Experiential festival attributes, perceived value, cultural exploration, and behavioral intentions to visit a food festival

IF 1.7 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Convention & Event Tourism Pub Date : 2022-10-21 DOI:10.1080/15470148.2022.2131668

Mahlagha Darvishmotevali, Kayhan Tajeddini, L. Altınay

{"title":"Experiential festival attributes, perceived value, cultural exploration, and behavioral intentions to visit a food festival","authors":"Mahlagha Darvishmotevali, Kayhan Tajeddini, L. Altınay","doi":"10.1080/15470148.2022.2131668","DOIUrl":null,"url":null,"abstract":"Abstract Based on the expectation confirmation theory and the push and pull framework, this paper proposes that perceived value (PV) mediates the relationship between experiential food festival attributes (EXPECO) and attendees’ behavioral intentions (BIs). Further, this paper proposes that cultural exploration (CULEXP) moderates the causal relationships among EXPECO, PV, and BIs. A survey of 215 visitors who participated in the Slow Food Festival event in Northern Cyprus was used to statistically validate the proposed research framework and hypotheses. The results stemmed from the structural equation modeling show that PV partially mediated the effects of EXPECO (i.e., education, entertainment, and esthetic experience) on BIs. Moreover, as predicted, the results confirm that CULEXP moderates the casual relationships among EXPECO, PV, and BIs. Thus, the findings extend prior literature by highlighting the importance of EXPECO and CULEXP in enhancing attendees’ PV and consequent positive BIs.","PeriodicalId":46268,"journal":{"name":"Journal of Convention & Event Tourism","volume":"24 1","pages":"57 - 86"},"PeriodicalIF":1.7000,"publicationDate":"2022-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Convention & Event Tourism","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/15470148.2022.2131668","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}

引用次数: 2

Abstract

Abstract Based on the expectation confirmation theory and the push and pull framework, this paper proposes that perceived value (PV) mediates the relationship between experiential food festival attributes (EXPECO) and attendees’ behavioral intentions (BIs). Further, this paper proposes that cultural exploration (CULEXP) moderates the causal relationships among EXPECO, PV, and BIs. A survey of 215 visitors who participated in the Slow Food Festival event in Northern Cyprus was used to statistically validate the proposed research framework and hypotheses. The results stemmed from the structural equation modeling show that PV partially mediated the effects of EXPECO (i.e., education, entertainment, and esthetic experience) on BIs. Moreover, as predicted, the results confirm that CULEXP moderates the casual relationships among EXPECO, PV, and BIs. Thus, the findings extend prior literature by highlighting the importance of EXPECO and CULEXP in enhancing attendees’ PV and consequent positive BIs.

查看原文本刊更多论文

体验节日属性、感知价值、文化探索、美食节参观行为意向

摘要基于期望确认理论和推拉框架，本文提出感知价值（PV）介导体验式美食节属性（EXPECO）与参与者行为意图（BI）之间的关系。此外，本文提出文化探索（CUEXP）调节EXPECO、PV和BI之间的因果关系。一项针对215名参加北塞浦路斯慢食节活动的游客的调查用于统计验证所提出的研究框架和假设。结构方程建模的结果表明，PV部分介导了EXPECO（即教育、娱乐和审美体验）对BI的影响。此外，正如预测的那样，结果证实CULEXP调节了EXPECO、PV和BI之间的偶然关系。因此，研究结果通过强调EXPECO和CUEXP在提高与会者PV和随后的积极BI方面的重要性，扩展了先前的文献。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Journal of Convention & Event Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

5.30

自引率

13.60%

发文量

期刊介绍： The Journal of Convention & Event Tourism provides multidisciplinary perspectives on conventions, exhibitions, and events. The journal provides global perspectives on this dynamic industry and encourages international submissions. All papers go through a double blind peer review process resulting in cutting-edge viewpoints on trends, innovations, and research regarding convention and event tourism. In addition, the Journal of Convention & Event Tourism includes conference and book reviews, critical reviews on major issues.