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Journal of African Business最新文献

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Featuring Women on Advertisements: Juxtaposing Afrocentric and Eurocentric Idealization of Body Size in Sub-Saharan Africa 广告中的女性形象：在撒哈拉以南非洲，非洲中心主义和欧洲中心主义对身体尺寸的理想化并置
IF 1.9
Journal of African Business Pub Date : 2024-02-21 DOI: 10.1080/15228916.2024.2321109
Paul Mukucha, Divaries Cosmas Jaravaza, Nomuhle Jaravaza
{"title":"Featuring Women on Advertisements: Juxtaposing Afrocentric and Eurocentric Idealization of Body Size in Sub-Saharan Africa","authors":"Paul Mukucha, Divaries Cosmas Jaravaza, Nomuhle Jaravaza","doi":"10.1080/15228916.2024.2321109","DOIUrl":"https://doi.org/10.1080/15228916.2024.2321109","url":null,"abstract":"The advertising industry makes use of models that are chosen primarily for their physical attractiveness. The study was done in Zimbabwe. Since the Zimbabwean society is progressively becoming cosm...","PeriodicalId":46981,"journal":{"name":"Journal of African Business","volume":"34 1","pages":""},"PeriodicalIF":1.9,"publicationDate":"2024-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139925077","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Strategic Innovation System: Flows of Innovation from Digital Platforms to Digital Services 战略创新系统：从数字平台到数字服务的创新流
IF 1.9
Journal of African Business Pub Date : 2024-02-14 DOI: 10.1080/15228916.2024.2314970
Gamel O. Wiredu
{"title":"The Strategic Innovation System: Flows of Innovation from Digital Platforms to Digital Services","authors":"Gamel O. Wiredu","doi":"10.1080/15228916.2024.2314970","DOIUrl":"https://doi.org/10.1080/15228916.2024.2314970","url":null,"abstract":"Innovations in digital platforms have led to strategic innovations of digital services which are exchanged between digital organizations and their customers. There are significant flows, not only o...","PeriodicalId":46981,"journal":{"name":"Journal of African Business","volume":"11 1","pages":""},"PeriodicalIF":1.9,"publicationDate":"2024-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139758769","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The influence of technology adoption and social media branding on green tourism in Zimbabwe: exploring the intermediary role of tourists’ behaviour 技术应用和社交媒体品牌对津巴布韦绿色旅游的影响：探索游客行为的中介作用
IF 1.9
Journal of African Business Pub Date : 2024-02-12 DOI: 10.1080/15228916.2024.2314964
Option Takunda Chiwaridzo, Reason Masengu
{"title":"The influence of technology adoption and social media branding on green tourism in Zimbabwe: exploring the intermediary role of tourists’ behaviour","authors":"Option Takunda Chiwaridzo, Reason Masengu","doi":"10.1080/15228916.2024.2314964","DOIUrl":"https://doi.org/10.1080/15228916.2024.2314964","url":null,"abstract":"In the contemporary landscape of Zimbabwe’s tourism industry, the convergence of social media branding, technology adoption, and the promotion of green tourism practices has emerged as a pivotal fo...","PeriodicalId":46981,"journal":{"name":"Journal of African Business","volume":"8 1","pages":""},"PeriodicalIF":1.9,"publicationDate":"2024-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139758887","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Impact of Socio-Psychological Factors on Consumer Ethnocentrism and Purchase Intentions Among South African Consumers 社会心理因素对南非消费者民族中心主义和购买意向的影响
IF 1.9
Journal of African Business Pub Date : 2024-01-31 DOI: 10.1080/15228916.2024.2309098
Nkosivile Welcome Madinga, Simone Lazo, Sebastian Schulz, Adam Lewis
{"title":"The Impact of Socio-Psychological Factors on Consumer Ethnocentrism and Purchase Intentions Among South African Consumers","authors":"Nkosivile Welcome Madinga, Simone Lazo, Sebastian Schulz, Adam Lewis","doi":"10.1080/15228916.2024.2309098","DOIUrl":"https://doi.org/10.1080/15228916.2024.2309098","url":null,"abstract":"This study aimed to investigate the impact of socio-psychological factors, such as nationalism, internationalism, collectivism, conservativism, patriotism, and cultural openness, on consumer ethnoc...","PeriodicalId":46981,"journal":{"name":"Journal of African Business","volume":"39 1","pages":""},"PeriodicalIF":1.9,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139758880","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Comparative Study of the U.S. and Ghana College Students’ Perceptions of Advertising-in-General and Impact on Purchase Intentions 美国和加纳大学生对广告的总体看法及其对购买意向影响的比较研究
IF 1.9
Journal of African Business Pub Date : 2024-01-04 DOI: 10.1080/15228916.2023.2296825
Charles Blankson, Julius A. Nukpezah, Robert A. Opoku
{"title":"A Comparative Study of the U.S. and Ghana College Students’ Perceptions of Advertising-in-General and Impact on Purchase Intentions","authors":"Charles Blankson, Julius A. Nukpezah, Robert A. Opoku","doi":"10.1080/15228916.2023.2296825","DOIUrl":"https://doi.org/10.1080/15228916.2023.2296825","url":null,"abstract":"This article responds to calls for more cross-cultural research on advertising that tests the applicability of Pollay and Mittal’s (1993) attitude toward advertising-in-general framework in multipl...","PeriodicalId":46981,"journal":{"name":"Journal of African Business","volume":"24 1","pages":""},"PeriodicalIF":1.9,"publicationDate":"2024-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139375410","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Examining Underexplored Aspects of Female Entrepreneurship in the African Context 探讨非洲背景下女性创业精神中尚未充分发掘的方面
IF 1.9
Journal of African Business Pub Date : 2023-11-30 DOI: 10.1080/15228916.2023.2278009
Elie Virgile Chrysostome, Helena Barnard, Lavagnon Ika
{"title":"Examining Underexplored Aspects of Female Entrepreneurship in the African Context","authors":"Elie Virgile Chrysostome, Helena Barnard, Lavagnon Ika","doi":"10.1080/15228916.2023.2278009","DOIUrl":"https://doi.org/10.1080/15228916.2023.2278009","url":null,"abstract":"Published in Journal of African Business (Ahead of Print, 2023)","PeriodicalId":46981,"journal":{"name":"Journal of African Business","volume":"10 1","pages":""},"PeriodicalIF":1.9,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138545915","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Assessing the Economic Potential of Music Streaming in an Emerging African Market: A PLS-SEM Analysis 评估音乐流媒体在新兴非洲市场的经济潜力:PLS-SEM分析
Journal of African Business Pub Date : 2023-11-13 DOI: 10.1080/15228916.2023.2281074
Olugbenga Michael Adewumi, Chukwuemeka Echebiri, Atle Hauge
{"title":"Assessing the Economic Potential of Music Streaming in an Emerging African Market: A PLS-SEM Analysis","authors":"Olugbenga Michael Adewumi, Chukwuemeka Echebiri, Atle Hauge","doi":"10.1080/15228916.2023.2281074","DOIUrl":"https://doi.org/10.1080/15228916.2023.2281074","url":null,"abstract":"This paper assesses the economic potential of music streaming in a developing African economy. It aims to know whether, in emerging African countries, the economic value of music streaming can significantly improve the world’s music market revenue growth. Hence, the study uses two marketing theories, product and marketing concepts, to conceptualize a hypothesized model based on survey data from Nigeria. Specifically, it achieves its objective by analyzing the factors that correlate with premium music streaming using the Partial Least Square Structural Equation Modelling (PLS-SEM). Our findings suggest that music sampling and consumer attitude are crucial for determining purchase intention and premium streaming. Additionally, we find that stringent anti-piracy measures and low streaming costs can influence optimal music purchase intention and premium music streaming behavior. Overall, while the study fosters an understanding of the economic potential of music streaming in emerging African markets, its evidence supports the literature with valuable insights for decision-makers.","PeriodicalId":46981,"journal":{"name":"Journal of African Business","volume":"61 8","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136347606","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Entrepreneurial Intentions: A Comparative Study of African and European University Economics Students 创业意向:非洲和欧洲大学经济学学生的比较研究
Journal of African Business Pub Date : 2023-11-06 DOI: 10.1080/15228916.2023.2276541
Denisa Skrbková, Petra Rydvalová
{"title":"Entrepreneurial Intentions: A Comparative Study of African and European University Economics Students","authors":"Denisa Skrbková, Petra Rydvalová","doi":"10.1080/15228916.2023.2276541","DOIUrl":"https://doi.org/10.1080/15228916.2023.2276541","url":null,"abstract":"Businesses started by well-educated people are considered a driving force for a country’s development. Many studies have examined the entrepreneurial intentions of university students in different countries. However, only a few studies have investigated the differences in such intentions between students in developed and developing countries, especially African countries. Therefore, the aim of this study is to determine whether African university economics students are interested in becoming entrepreneurs compared to their counterparts from developed countries in the EU. We compared students’ intentions to become entrepreneurs using a large quantitative dataset obtained from university students from the 2018 GUESSS international survey. Testing four hypotheses, we found a statistically significant difference in entrepreneurial intentions between EU and African students. In general, we can say that African students have a more positive attitude toward their own entrepreneurship than their fellow EU students.","PeriodicalId":46981,"journal":{"name":"Journal of African Business","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135634773","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Word-Of-Mouth and Willingness to Pay (WTP) Price Premium: Mediating Role of Herbal Brand Credibility and Brand Trust in Ghana 口碑与支付意愿溢价:加纳草药品牌信誉与品牌信任的中介作用
Journal of African Business Pub Date : 2023-11-06 DOI: 10.1080/15228916.2023.2277574
Peter Kwasi Oppong, Nicholas Oppong Mensah, Daniel Berko
{"title":"Word-Of-Mouth and Willingness to Pay (WTP) Price Premium: Mediating Role of Herbal Brand Credibility and Brand Trust in Ghana","authors":"Peter Kwasi Oppong, Nicholas Oppong Mensah, Daniel Berko","doi":"10.1080/15228916.2023.2277574","DOIUrl":"https://doi.org/10.1080/15228916.2023.2277574","url":null,"abstract":"ABSTRACTThis paper aimed to examine the impact of word-of-mouth on WTP a price premium through the intervening role of brand credibility and trust in the herbal industry. A survey questionnaire was employed to gather data from 265 samples of customers through a systematic sampling technique. Variance-based structural equation modeling was used to examine the research model through a Smart PLS 3. The study’s results indicate that brand credibility plays a partial role in the impact of word-of-mouth on WTP a price premium and brand trust. More so, the research confirmed that the impact of word-of-mouth and herbal brand credibility on WTP a price premium was partially influenced by brand trust. The research concluded that herbal brand credibility and brand trust are critical factors in developing favorable word-of-mouth to strengthen the customers' WTP price premium in Ghana.KEYWORDS: Brand credibilitybrand trustWTP price premiumword-of-mouthherbal industry Disclosure statementNo potential conflict of interest was reported by the author(s).","PeriodicalId":46981,"journal":{"name":"Journal of African Business","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135636911","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Marketing During a Global Crisis in an Emerging Market: A Study of the Response to the COVID-19 Pandemic in the Retail Banking Sector 新兴市场全球危机期间的营销:零售银行业应对COVID-19大流行的研究
Journal of African Business Pub Date : 2023-10-30 DOI: 10.1080/15228916.2023.2274672
Kareem Folohunso Sani, Ayantunji Gbadamosi, Rula Al-Abdulrazak
{"title":"Marketing During a Global Crisis in an Emerging Market: A Study of the Response to the COVID-19 Pandemic in the Retail Banking Sector","authors":"Kareem Folohunso Sani, Ayantunji Gbadamosi, Rula Al-Abdulrazak","doi":"10.1080/15228916.2023.2274672","DOIUrl":"https://doi.org/10.1080/15228916.2023.2274672","url":null,"abstract":"","PeriodicalId":46981,"journal":{"name":"Journal of African Business","volume":"21 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136102687","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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