. female) chatbots are more effective in increasing the satisfaction of angry customers when using the apology method, whereas female (vs. male) chatbots are more effective when using the appreciation method.</p>\u0000<h3>Originality/value</h3>\u0000<p>The rapid advancements in artificial intelligence technology have significantly enhanced the effectiveness of chatbots as virtual agents in the field of interactive marketing. Previous research has concluded that chatbots can reduce negative customer feedback following a service failure. However, these studies have primarily focused on the level of chatbot anthropomorphism and the design of conversational texts, rather than the gender of chatbots. Therefore, this study aims to bridge that gap by examining the effect of chatbot gender on customer feedback, specifically focusing on angry customers following service failures.</p>","PeriodicalId":47116,"journal":{"name":"Journal of Research in Interactive Marketing","volume":"293 1","pages":""},"PeriodicalIF":8.2,"publicationDate":"2024-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139679785","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Virtual influencers and corporate reputation: from marketing game to empirical analysis 虚拟影响者与企业声誉：从营销游戏到实证分析

IF 8.2 2区管理学

Journal of Research in Interactive Marketing Pub Date : 2024-02-01 DOI: 10.1108/jrim-10-2023-0330

Baogui Xin, Yaru Hao, Lei Xie

{"title":"Virtual influencers and corporate reputation: from marketing game to empirical analysis","authors":"Baogui Xin, Yaru Hao, Lei Xie","doi":"10.1108/jrim-10-2023-0330","DOIUrl":"https://doi.org/10.1108/jrim-10-2023-0330","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study delves into how corporations make decisions about influencer marketing. Specifically, it examines the differences between human influencers, who carry the risk of scandals, and virtual influencers, a new and unpredictable realm, regarding their integration with social media platforms.</p>\u0000<h3>Design/methodology/approach</h3>\u0000<p>Using game theory and empirical data, the study explores crucial factors in influencer marketing, including influencer quality, reputation repair costs and the probability of R&D failures.</p>\u0000<h3>Findings</h3>\u0000<p>This study suggests that companies favor human influencers when the risk of scandal is low. However, competing companies switch to virtual influencers at different intervals as this risk increases. The costs, likelihood of scandals and competition intensity all play a role in a company's decision-making regarding technology management. Additionally, a higher chance of R&D failure can motivate a company to invest more in R&D to gain a competitive advantage over rivals that may suffer failures.</p>\u0000<h3>Research implications/implications</h3>\u0000<p>This study provides insights into how corporations manage social media influencer marketing in the digital age. It contributes to marketing theory and technology management decisions by offering a fresh perspective on the relationship between corporate reputation and influencer marketing strategy.</p>\u0000<h3>Originality/value</h3>\u0000<p>This study offers valuable perspectives into a relatively uncharted area of marketing strategy. It employs game theory and empirical analysis to introduce a fresh method of comprehending the dynamics of influencer marketing, its impact on corporate reputation management and its interaction with social media.</p>","PeriodicalId":47116,"journal":{"name":"Journal of Research in Interactive Marketing","volume":"28 1","pages":""},"PeriodicalIF":8.2,"publicationDate":"2024-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139679561","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Just enough unless my community needs more! The necessity shopper scale and the mediating effect of connectedness on buying more 够用就好，除非我的社区需要更多！必需品购物者量表和联系对购买更多商品的中介效应

IF 8.2 2区管理学

Journal of Research in Interactive Marketing Pub Date : 2024-01-24 DOI: 10.1108/jrim-04-2023-0129

Stephen Bok, James Shum, Maria Lee

{"title":"Just enough unless my community needs more! The necessity shopper scale and the mediating effect of connectedness on buying more","authors":"Stephen Bok, James Shum, Maria Lee","doi":"10.1108/jrim-04-2023-0129","DOIUrl":"https://doi.org/10.1108/jrim-04-2023-0129","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Consumer choice theory (CCT) and the law of diminishing marginal utility help to explain shoppers that value less and prioritize needs. Additional units provide a marginal return on investment. Buying more does not mean equivalent gains for additional money spent. The researchers developed and validated the necessity shopper scale (NSS) to study need-focused shoppers.</p>\u0000<h3>Design/methodology/approach</h3>\u0000<p>The researchers followed standard psychometric practices to create and validate the NSS. The researchers performed item development, data collection, exploratory analysis, confirmatory factor analysis, and predictive validity analysis using survey data (<em>N</em> = 1,266).</p>\u0000<h3>Findings</h3>\u0000<p>Discriminant and convergent validity analyses demonstrated that the measure was distinct from existing measures. Predictive validity analysis found necessity shoppers (NS) are more likely to buy one over buy one get one half off (BOGOHO). NS were associated with a higher connection to community/group (CTCG). Higher hyperopia (i.e. disinclination to indulgence) with necessity shopping beliefs heightened this CTCG. A higher CTCG was associated with a greater likelihood to select BOGOHO.</p>\u0000<h3>Originality/value</h3>\u0000<p>NS (more connected to others) buy more to share with others, while buying just enough for themselves. Social connections are long-term investments involving more people and more needs to fulfill. Brands marketed with communal values and able to enhance social connections are discussed as implications to encourage NS to buy more.</p>","PeriodicalId":47116,"journal":{"name":"Journal of Research in Interactive Marketing","volume":"1 1","pages":""},"PeriodicalIF":8.2,"publicationDate":"2024-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139582545","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Decoding individual motivations and responses to misinformation: insights from thematic analysis 解码个人对错误信息的动机和反应：专题分析的启示

IF 8.2 2区管理学

Journal of Research in Interactive Marketing Pub Date : 2024-01-22 DOI: 10.1108/jrim-09-2023-0312

Anubhav Mishra, Nishtha Malik, Anuja Shukla

{"title":"Decoding individual motivations and responses to misinformation: insights from thematic analysis","authors":"Anubhav Mishra, Nishtha Malik, Anuja Shukla","doi":"10.1108/jrim-09-2023-0312","DOIUrl":"https://doi.org/10.1108/jrim-09-2023-0312","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This research aims to explores consumers' motives and attitudes toward misinformation (fake reviews), its characteristics and its impact on individuals, brands and firms.</p>\u0000<h3>Design/methodology/approach</h3>\u0000<p>A thematic analysis was undertaken to meet the research objectives by analyzing qualitative data from in-depth interviews with a diverse sample (<em>N</em> = 48).</p>\u0000<h3>Findings</h3>\u0000<p>The findings indicate that altruism, impression management, matching ideologies, message appeal and perceived source power are the critical motivations for individuals to share misinformation. Misinformation leads to conflicts and avoidance among individuals and harms brand's reputation.</p>\u0000<h3>Originality/value</h3>\u0000<p>This study utilizes thematic analysis to extend and contribute to the literature on misinformation. The current research provides an overarching framework to decode the misinformation phenomenon for researchers and practitioners.</p>\u0000<h3>Practical implications</h3>\u0000<p>This study offers valuable insights to marketers to develop strategies to tackle the menace of false information to safeguard brand reputation.</p>","PeriodicalId":47116,"journal":{"name":"Journal of Research in Interactive Marketing","volume":"13 1","pages":""},"PeriodicalIF":8.2,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139557216","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

From pixels to engagement: examining the impact of image resolution in cause-related marketing on Instagram 从像素到参与：研究图片分辨率对 Instagram 上公益营销的影响

IF 8.2 2区管理学

Journal of Research in Interactive Marketing Pub Date : 2024-01-09 DOI: 10.1108/jrim-08-2023-0262

Sann Ryu

{"title":"From pixels to engagement: examining the impact of image resolution in cause-related marketing on Instagram","authors":"Sann Ryu","doi":"10.1108/jrim-08-2023-0262","DOIUrl":"https://doi.org/10.1108/jrim-08-2023-0262","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study aims to examine the visual effects of cause-related marketing (CM) posts on Instagram, with a focus on image resolution and consumer engagement.</p>\u0000<h3>Design/methodology/approach</h3>\u0000<p>Three studies were conducted through an experimental design. Study 1 (<em>N</em> = 155) uncovered the mediation underlying the effects of image quality (low and high image resolution). Study 2 (<em>N</em> = 160) replicated the findings of the first study and extended the investigation by examining the mediator (fluency) and moderator (visual sensitivity). Study 3 (<em>N</em> = 291) further extended the effects of image resolution by demonstrating its interactive effects with the visual complexity of an Instagram post design in a 2 × 2 factorial experiment.</p>\u0000<h3>Findings</h3>\u0000<p>The serial mediation analysis demonstrated that high image resolution CM posts yielded more favorable evaluations in terms of brand credibility and information costs saved, subsequently leading to positive brand attitudes, purchase intentions and increased Instagram engagement. Processing fluency mediated image effects on brand credibility, while individual differences in visual sensitivity moderated the image effects. The image resolution effects were greater for visually complex CM posts compared to simple ones.</p>\u0000<h3>Originality/value</h3>\u0000<p>To one's best knowledge, little to no research has examined the image quality of Instagram posts in the context of CM and the extent to which such visual cues can affect consumers' brand evaluations and engagement on the platform.</p>\u0000<h3>Research implications</h3>\u0000<p>Despite its practical significance, there exists a notable gap in understanding the specific role of CM posts on Instagram and the impact of visual elements on consumer behaviors. The current research findings aim to bridge the research gap.</p>","PeriodicalId":47116,"journal":{"name":"Journal of Research in Interactive Marketing","volume":"15 1","pages":""},"PeriodicalIF":8.2,"publicationDate":"2024-01-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139410429","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The role of gender-identity congruity in cross-gender endorsement in the context of live streaming 直播背景下性别认同一致性在跨性别认可中的作用

IF 8.2 2区管理学

Journal of Research in Interactive Marketing Pub Date : 2024-01-03 DOI: 10.1108/jrim-05-2023-0167

Xiang Chen, Shuojia Guo, Shuhua Han

{"title":"The role of gender-identity congruity in cross-gender endorsement in the context of live streaming","authors":"Xiang Chen, Shuojia Guo, Shuhua Han","doi":"10.1108/jrim-05-2023-0167","DOIUrl":"https://doi.org/10.1108/jrim-05-2023-0167","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This paper critically examines the effectiveness of male anchor in cross-gender endorsements and questions whether it can truly deliver positive outcomes for advertisers in the context of live streaming. It explores the underlying mechanisms of this effect by examining the mediation effect of perceived gender-identity incongruence and the moderation effect of anchor presence.</p>\u0000<h3>Design/methodology/approach</h3>\u0000<p>Three experiments are conducted to examine the effect of cross-gender endorsement on purchase intention.</p>\u0000<h3>Findings</h3>\u0000<p>The findings from three experiments provide empirical evidence that the endorsement of female-gendered products by male anchors leads to a significant decrease in the evaluation of these products among female consumers. This negative effect is mediated by a sense of gender-identity incongruence experienced by female consumers. Furthermore, the study demonstrates that female customers exhibit higher purchase intent for female-gendered products endorsed by male virtual anchors compared to real anchors; however, the same pattern was not observed in the case of female anchors.</p>\u0000<h3>Originality/value</h3>\u0000<p>This paper empirically examines the possible negative effects of the male anchor endorsement in the live streaming context. It reveals the underlying mechanism of this negative effect, and how the virtual “presence” take a role in this underlying mechanism.</p>","PeriodicalId":47116,"journal":{"name":"Journal of Research in Interactive Marketing","volume":"8 1","pages":""},"PeriodicalIF":8.2,"publicationDate":"2024-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139410389","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

From screen to cart: how influencers drive impulsive buying in livestreaming commerce? 从屏幕到购物车：影响者如何推动直播商务中的冲动性购买？

IF 8.2 2区管理学

Journal of Research in Interactive Marketing Pub Date : 2023-12-19 DOI: 10.1108/jrim-05-2023-0142

Xinyu Ma, Eugene Cheng-Xi Aw, Raffaele Filieri

{"title":"From screen to cart: how influencers drive impulsive buying in livestreaming commerce?","authors":"Xinyu Ma, Eugene Cheng-Xi Aw, Raffaele Filieri","doi":"10.1108/jrim-05-2023-0142","DOIUrl":"https://doi.org/10.1108/jrim-05-2023-0142","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>The recent livestreaming commerce has magnified the role of influencer marketing, where the influencers are partnering with brands for product promotion. This study examines the impact of influencer attributes, interaction strategies and parasocial relationships on impulsive buying in livestreaming commerce.</p>\u0000<h3>Design/methodology/approach</h3>\u0000<p>A survey with 368 livestreaming commerce users was analyzed using the symmetric-thinking approach – partial least squares structural equation modeling (PLS-SEM) and asymmetric thinking approach – fuzzy set qualitative comparative analysis (fsQCA).</p>\u0000<h3>Findings</h3>\u0000<p>The results of PLS-SEM indicate that influencer trustworthiness, influencer interactivity and self-disclosure determine parasocial relationships, which in turn influence impulsive buying. The fsQCA finding returned three configurations with various combinations of the causal conditions (i.e. influencer attributes, interaction strategies, parasocial relationships, perceived fit uncertainty and perceived quality uncertainty) explaining the formation of impulsive buying.</p>\u0000<h3>Originality/value</h3>\u0000<p>These findings provide unique linear and nonlinear insights to explain the combinatory effects of influencer attributes, interaction strategies, parasocial relationships, perceived fit uncertainty and perceived quality uncertainty on impulsive buying in livestreaming commerce.</p>","PeriodicalId":47116,"journal":{"name":"Journal of Research in Interactive Marketing","volume":"235 2 1","pages":""},"PeriodicalIF":8.2,"publicationDate":"2023-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138745628","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How the characteristics of social media influencers and live content influence consumers' impulsive buying in live streaming commerce? The role of congruence and attachment 社交媒体影响者和直播内容的特征如何影响消费者在直播商业中的冲动性购买？一致性和依恋的作用

IF 8.2 2区管理学

Journal of Research in Interactive Marketing Pub Date : 2023-12-18 DOI: 10.1108/jrim-08-2023-0277

Zhucheng Shao

{"title":"How the characteristics of social media influencers and live content influence consumers' impulsive buying in live streaming commerce? The role of congruence and attachment","authors":"Zhucheng Shao","doi":"10.1108/jrim-08-2023-0277","DOIUrl":"https://doi.org/10.1108/jrim-08-2023-0277","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Aiming to address the problem in which practitioners mindlessly prioritise the reputation of social media influencers (SMIs) over ensuring proper congruence between the influencers themselves and content marketing strategies, this study develops a conceptual framework that adopts an elaboration likelihood model and attachment theory to ascertain the effects of SMIs, live content marketing and their congruency on impulsive buying (IB).</p>\u0000<h3>Design/methodology/approach</h3>\u0000<p>Through collecting cross-sectional data from 608 valid replies, this study adopts an integrated method that combines partial least squares structural equation modeling (PLS-SEM), artificial neural network (ANN) and fuzzy-set qualitative comparative analysis (fsQCA) to analyse.</p>\u0000<h3>Findings</h3>\u0000<p>The results reveal that the credibility and relevance of live content, the empathy and professionalism of SMIs, and their congruence are critical antecedents of consumers' attachments to live content and SMIs, thus triggering their attachment to endorsement and IB.</p>\u0000<h3>Originality/value</h3>\u0000<p>In knowledge, this study benefits the scope of the elaboration likelihood model and attachment theory and enriches live streaming commerce literature. In method, an integrated analytical method is used to cope with complex structural relationships in non-linear patterns and predictions, as well as examine the complex causal configurations. In practice, this study facilitates practitioners to further ascertain what attributes in live content and SMIs can foster customer's emotional attachments in choosing endorsers and developing endorsement strategies, thus driving their IB.</p>","PeriodicalId":47116,"journal":{"name":"Journal of Research in Interactive Marketing","volume":"30 1","pages":""},"PeriodicalIF":8.2,"publicationDate":"2023-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138715060","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Does the verified badge of social media matter? The perspective of trust transfer theory 社交媒体的验证徽章重要吗？信任转移理论的视角

IF 8.2 2区管理学

Journal of Research in Interactive Marketing Pub Date : 2023-12-12 DOI: 10.1108/jrim-10-2023-0339

Chien Hsiang Liao, Jung-Kuei Hsieh, Sushant Kumar

{"title":"Does the verified badge of social media matter? The perspective of trust transfer theory","authors":"Chien Hsiang Liao, Jung-Kuei Hsieh, Sushant Kumar","doi":"10.1108/jrim-10-2023-0339","DOIUrl":"https://doi.org/10.1108/jrim-10-2023-0339","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>On Instagram, a verified badge (a blue checkmark) is used to confirm the authenticity of influencers' accounts for consumers. Yet, it is unclear whether followers trust the badge or are influenced by the influencer's large following. This research aims to investigate the impact of verified badges on followers' trust and behavioral intentions.</p>\u0000<h3>Design/methodology/approach</h3>\u0000<p>This research conducts three experiments to investigate the impact of the verified badge on consumer attitudes and behavioral intentions, recruiting participants from freelance recruiting website in all three experiments.</p>\u0000<h3>Findings</h3>\u0000<p>The results show that a verified badge can sequentially influence consumer trust, attitude and sharing intentions. Furthermore, the impact of the verified badge on trust is more pronounced among micro-influencers as opposed to macro-influencers, and it can mitigate the negative attitude toward commercial postings.</p>\u0000<h3>Originality/value</h3>\u0000<p>Based on trust transfer theory, this research is a pioneer in investigating the effectiveness of verified badges on social media. These findings contribute to the field of influencer marketing by considering influencers' characteristics and the commercial intent of postings as moderators. Additionally, the results offer managerial insights for developing influencer marketing strategies.</p>","PeriodicalId":47116,"journal":{"name":"Journal of Research in Interactive Marketing","volume":"83 1","pages":""},"PeriodicalIF":8.2,"publicationDate":"2023-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138627737","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

“I can't look at you while talking!” – fear of missing out and smartphone addiction as predictors of consumer's phubbing behavior "我不能一边看你一边说话！"- 害怕错过和智能手机上瘾是预测消费者玩手机行为的因素

IF 8.2 2区管理学

Journal of Research in Interactive Marketing Pub Date : 2023-12-08 DOI: 10.1108/jrim-06-2023-0177

Justin Paul, Parul Manchanda, Nupur Arora, Aanchal Aggarwal

{"title":"“I can't look at you while talking!” – fear of missing out and smartphone addiction as predictors of consumer's phubbing behavior","authors":"Justin Paul, Parul Manchanda, Nupur Arora, Aanchal Aggarwal","doi":"10.1108/jrim-06-2023-0177","DOIUrl":"https://doi.org/10.1108/jrim-06-2023-0177","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Smartphones have become a vital element of daily life and because of this ongoing reliance, consumer' attention is drawn to online platforms, which may harm societal communications. Therefore, this paper investigates a behavioral addiction known as “fear of missing out” (FoMO), which causes anxiety and leads to more problematic smartphone usage and phubbing behavior (PB). In addition, this paper examines the multidimensional perspective of smartphone addiction (SMA) and the moderating role of Big 5 personality types in the aforesaid relationship.</p>\u0000<h3>Design/methodology/approach</h3>\u0000<p>An online questionnaire was administered, to collect data from 468 smartphone users from universities across India. Partial least squares structural equation modeling and Hayes' PROCESS macros were employed as statistical tools for analysis.</p>\u0000<h3>Findings</h3>\u0000<p>Results highlight that there is a significant association between FoMO and PB with SMA as a significant mediator with partial mediation effect.</p>\u0000<h3>Originality/value</h3>\u0000<p>Conscientiousness, neuroticism and extroversion were found to be significant moderators in the model. Further, the findings raise awareness regarding smartphone etiquette and additional technology literacy required in this field.</p>","PeriodicalId":47116,"journal":{"name":"Journal of Research in Interactive Marketing","volume":"79 1","pages":""},"PeriodicalIF":8.2,"publicationDate":"2023-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138569766","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0