Journal of Theoretical and Applied Electronic Commerce Research最新文献_第5页

Research on B2C Cross-Border Electronic Commerce Return Logistics Model Selection Based on Estimated Return Rate 基于退货率估算的 B2C 跨境电子商务退货物流模式选择研究

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-05-10 DOI: 10.3390/jtaer19020054

Yi Li, Zhiyang Li

{"title":"Research on B2C Cross-Border Electronic Commerce Return Logistics Model Selection Based on Estimated Return Rate","authors":"Yi Li, Zhiyang Li","doi":"10.3390/jtaer19020054","DOIUrl":"https://doi.org/10.3390/jtaer19020054","url":null,"abstract":"This paper investigates the estimated return rate and optimal order quantity under three cross-border e-commerce return logistics modes: direct mail (from predecessor), in situ destruction (new), and insurance (new). The estimated return rate under each model was analyzed and it was found that different modes have different thresholds in delivery lead time (the time retailers need to deliver goods to customers), and within which the estimated return rate increases as the delivery lead time increases. And a size comparison of the estimated return rates for the three models was conducted. A profit model was constructed based on the estimated return rate model, the optimal order quantity was calculated, and the effects of different factors (tax, postage, and delivery lead time etc.) on it were analyzed. For the insurance model, the effect of bearing the insurance ratio between retailers and consumers on the optimal order quantity was examined. The goal of this paper was to construct a model of the estimated return rate for the two new modes and to compare the estimated return rate of the three modes, which provides a reference for retailers to choose among the diversified return logistics modes and then make the best ordering strategy according to the influence of different factors on the optimal order quantity.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":"12 1","pages":""},"PeriodicalIF":5.6,"publicationDate":"2024-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140941788","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

From a Penny to Self-Disgust: How Cashback Rewards for Favorable Comments and Relationship Norms Affect Consumers’ Post-Purchase Behavioral Intentions 从一分钱到自我厌恶：好评返现和关系规范如何影响消费者的购后行为意向

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-05-10 DOI: 10.3390/jtaer19020056

Qingqing Guo

{"title":"From a Penny to Self-Disgust: How Cashback Rewards for Favorable Comments and Relationship Norms Affect Consumers’ Post-Purchase Behavioral Intentions","authors":"Qingqing Guo","doi":"10.3390/jtaer19020056","DOIUrl":"https://doi.org/10.3390/jtaer19020056","url":null,"abstract":"Sellers of platforms offering cashback rewards for favorable comments (hereinafter CRFC) to generate positive online reviews are ubiquitous. This research examines when and how a CRFC influences consumers’ post-purchase behavioral intentions regarding repurchase and recommendation. Anchoring on the relationship norms theory and casting light on consumers’ self-perceptions, the effect of a CRFC on consumers’ post-purchase behavioral intentions is contingent on the relationship norms. The findings of a pilot study and two experimental studies show that after a CRFC offer, communal consumers experienced lower post-purchase behavioral intentions than exchange consumers, and that consumers’ feeling of self-disgust is the mechanism underlying this interactive effect. Specifically, a CRFC is effective for exchange consumers but not for communal consumers because it triggers self-disgust in communal consumers. This paper thus reveals the mediating role of self-disgust in the interactive effect of CRFC and relationship norms on post-purchase behavioral intentions. The implications for sellers, platforms and consumers are discussed.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":"18 1","pages":""},"PeriodicalIF":5.6,"publicationDate":"2024-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140941931","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Unlock Happy Interactions: Voice Assistants Enable Autonomy and Timeliness 开启快乐互动：语音助手实现自主性和及时性

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-04-30 DOI: 10.3390/jtaer19020053

Linlin Mo, Liangbo Zhang, Xiaohui Sun, Zhimin Zhou

{"title":"Unlock Happy Interactions: Voice Assistants Enable Autonomy and Timeliness","authors":"Linlin Mo, Liangbo Zhang, Xiaohui Sun, Zhimin Zhou","doi":"10.3390/jtaer19020053","DOIUrl":"https://doi.org/10.3390/jtaer19020053","url":null,"abstract":"This study examines the effects of three interactive voice assistant (VA) features (responsiveness, ubiquitous connectivity, and personalization) on consumer happiness. An online survey was administered to 316 VA consumers, and the data were analyzed using structural equation modeling with SmartPLS 4 software. The results indicate that VA responsiveness, ubiquitous connectivity, and personalization have significant effects on consumer happiness. This study also provides evidence that consumer happiness is influenced by VA features through the mediating roles of autonomy and timeliness. Notably, perceived privacy risk has a dual effect, negatively affecting happiness but positively moderating the relationship between autonomy and happiness, suggesting a complex interplay between benefits and concerns in user interactions with VAs. This study highlights the need for VA businesses to consider both the enhancing and mitigating factors of technology for user experiences. Furthermore, our findings have significant implications for VA businesses and executives, suggesting that improved interactions through these VA features can better serve consumers and enhance their experiences.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":"64 1","pages":""},"PeriodicalIF":5.6,"publicationDate":"2024-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140838953","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Motivations toward Electronic Word-of-Mouth Sending Behavior Regarding Restaurant Experiences in the Millennial Generation 千禧一代对餐厅体验进行电子口碑传播的动机

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-04-27 DOI: 10.3390/jtaer19020052

Giovanny Haro-Sosa, Beatriz Moliner-Velázquez, Irene Gil-Saura, Maria Fuentes-Blasco

{"title":"Motivations toward Electronic Word-of-Mouth Sending Behavior Regarding Restaurant Experiences in the Millennial Generation","authors":"Giovanny Haro-Sosa, Beatriz Moliner-Velázquez, Irene Gil-Saura, Maria Fuentes-Blasco","doi":"10.3390/jtaer19020052","DOIUrl":"https://doi.org/10.3390/jtaer19020052","url":null,"abstract":"A growing body of the literature on the study of online reviews presents interesting research opportunities, especially in services highly frequented by young consumer segments, such as restaurants. In this context, the present study examines the restaurant electronic word-of-mouth (EWOM) behavior of Millennial consumers by addressing both review queries before the purchase decision and writing and sending after the purchase. Based on the theory of reasoned action, a double objective is pursued. On the one hand, the influence of motivations related to extroversion, social benefits, and altruism on EWOM sending behavior is analyzed. On the other hand, the moderating role of EWOM consultation in these relationships is studied. Using a sample of 341 Millennials from Ecuador, a structural model is constructed that confirms the contribution of two types of motivations in sending EWOM: those of extroversion and those of social benefits. The results also reveal the moderating role of EWOM consultation alone in the effects of extraversion and altruism motivations. Managerial implications for restaurants derived from this study include improvements in the design of digital communication strategies tailored to Millennial customers based on their motivations.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":"5 1","pages":""},"PeriodicalIF":5.6,"publicationDate":"2024-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140798856","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Interplay between Platform Providers and Complementors via Affordance, Autonomy, and Super-Modularity: The Empirical Investigation of the Korean Digital Industry 通过亲和力、自主性和超模块化实现平台提供者与补充者之间的相互作用：韩国数字产业的实证调查

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-04-26 DOI: 10.3390/jtaer19020051

Dongnyok Shim

{"title":"Interplay between Platform Providers and Complementors via Affordance, Autonomy, and Super-Modularity: The Empirical Investigation of the Korean Digital Industry","authors":"Dongnyok Shim","doi":"10.3390/jtaer19020051","DOIUrl":"https://doi.org/10.3390/jtaer19020051","url":null,"abstract":"This study examines the dynamic interplay between platform providers and complementors in the context of digital ecosystems, focusing on the complementary factors of affordance, autonomy, and super-modularity. Using national survey data from the Korean digital industry, the study applied multivariate ordered probit and k-mode clustering models to analyze what determines these factors and how these factors are interrelated from the perspective of platform providers and complementors, respectively. The results indicate that platform providers with open APIs promote affordance, but providing an SDK inhibits affordance. In terms of complementors, choosing a platform providing APIs increases super-modularity. And affordance increases when using the platform for logistics and new product development. In addition, we found that affordance and autonomy have a trade-off relationship from the perspective of both platform providers and complementors. Finally, we classified platforms and complementors into subgroups with respect to affordance, autonomy, and super-modularity using cluster analysis and found that the size of a complementor’s firm, such as revenue and number of employees, influences which platform it chooses. Conversely, the size of a platform provider also influences how much autonomy and collaboration it offers. This study contributes to the understanding of digital platform ecosystems and provides insights for practitioners on how to leverage platform dynamics to enhance competitive advantage.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":"21 1","pages":""},"PeriodicalIF":5.6,"publicationDate":"2024-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140798860","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Tailoring Garment Fit for Personalized Body Image Enhancement: Insights from Digital Fitting Research 量身定制服装，提升个性化身体形象：数字试衣研究的启示

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-04-22 DOI: 10.3390/jtaer19020049

Jiayin Li, Xing Su, Jiahao Liang, P. Y. Mok, Jintu Fan

{"title":"Tailoring Garment Fit for Personalized Body Image Enhancement: Insights from Digital Fitting Research","authors":"Jiayin Li, Xing Su, Jiahao Liang, P. Y. Mok, Jintu Fan","doi":"10.3390/jtaer19020049","DOIUrl":"https://doi.org/10.3390/jtaer19020049","url":null,"abstract":"In the context of the Fashion Apparel Industry 4.0, a transformative evolution is directed towards the Online Apparel Mass Customization (OAMC) strategy, which provides efficient and personalized apparel product solutions to consumers. A critical challenge within this customization process is the determination of sizes. While existing research addresses comfort evaluation in relation to wearer and garment fit, little attention has been given to how garment fit influences the wearer’s body image, which is also an important purchase consideration. This study investigates the impact of garment fit on the wearer’s body scale perception using quantitative research design. A digital dataset of avatars, clothed in varying sizes of T-shirts, were created for the body scale perception experiment, and an Artificial Neural Network (ANN) model was developed to predict the effect of T-shirt fit on body image. With only a small number of garments and body measurements as inputs, the ANN model can accurately predict the body scales of the clothed persons. It was found that the effect of apparel fit on body image varies depending on the wearer’s gender, body size, and shape. This model can be applied to enhance the online garment shopping experience with respect to personalized body image enhancement.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":"2 1","pages":""},"PeriodicalIF":5.6,"publicationDate":"2024-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140635227","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Does Experience Matter? Unraveling the Drivers of Expert and Non-Expert Mobile Consumers 体验重要吗？解读专家和非专家移动消费者的驱动因素

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-04-22 DOI: 10.3390/jtaer19020050

Simona Vinerean, Dan-Cristian Dabija, Gandolfo Dominici

{"title":"Does Experience Matter? Unraveling the Drivers of Expert and Non-Expert Mobile Consumers","authors":"Simona Vinerean, Dan-Cristian Dabija, Gandolfo Dominici","doi":"10.3390/jtaer19020050","DOIUrl":"https://doi.org/10.3390/jtaer19020050","url":null,"abstract":"The surge in mobile shopping faces a challenge as not all potential consumers are comfortable with this mode. Retailers need a deeper understanding of factors influencing user experience to enhance marketing strategies. Despite extensive research, a gap remains in comprehending this aspect. Using a statistical PLS-SEM-ANN approach, this research aims to explore the psychological dimensions of expert and non-expert mobile shoppers for establishing better targeted marketing strategies in m-commerce settings. Analyzing experience levels in mobile commerce (m-commerce), key drivers like enjoyment, usefulness, subjective norms, and trust were scrutinized as interaction settings for consumers using mobile technologies. The findings reveal that, for less experienced m-shoppers, trust is the most significant driver of attitude and satisfaction, while, for experienced users, trust and usefulness are the primary antecedents. This research provides novel insights, aiding mobile marketers in refining targeting strategies based on consumer experience levels, emphasizing the importance of usefulness and trustworthiness for a seamless m-shopping experience.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":"97 1","pages":""},"PeriodicalIF":5.6,"publicationDate":"2024-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140634978","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Role of Algorithm Awareness in Privacy Decision-Making Process: A Dual Calculus Lens 算法意识在隐私决策过程中的作用：双重计算透视

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-04-20 DOI: 10.3390/jtaer19020047

Sujun Tian, Bin Zhang, Hongyang He

{"title":"Role of Algorithm Awareness in Privacy Decision-Making Process: A Dual Calculus Lens","authors":"Sujun Tian, Bin Zhang, Hongyang He","doi":"10.3390/jtaer19020047","DOIUrl":"https://doi.org/10.3390/jtaer19020047","url":null,"abstract":"In the context of AI, as algorithms rapidly penetrate e-commerce platforms, it is timely to investigate the role of algorithm awareness (AA) in privacy decisions because it can shape consumers’ information-disclosure behaviors. Focusing on the role of AA in the privacy decision-making process, this study investigated consumers’ personal information disclosures when using an e-commerce platform with personalized algorithms. By integrating the dual calculus model and the theory of planned behavior (TPB), we constructed a privacy decision-making model for consumers. Sample data from 581 online-shopping consumers were collected by a questionnaire survey, and SmartPLS 4.0 software was used to conduct a structural equation path analysis and a mediating effects test on the sample data. The findings suggest that AA is a potential antecedent to the privacy decision-making process through which consumers seek to evaluate privacy risks and make self-disclosure decisions. The privacy decision process goes through two interrelated trade-offs—that threat appraisals and coping appraisals weigh each other to determine the (net) perceived risk and, then, the (net) perceived risk and the perceived benefit weigh each other to decide privacy attitudes. By applying the TPB to the model, the findings further show that privacy attitudes and subjective norms jointly affect information-disclosure intention whereas perceived behavioral control has no significant impact on information-disclosure intention. The results of this study give actionable insights into how to utilize the privacy decision-making process to promote algorithm adoption and decisions regarding information disclosure, serving as a point of reference for the development of a human-centered algorithm based on AA in reference to FEAT.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":"6 1","pages":""},"PeriodicalIF":5.6,"publicationDate":"2024-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140626042","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Whether to Add a Digital Product into Subscription Service? 是否在订阅服务中添加数字产品？

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-04-20 DOI: 10.3390/jtaer19020048

Linlan Zhang, Yu Zhang

{"title":"Whether to Add a Digital Product into Subscription Service?","authors":"Linlan Zhang, Yu Zhang","doi":"10.3390/jtaer19020048","DOIUrl":"https://doi.org/10.3390/jtaer19020048","url":null,"abstract":"Digital products companies are increasingly adopting subscription pricing, but consumers who pay the subscription service may not be able to access all digital products sold on the sales platform. This paper explores the question of why some digital products are not in the subscription service of the sales platform. To address this problem, we develop an analytical model to examine two strategies of the firm. One is that the firm does not add the new product into the subscription service, the other is that the firm adds the new product into the subscription service. By comparing the profits under two sets, we find the condition under which the firm should add the new digital product into the subscription service. The results show that if the percentage of existing subscribers is below a certain threshold, and the subscription price is over a certain threshold, it is better for the firm to add the new product into the subscription service. We also analyze how the main variables affect the firm’s profit and the piracy rate. Our research provides useful insights for firms in choosing pricing schemes for the newly released product and offers advice for policymakers on controlling the piracy rate of digital products industry.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":"12 1","pages":""},"PeriodicalIF":5.6,"publicationDate":"2024-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140630775","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

eWOM Information Richness and Online User Review Behavior: Evidence from TripAdvisor 电子口碑信息丰富度与在线用户评论行为：来自 TripAdvisor 的证据

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-04-18 DOI: 10.3390/jtaer19020046

Xueyu Liu, Jie Lin, Xiaoyan Jiang, Tingzhen Chang, Haowen Lin

{"title":"eWOM Information Richness and Online User Review Behavior: Evidence from TripAdvisor","authors":"Xueyu Liu, Jie Lin, Xiaoyan Jiang, Tingzhen Chang, Haowen Lin","doi":"10.3390/jtaer19020046","DOIUrl":"https://doi.org/10.3390/jtaer19020046","url":null,"abstract":"The growing number of online users commenting on review platforms has fueled the development of electronic word–of–mouth (eWOM). At the same time, merchants have improved their requirements for the length and frequency of online reviews. However, few studies have examined the updating mechanism of online reviews length and frequency from the perspective of businesses. This study explores the relationship between online commenting platform users and eWOM and examines how eWOM information richness affects online user review behavior. We used media richness theory (MRT) to quantify the information richness of eWOM content (linguistic, textual, and photographical) to build an empirical framework. For the research data, we used advanced big data analytics to retrieve and analyze TripAdvisor data on restaurant services in nine major tourist destinations, the United States, Mexico, and mainland Europe (including UK, Spain, Netherlands, etc.), over a long period of time. Based on >10 million eWOM, this study used multiple regression to examine the impact of eWOM information richness on online user review behavior, considering the moderating effect of information ambiguity. Our research results show that content information richness positively affects online user review behavior, increasing their frequency and length. Information ambiguity play a moderating role that strengthens this relationship. This supports our theoretical hypothesis. Finally, for greater applicability and reliability, we conducted a comparative study on the degree of differences in the relationship between eWOM and users based on different cultural backgrounds across countries.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":"49 1","pages":""},"PeriodicalIF":5.6,"publicationDate":"2024-04-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140617811","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0