Journal of Research in Interactive Marketing

The mission of the Journal of Research in Interactive Marketing is to address substantive issues in interactive, relationship, electronic, direct and multi-channel marketing and marketing management. ISSN: 2040-7122 eISSN: 2040-7122 With its origins in the discipline and practice of direct marketing, the Journal of Research in Interactive Marketing (JRIM) aims to publish progressive, innovative and rigorous scholarly research for marketing academics and practitioners.

Journal of Research in Interactive Marketing的使命是解决互动、关系、电子、直接和多渠道营销以及营销管理领域的实质性问题。该期刊的国际标准期刊号为2040-7122，同时也有相同的电子刊号。作为起源于直销学科和实践的期刊，《互动营销研究期刊》旨在为营销学者和从业者提供一个平台，发表先进、创新和严谨的学术研究。