Sustainability in fashion and luxury marketing: Results, paradoxes and potentialities

IF 3.3 Q2 BUSINESS

Journal of Global Fashion Marketing Pub Date : 2022-02-23 DOI:10.1080/20932685.2021.2017320

Houcine Akrout, S. Guercini

引用次数: 3

Abstract

ABSTRACT This guest editorial article introduces a special issue devoted to the results, paradoxes, and potentialities emerging from the growing interest within the marketing and management research in the sustainability of fashion and luxury companies. While there has been extensive discussion of the meaning and forms of sustainability in the literature, the consistency of the models and behaviors applied to sustainability adopted by companies, and the results achieved in a field as important as fashion and luxury marketing, have not been verified. The articles in the special issue are briefly discussed, with some conclusions about the main results emerging from the various research studies. The five articles in this special issue seek to contribute to research that systemizes new models and tools that may be useful for practitioners and marketing researchers working in this field.

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时尚和奢侈品营销的可持续性：结果、悖论和潜力

摘要：这篇客座编辑文章介绍了一期特刊，专门讨论了营销和管理研究对时尚和奢侈品公司可持续发展日益增长的兴趣所带来的结果、悖论和潜力。尽管文献中对可持续性的含义和形式进行了广泛的讨论，但公司采用的可持续性模式和行为的一致性，以及在时尚和奢侈品营销等重要领域取得的成果，尚未得到验证。对特刊上的文章进行了简要讨论，并对各种研究的主要结果得出了一些结论。本期特刊中的五篇文章旨在为系统化新模型和工具的研究做出贡献，这些模型和工具可能对该领域的从业者和营销研究人员有用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Global Fashion Marketing BUSINESS-

CiteScore

6.90

自引率

31.60%

发文量

期刊介绍： The Journal of Global Fashion Marketing is a quarterly journal that publishes peer-reviewed conceptual and empirical papers and business cases of original works that significantly contribute to the overall advancement of marketing theory, research, and practice in fashion, design, and culture. JGFM endeavors to be a “global bridge” connecting marketing scholars and practitioners in fashion, design, and culture throughout the world. We publish high-quality scholarly articles on marketing written by contributors representing the leading academic authors. As we state on the cover of every issue, our positioning statement, our value added to the marketing scholar readership, is truly to “Bridge Fashion and Marketing” 1. Monitor and analyze global fashion marketing trends. 2. Generate and integrate new ideas and theories related to fashion, luxury, and culture marketing theory and practice. 3. Apply new research methods and techniques in fashion, luxury, and culture marketing. 4. Explore and disseminate cutting edge fashion marketing practices. JGFM welcomes manuscripts that provide fresh, innovative insight to any topic in the field of fashion, luxury, and culture marketing. Both conceptual and empirical works are valued, so long as the manuscript addresses substantive issues in marketing.

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