Journal of Convention & Event Tourism最新文献_第4页

Developing a brand personality framework in the context of outdoor small-scale sport events 在户外小规模体育赛事背景下建立品牌个性框架

IF 2.2

Journal of Convention & Event Tourism Pub Date : 2022-12-19 DOI: 10.1080/15470148.2022.2158153

T. Karagiorgos, A. Ntovoli, K. Alexandris

{"title":"Developing a brand personality framework in the context of outdoor small-scale sport events","authors":"T. Karagiorgos, A. Ntovoli, K. Alexandris","doi":"10.1080/15470148.2022.2158153","DOIUrl":"https://doi.org/10.1080/15470148.2022.2158153","url":null,"abstract":"Abstract Outdoor small scale sport events like trail or local city running races are on a rise. Several event managers pivot their promotional strategies by developing unique brand personality characteristics to support their products from competition. This study aimed to develop a brand personality scale for outdoor small scale running events with the usage of mixed methods approach. First, 24 semi-structured interviews were conducted within event managers and trail runners to conceptualize the brand personality in small scale sport event settings. Then, an exploratory factor analysis was performed in 216 runners to identify the underlying construct. A third study with 396 respondents was carried out to validate the hypothesized scale. The results indicated a five factor model with seventeen characteristics: Safe, Local-oriented, Authentic, Competitive and Excited. This study has theoretical and practical significant contribution for both brand personality literature and sport event marketers as it strengths the promotional actions and provides a better event personality conceptualization for outdoor small scale events. Finally, several managerial implications are discussed in the later sections.","PeriodicalId":46268,"journal":{"name":"Journal of Convention & Event Tourism","volume":"24 1","pages":"246 - 268"},"PeriodicalIF":2.2,"publicationDate":"2022-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48408419","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Accidents? Not me: The impact of optimism bias on visitor perceptions in cultural festivals 事故?不是我:乐观偏见对游客在文化节中的看法的影响

IF 2.2

Journal of Convention & Event Tourism Pub Date : 2022-12-15 DOI: 10.1080/15470148.2022.2157356

Jibin Baby, Seunghwan Lee, Dae-Young Kim

引用次数: 3

The Journal of Convention and Event Tourism: A retrospective analysis using bibliometrics 会议与活动旅游杂志:使用文献计量学的回顾性分析

IF 2.2

Journal of Convention & Event Tourism Pub Date : 2022-11-29 DOI: 10.1080/15470148.2022.2150731

Ranjit Singh, Sibi P. S., Asma Bashir

引用次数: 2

An expanded eventscape framework as the driver of attachment and loyalty to mass-participation sporting events 一个扩展的赛事景观框架，作为对大众参与体育赛事的依恋和忠诚度的驱动力

IF 2.2

Journal of Convention & Event Tourism Pub Date : 2022-11-17 DOI: 10.1080/15470148.2022.2085832

Tao Zhang

引用次数: 1

Experiential festival attributes, perceived value, cultural exploration, and behavioral intentions to visit a food festival 体验节日属性、感知价值、文化探索、美食节参观行为意向

IF 2.2

Journal of Convention & Event Tourism Pub Date : 2022-10-21 DOI: 10.1080/15470148.2022.2131668

Mahlagha Darvishmotevali, Kayhan Tajeddini, L. Altınay

引用次数: 2

Performance and Social Network Structure of Festival Research: A Reflective of 1978–2020 节日研究的绩效与社会网络结构:1978-2020年的反思

IF 2.2

Journal of Convention & Event Tourism Pub Date : 2022-08-18 DOI: 10.1080/15470148.2022.2112345

Christopher Mensah, Gariba A. H. Awudu, Mavis Forson, Richmond Sakyi

{"title":"Performance and Social Network Structure of Festival Research: A Reflective of 1978–2020","authors":"Christopher Mensah, Gariba A. H. Awudu, Mavis Forson, Richmond Sakyi","doi":"10.1080/15470148.2022.2112345","DOIUrl":"https://doi.org/10.1080/15470148.2022.2112345","url":null,"abstract":"Abstract In this study, a bibliometric review of festival research is conducted to provide a valuable overview of the current state of the field, and in so doing, lays out a roadmap for future research. Based on hospitality-, tourism-, and leisure-related journals indexed in Scopus database, performance, relational and intellectual structure of festival scholarship are undertaken using Biblioshiny and VosViewer software to generate descriptive statistics and social networks structures of 955 articles. For almost five decades of research effort, the last five years have been the most productive period although citation structure has been relatively low. A greater proportion of the articles were published in Event Management with Saayman M, USA and North-West University being the most prolific author, country and institution, respectively. A co-citation network analysis unearthed four major themes: (1) festival impacts, sustainability, and management; (2) festival quality, satisfaction, and behavioral intentions; (3) festival authenticity, experiences, and revisit intentions; and (4) motivation and segmentation. This study is the first to undertake a performance and social structure analysis of prior festival research using bibliometric methodology.","PeriodicalId":46268,"journal":{"name":"Journal of Convention & Event Tourism","volume":"24 1","pages":"32 - 56"},"PeriodicalIF":2.2,"publicationDate":"2022-08-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45194463","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Exploring virtual race participants’ perceptions of event mobile apps and behavioral intention: The stimulus-organism-response approach 探索虚拟比赛参与者对活动移动应用程序和行为意图的感知:刺激-有机体-反应方法

IF 2.2

Journal of Convention & Event Tourism Pub Date : 2022-07-26 DOI: 10.1080/15470148.2022.2102559

Sung-Eun Kim, Shinyong Jung

{"title":"Exploring virtual race participants’ perceptions of event mobile apps and behavioral intention: The stimulus-organism-response approach","authors":"Sung-Eun Kim, Shinyong Jung","doi":"10.1080/15470148.2022.2102559","DOIUrl":"https://doi.org/10.1080/15470148.2022.2102559","url":null,"abstract":"Abstract As COVID-19 compels the event industry to embrace a digital transformation with innovative and safer ways of organizing events, investigating event attendees’ emotional responses and behavioral intention toward virtual sporting events becomes extremely important for event stakeholders. However, there is little empirical research on what factors lead to event participants’ hedonic benefit, which is a crucial determinant of satisfaction and revisit intention in the context of virtual sporting events. Based on the Stimulus-Organism-Response (SOR) model, this study therefore develops and examines a conceptually comprehensive model on the interrelationship between mobile app attributes, hedonic benefit, satisfaction with event experience, and revisit intention in the context of a virtual race event. Results identified user interface attractiveness and perceived usefulness as significant determinants of hedonic benefit which, in turn, affect satisfaction with event experience and revisit intention. Further, the results revealed that hedonic benefit mediates the relationships. The findings of this study provide significant theoretical and managerial implications for both researchers and practitioners who are interested in the use of mobile apps in virtual race events.","PeriodicalId":46268,"journal":{"name":"Journal of Convention & Event Tourism","volume":"23 1","pages":"365 - 383"},"PeriodicalIF":2.2,"publicationDate":"2022-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45102499","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Conference tourism competitiveness: An applied AHP framework 会议旅游竞争力：一个应用AHP框架

IF 2.2

Journal of Convention & Event Tourism Pub Date : 2022-07-12 DOI: 10.1080/15470148.2022.2095316

L. Welthagen, E. Slabbert, E. Plessis

{"title":"Conference tourism competitiveness: An applied AHP framework","authors":"L. Welthagen, E. Slabbert, E. Plessis","doi":"10.1080/15470148.2022.2095316","DOIUrl":"https://doi.org/10.1080/15470148.2022.2095316","url":null,"abstract":"Abstract This research aims to develop an applied framework for conference tourism competitiveness since it is evident that there is a limited view of how conference delegates assess attributes contributing to conference tourism. From the literature and industry stakeholder input, conference competitiveness themes and attributes were identified and included in a self-administered questionnaire. Survey data was collected from 300 conference delegates in South Africa. The study applied the analytical hierarchy process (AHP) approach, a methodological approach not previously applied in a conference tourism context. A three-level evaluation structure was constructed with four main factors and 26 sub-factors. It was further established that although destination and conference competitiveness have similar attributes, conference tourism has its own set of unique attributes, which differs in terms of the level of importance for the conference sector. This finding supports the development of the conference competitiveness framework. The findings concluded that conference competitiveness from the view of delegates is influenced by environmental practices as well as political and economic stability being important attributes. Destination attributes such as weather and infrastructure were mentioned as the least important attributes, the rating of which are the opposite of the destination competitiveness attributes. The findings indicated that the AHP methodology is a valuable tool to analyze conference tourism competitiveness.","PeriodicalId":46268,"journal":{"name":"Journal of Convention & Event Tourism","volume":"23 1","pages":"435 - 459"},"PeriodicalIF":2.2,"publicationDate":"2022-07-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44973637","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Uncertainties: An investigation of aleatory and epistemic errors in market segmentation analysis 不确定性：市场细分分析中的解释性和认识性错误调查

IF 2.2

Journal of Convention & Event Tourism Pub Date : 2022-06-28 DOI: 10.1080/15470148.2022.2089796

Nur Balqish Hassan, Noor Hazarina Hashim, K. H. Padil, N. Bakhary

{"title":"Uncertainties: An investigation of aleatory and epistemic errors in market segmentation analysis","authors":"Nur Balqish Hassan, Noor Hazarina Hashim, K. H. Padil, N. Bakhary","doi":"10.1080/15470148.2022.2089796","DOIUrl":"https://doi.org/10.1080/15470148.2022.2089796","url":null,"abstract":"Abstract Despite the popularity of cluster analysis as a segmentation tool, its limitations continue to include the production of random solutions and the existence of uncertainties. This study aims to assist marketers in understanding the characteristics of festival goers based on music events in Malaysia. The present study investigates the existence and effect of uncertainties produced in cluster analysis results by using an artificial neural network (ANN). Four market segments are identified: the alarm hitter, the technology ticker, the plug puller, and the fuse blower. Error analysis results reveal that uncertainties may cause incorrect predictions. Academically, the limitations in existing market segmentation studies are highlighted by adding the process of ANN training and testing the segments generated from the cluster analysis. From the industry perspective, this approach introduces an important segmentation basis—technographic segmentation—to tap into the wired generation. Future research may extend this study and apply a nonprobabilistic neural network to eliminate the existence of errors in cluster analysis.","PeriodicalId":46268,"journal":{"name":"Journal of Convention & Event Tourism","volume":"24 1","pages":"1 - 31"},"PeriodicalIF":2.2,"publicationDate":"2022-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44311708","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Examining gastronomy festivals as the attractiveness factor for tourism destinations: The case of Turkey 考察美食节对旅游目的地的吸引力:以土耳其为例

IF 2.2

Journal of Convention & Event Tourism Pub Date : 2022-06-24 DOI: 10.1080/15470148.2022.2089797

Mahmut Demir, A. Dalgıç

引用次数: 1