Journal of Global Fashion Marketing最新文献_第8页

Green perceived value and intention to purchase sustainable apparel among Gen Z: The moderated mediation of attitudes Z世代的绿色感知价值和购买可持续服装的意愿：态度的适度中介

IF 3.8

Journal of Global Fashion Marketing Pub Date : 2022-02-23 DOI: 10.1080/20932685.2021.2021435

N. Arora, Parul Manchanda

{"title":"Green perceived value and intention to purchase sustainable apparel among Gen Z: The moderated mediation of attitudes","authors":"N. Arora, Parul Manchanda","doi":"10.1080/20932685.2021.2021435","DOIUrl":"https://doi.org/10.1080/20932685.2021.2021435","url":null,"abstract":"ABSTRACT Gen Z consumers are the most lucrative segment concerning fashion products, including apparel and have showcased a willingness to shift towards more sustainable processes. This research explores the mediating role of positive attitude towards sustainable apparel with green perceived value and intention to purchase sustainable apparel amongst Gen Z. The paper also explores a moderated mediation model with materialistic values and consumer knowledge about sustainable apparel as moderators. A survey method was employed to collect data, and 308 undergraduate students from universities of Delhi – National Capital Region (NCR) were selected as respondents. The study results indicated a partial mediating role of positive attitude towards sustainable apparel and confirms the moderating role of materialistic values and consumer knowledge about sustainable apparel. Further, materialistic values and consumer knowledge were suggested as significant moderators in the model. The study also confirms a significant relationship among – green perceived value, positive attitude towards sustainable apparel, and intention to purchase sustainable apparel.","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":"13 1","pages":"168 - 185"},"PeriodicalIF":3.8,"publicationDate":"2022-02-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48481494","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 15

Sustainability in fashion and luxury marketing: Results, paradoxes and potentialities 时尚和奢侈品营销的可持续性：结果、悖论和潜力

IF 3.8

Journal of Global Fashion Marketing Pub Date : 2022-02-23 DOI: 10.1080/20932685.2021.2017320

Houcine Akrout, S. Guercini

引用次数: 3

Pro-environmental purchase intention towards eco-friendly apparel: Augmenting the theory of planned behavior with perceived consumer effectiveness and environmental concern 环保服装的环保购买意向：用感知的消费者有效性和环境关注增强计划行为理论

IF 3.8

Journal of Global Fashion Marketing Pub Date : 2022-01-05 DOI: 10.1080/20932685.2021.2016062

N.Prasanna Kumar, Pratibha Garg, Shailender Singh

{"title":"Pro-environmental purchase intention towards eco-friendly apparel: Augmenting the theory of planned behavior with perceived consumer effectiveness and environmental concern","authors":"N.Prasanna Kumar, Pratibha Garg, Shailender Singh","doi":"10.1080/20932685.2021.2016062","DOIUrl":"https://doi.org/10.1080/20932685.2021.2016062","url":null,"abstract":"ABSTRACT The textile industry has emerged as a major pollution source owing to a rise in carbon footprint, the spike in greenhouse gas emission, and increasing landfill waste. Sustainable fashion has become a new style statement and industries are shifting their orientation towards environment-friendly manufacturing. The theory of planned behavior (TPB) model was employed with environmental concern, personal moral norms, and perceived consumer effectiveness to better predict the eco-friendly apparel purchase intention of educated Indian youths. Variance-based partial least square-structural equation modeling (PLS-SEM) was applied to evaluate the hypothesized model. Findings indicated that perceived behavioral control has a strong significant positive influence on purchase intention followed by personal moral norms, attitude, and perceived consumer effectiveness. Environmental concern was found to have an indirect effect on purchase intention through three primary TPB variables and personal moral norms. Multi-group analysis (MGA) was performed to examine the moderating effect of perceived consumer effectiveness on an attitude–intention relationship. The highly perceived consumer effectiveness group was shown to have a more consistent attitude-purchase intention relationship as compared to the low-perceived consumer effectiveness group. The study promulgates insights to professionals and policymakers to formulate sustainable marketing strategies and policies to cope with the indigenous market conditions.","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":"13 1","pages":"134 - 150"},"PeriodicalIF":3.8,"publicationDate":"2022-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46778108","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 26

How do you depict sustainability? An analysis of images posted on Instagram by sustainable fashion companies 你如何描述可持续发展?对可持续时尚公司在Instagram上发布的图片进行分析

IF 3.8

Journal of Global Fashion Marketing Pub Date : 2022-01-05 DOI: 10.1080/20932685.2021.1998789

M. Milanesi, Yuliia Kyrdoda, A. Runfola

{"title":"How do you depict sustainability? An analysis of images posted on Instagram by sustainable fashion companies","authors":"M. Milanesi, Yuliia Kyrdoda, A. Runfola","doi":"10.1080/20932685.2021.1998789","DOIUrl":"https://doi.org/10.1080/20932685.2021.1998789","url":null,"abstract":"ABSTRACT Sustainability is strongly becoming imperative for all fashion companies to respond to stakeholders’ concerns and meet their expectations. While companies are more and more engaged in sustainability practices regarding all the activities carried out, there is also a growing opportunity for them to communicate it to reinforce the brand through various means. One of these is undoubtedly represented by social media. The social media landscape is increasingly characterized by the use of images as a highly impactful way of communication, with image-based social media such as Instagram that are experiencing significant growth among consumers and businesses. Consequently, the paper aims to understand how sustainability is depicted through Instagram by sustainable fashion companies. For these reasons, the paper investigates the use of images on Instagram by two sustainable fashion brands, Patagonia and Stella McCartney. To this aim, the paper employs the visual content analysis on over 300 pictures downloaded from the two corporate accounts on Instagram. The findings show the most used image categories to depict sustainability, and how such categories generate online interaction with users in terms of digital engagement. Implications for sustainable fashion companies and social media managers are provided.","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":"13 1","pages":"101 - 115"},"PeriodicalIF":3.8,"publicationDate":"2022-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45262783","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 9

Key success factors to be sustainable and innovative in the textile and fashion industry: Evidence from two Italian luxury brands 纺织和时尚行业可持续和创新的关键成功因素:来自两个意大利奢侈品牌的证据

IF 3.8

Journal of Global Fashion Marketing Pub Date : 2022-01-05 DOI: 10.1080/20932685.2021.2011766

A. Bernardi, C. Cantù, E. Cedrola

{"title":"Key success factors to be sustainable and innovative in the textile and fashion industry: Evidence from two Italian luxury brands","authors":"A. Bernardi, C. Cantù, E. Cedrola","doi":"10.1080/20932685.2021.2011766","DOIUrl":"https://doi.org/10.1080/20932685.2021.2011766","url":null,"abstract":"ABSTRACT Sustainable innovation – the introduction of new products and processes that bring economic, social and environmental benefits – have a crucial role in the textile and fashion industry. However, current literature mainly focuses on new product development and the consequent environmental impacts. One of the main challenges for textile and fashion companies is how to be environmentally, socially and economically sustainable and innovative in the meantime. This paper is based on the Triple Bottom Line framework and attempts to address this gap by identifying some key success factors (KSFs) that could allow textile and fashion companies to develop product and process innovations, taking into account their social, environmental and economic outcomes. The research is based on a multiple-case study method and results show that textile and fashion companies can achieve a competitive advantage by being sustainable and innovative and when there are strong corporate values, cultural heritage and stable relationships with the territory. Besides extending the literature on sustainable, the paper highlights the main challenges and opportunities within this sector.","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":"13 1","pages":"116 - 133"},"PeriodicalIF":3.8,"publicationDate":"2022-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"60073906","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 9

Men’s and women’s implicit negativity towards obese fashion models 男性和女性对肥胖时尚模特的含蓄否定

IF 3.8

Journal of Global Fashion Marketing Pub Date : 2021-12-06 DOI: 10.1080/20932685.2021.1977164

Ulf Aagerup

引用次数: 0

The evolution of journalists´ style in the cinema in Spain: From the Historias de la radio to Spotlight 西班牙电影记者风格的演变：从广播史到聚光灯

IF 3.8

Journal of Global Fashion Marketing Pub Date : 2021-11-04 DOI: 10.1080/20932685.2023.2205862

Alfonso de la Quintana García

{"title":"The evolution of journalists´ style in the cinema in Spain: From the Historias de la radio to Spotlight","authors":"Alfonso de la Quintana García","doi":"10.1080/20932685.2023.2205862","DOIUrl":"https://doi.org/10.1080/20932685.2023.2205862","url":null,"abstract":"ABSTRACT The cinema is a fashion promoter that has always influenced journalists’ stereotypes. From their clothes, hairstyles, gestures and even the way of speaking. It has been an essential instrument for studying the aesthetic movements through the different eras in history. It also turned the journalist into an opinion leader and, hereinafter, those journalists would influence in their audience by creating style icons through movies and promoting items of clothing. In order to analyse the evolution of cinema fashion in Spain, two representative films of the journalistic profession have been analysed for their screen share acceptance, but very different in time, space and form in order to try to cover all possible characteristics. By means of a comparative study, the similarities, differences and fashion pattern are analysed and summarised. The most important conclusion is that fashion is a cross-cuing phenomenon that is used to denounce injustice in each of the films. Fashion is not only the costume, it is the way of speaking in the script, the furniture, the place filmed and sometime even the problems that are denounced. Fashion has social effects. Finally, a small, very limited simple is made with a series of in-depth interviews with three journalists in relevant positions, with more than ten years of seniority working in the world fashion.","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":"14 1","pages":"419 - 428"},"PeriodicalIF":3.8,"publicationDate":"2021-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42631207","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Sustainability supplier scorecard assessment tools: A comparison between apparel retailers 可持续性供应商记分卡评估工具:服装零售商之间的比较

IF 3.8

Journal of Global Fashion Marketing Pub Date : 2021-11-01 DOI: 10.1080/20932685.2021.1987289

Rachel Creighton, I. Jestratijević, Daton Lee

{"title":"Sustainability supplier scorecard assessment tools: A comparison between apparel retailers","authors":"Rachel Creighton, I. Jestratijević, Daton Lee","doi":"10.1080/20932685.2021.1987289","DOIUrl":"https://doi.org/10.1080/20932685.2021.1987289","url":null,"abstract":"ABSTRACT The purpose of this qualitative study is to evaluate and compare eight sustainability supplier scorecard assessment tools in use among five major international apparel retailers, Walmart, Eileen Fisher, Nike, H&M, and Gap. Inductive content analysis was used to study the raw textual data and make evidence-based inferences. Results showed that the field of sustainable supply chain management (SSCM) is subject to inefficiencies because there are inadequate standards for reporting information which would expose these inefficiencies. The investigated tools varied in terms of scope, performance measurements, and scoring methodologies, which had negative effects on their comparability. This obstacle, however, does not invalidate the major findings, which revealed an evident and concerning lack of information to support the practical application of the tools investigated. Because no retailer disclosed information about its lower tier suppliers’ assessments, it is uncertain whether and how suppliers in lower tiers are engaged in sustainability assessments. Because sustainability violations occur at a higher rate within fragmented supply chains, it is critical to communicate supplier engagement throughout the value chain. The findings of this study urge the application of standardized and comprehensive scorecard assessments which would help to enhance the credibility of SSCM practice, its assessment, and its communication.","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":"13 1","pages":"61 - 74"},"PeriodicalIF":3.8,"publicationDate":"2021-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46234255","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Generation Z female consumers’ preferences for swimwear products with sustainability-relevant attributes Z世代女性消费者对具有可持续属性的泳装产品的偏好

IF 3.8

Journal of Global Fashion Marketing Pub Date : 2021-10-29 DOI: 10.1080/20932685.2021.1960580

Jitong Li, K. Leonas

{"title":"Generation Z female consumers’ preferences for swimwear products with sustainability-relevant attributes","authors":"Jitong Li, K. Leonas","doi":"10.1080/20932685.2021.1960580","DOIUrl":"https://doi.org/10.1080/20932685.2021.1960580","url":null,"abstract":"ABSTRACT The purpose of this study is to identify the importance of swimwear attributes to Generation Z (Gen Z) female consumers and investigate the effects of consumer knowledge (CK) on consumers’ decision-making processes. First, based on the attribute classification methods in the literature and exploratory analysis on selected swimwear brands, eight swimwear attributes and each attribute’s levels were identified. These attributes were classified into the sustainability-irrelevant (extrinsic, intrinsic) and sustainability-relevant (environmental, social) attribute categories. Second, a self-administered online survey was employed. A total of 257 usable data were received. Most participants have limited knowledge of sustainable swimwear, and their knowledge levels have influences on attribute importance. Results indicate that price is the most important attribute, followed by fiber, donation, color, certification, and style. Two attributes, country of origin and labor, are rarely considered. Additionally, sustainable cues add value to consumers’ evaluations. This study involves consumer knowledge as a factor and fills a gap in the literature focusing on Gen Z and swimwear. The findings are beneficial for swimwear enterprises to address consumers’ preferences in their future product development strategy.","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":"13 1","pages":"44 - 60"},"PeriodicalIF":3.8,"publicationDate":"2021-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45599684","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

What drives Malaysian online fashion shopping? The mediating role of perceived value 是什么推动了马来西亚在线时尚购物？感知价值的中介作用

IF 3.8

Journal of Global Fashion Marketing Pub Date : 2021-10-29 DOI: 10.1080/20932685.2021.1978308

S. Salem, A. Alanadoly

{"title":"What drives Malaysian online fashion shopping? The mediating role of perceived value","authors":"S. Salem, A. Alanadoly","doi":"10.1080/20932685.2021.1978308","DOIUrl":"https://doi.org/10.1080/20932685.2021.1978308","url":null,"abstract":"ABSTRACT This study investigates the indirect effects of consumer fashion involvement, opinion seeking and online buying experience on online purchasing behaviour of fashion products by adapting the functional perspective of the perceived values: quality and price. Partial least squares structural equation modelling (PLS-SEM) is used to examine the proposed study’s framework with data collected through a survey (n = 346) to examine respondents’ opinions on the mentioned variables. The authors also assessed the proposed framework using Importance-Performance Map Analysis (IPMA). The study results reveal that perceived quality mediates the relationship between fashion involvement, online shopping experience and online purchasing, which is not observed in opinion seeking. On the other hand, only perceived price mediates the relationship between opinion seeking, online shopping experience and online buying behaviour. At the construct level, IPMA revealed that perceived price and online shopping experience are crucial for enhancing online purchasing behaviour of fashion products. This study contributes to the existing literature by evaluating the effects of fashion involvement, opinion seeking and online experience on perceived value in terms of quality and price and how this may improve consumers’ online purchasing behaviour.","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":"13 1","pages":"75 - 89"},"PeriodicalIF":3.8,"publicationDate":"2021-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47463007","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 15