Unlock Happy Interactions: Voice Assistants Enable Autonomy and Timeliness

IF 5.1 3区管理学 Q1 BUSINESS

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-04-30 DOI:10.3390/jtaer19020053

Linlin Mo, Liangbo Zhang, Xiaohui Sun, Zhimin Zhou

{"title":"Unlock Happy Interactions: Voice Assistants Enable Autonomy and Timeliness","authors":"Linlin Mo, Liangbo Zhang, Xiaohui Sun, Zhimin Zhou","doi":"10.3390/jtaer19020053","DOIUrl":null,"url":null,"abstract":"This study examines the effects of three interactive voice assistant (VA) features (responsiveness, ubiquitous connectivity, and personalization) on consumer happiness. An online survey was administered to 316 VA consumers, and the data were analyzed using structural equation modeling with SmartPLS 4 software. The results indicate that VA responsiveness, ubiquitous connectivity, and personalization have significant effects on consumer happiness. This study also provides evidence that consumer happiness is influenced by VA features through the mediating roles of autonomy and timeliness. Notably, perceived privacy risk has a dual effect, negatively affecting happiness but positively moderating the relationship between autonomy and happiness, suggesting a complex interplay between benefits and concerns in user interactions with VAs. This study highlights the need for VA businesses to consider both the enhancing and mitigating factors of technology for user experiences. Furthermore, our findings have significant implications for VA businesses and executives, suggesting that improved interactions through these VA features can better serve consumers and enhance their experiences.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":"64 1","pages":""},"PeriodicalIF":5.1000,"publicationDate":"2024-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Theoretical and Applied Electronic Commerce Research","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.3390/jtaer19020053","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}

引用次数: 0

Abstract

This study examines the effects of three interactive voice assistant (VA) features (responsiveness, ubiquitous connectivity, and personalization) on consumer happiness. An online survey was administered to 316 VA consumers, and the data were analyzed using structural equation modeling with SmartPLS 4 software. The results indicate that VA responsiveness, ubiquitous connectivity, and personalization have significant effects on consumer happiness. This study also provides evidence that consumer happiness is influenced by VA features through the mediating roles of autonomy and timeliness. Notably, perceived privacy risk has a dual effect, negatively affecting happiness but positively moderating the relationship between autonomy and happiness, suggesting a complex interplay between benefits and concerns in user interactions with VAs. This study highlights the need for VA businesses to consider both the enhancing and mitigating factors of technology for user experiences. Furthermore, our findings have significant implications for VA businesses and executives, suggesting that improved interactions through these VA features can better serve consumers and enhance their experiences.

查看原文本刊更多论文

开启快乐互动：语音助手实现自主性和及时性

本研究探讨了三种交互式语音助理（VA）功能（响应速度、无处不在的连接性和个性化）对消费者幸福感的影响。本研究对 316 名语音助手消费者进行了在线调查，并使用 SmartPLS 4 软件进行了结构方程建模分析。结果表明，增值服务的响应性、无处不在的连接性和个性化对消费者的幸福感有显著影响。本研究还提供了证据，证明消费者幸福感是通过自主性和及时性的中介作用受虚拟机构功能影响的。值得注意的是，感知到的隐私风险具有双重效应，对幸福感有负面影响，但对自主性与幸福感之间的关系有正面调节作用，这表明在用户与虚拟机构的互动中，利益与担忧之间存在复杂的相互作用。本研究强调，虚拟机构企业需要同时考虑技术对用户体验的促进和缓解因素。此外，我们的研究结果对虚拟学院的企业和管理者具有重要意义，表明通过这些虚拟学院功能改善互动可以更好地服务消费者并提升他们的体验。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Journal of Theoretical and Applied Electronic Commerce Research BUSINESS-

CiteScore

9.50

自引率

3.60%

发文量

期刊介绍： The Journal of Theoretical and Applied Electronic Commerce Research (JTAER) has been created to allow researchers, academicians and other professionals an agile and flexible channel of communication in which to share and debate new ideas and emerging technologies concerned with this rapidly evolving field. Business practices, social, cultural and legal concerns, personal privacy and security, communications technologies, mobile connectivity are among the important elements of electronic commerce and are becoming ever more relevant in everyday life. JTAER will assist in extending and improving the use of electronic commerce for the benefit of our society.