Featuring Women on Advertisements: Juxtaposing Afrocentric and Eurocentric Idealization of Body Size in Sub-Saharan Africa

IF 2.1 Q3 BUSINESS

Journal of African Business Pub Date : 2024-02-21 DOI:10.1080/15228916.2024.2321109

Paul Mukucha, Divaries Cosmas Jaravaza, Nomuhle Jaravaza

引用次数: 0

Abstract

The advertising industry makes use of models that are chosen primarily for their physical attractiveness. The study was done in Zimbabwe. Since the Zimbabwean society is progressively becoming cosm...

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广告中的女性形象：在撒哈拉以南非洲，非洲中心主义和欧洲中心主义对身体尺寸的理想化并置

广告业使用模特的主要原因是她们的外貌吸引力。这项研究是在津巴布韦进行的。由于津巴布韦社会正逐步走向国际化，因此广告业对模特的选择主要以外貌吸引力为标准。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of African Business BUSINESS-

CiteScore

4.60

自引率

10.50%

发文量

期刊介绍： Journal of African Business is the official journal of the Academy of African Business and Development, the largest network of professionals committed to advancement of business development in African nations. JAB strives to comprehensively cover all business disciplines by publishing high quality analytical, conceptual, and empirical articles that demonstrate a substantial contribution to the broad domain of African business. Regardless of the research context, tradition, approach, or philosophy, manuscripts submitted to JAB must demonstrate that the topics investigated are important to the understanding of business practices and the advancement of business knowledge in or with Africa. Particularly, JAB welcomes qualitative and quantitative research papers. JAB is not, however, limited to African-based empirical studies. It searches for various contributions, including those based on countries outside Africa that address issues relevant to African business. Targeted toward academics, policymakers, consultants, and executives, JAB features the latest theoretical developments and cutting-edge research that challenge established beliefs and paradigms and offer alternative ways to cope with the endless change in the business world. Covered areas: Accounting; Agribusiness Management and Policy; Business Law; Economics and Development Policy; Entrepreneurship and Family Business; Finance; Global Business; Human Resource Management; Information and Communications Technology (ICT); Labor Relations; Marketing; Management Information Systems (MIS); Non-Profit Management; Operations and Supply Chain Management; Organizational Behavior and Theory; Organizational Development; Service Management; Small Business Management; Social Responsibility and Ethics; Strategic Management Policy; Technology and Innovation Management; Tourism and Hospitality Management; Transportation and Logistics