Journal of Marketing Education最新文献_第2页

RESCUER: Combining Passive and Active Learning Techniques to Teach Food Sustainability RESCUER：结合被动和主动学习技术，传授食品可持续性知识

IF 2.4

Journal of Marketing Education Pub Date : 2024-01-30 DOI: 10.1177/02734753241226669

Narmin Tartila Banu, Aron Darmody, Leighann C. Neilson

{"title":"RESCUER: Combining Passive and Active Learning Techniques to Teach Food Sustainability","authors":"Narmin Tartila Banu, Aron Darmody, Leighann C. Neilson","doi":"10.1177/02734753241226669","DOIUrl":"https://doi.org/10.1177/02734753241226669","url":null,"abstract":"This paper discusses the creation and implementation of an experiential learning assignment focused on the United Nation’s Sustainable Development Goal (SDG) 12, which aims to ensure sustainable consumption and production patterns. Using a grounded theory approach that combines analyzing 90 senior-level marketing students’ reflective essays alongside 63 pre- and post-assignment survey responses, we develop the “RESCUER” framework which combines active and passive learning elements. We demonstrate how active learning layered on top of passive methods can be an effective means to generate more responsible consumer behaviors within a complex food supply system. Students begin with passive learning components in the form of readings and lectures (labeled Resources), before Engaging with mindfulness in an active learning activity that involves the selection, purchase, and preparation of perishable food for a salad. The framework also includes the important effects of Social influence and its role in how Cognizance and Underlying problem salience are generated. Finally included are factors that Expedite the process of generating cognizance and problem salience such as the ready availability of relevant facilities (e.g., the existence of a garbage sorting system), which can enable more Responsible consumer behaviors.","PeriodicalId":46987,"journal":{"name":"Journal of Marketing Education","volume":"5 1","pages":""},"PeriodicalIF":2.4,"publicationDate":"2024-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139951236","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Would You Rather . . . a Simulation or a Client-Based Project? A Case Study of Experiential Learning Methods in Digital Marketing Analytics Courses 你更喜欢......模拟还是基于客户的项目？数字营销分析课程中体验式学习方法的案例研究

IF 2.4

Journal of Marketing Education Pub Date : 2024-01-10 DOI: 10.1177/02734753231223155

Shaoling (Katee) Zhang, L. Scribner

{"title":"Would You Rather . . . a Simulation or a Client-Based Project? A Case Study of Experiential Learning Methods in Digital Marketing Analytics Courses","authors":"Shaoling (Katee) Zhang, L. Scribner","doi":"10.1177/02734753231223155","DOIUrl":"https://doi.org/10.1177/02734753231223155","url":null,"abstract":"The rapid evolution of digital marketing, characterized by the surge in digital channels and data, has amplified the demand for graduates specialized in digital marketing analytics (DMA). Yet, marketing educators contend with insufficient theoretical guidance and practical pedagogical methods in the course design that aligns with industry expectations in teaching analytics within the novel context of digital marketing. Addressing this void, this paper presents a case study operationalizing a practice-informed model through two experiential learning methods—simulations and client-based projects–in teaching these courses. These methods, grounded in three practice-informed dimensions (i.e., knowledge, hard skills, and soft skills), are incorporated to structure two separate sections of a DMA course over distinct semesters. Preliminary findings from student data regarding actual and perceived learning outcomes suggest a slight edge for the simulation approach over the client-based project approach. However, our faculty reflection delves deeper into the benefits and challenges of both approaches. This case study aims to offer insights and recommendations for marketing educators considering incorporating a practice-informed approach integrated with experiential learning methods to teach their DMA courses.","PeriodicalId":46987,"journal":{"name":"Journal of Marketing Education","volume":"47 9","pages":""},"PeriodicalIF":2.4,"publicationDate":"2024-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139440879","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Generative AI and Marketing Education: What the Future Holds 生成式人工智能与营销教育：未来将如何发展

IF 2.4

Journal of Marketing Education Pub Date : 2023-12-01 DOI: 10.1177/02734753231215436

Abhijit Guha, Dhruv Grewal, Stephen Atlas

引用次数: 0

Social Media Marketing: A Commentary on Teaching and Learning in a Dynamic Field 社交媒体营销：动态领域中的教与学评述

IF 2.4

Journal of Marketing Education Pub Date : 2023-12-01 DOI: 10.1177/02734753231215090

Janna M. Parker, Kevin W. James

引用次数: 0

Ready, Set, Fly! Preparedness of Sales Graduates for Entry Roles 准备、就绪、起飞！销售专业毕业生的入职准备

IF 2.4

Journal of Marketing Education Pub Date : 2023-11-25 DOI: 10.1177/02734753231208961

Peter C. Knight, Claudia C. Mich, Karen M. Peesker

引用次数: 0

Raising Marketing Students’ Awareness of Their Role in Achieving Sustainable Development Goals: An Arts-and-Crafts-Based Pedagogy 提高市场营销专业学生对其在实现可持续发展目标中的作用的认识：基于艺术和手工艺的教学法

IF 2.4

Journal of Marketing Education Pub Date : 2023-11-25 DOI: 10.1177/02734753231209701

Eva Delacroix

引用次数: 0

The First 25 Years of Digital Marketing Education Research: A Thematic Exploration and an Agenda for Future Inquiry 数字营销教育研究的前 25 年：专题探索与未来研究议程

IF 2.4

Journal of Marketing Education Pub Date : 2023-11-24 DOI: 10.1177/02734753231212212

Janna M. Parker, Kevin W. James, Britton R. Leggett, Marwan Al-Shammari

{"title":"The First 25 Years of Digital Marketing Education Research: A Thematic Exploration and an Agenda for Future Inquiry","authors":"Janna M. Parker, Kevin W. James, Britton R. Leggett, Marwan Al-Shammari","doi":"10.1177/02734753231212212","DOIUrl":"https://doi.org/10.1177/02734753231212212","url":null,"abstract":"The internet has changed marketing education and disrupted the traditional approach to teaching marketing. Digital marketing as a field of study is a dynamic discipline that requires educators to evaluate their curricula and teaching methods constantly. This research reviews the digital marketing education research over the past 25 years to gauge the current standing of the extant literature. A multi-step process with specific research goals was implemented to assess the current state. First, a thematic review of the literature based on the modules of capabilities developed by the Digital Marketing Institute and the American Marketing Association contributed to identifying four eras of digital marketing education research. Next, the authors assess areas of research coinciding with the topical review to assess relevant research in each area. We conclude with recommendations for research to fill the gaps, including calls for work in search engine optimization, analytics, and email marketing, as well as greater attention when submitting article keywords, as finding papers when searching EBSCO or Web of Science depends on relevant keywords.","PeriodicalId":46987,"journal":{"name":"Journal of Marketing Education","volume":"33 3","pages":""},"PeriodicalIF":2.4,"publicationDate":"2023-11-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139241878","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Entrepreneurial Marketing: Embracing Change and Disruption in and Beyond the Classroom 创业营销:在课堂内外拥抱变革和破坏

Journal of Marketing Education Pub Date : 2023-11-14 DOI: 10.1177/02734753231197552

Shari L. S. Worthington, Fabian Eggers

引用次数: 1

Special Issue Call for Papers: Artificial Intelligence and the Future of Marketing Education 特刊征文:人工智能和营销教育的未来

Journal of Marketing Education Pub Date : 2023-11-14 DOI: 10.1177/02734753231193900

引用次数: 0

Addressing the UN’s Sustainable Development Goals: An Examination of Sustainability Offerings in Marketing Curriculum and a Framework for Advancement 解决联合国的可持续发展目标:可持续性产品在市场营销课程和进步框架的检查

Journal of Marketing Education Pub Date : 2023-10-27 DOI: 10.1177/02734753231203006

Ryan J. Langan, Naz Onel, Kelly Weidner

{"title":"Addressing the UN’s Sustainable Development Goals: An Examination of Sustainability Offerings in Marketing Curriculum and a Framework for Advancement","authors":"Ryan J. Langan, Naz Onel, Kelly Weidner","doi":"10.1177/02734753231203006","DOIUrl":"https://doi.org/10.1177/02734753231203006","url":null,"abstract":"With the adoption of sustainability continuing to gain momentum, there has never been a better time for business schools to understand the extent to which they are preparing students to contribute to sustainable organizations and society. The current research seeks to help schools advance this aim by examining the extent to which sustainability is being integrated within business school curricula. We accomplish this through a systematic analysis of 529 websites from undergraduate marketing programs accredited by the Association to Advance Collegiate Schools of Business (AACSB). To further our understanding of how sustainability can be integrated into curricula, we draw upon prior research and the United Nations’ Blueprint for Sustainable Development Goal (SDG) Integration to propose a new sustainability curriculum framework. This research fills a gap in the literature by offering a comprehensive look at the state of sustainability in marketing education and offers direction for programs seeking to meet market demands, advance SDG goals, and fulfill current AACSB standards.","PeriodicalId":46987,"journal":{"name":"Journal of Marketing Education","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136261505","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0