Journal of Global Fashion Marketing最新文献_第9页

The effects of political ideology and brand familiarity on conspicuous consumption of fashion products 政治意识形态与品牌熟悉度对时尚产品炫耀性消费的影响

IF 3.8

Journal of Global Fashion Marketing Pub Date : 2021-10-02 DOI: 10.1080/20932685.2021.1957701

Ganga S. Urumutta Hewage, Sona Klucarova, Laura Boman

{"title":"The effects of political ideology and brand familiarity on conspicuous consumption of fashion products","authors":"Ganga S. Urumutta Hewage, Sona Klucarova, Laura Boman","doi":"10.1080/20932685.2021.1957701","DOIUrl":"https://doi.org/10.1080/20932685.2021.1957701","url":null,"abstract":"ABSTRACT From the lens of conspicuous consumption, this research examines the interactive effect of brand logo size and political ideology on consumers’ intentions toward fashion products. Specifically, in a series of four studies, we address how consumer political ideology influences intentions toward items displaying smaller, inconspicuous logos versus larger, conspicuous logos for unfamiliar and familiar brands. We show that liberal consumers are more likely to prefer a large (rather than small) logo when a brand is unfamiliar. We suggest that liberals’ greater desire for product uniqueness elevates their risk propensity, which in turn increases preference for conspicuous consumption when familiarity with a brand is low. We show that this effect occurs only for unfamiliar brands; when brand familiarity is high (i.e. a popular or well-known brand), consumer political ideology reverses consumer preference for conspicuous consumption, replicating prior work. Our results suggest that, by manipulating their logo size, new brands may effectively target consumers based on their political ideology.","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":"12 1","pages":"343 - 358"},"PeriodicalIF":3.8,"publicationDate":"2021-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48709592","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Branded there, made here? How country equity influences fashion product consumers in China 在那里打品牌，在这里制造?国家公平如何影响中国时尚产品消费者

IF 3.8

Journal of Global Fashion Marketing Pub Date : 2021-10-02 DOI: 10.1080/20932685.2021.1939757

D. Shen, Feng Liu, Joseph Richards

{"title":"Branded there, made here? How country equity influences fashion product consumers in China","authors":"D. Shen, Feng Liu, Joseph Richards","doi":"10.1080/20932685.2021.1939757","DOIUrl":"https://doi.org/10.1080/20932685.2021.1939757","url":null,"abstract":"ABSTRACT After decades of globalization, more and more products are made in a country different from the initial country of origin of the brand name associated with the product. As consumers evaluate brands, does it matter if a product is made in the same country as from its initial origin? In this study, we intend to address this question by examining the impacts of country equity (CE) on consumer psychology, in the context of China’s fashion market. Specifically, this study aims to (1) examine the impact of CE on Chinese consumers’ perception and purchase intention of “Made in USA” products; and (2) identify potential China’s market for “Made in USA” products. A series of hypotheses are developed and empirically tested. Among our major findings, Chinese consumers show significantly higher purchase intention, perceived quality, and perceived price for “Made in USA” products than “Made in China” products with the same brand name. Also, Chinese consumers’ CE of the US significantly affect their purchase intention, perceived quality, and perceived price of “Made in USA” products. In addition, we identify the target market characteristics of “Made in USA” products in China. The study adds to a comprehensive understanding of CE in the global market.","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":"12 1","pages":"291 - 308"},"PeriodicalIF":3.8,"publicationDate":"2021-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43853153","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Do verbal and visual nudges influence consumers’ choice for sustainable fashion? 口头和视觉上的推动会影响消费者对可持续时尚的选择吗?

IF 3.8

Journal of Global Fashion Marketing Pub Date : 2021-10-02 DOI: 10.1080/20932685.2021.1930096

I. Roozen, M. Raedts, Laura Meijburg

{"title":"Do verbal and visual nudges influence consumers’ choice for sustainable fashion?","authors":"I. Roozen, M. Raedts, Laura Meijburg","doi":"10.1080/20932685.2021.1930096","DOIUrl":"https://doi.org/10.1080/20932685.2021.1930096","url":null,"abstract":"ABSTRACT The fashion industry is one of the largest polluters of the world. The exploitation of resources for the ever-changing trends in fashion puts tremendous pressure on the environment. The literature shows that nudging could be an encouraging tool to promote pro-environmental behavior. The aim of this study was to investigate whether nudging can influence consumers’ choice towards sustainable fashion. We examined if a verbal or visual nudge on a retailer’s website can significantly influence consumers’ (sustainable) fashion choice. Data was collected by an online survey. Respondents (N = 288) were randomly divided into three experimental conditions, i.e. verbal nudge, visual nudge or control group (no nudge). The findings showed a significant positive influence of the verbal nudge and, to a lesser extent, of the visual nudge on choosing the sustainable version of the apparel. The nudges also positively influenced the willingness to pay for the sustainable apparel. This suggests that nudging is a promising tool to direct consumers to a more sustainable fashion choice. Furthermore, the results showed that respondents with a relatively high score on ecological conscious consumer behavior and a relatively low score on fashion involvement are significant more likely to choose the sustainable apparel.","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":"12 1","pages":"327 - 342"},"PeriodicalIF":3.8,"publicationDate":"2021-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/20932685.2021.1930096","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47186701","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 16

The neglected unity-in-variety principle: A holistic rather than a single-factor approach in conceptualising a visual merchandise display 被忽视的多样性统一原则：视觉商品展示概念化的整体而非单一因素方法

IF 3.8

Journal of Global Fashion Marketing Pub Date : 2021-10-02 DOI: 10.1080/20932685.2021.1930097

Maria Logkizidou

{"title":"The neglected unity-in-variety principle: A holistic rather than a single-factor approach in conceptualising a visual merchandise display","authors":"Maria Logkizidou","doi":"10.1080/20932685.2021.1930097","DOIUrl":"https://doi.org/10.1080/20932685.2021.1930097","url":null,"abstract":"ABSTRACT While retailers cannot stress enough the fact that, in reality, a variety of store design cues combine to make a merchandise’s visual display (VMD), the product presentation research focuses mostly on investigating the effect of a single retail display cue, at a time, on consumer product evaluations. But, is “unity-in-variety” a neglected principle in the product presentation research? Scholars are increasingly suggesting more systematic study to identify combinations of key store cues that shape a product’s display for more pertinent for the retailing practice exploratory research. In response, the present article reviews the relevant literature and organises the findings to propose a qualitative typology of VMD cues that can capture, holistically, the VMD construct. The proposed typology is then confirmed in two studies. The identified VMD cues are classified into five key VMD element categories (factors) comprising display fixtures, materials, organisation, staging technique and lighting, and all factors load on one higher-order VMD construct.","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":"12 1","pages":"309 - 326"},"PeriodicalIF":3.8,"publicationDate":"2021-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/20932685.2021.1930097","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44804570","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

The effect of perceived agility on intention to reuse Omni-channel: Focused on mediating effect of integration quality of Omni-channel 感知敏捷性对全渠道重用意愿的影响:研究全渠道整合质量的中介作用

IF 3.8

Journal of Global Fashion Marketing Pub Date : 2021-10-02 DOI: 10.1080/20932685.2021.1947151

Sang-chul Son, Joonheui Bae, K. Kim

{"title":"The effect of perceived agility on intention to reuse Omni-channel: Focused on mediating effect of integration quality of Omni-channel","authors":"Sang-chul Son, Joonheui Bae, K. Kim","doi":"10.1080/20932685.2021.1947151","DOIUrl":"https://doi.org/10.1080/20932685.2021.1947151","url":null,"abstract":"ABSTRACT Immense research is conducted on the importance and role of omni-channel integration, which affects consumer decision-making. However, considering omni-channel integration in particular is insufficient to account for changes in consumer behavior. Omni-channel agility can provide an understanding of how companies deliver services that meet consumer expectations in response to market changes, such as COVID-19. This research examines the effect of perceived agility on integration quality and intention to reuse omni-channel based on idiosyncratic service experience (ISE). Data were collected for those who have used omni-channel in the US through M-Turk and analyzed on the basis of SEM. Results reveal a positive relationship between perceived agility of digitalized omni-channel and channel integration quality. A positive relationship also exists between perceived agility and reuse intention, which is mediated by the integration quality of omni-channel. This study expands the research on omni-channel integration quality including digital-based perceived agility in channel integration research based on ISE.","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":"12 1","pages":"375 - 389"},"PeriodicalIF":3.8,"publicationDate":"2021-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/20932685.2021.1947151","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45956301","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 14

Sharing personal experiences and online consumer engagement: A case study of Glossier 分享个人经验和在线消费者参与:Glossier的案例研究

IF 3.8

Journal of Global Fashion Marketing Pub Date : 2021-09-07 DOI: 10.1080/20932685.2021.1947150

Ashley Paintsil, Hye-Shin Kim

{"title":"Sharing personal experiences and online consumer engagement: A case study of Glossier","authors":"Ashley Paintsil, Hye-Shin Kim","doi":"10.1080/20932685.2021.1947150","DOIUrl":"https://doi.org/10.1080/20932685.2021.1947150","url":null,"abstract":"ABSTRACT Social media has become influential in the fashion and beauty marketplace where digital communication centers around consumer interests in products and brands. This case study examines how sharing of personal experiences on the digital communication platforms of the Glossier beauty brand influences consumer engagement in an online brand community. In-depth interviews of thirteen consumers of the Glossier brand and its social media channels were conducted. The qualitative method allows the researchers to capture the rich context of the consumer experience and the social reality of online community members through their own words. This case study offers insight into how social media communication, moving beyond simple product reviews, allows a direct-to-consumer brand to effectively leverage the personal experiences of their consumers as a catalyst for learning, advocating for the brand, co-developing the brand, and building consumer and brand relationships. A new perspective from Brodie et al.’sconsumer engagement model highlights key interrelated processes that evolve from the sharing of consumer experiences and adding value to building a robust brand community.","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":"13 1","pages":"1 - 15"},"PeriodicalIF":3.8,"publicationDate":"2021-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47707217","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 12

Brand loyalty through love for a brand’s Facebook page: Roles of motivations and personal traits 通过对品牌Facebook页面的喜爱获得品牌忠诚度：动机和个人特征的作用

IF 3.8

Journal of Global Fashion Marketing Pub Date : 2021-09-03 DOI: 10.1080/20932685.2021.1947149

Jinhee Han, Wi-Suk Kwon

引用次数: 4

Brand equity effects on financial performance in Japanese fashion market: applying complexity theory via fsQCA 日本时装市场品牌资产对财务绩效的影响:基于fsQCA的复杂性理论

IF 3.8

Journal of Global Fashion Marketing Pub Date : 2021-09-02 DOI: 10.1080/20932685.2021.1960581

M. Miao, I. Go, K. Ikeda, Hideho Numata

引用次数: 7

Exploring skill requirements of local and multinational companies for entry level marketing professionals in the apparel industry in a developing country 探讨本地和跨国公司对发展中国家服装行业初级营销专业人员的技能要求

IF 3.8

Journal of Global Fashion Marketing Pub Date : 2021-07-27 DOI: 10.1080/20932685.2021.1939758

T. Chowdhury, Nusrat Zaman Anon

{"title":"Exploring skill requirements of local and multinational companies for entry level marketing professionals in the apparel industry in a developing country","authors":"T. Chowdhury, Nusrat Zaman Anon","doi":"10.1080/20932685.2021.1939758","DOIUrl":"https://doi.org/10.1080/20932685.2021.1939758","url":null,"abstract":"ABSTRACT The purpose of this study is to offer an ‘employability skill index” for entry-level marketing professionals in the apparel industry and compare the skill requirements of local and multinational companies (MNCs). The study applies Structural Equation Modeling approach for index development. Primary data were collected through a structured questionnaire from 1082 managers of 18 local and 16 MNCs operating in the apparel industry in Bangladesh. Convergent and discriminant validities of the proposed index were tested. The research revealed a six-dimensional 22-item skill index with significant differences in skill requirements between local and MNCs. The skills MNCs prioritized are major courses taken, research-based internship, written communication skills, and English language ability. Local companies, on the other hand, put preferences on experience, team building ability, network skill, and effective listening. The literature review revealed that there is a lack of quantitative studies to offer employability skills for entry-level marketing managers in the apparel industry in the South Asia region. Therefore, the current study is original and adds significant value to the literature. The proposed skill index can help the universities to design their courses accordingly to increase the employability of marketing graduates in the apparel industry.","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":"12 1","pages":"359 - 374"},"PeriodicalIF":3.8,"publicationDate":"2021-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/20932685.2021.1939758","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46333558","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Strategic profile for positioning eco-apparel among mainstream apparel consumers 在主流服装消费者中定位生态服装的战略概况

IF 3.8

Journal of Global Fashion Marketing Pub Date : 2021-07-03 DOI: 10.1080/20932685.2021.1915836

Saugat Neupane, Ranga Chimhundu, Eric Kong

{"title":"Strategic profile for positioning eco-apparel among mainstream apparel consumers","authors":"Saugat Neupane, Ranga Chimhundu, Eric Kong","doi":"10.1080/20932685.2021.1915836","DOIUrl":"https://doi.org/10.1080/20932685.2021.1915836","url":null,"abstract":"ABSTRACT This paper develops a strategic profile for positioning ecologically produced apparel (eco-apparel) to make eco-apparel the preferred choice among mainstream apparel customers. This qualitative study employed 24 in-depth interviews involving eco-apparel consumers and managers. Thematic analysis was used to analyze the qualitative data. This research suggests that there is a mismatch between the value expected by apparel consumers and the value offered by eco-apparel. To attract mainstream apparel consumers, environment-friendliness claims need to be implicit while aesthetic claims should be explicit. Perceived psychological risk due to misleading information, combined with the effort required to purchase due to limited availability, has added to the problems of marketing eco-apparel. Eco-apparel companies could consider this study as a guide to develop value and actions for promoting their products to apparel consumers, through the application of the Four Actions Framework. While previous studies have suggested environment-friendliness as a key factor in marketing eco-apparel, this study suggests that environment-friendliness features should not be the emphasis of eco-apparel marketing. This research has determined the customer value proposition for eco-apparel using the Four Actions Framework, and this is a novel approach that has not been applied by previous research in eco-apparel marketing.","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":"12 1","pages":"229 - 244"},"PeriodicalIF":3.8,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/20932685.2021.1915836","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45497118","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5