美国和加纳大学生对广告的总体看法及其对购买意向影响的比较研究

IF 2.1 Q3 BUSINESS

Journal of African Business Pub Date : 2024-01-04 DOI:10.1080/15228916.2023.2296825

Charles Blankson, Julius A. Nukpezah, Robert A. Opoku

引用次数: 0

摘要

本文响应了关于开展更多跨文化广告研究的呼吁，这些研究将测试 Pollay 和 Mittal（1993 年）的广告态度总体框架在多种情况下的适用性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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A Comparative Study of the U.S. and Ghana College Students’ Perceptions of Advertising-in-General and Impact on Purchase Intentions

This article responds to calls for more cross-cultural research on advertising that tests the applicability of Pollay and Mittal’s (1993) attitude toward advertising-in-general framework in multipl...

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来源期刊

Journal of African Business BUSINESS-

CiteScore

4.60

自引率

10.50%

发文量

期刊介绍： Journal of African Business is the official journal of the Academy of African Business and Development, the largest network of professionals committed to advancement of business development in African nations. JAB strives to comprehensively cover all business disciplines by publishing high quality analytical, conceptual, and empirical articles that demonstrate a substantial contribution to the broad domain of African business. Regardless of the research context, tradition, approach, or philosophy, manuscripts submitted to JAB must demonstrate that the topics investigated are important to the understanding of business practices and the advancement of business knowledge in or with Africa. Particularly, JAB welcomes qualitative and quantitative research papers. JAB is not, however, limited to African-based empirical studies. It searches for various contributions, including those based on countries outside Africa that address issues relevant to African business. Targeted toward academics, policymakers, consultants, and executives, JAB features the latest theoretical developments and cutting-edge research that challenge established beliefs and paradigms and offer alternative ways to cope with the endless change in the business world. Covered areas: Accounting; Agribusiness Management and Policy; Business Law; Economics and Development Policy; Entrepreneurship and Family Business; Finance; Global Business; Human Resource Management; Information and Communications Technology (ICT); Labor Relations; Marketing; Management Information Systems (MIS); Non-Profit Management; Operations and Supply Chain Management; Organizational Behavior and Theory; Organizational Development; Service Management; Small Business Management; Social Responsibility and Ethics; Strategic Management Policy; Technology and Innovation Management; Tourism and Hospitality Management; Transportation and Logistics