Journal of Financial Services Marketing

Journal of Financial Services Marketing
影响因子:
2.9
ISSN:
print: 1363-0539
on-line: 1479-1846
研究领域:
BUSINESS
自引率:
26.70%
Gold OA文章占比:
11.18%
原创研究文献占比:
95.59%
SCI收录类型:
Emerging Sources Citation Index (ESCI) || Scopus (CiteScore)
期刊介绍英文:
Under the guidance of its expert Editors and an eminent international Editorial Board, Journal of Financial Services Marketing has become one of the world''s leading forums for the latest thinking, techniques and developments in marketing financial services. The Journal has established itself as a key bridge between applied academic research and commercial best practice, globally. The journal covers: marketing banking services, pension plans, insurance, saving schemes, investment finance, personal finance, mortgages and credit and debit cards loyalty plans brand management cross-selling products and services customer relationship management online services customer profiling targeting product positioning pricing distribution management consumer finance pooled investment funds The Journal of Financial Services Marketing publishes detailed and authoritative: Case studies from marketers worldwide, detailing their practical experiences, the problems faced and the lessons learned Research with IMPLICATIONS FOR PRACTICE from leading business schools, research institutes and universities, worldwide Reviews and briefings by expert practitioners and academics sharing thought-provoking and challenging ideas Legal reviews examining in detail the major changes in legislation Book reviews providing a ''thumbnail'' of best practice in marketing within the financial services field ...to keep subscribers up-to-date with the latest developments and thinking in bank and financial services marketing.
CiteScore:
CiteScoreSJRSNIPCiteScore排名
5.60.5011.219
学科
排名
百分位
大类:Economics, Econometrics and Finance
小类:Finance
63 / 317
80%
大类:Business, Management and Accounting
小类:Marketing
81 / 210
61%
发文信息
WOS期刊分区
学科分类
Q2BUSINESS
历年影响因子
2022年3.0000
2023年2.9000
历年发表
2012年26
2013年28
2014年28
2015年25
2016年29
2017年23
2018年21
2019年9
2020年11
2021年49
2022年61
投稿信息
出版周期:
4 issues per year
出版国家(地区):
United Kingdom
出版商:
Springer Nature

Journal of Financial Services Marketing - 最新文献

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Pub Date : 2024-08-06 DOI: 10.1057/s41264-024-00287-3 Meenakshi Sharma, Akanksha Choubey
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