Addressing the UN’s Sustainable Development Goals: An Examination of Sustainability Offerings in Marketing Curriculum and a Framework for Advancement

IF 2.8 Q1 EDUCATION & EDUCATIONAL RESEARCH

Journal of Marketing Education Pub Date : 2023-10-27 DOI:10.1177/02734753231203006

Ryan J. Langan, Naz Onel, Kelly Weidner

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Abstract

With the adoption of sustainability continuing to gain momentum, there has never been a better time for business schools to understand the extent to which they are preparing students to contribute to sustainable organizations and society. The current research seeks to help schools advance this aim by examining the extent to which sustainability is being integrated within business school curricula. We accomplish this through a systematic analysis of 529 websites from undergraduate marketing programs accredited by the Association to Advance Collegiate Schools of Business (AACSB). To further our understanding of how sustainability can be integrated into curricula, we draw upon prior research and the United Nations’ Blueprint for Sustainable Development Goal (SDG) Integration to propose a new sustainability curriculum framework. This research fills a gap in the literature by offering a comprehensive look at the state of sustainability in marketing education and offers direction for programs seeking to meet market demands, advance SDG goals, and fulfill current AACSB standards.

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解决联合国的可持续发展目标:可持续性产品在市场营销课程和进步框架的检查

随着采用可持续发展理念的势头不断增强，商学院认识到自己在培养学生为可持续发展组织和社会做出贡献方面所做的努力，正处于前所未有的好时机。目前的研究旨在通过考察可持续性在多大程度上被纳入商学院课程，帮助商学院实现这一目标。我们通过对529个由美国高等商学院协会(AACSB)认证的本科营销专业网站进行系统分析来实现这一目标。为了进一步了解如何将可持续性融入课程，我们借鉴了先前的研究和联合国可持续发展目标(SDG)整合蓝图，提出了一个新的可持续性课程框架。本研究填补了文献中的空白，全面考察了营销教育的可持续性状况，并为寻求满足市场需求、推进可持续发展目标和实现当前AACSB标准的项目提供了方向。

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来源期刊

Journal of Marketing Education EDUCATION & EDUCATIONAL RESEARCH-

CiteScore

6.00

自引率

25.00%

发文量

期刊介绍： The Journal of Marketing Education is the leading international scholarly journal devoted to contemporary issues in marketing education. Its mission is to provide a forum for the exchange of ideas, information, and experiences related to the process of educating students in marketing and its subfields. Its audience is largely composed of marketing faculty members at institutions of higher education where teaching is an integral component of their overall responsibilities. The main function of the Journal of Marketing Education is to publish articles focusing on the latest teaching/learning strategies and tactics in marketing education.