Journal of Asia Business Studies最新文献

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Impact of COVID-19 stress on employee performance and well-being: role of trust in management and psychological capital COVID-19压力对员工绩效和幸福感的影响:信任在管理和心理资本中的作用
IF 2.9
Journal of Asia Business Studies Pub Date : 2023-08-04 DOI: 10.1108/jabs-01-2023-0023
R. K. Pradhan, Madhusmita Panda, Lopamudra Hati, Kailash Jandu, Manolina Mallick
{"title":"Impact of COVID-19 stress on employee performance and well-being: role of trust in management and psychological capital","authors":"R. K. Pradhan, Madhusmita Panda, Lopamudra Hati, Kailash Jandu, Manolina Mallick","doi":"10.1108/jabs-01-2023-0023","DOIUrl":"https://doi.org/10.1108/jabs-01-2023-0023","url":null,"abstract":"\u0000Purpose\u0000The COVID-19 pandemic presents an unprecedented case of organisation–environment interaction in the occupational settings. Using Palmer and colleagues (2003) model of work stress, this study aims to examine the influence of COVID-19 stress on employee performance and psychological well-being. Furthermore, drawing on conservation of resources theory (Hobfoll, 1989), the role of trust in management and psychological capital as moderators has also been explored.\u0000\u0000\u0000Design/methodology/approach\u0000Data were collected from the service sector employees (N = 507) using purposive sampling technique.\u0000\u0000\u0000Findings\u0000Structural equation modelling analysis revealed the negative impact of COVID-19 stress on employee performance and psychological well-being; moderated by trust in management and psychological capital, respectively.\u0000\u0000\u0000Research limitations/implications\u0000The proposed conceptual model contributes to the stress management literature by providing an understanding of how COVID-19-related stress impacts employee behaviour in organisational context. The present study considers the COVID-19 stress as bio-psycho-socioeconomic challenge that impacts and determines nearly all the activities of the individuals, groups and organisations at a global scale.\u0000\u0000\u0000Practical implications\u0000The findings of the studies offer several managerial implications pertaining to performance and well-being at workplace especially during such crisis characterised by the elements of uncertainty and ambiguity. Identification of the personal resources would prove beneficial for the management in devising and implementing customised interventions for employees and the organisation. Since the pandemic has impacted each individual differently, human resource managers should remind their employees to be vigilant about self-care and take advantage of their health care benefits, particularly with regards to mental health.\u0000\u0000\u0000Originality/value\u0000The proposed conceptual model contributes to the workplace stress management literature by providing an understanding of how COVID-19-related stress impacts employee outcomes in the organisational context. Furthermore, identifying personal resources would prove beneficial for the management in devising and implementing customised interventions at the workplace.\u0000","PeriodicalId":46138,"journal":{"name":"Journal of Asia Business Studies","volume":null,"pages":null},"PeriodicalIF":2.9,"publicationDate":"2023-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44176635","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Intentional model of MSMEs growth: a tripod-based view and evidence from Indonesia 中小微企业增长的意向模型:基于三脚架的观点和来自印度尼西亚的证据
IF 2.9
Journal of Asia Business Studies Pub Date : 2023-07-28 DOI: 10.1108/jabs-08-2022-0291
S. Utama, Rizaldi Yusfiarto, Ruspita Rani Pertiwi, Ann Khoirunnisa
{"title":"Intentional model of MSMEs growth: a tripod-based view and evidence from Indonesia","authors":"S. Utama, Rizaldi Yusfiarto, Ruspita Rani Pertiwi, Ann Khoirunnisa","doi":"10.1108/jabs-08-2022-0291","DOIUrl":"https://doi.org/10.1108/jabs-08-2022-0291","url":null,"abstract":"\u0000Purpose\u0000The purpose of this study is to explore growth models based on “industry-based capabilities”, “resources-based capabilities” and “institution-based capabilities” in the context of the determinants of micro, small and medium enterprises’ (MSMEs) actors’ intention to grow.\u0000\u0000\u0000Design/methodology/approach\u0000This study involved 188 owners/managers of MSMEs. The analysis was conducted using partial least squares structural equation modelling. Moreover, the importance-performance map analysis package is used to complement the study findings.\u0000\u0000\u0000Findings\u0000This study uses the framework of the resource-based view (entrepreneurial knowledge), industrial-based view (industrial linkage) and institutional-based view (government support and access to finance) as proxies of the tripod-based view framework. The findings show that entrepreneurial knowledge (skills, competencies and functional), government support, access to finance and industrial linkage (vertical and horizontal) significantly encourage MSMEs’ owner/manager growth intention.\u0000\u0000\u0000Practical implications\u0000Firstly, this study suggests that MSMEs actors focus on developing entrepreneurial knowledge to boost the skills, competencies and functionalities needed to improve their business capabilities, directly affecting their growth intention. Secondly, this study indicates that the growth intention of MSME players, besides increasing internal capacity, must also be supported by the external environment, such as financial institutions, government and industrial linkage.\u0000\u0000\u0000Originality/value\u0000This study offers a tripod-based view as a framework for MSMEs’ actors’ intention to grow, where the constructs in the model used so far have not been explored comprehensively in the context of MSMEs. So, the built model brings more relevant factors to explain this topic from various perspectives.\u0000","PeriodicalId":46138,"journal":{"name":"Journal of Asia Business Studies","volume":null,"pages":null},"PeriodicalIF":2.9,"publicationDate":"2023-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47342380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Identification of the determinants of public trust in e-government services and participation in social media based on good governance theory and the technology acceptance model 基于善治理论和技术接受模型的公众对电子政务服务和社交媒体参与的信任决定因素识别
IF 2.9
Journal of Asia Business Studies Pub Date : 2023-07-18 DOI: 10.1108/jabs-04-2023-0160
Trang Nguyen, P. Nguyen, H. T. Huynh, D. Vrontis, Z. Ahmed
{"title":"Identification of the determinants of public trust in e-government services and participation in social media based on good governance theory and the technology acceptance model","authors":"Trang Nguyen, P. Nguyen, H. T. Huynh, D. Vrontis, Z. Ahmed","doi":"10.1108/jabs-04-2023-0160","DOIUrl":"https://doi.org/10.1108/jabs-04-2023-0160","url":null,"abstract":"\u0000Purpose\u0000This study aims to investigate the determinants of public trust in e-government services (Te-GS) and participation in social media.\u0000\u0000\u0000Design/methodology/approach\u0000A quantitative cross-sectional field survey was used to collect primary data at the local government level in 11 cities, towns and districts in Tien Giang Province, Vietnam. The final data set of 529 respondents was analysed using SmartPLS4 to evaluate the measurement and structural models.\u0000\u0000\u0000Findings\u0000Perceived responsiveness, transparency and security have strong positive associations with Te-GS, whereas perceived accountability does not. Furthermore, perceived ease of use and perceived usefulness are positively associated with social media participation.\u0000\u0000\u0000Originality/value\u0000Although previous studies have examined citizen behaviour in the use of e-government services, the social media context has rarely been considered due to its novelty. This study adds to the knowledge of the antecedents of participation in e-government services in developing countries such as Vietnam. Furthermore, it provides a comprehensive framework for understanding participation intention that considers four elements of good governance theory and two elements of the technology acceptance model (TAM), thereby extending previous research on the effects of these variables on the adoption of e-government services.\u0000","PeriodicalId":46138,"journal":{"name":"Journal of Asia Business Studies","volume":null,"pages":null},"PeriodicalIF":2.9,"publicationDate":"2023-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41726434","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Identifying prosperity characteristics in small and medium-sized enterprises of Pakistan: firm, strategy and characteristics of entrepreneurs 确定巴基斯坦中小企业的繁荣特征:企业、战略和企业家的特征
IF 2.9
Journal of Asia Business Studies Pub Date : 2023-06-29 DOI: 10.1108/jabs-09-2022-0309
M. Nazir, R. Khan, M. R. Khan
{"title":"Identifying prosperity characteristics in small and medium-sized enterprises of Pakistan: firm, strategy and characteristics of entrepreneurs","authors":"M. Nazir, R. Khan, M. R. Khan","doi":"10.1108/jabs-09-2022-0309","DOIUrl":"https://doi.org/10.1108/jabs-09-2022-0309","url":null,"abstract":"\u0000Purpose\u0000The link between SME performance, growth and development is well established; however, the characteristics of SMEs that allow firms to be successful in the long run in an underdeveloped country context, i.e. Pakistan, are still unclear. This paper aims to bridge this gap by identifying the SMEs’ characteristics that set them apart from their rivals and become successful.\u0000\u0000\u0000Design/methodology/approach\u0000This study uses Storey’s development framework to identify the SMEs’ characteristics. Data is gathered using the case study method from SMEs with a metropolitan context in Pakistan. A narrative methodological framework was used during the data gathering and analysing stages.\u0000\u0000\u0000Findings\u0000Findings of this study indicate that the prosperity of SMEs in Pakistan is dependent on a combination of characteristics, including entrepreneurial characteristics of owner–managers, knowledge of business operating models, social networks and relationship building and innovation in business style. Additionally, other factors such as governance structure, strategic planning of market diversification and export characteristics also influence the prosperity of an SME. These findings may have several important implications for key stakeholders, including entrepreneurs, SMEs and policymakers in the government.\u0000\u0000\u0000Originality/value\u0000This research provides evidence about factors that can help an SME to become successful in uncertain situations surrounding a business environment. Theoretically, the contribution of this research is that it demonstrates that entrepreneurial characteristics and the effective leadership style of owner–managers can help SMEs achieve prosperity in external unforeseeable situations.\u0000","PeriodicalId":46138,"journal":{"name":"Journal of Asia Business Studies","volume":null,"pages":null},"PeriodicalIF":2.9,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45962927","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The relationship between consumer personality traits and celebrity personality traits 消费者人格特质与名人人格特质的关系
IF 2.9
Journal of Asia Business Studies Pub Date : 2023-06-16 DOI: 10.1108/jabs-08-2022-0278
Shahzeb Hussain, Suyash Khaneja, Kinnari Pacholi, W. Yousef, Michael Kourtoubelides
{"title":"The relationship between consumer personality traits and celebrity personality traits","authors":"Shahzeb Hussain, Suyash Khaneja, Kinnari Pacholi, W. Yousef, Michael Kourtoubelides","doi":"10.1108/jabs-08-2022-0278","DOIUrl":"https://doi.org/10.1108/jabs-08-2022-0278","url":null,"abstract":"\u0000Purpose\u0000This study aims to examine the relationship between the personality dimensions of consumers and celebrities; the effect of celebrity personality on attitude towards the celebrity; and the effect of attitude towards the celebrity on purchase intention.\u0000\u0000\u0000Design/methodology/approach\u0000Data were gathered from 400 respondents in the North of England to explore the connections between five consumer personality dimensions (agreeableness, extroversion, openness, conscientiousness and neuroticism) and nine celebrity personality dimensions (neuroticism, extroversion, openness, agreeableness, conscientiousness, sincerity, excitement, stylishness and positivity) and were analysed using structural equation modelling.\u0000\u0000\u0000Findings\u0000The findings suggested that some dimensions of consumer personality, i.e. conscientiousness, extroversion and openness, were significantly related to all the celebrity personality dimensions. Moreover, all the celebrity personality dimensions had a significant effect on consumers’ attitude towards the celebrity; however, only neuroticism, extroversion, openness, sincerity and positivity significantly affected purchase intention. Finally, attitude towards the celebrity had a significant effect on purchase intention.\u0000\u0000\u0000Originality/value\u0000The study introduces a celebrity personality scale and explores a topic that has not previously been researched.\u0000","PeriodicalId":46138,"journal":{"name":"Journal of Asia Business Studies","volume":null,"pages":null},"PeriodicalIF":2.9,"publicationDate":"2023-06-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43274787","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Public service leadership: follower interpersonal communication satisfaction in transformational leadership and growth satisfaction, job stress and burnout 公共服务型领导:变革型领导中下属人际沟通满意度与成长满意度、工作压力与职业倦怠
Journal of Asia Business Studies Pub Date : 2023-06-08 DOI: 10.1108/jabs-09-2022-0310
J. Irudhaya Rajesh, Verma Prikshat, Susan Kirk, Muhammad Mohtsham Saeed, Parth Patel, Malik Muhammad Sheheryar Khan
{"title":"Public service leadership: follower interpersonal communication satisfaction in transformational leadership and growth satisfaction, job stress and burnout","authors":"J. Irudhaya Rajesh, Verma Prikshat, Susan Kirk, Muhammad Mohtsham Saeed, Parth Patel, Malik Muhammad Sheheryar Khan","doi":"10.1108/jabs-09-2022-0310","DOIUrl":"https://doi.org/10.1108/jabs-09-2022-0310","url":null,"abstract":"Purpose This study aims to explore how transformational leaders enhance public service employees’ growth satisfaction in the job and mitigate job stress and burnout, incorporating follower interpersonal communication satisfaction with the leader (IPCSL) as a mediator. Design/methodology/approach On the basis of the survey data collected from the Indian public service employees, regression analysis, bootstrapping and SOBEL test are used to test the proposed research model. Findings The findings highlighted a partial mediation of follower interpersonal communication satisfaction with leader between transformational leadership (TL) and public service employees’ growth satisfaction in the job. Although there was no significant direct effect of TL on job stress and burnout, the results underlined a significant indirect effect of follower IPCSL. Originality/value By examining the important role of follower IPCSL, this study unravels the precise intervening mechanism between TL and follower affective outcomes like growth satisfaction in job, job stress and burnout among public service employees.","PeriodicalId":46138,"journal":{"name":"Journal of Asia Business Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135215646","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Legitimacy versus efficiency: implementation of in-person work in Japanese companies during the COVID-19 pandemic 合法性与效率:在2019冠状病毒病大流行期间,日本公司实施面对面工作
Journal of Asia Business Studies Pub Date : 2023-05-31 DOI: 10.1108/jabs-03-2022-0095
Yoritoshi Hara, Hitoshi Iwashita
{"title":"Legitimacy versus efficiency: implementation of in-person work in Japanese companies during the COVID-19 pandemic","authors":"Yoritoshi Hara, Hitoshi Iwashita","doi":"10.1108/jabs-03-2022-0095","DOIUrl":"https://doi.org/10.1108/jabs-03-2022-0095","url":null,"abstract":"Purpose This study aims to examine how companies persuaded their employees to be present at offices during the COVID-19 pandemic and how remote and non-remote work practices affected employee performance. Design/methodology/approach Firm strategies are assumed to follow the principles of legitimacy and efficiency. However, these principles are often contradictory and incompatible. This study explored how companies legitimized non-remote work during the pandemic in Japan, and how in-person work practices affected individual employee productivity. The authors conducted a survey in the country, and the collected data was quantitatively analyzed. Findings On the basis of our empirical study on institutional work providing rationales for maintaining existing business practices, the authors found that Japanese companies often used institutional logics that included the inevitability of employees’ obedience to company policy, the lack of employees’ digital resources at home and the necessity of face-to-face customer dealing to legitimize their non-adoption of telework, even amid the emergency. The findings also indicate that the adoption of in-person work was negatively related to individual employee performance. Originality/value The current study aims to make a theoretical contribution to the literature on institutional maintenance and institutional work, which, till now, has only focused on institutional change rather than institutional maintenance. Second, few studies have empirically investigated the contradiction between legitimacy and efficiency, although the literature on organizational legitimacy assumes that individuals and organizations are not always rational.","PeriodicalId":46138,"journal":{"name":"Journal of Asia Business Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135394853","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Supervisor support, religiosity, work engagement, and affective commitment: evidence from a Middle Eastern emerging market 主管支持、宗教信仰、工作投入和情感承诺:来自中东新兴市场的证据
Journal of Asia Business Studies Pub Date : 2023-05-31 DOI: 10.1108/jabs-11-2022-0394
Ahmad Abualigah, Tamer K. Darwish, Julie Davies, Muhibul Haq, Syed Zamberi Ahmad
{"title":"Supervisor support, religiosity, work engagement, and affective commitment: evidence from a Middle Eastern emerging market","authors":"Ahmad Abualigah, Tamer K. Darwish, Julie Davies, Muhibul Haq, Syed Zamberi Ahmad","doi":"10.1108/jabs-11-2022-0394","DOIUrl":"https://doi.org/10.1108/jabs-11-2022-0394","url":null,"abstract":"Purpose Drawing on job demands-resources (JD-R) theory, this study aims to develop a model of how work engagement mediates the relationship between supervisor support and affective commitment, with religiosity moderating the relationship between supervisor support and work engagement. This study further tests a moderated-mediation model exploring the relationships between supervisor support, religiosity, work engagement and affective commitment within a unique institutional context where religious values and beliefs significantly influence and shape people management practices. Design/methodology/approach Using a survey-based approach, data were collected from 367 employees from the telecommunication sector in the context of Jordan. Findings Supervisor support was positively related to work engagement, which positively impacts affective commitment. Work engagement mediated the relationship between supervisor support and affective commitment. In addition, religiosity amplified the relationship between supervisor support and work engagement, and the mediating effect of work engagement on the relationship between supervisor support and affective commitment. Originality/value This study contributes to JD-R theory and pertinent literature by examining the moderating role of religiosity, an important yet neglected personal resource. To the best of the authors’ knowledge, this study is the first to examine the interaction effect between religiosity and supervisor support in predicting work engagement. It is also the first to examine a moderated mediation model exploring the relationships between supervisor support, religiosity, work engagement and affective commitment.","PeriodicalId":46138,"journal":{"name":"Journal of Asia Business Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135394949","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Impact of green supply chain management practices on the triple bottom line: a study on apparel manufacturers of Sri Lanka 绿色供应链管理实践对三重底线的影响——对斯里兰卡服装制造商的研究
IF 2.9
Journal of Asia Business Studies Pub Date : 2023-05-15 DOI: 10.1108/jabs-05-2022-0180
Emmanuel Susitha, M.K.N.P. Nanayakkara
{"title":"Impact of green supply chain management practices on the triple bottom line: a study on apparel manufacturers of Sri Lanka","authors":"Emmanuel Susitha, M.K.N.P. Nanayakkara","doi":"10.1108/jabs-05-2022-0180","DOIUrl":"https://doi.org/10.1108/jabs-05-2022-0180","url":null,"abstract":"\u0000Purpose\u0000This paper aims to assess the impact of green supply chain management (GSCM) practices on the triple bottom line’s economic, social and environmental performance of Sri Lankan apparel manufacturers.\u0000\u0000\u0000Design/methodology/approach\u0000This quantitative study uses a deductive approach. The practice-based view is used to support the conceptual framework. The partial least square structural equation modelling technique empirically assessed the conceptual model using 164 responses from Sri Lankan apparel manufacturers through a structured survey questionnaire. Apart from examining the direct effects of GSCM practice on the triple bottom line, the study also investigated the moderating effects of firm size and duration.\u0000\u0000\u0000Findings\u0000The results show that GSCM practices positively affect the organisation’s triple bottom line while business size and duration moderate the said relationship.\u0000\u0000\u0000Research limitations/implications\u0000The fact that this study is based on Sri Lankan apparel producers may impact the generalizability of the findings across different industries and countries. Furthermore, the survey only looked at export manufacturers. This raises questions about the results’ relevance to other non-export groups of the current population with distinct characteristics.\u0000\u0000\u0000Practical implications\u0000The paper provides insights for both academia and practitioners on the importance of adopting GSCM practices for the business performance of apparel manufacturers in Sri Lanka. The paper includes implications for devising strategic solutions for organisational performance and sustainability by using GSCM practices in apparel manufacturers in Sri Lanka.\u0000\u0000\u0000Originality/value\u0000The research contributes to the body of knowledge in the GSCM field in general. This research also contributes to the limited literature on GSCM practices in Sri Lanka. To the best of the authors’ knowledge, this is the first attempt to explain how apparel manufacturers in Sri Lanka are organised.\u0000","PeriodicalId":46138,"journal":{"name":"Journal of Asia Business Studies","volume":null,"pages":null},"PeriodicalIF":2.9,"publicationDate":"2023-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42005756","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Product placement versus traditional TV commercials: new insights on their impacts on brand recall and purchase intention 植入式广告与传统电视广告:对品牌召回和购买意愿影响的新见解
IF 2.9
Journal of Asia Business Studies Pub Date : 2023-05-15 DOI: 10.1108/jabs-04-2022-0126
Dulanjana Gamage, N. Jayasuriya, Nilmini Rathnayake, Kithmini Herath, Diunugalge Peshala Seuvandi Jayawardena, Diluksha Yasith Senarath
{"title":"Product placement versus traditional TV commercials: new insights on their impacts on brand recall and purchase intention","authors":"Dulanjana Gamage, N. Jayasuriya, Nilmini Rathnayake, Kithmini Herath, Diunugalge Peshala Seuvandi Jayawardena, Diluksha Yasith Senarath","doi":"10.1108/jabs-04-2022-0126","DOIUrl":"https://doi.org/10.1108/jabs-04-2022-0126","url":null,"abstract":"\u0000Purpose\u0000The purpose of this paper is to compare the effect of marketing communication techniques concerning product placement and TV commercials on brand recall and the purchase intention of consumers.\u0000\u0000\u0000Design/methodology/approach\u0000A sample of 420 participants randomly assigned to one of the four scenarios of an experiment watched a selected episode of a Sri Lankan TV show that consisted of commercial breaks. Then, their recall and purchase intention toward the advertised/placed brand were measured using a questionnaire and binary logistic regression was the analytical tool.\u0000\u0000\u0000Findings\u0000This research indicated that a combination of product placement and TV commercials forms the highest impact on both brand recall and purchase intention. The next highest impact is created solely by product placement, while sole TV commercials make the lowest impact comparatively.\u0000\u0000\u0000Practical implications\u0000This study is beneficial to brands and entrepreneurs looking for the most effective marketing communication methods to promote their brands and products to consumers.\u0000\u0000\u0000Originality/value\u0000As an initial study performed on a comparison between two commonly used marketing communication techniques, i.e. product placement and TV commercials, in the Sri Lankan context would also enrich the global marketing literature on the comparative effectiveness of both techniques, where studies are limited so far.\u0000","PeriodicalId":46138,"journal":{"name":"Journal of Asia Business Studies","volume":null,"pages":null},"PeriodicalIF":2.9,"publicationDate":"2023-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45713973","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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