{"title":"Latent class choice models with an error structure: Investigating potential unobserved associations between latent segmentation and behavior generation","authors":"Sung Hoo Kim , Patricia L. Mokhtarian","doi":"10.1016/j.jocm.2024.100519","DOIUrl":"10.1016/j.jocm.2024.100519","url":null,"abstract":"<div><div>Latent class choice modeling has gained great popularity in the transportation and choice modeling communities across the years. However, discussion of principles associated with the specification of the class membership model has barely appeared in the literature. Related to this issue, this study questions whether one of the basic assumptions of latent class choice modeling, that of independence between latent segmentation and the behavior generation process, is tenable. We formulate latent class choice models where the unobserved influences on latent segmentation and behavior generation are correlated, by introducing an error structure reflecting that supposition. The proposed method is applied to two empirical settings. In the first application, the dependent variable is an ordinal variable measuring willingness to share autonomous vehicle rides with strangers. In the second application, the dependent variable is a binary indicator of whether a person has used ridehailing services for social purposes. In both applications, error correlations were statistically significant, indicating that the segmentation and behavior generation processes are jointly determined. Although goodness of fits and parameter estimates per se are similar to those of the standard latent class choice models for these particular applications, allowing an error structure leads to a subtle change in model implications. In particular, our scenario analyses, which present marginal effects, illustrate the value of the proposed model for considering jointness arising from correlated errors, in contrast to standard latent class models. Lastly, we propose several avenues for future research.</div></div>","PeriodicalId":46863,"journal":{"name":"Journal of Choice Modelling","volume":"53 ","pages":"Article 100519"},"PeriodicalIF":2.8,"publicationDate":"2024-11-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142722159","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ruth Quainoo , Gregory Howard , Vasundhara Gaur , Corey Lang
{"title":"Model choice and framing effects: Do discrete choice modeling decisions affect loss aversion estimates?","authors":"Ruth Quainoo , Gregory Howard , Vasundhara Gaur , Corey Lang","doi":"10.1016/j.jocm.2024.100524","DOIUrl":"10.1016/j.jocm.2024.100524","url":null,"abstract":"<div><div>This paper examines whether the presence and magnitude of estimated loss aversion (LA) in a discrete choice experiment is a function of modeling choice. The experiment examined preferences for utility-scale solar energy siting based on a series of installation attributes and changes in household electric bill (the payment vehicle, which can increase or decrease relative to the status-quo). We employ multiple discrete choice modeling approaches and show that, across all models, the implications of accounting for loss aversion are qualitatively similar and match theoretical predictions. Despite this similarity, when comparing results across models we find that model choice has substantial impacts on estimated loss aversion. Specifically, different models estimate loss/gain ratios below two and in excess of six for the same data set. Thus, the consequences of framing decisions, which are an important aspect of nonmarket valuation, are not just the provenance of survey and choice experiment design but may also be heavily influenced by empirical model choice.</div></div>","PeriodicalId":46863,"journal":{"name":"Journal of Choice Modelling","volume":"53 ","pages":"Article 100524"},"PeriodicalIF":2.8,"publicationDate":"2024-11-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142698677","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Louis de Grange , Felipe González , Matthieu Marechal , Rodrigo Troncoso
{"title":"A consistent moment equations for binary probit models with endogenous variables using instrumental variables","authors":"Louis de Grange , Felipe González , Matthieu Marechal , Rodrigo Troncoso","doi":"10.1016/j.jocm.2024.100523","DOIUrl":"10.1016/j.jocm.2024.100523","url":null,"abstract":"<div><div>A methodology is developed for obtaining consistent moment estimators of the parameters in probit models that include both exogenous and endogenous variables. The approach is based on the use of instrumental variables in the formulation of moment conditions in order to solve a system of equations from which the consistent estimators are derived. The moment conditions also enable the correlations between the endogenous variables and the error terms to be estimated. Comparisons with uncorrected maximum likelihood and Heckman's classic two-stage method using simulated data demonstrate that the proposed method generates consistent estimators with relatively smaller mean square errors. We also apply our method to a real data case, confirming the good estimation properties of our new approach.</div></div>","PeriodicalId":46863,"journal":{"name":"Journal of Choice Modelling","volume":"53 ","pages":"Article 100523"},"PeriodicalIF":2.8,"publicationDate":"2024-11-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142698678","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Transformation-based flexible error structures for choice modeling","authors":"Chandra R. Bhat","doi":"10.1016/j.jocm.2024.100522","DOIUrl":"10.1016/j.jocm.2024.100522","url":null,"abstract":"<div><div>In this paper, we propose a reverse Yeo-Johnson (YJ) transformation to accommodate flexible skewed and fat-tailed specifications of stochastic terms in multivariate choice models. Essentially, we specify a YJ transformation of the univariate error terms to a univariate symmetric distribution, and then tie the resulting transformed univariate symmetric terms into a convenient symmetric multivariate distribution. In this paper, we use a normal distribution for the transformed univariate symmetric terms and bring these together using a multivariate normal distribution. In this way, the original non-normal error terms become reverse YJ-transformed. The use of such a flexible parametric distribution lends additional robustness to the maximum likelihood (ML) estimator. The proposed approach can be applied to a number of different univariate and multivariate mixed modeling choice structures. In a demonstration application, in the current paper, the proposed model is applied to investigate the effect of urban living on walking frequency, considering the choice of urban living as being endogenous to walking frequency.</div></div>","PeriodicalId":46863,"journal":{"name":"Journal of Choice Modelling","volume":"53 ","pages":"Article 100522"},"PeriodicalIF":2.8,"publicationDate":"2024-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142540135","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Modelling household online shopping and home delivery demand using latent class & ordinal generalized extreme value (GEV) models","authors":"Kaili Wang, Ya Gao, Khandker Nurul Habib","doi":"10.1016/j.jocm.2024.100521","DOIUrl":"10.1016/j.jocm.2024.100521","url":null,"abstract":"<div><div>The surge in e-commerce during the past decade has led to dramatic changes in consumer shopping behaviour. The study applies two Generalized Extreme Value (GEV) family models to investigate households' e-shopping demands. The study proposes a model structure to jointly model ordinal-based choice behaviour with choice-makers' latent class membership. Introducing latent class structure with the OGEV formulation accounts for the relationship between choice-makers heterogeneous preferential groups and their ordinal choice outcomes. Furthermore, the study also applies the Ordered General Extreme Value (OGEV)-Negative Binomial (NB) model, capturing the interplay between consumers' in-store shopping demands and online shopping behaviour. The RUM principle inherited within the OGEV-NB model allows econometric valuation of in-store shopping activity explicitly considering households' e-shopping demands. Both models are empirically estimated using a dataset collected in the Greater Toronto Area (GTA), Canada. The empirical findings and behavioural implications are also discussed.</div></div>","PeriodicalId":46863,"journal":{"name":"Journal of Choice Modelling","volume":"53 ","pages":"Article 100521"},"PeriodicalIF":2.8,"publicationDate":"2024-10-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142441669","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Petr Mariel , Alaitz Artabe , Ulf Liebe , Jürgen Meyerhoff
{"title":"An assessment of the current use of hybrid choice models in environmental economics, and considerations for future applications","authors":"Petr Mariel , Alaitz Artabe , Ulf Liebe , Jürgen Meyerhoff","doi":"10.1016/j.jocm.2024.100520","DOIUrl":"10.1016/j.jocm.2024.100520","url":null,"abstract":"<div><div>This study examines the use of hybrid choice models (HCM), also referred to as integrated choice and latent variable (ICLV) models, within environmental valuation studies. The investigation is motivated by the fact that stated preference surveys in this field increasingly incorporate additional data into their modelling, particularly respondents' attitudes towards the environment in a broader context or specifically towards the environmental changes under evaluation. Key findings include the fact that sample sizes are usually too small for such complex models, that many studies use ad hoc scales as indicators of latent variables without first testing the validity and reliability of the scales, and that model results are often not compared with a benchmark model. One particularly notable finding of the simulation study is that excluding a latent variable, such as estimating Random Parameter Logit (RPL) instead of HCM, does not necessarily lead to biased willingness to pay (WTP) estimates. Therefore, if the inclusion of a latent construct is not critical to the study, we suggest opting for more traditional and robust models such as RPL or Latent Class Models (LCM). The perceived benefits of gaining a better understanding of how latent factors influence decisions come with risks associated with defining and estimating an HCM. To improve the quality of research, we provide recommendations for future applications of HCM in environmental economics.</div></div>","PeriodicalId":46863,"journal":{"name":"Journal of Choice Modelling","volume":"53 ","pages":"Article 100520"},"PeriodicalIF":2.8,"publicationDate":"2024-10-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142441668","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Too much, too little? A CBC approach accounting for screening from both sides","authors":"Lisa Wamhoff, Bernhard Baumgartner","doi":"10.1016/j.jocm.2024.100508","DOIUrl":"10.1016/j.jocm.2024.100508","url":null,"abstract":"<div><p>Consumers are often assumed to use a two-stage decision process, screening out products in the first step and choosing among the remaining alternatives in the second step. When analyzing data from discrete choice studies, a compensatory decision strategy is usually presumed. Gilbride and Allenby (2004) introduced a method to model a decision process in a choice-based conjoint analysis combining the compensatory assumption with the two-stage decision process. Respondents first screen out alternatives that do not meet minimum requirements for attributes, followed by a choice between the remaining alternatives using the compensatory rule.</p><p>In this paper, we extend their approach by considering not only screening with a minimum threshold but also with a maximum value for every attribute. We compare this extension to the original method by Gilbride and Allenby (2004) and a single-step compensatory model. We do so on the basis of one simulation scenario as well as three empirical conjoint datasets.</p><p>The results indicate that two-sided screening is applied especially to prices. Both the original and extended models exhibit nearly identical performance. However, they outperform the one-step choice model that ignores screening in terms of fit and predictive validity.</p></div>","PeriodicalId":46863,"journal":{"name":"Journal of Choice Modelling","volume":"53 ","pages":"Article 100508"},"PeriodicalIF":2.8,"publicationDate":"2024-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S175553452400040X/pdfft?md5=2432f35ff28dedac4b1080f5cb2768a2&pid=1-s2.0-S175553452400040X-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142230576","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Juan Marcos Gonzalez Sepulveda , George Van Houtven , Shelby D. Reed , Scott Webster , F. Reed Johnson
{"title":"The impact of violations of expected utility theory on choices in the face of multiple risks","authors":"Juan Marcos Gonzalez Sepulveda , George Van Houtven , Shelby D. Reed , Scott Webster , F. Reed Johnson","doi":"10.1016/j.jocm.2024.100511","DOIUrl":"10.1016/j.jocm.2024.100511","url":null,"abstract":"<div><p>Use of preference information to infer risk tolerance has increased in recent years as a way to inform benefit-risk evaluations in regulatory and medical decision making. However, a framework for the measurement of tolerance for multiple uncertain outcomes has not been formalized when choices do not comply with expected utility theory (EUT). We developed a formal analytic framework for the measurement of preferences through choices under uncertainty with multiple risks. Based on the analytic framework, we find that violations of EUT can lead to interaction effects between uncertain outcomes, not just nonlinearities in the disutility of risks. Our framework also implies that measures of risk tolerance derived from utility, such as maximum-acceptable risk, must consider all relevant risks jointly if their effect on choices is expected to violate EUT. Somewhat reassuringly, however, we find that cross-outcome effects are expected to be negligible when the probabilities of other outcomes approach certainty. Finally, we identify a simple test that can help evaluate whether preferences for one uncertain outcome are affected by other uncertain outcomes.</p></div>","PeriodicalId":46863,"journal":{"name":"Journal of Choice Modelling","volume":"53 ","pages":"Article 100511"},"PeriodicalIF":2.8,"publicationDate":"2024-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S1755534524000435/pdfft?md5=78daf7025ef5640366a9f49a1b357ad5&pid=1-s2.0-S1755534524000435-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142048291","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Laurent Cazor , David Paul Watling , Lawrence Christopher Duncan , Otto Anker Nielsen , Thomas Kjær Rasmussen
{"title":"A novel choice model combining utility maximization and the disjunctive decision rules, application to two case studies","authors":"Laurent Cazor , David Paul Watling , Lawrence Christopher Duncan , Otto Anker Nielsen , Thomas Kjær Rasmussen","doi":"10.1016/j.jocm.2024.100510","DOIUrl":"10.1016/j.jocm.2024.100510","url":null,"abstract":"<div><p>Most choice models, e.g. Multinomial Logit (MNL), rely on random utility theory, which assumes that a compensatory utility maximization decision rule explains an individual’s choice behaviour. Research has shown, however, that behaviour is sometimes better explained by non-compensatory decision rules. While some research has used Latent Class Choice Models (LCCMs) to account for multiple decision rules, many of them – such as the disjunctive rule – have yet to be explored. This paper formulates, estimates, and evaluates a LCCM that combines the MNL with a Generalised Random Disjunctive Model (GRDM), a new choice model we develop. Addressing deficiencies of existing disjunctive choice models, the GRDM allows for relative importance between attributes and is insensitive to irrelevant attributes. Unlike most non-compensatory models, it is tractable and incorporates random error terms for capturing unobserved heterogeneity across choice situations. The GRDM can be expressed as a Universal Logit (UL) model, which helps derive welfare metrics such as Marginal Rates of Substitution and elasticities and makes it possible to estimate the model with traditional software packages. The LCCM combining the GRDM and the MNL is estimated in two large-scale case studies: cyclists’ route choice and public transport route choice. Results are compared with other relevant LCCM specifications and the individual choice models, where it is found that the MNL + GRDM LCCM provides the best fit to the data. We also interpret the fitted parameters and calculate the Marginal Rates of Substitution, which align with behavioural expectations.</p></div>","PeriodicalId":46863,"journal":{"name":"Journal of Choice Modelling","volume":"52 ","pages":"Article 100510"},"PeriodicalIF":2.8,"publicationDate":"2024-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S1755534524000423/pdfft?md5=400c13f9f97d02380fcb53d69fcb1b23&pid=1-s2.0-S1755534524000423-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141963817","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}