Journal of Financial Services Marketing最新文献

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Advertising value and privacy concerns in mobile advertising: the case of SMS advertising in banking 移动广告中的广告价值和隐私问题:银行业短信广告案例
IF 3
Journal of Financial Services Marketing Pub Date : 2023-12-09 DOI: 10.1057/s41264-023-00263-3
Hui Shan Lom, Ai Chin Thoo, Weng Marc Lim, Kian Yeik Koay
{"title":"Advertising value and privacy concerns in mobile advertising: the case of SMS advertising in banking","authors":"Hui Shan Lom, Ai Chin Thoo, Weng Marc Lim, Kian Yeik Koay","doi":"10.1057/s41264-023-00263-3","DOIUrl":"https://doi.org/10.1057/s41264-023-00263-3","url":null,"abstract":"<p>In an increasingly mobile-centric world, how banks effectively engage consumers through mobile advertising is a pressing issue. This study aims to accomplish two objectives: The first is to assess how consumers respond to mobile advertising from banks, specifically via SMS, based on Ducoffe’s advertising value model, and the second is to examine the moderating effect of mobile users’ information privacy concerns (MUIPC) between consumer attitudes and acceptance of mobile advertising. Using a survey with 413 usable responses from individuals who have received SMS advertisements from banks, which were analyzed using partial least squares structural equation modeling (PLS-SEM), the study found that entertainment and informativeness significantly enhance advertising value, whereas irritation does not. Furthermore, advertising value positively shapes consumer attitudes toward, and acceptance of, SMS advertising from banks. Notably, MUIPC moderates the relationship between attitudes and acceptance behavior. Taken together, this study advances our understanding of consumer behavior in mobile advertising in the banking sector and underscores the need for balancing advertising value with privacy concerns.</p>","PeriodicalId":46310,"journal":{"name":"Journal of Financial Services Marketing","volume":"200 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138562679","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Correction to: How mutual fund investors’objective and subjective knowledge impacts their information search and processing behaviour 更正:共同基金投资者的主客观知识如何影响其信息搜索和处理行为
IF 3
Journal of Financial Services Marketing Pub Date : 2023-11-21 DOI: 10.1057/s41264-023-00258-0
Sanjay Kumar Mishra, Manoj Kumar
{"title":"Correction to: How mutual fund investors’objective and subjective knowledge impacts their information search and processing behaviour","authors":"Sanjay Kumar Mishra, Manoj Kumar","doi":"10.1057/s41264-023-00258-0","DOIUrl":"https://doi.org/10.1057/s41264-023-00258-0","url":null,"abstract":"","PeriodicalId":46310,"journal":{"name":"Journal of Financial Services Marketing","volume":"77 ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139250774","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Correction to: A comprehensive model of information search and processing behaviour of mutual fund investors 更正为共同基金投资者信息搜索和处理行为的综合模型
IF 3
Journal of Financial Services Marketing Pub Date : 2023-11-21 DOI: 10.1057/s41264-023-00259-z
Sanjay Kumar Mishra, Manoj Kumar
{"title":"Correction to: A comprehensive model of information search and processing behaviour of mutual fund investors","authors":"Sanjay Kumar Mishra, Manoj Kumar","doi":"10.1057/s41264-023-00259-z","DOIUrl":"https://doi.org/10.1057/s41264-023-00259-z","url":null,"abstract":"","PeriodicalId":46310,"journal":{"name":"Journal of Financial Services Marketing","volume":"178 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139251154","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Disruptions, innovations and transformations in the global financial services market: the impacts of emerging cybersecurity, geopolitical and sustainability risks 全球金融服务市场的颠覆、创新和变革:新出现的网络安全、地缘政治和可持续性风险的影响
IF 3
Journal of Financial Services Marketing Pub Date : 2023-11-20 DOI: 10.1057/s41264-023-00260-6
Okey Peter Onyia, Jasman Tuyon
{"title":"Disruptions, innovations and transformations in the global financial services market: the impacts of emerging cybersecurity, geopolitical and sustainability risks","authors":"Okey Peter Onyia, Jasman Tuyon","doi":"10.1057/s41264-023-00260-6","DOIUrl":"https://doi.org/10.1057/s41264-023-00260-6","url":null,"abstract":"","PeriodicalId":46310,"journal":{"name":"Journal of Financial Services Marketing","volume":"295 10","pages":"627 - 630"},"PeriodicalIF":3.0,"publicationDate":"2023-11-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139256536","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The impact of reward system on talented employees’ performance in Vietnamese commercial banks: mediating role of job satisfaction 越南商业银行薪酬制度对人才绩效的影响:工作满意度的中介作用
Journal of Financial Services Marketing Pub Date : 2023-11-10 DOI: 10.1057/s41264-023-00261-5
Hung Manh Pham, Tra Thi Huong Le, Linh Hoai Dang, Linh Thuy Nguyen
{"title":"The impact of reward system on talented employees’ performance in Vietnamese commercial banks: mediating role of job satisfaction","authors":"Hung Manh Pham, Tra Thi Huong Le, Linh Hoai Dang, Linh Thuy Nguyen","doi":"10.1057/s41264-023-00261-5","DOIUrl":"https://doi.org/10.1057/s41264-023-00261-5","url":null,"abstract":"","PeriodicalId":46310,"journal":{"name":"Journal of Financial Services Marketing","volume":"113 40","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135137911","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Reviews and directions of FinTech research: bibliometric–content analysis approach 金融科技研究综述与方向:文献计量学-内容分析法
Journal of Financial Services Marketing Pub Date : 2023-11-07 DOI: 10.1057/s41264-023-00262-4
Avani Raval, Rajesh Desai
{"title":"Reviews and directions of FinTech research: bibliometric–content analysis approach","authors":"Avani Raval, Rajesh Desai","doi":"10.1057/s41264-023-00262-4","DOIUrl":"https://doi.org/10.1057/s41264-023-00262-4","url":null,"abstract":"","PeriodicalId":46310,"journal":{"name":"Journal of Financial Services Marketing","volume":"87 11","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135539394","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Examining personal financial advisors’ knowledge, client recommendations, and personal investments in private real estate and real estate investment trusts (REITs) 检查个人财务顾问的知识,客户的建议,以及私人房地产和房地产投资信托(REITs)的个人投资
Journal of Financial Services Marketing Pub Date : 2023-10-30 DOI: 10.1057/s41264-023-00255-3
Grant Alexander Wilson, Jason Jogia
{"title":"Examining personal financial advisors’ knowledge, client recommendations, and personal investments in private real estate and real estate investment trusts (REITs)","authors":"Grant Alexander Wilson, Jason Jogia","doi":"10.1057/s41264-023-00255-3","DOIUrl":"https://doi.org/10.1057/s41264-023-00255-3","url":null,"abstract":"","PeriodicalId":46310,"journal":{"name":"Journal of Financial Services Marketing","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136068410","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
An integrated framework for understanding information disclosure behaviour in mobile payment services 一个理解移动支付服务中信息披露行为的集成框架
Journal of Financial Services Marketing Pub Date : 2023-10-26 DOI: 10.1057/s41264-023-00257-1
Sk Abu Khalek, Chandan Kumar Behera, Tamal Samanta
{"title":"An integrated framework for understanding information disclosure behaviour in mobile payment services","authors":"Sk Abu Khalek, Chandan Kumar Behera, Tamal Samanta","doi":"10.1057/s41264-023-00257-1","DOIUrl":"https://doi.org/10.1057/s41264-023-00257-1","url":null,"abstract":"","PeriodicalId":46310,"journal":{"name":"Journal of Financial Services Marketing","volume":"23 2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134908398","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Technology acceptance model and customer engagement: mediating role of customer satisfaction 技术接受模型与顾客参与:顾客满意的中介作用
Journal of Financial Services Marketing Pub Date : 2023-10-24 DOI: 10.1057/s41264-023-00256-2
Raghavendra Prasanna Kumar, Arindam Banerjee, Zahran Al-Salti, S. Ananda
{"title":"Technology acceptance model and customer engagement: mediating role of customer satisfaction","authors":"Raghavendra Prasanna Kumar, Arindam Banerjee, Zahran Al-Salti, S. Ananda","doi":"10.1057/s41264-023-00256-2","DOIUrl":"https://doi.org/10.1057/s41264-023-00256-2","url":null,"abstract":"","PeriodicalId":46310,"journal":{"name":"Journal of Financial Services Marketing","volume":"126 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135219917","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The antecedents of customers’ attitude and behavioral intention of using e-banking: the moderating roles of social influence and customers’ traits 顾客使用电子银行态度与行为意向的前因:社会影响与顾客特质的调节作用
Journal of Financial Services Marketing Pub Date : 2023-10-21 DOI: 10.1057/s41264-023-00254-4
Ying-Kai Liao, Hong-Loc Thi Nguyen, Tuan Cong Dao, Phuong-Thy Thi Nguyen, Hum Sophea
{"title":"The antecedents of customers’ attitude and behavioral intention of using e-banking: the moderating roles of social influence and customers’ traits","authors":"Ying-Kai Liao, Hong-Loc Thi Nguyen, Tuan Cong Dao, Phuong-Thy Thi Nguyen, Hum Sophea","doi":"10.1057/s41264-023-00254-4","DOIUrl":"https://doi.org/10.1057/s41264-023-00254-4","url":null,"abstract":"","PeriodicalId":46310,"journal":{"name":"Journal of Financial Services Marketing","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135510702","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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