Journal of Asia Business Studies最新文献

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A moderated-mediated model for examining the impact of fear of pandemic on employees’ turnover intention in Dubai’s hospitality and tourism industry 一个适度中介模型,用于研究对疫情的恐惧对迪拜酒店和旅游业员工离职意愿的影响
IF 2.9
Journal of Asia Business Studies Pub Date : 2023-01-26 DOI: 10.1108/jabs-06-2022-0213
S. Almutawa, K. Ahmad, Mohamed H. Behery, Ibrahim Tabche
{"title":"A moderated-mediated model for examining the impact of fear of pandemic on employees’ turnover intention in Dubai’s hospitality and tourism industry","authors":"S. Almutawa, K. Ahmad, Mohamed H. Behery, Ibrahim Tabche","doi":"10.1108/jabs-06-2022-0213","DOIUrl":"https://doi.org/10.1108/jabs-06-2022-0213","url":null,"abstract":"\u0000Purpose\u0000The global spread of the COVID-19 pandemic has affected businesses worldwide. Arguably, one of the most affected industries is the hospitality sector, where the world has seen a substantial drop in personal and professional travel owing to severe lockdowns, which has particularly harmed the hotel and tourism industries by lowering occupancy and profits. The purpose of this research is to investigate the impact of the COVID-19 epidemic on the emotional and mental well-being of hospitality workers in Dubai, United Arab Emirates.\u0000\u0000\u0000Design/methodology/approach\u0000A quantitative cross-sectional technique was used, with 517 respondents drawn from Dubai's major hotels.\u0000\u0000\u0000Findings\u0000Fear of the COVID-19 pandemic was found to be positively connected to employees' emotional weariness, which is then positively related to their intention to leave their organizations.\u0000\u0000\u0000Practical implications\u0000The paper gives suggestions to managers on how to best deal with their employees, especially the more competent ones, as they are more likely to leave during a pandemic.\u0000\u0000\u0000Originality/value\u0000Contrary to suggestions in the literature and our predictions, this paper found that self-efficacy positively moderated the relationship between fear of COVID and emotional exhaustion such that workers with high self-efficacy were more prone to emotional exhaustion as a result of their fear of COVID. Furthermore, the results of the research suggest that it is the more competent workers who are more likely to be affected, during a pandemic, and thus their loss is expected to cause greater loss to their organizations.\u0000","PeriodicalId":46138,"journal":{"name":"Journal of Asia Business Studies","volume":" ","pages":""},"PeriodicalIF":2.9,"publicationDate":"2023-01-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41500514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Work engagement and job performance among nurses in the public healthcare sector in the United Arab Emirates 阿拉伯联合酋长国公共医疗部门护士的工作参与度和工作表现
IF 2.9
Journal of Asia Business Studies Pub Date : 2023-01-16 DOI: 10.1108/jabs-06-2022-0216
Faitma Mohammed Al Badi, Jacob Cherian, S. Farouk, M. Al Nahyan
{"title":"Work engagement and job performance among nurses in the public healthcare sector in the United Arab Emirates","authors":"Faitma Mohammed Al Badi, Jacob Cherian, S. Farouk, M. Al Nahyan","doi":"10.1108/jabs-06-2022-0216","DOIUrl":"https://doi.org/10.1108/jabs-06-2022-0216","url":null,"abstract":"\u0000Purpose\u0000Nurses who are more engaged in their work, and have the right job characteristics and positive organizational factors, are expected to perform better. The purpose of this study is to improve the performance in the healthcare sector in the United Arab Emirates (UAE), thus this study explored the job characteristics and organizational factors that affect work engagement and job performance of nurses.\u0000\u0000\u0000Design/methodology/approach\u0000Nurses (N = 2,369) working in the public healthcare sector in the UAE were asked to provide their perceptions on work engagement and its antecedents, their performance and how they perceive justice in their workplace.\u0000\u0000\u0000Findings\u0000Regardless of job demands, nurses’ job performance remained unaffected by demographic factors, which was a striking finding: nurses provide quality services and manage to accomplish their tasks, at any level of demand. Justice acted as a moderator of the relationship between job resources and work engagement, which was a new addition to the literature. Nurses with low overall perceptions of justice had stronger links between job resources and work engagement. Even if the level of justice was perceived as low, work engagement remained unaffected.\u0000\u0000\u0000Originality/value\u0000Work engagement is a critical issue, but has received little attention, with most focusing on its relationship with performance as the outcome variable. This paper has therefore enriched the literature and is significant in both country and sector.\u0000","PeriodicalId":46138,"journal":{"name":"Journal of Asia Business Studies","volume":" ","pages":""},"PeriodicalIF":2.9,"publicationDate":"2023-01-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48077247","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
Indian wine tourism: new landscape of international spillovers 印度葡萄酒旅游:国际溢出的新景观
IF 2.9
Journal of Asia Business Studies Pub Date : 2022-12-21 DOI: 10.1108/jabs-01-2022-0004
Swati Singh, Ralf Wagner
{"title":"Indian wine tourism: new landscape of international spillovers","authors":"Swati Singh, Ralf Wagner","doi":"10.1108/jabs-01-2022-0004","DOIUrl":"https://doi.org/10.1108/jabs-01-2022-0004","url":null,"abstract":"\u0000Purpose\u0000Wine tourism is spreading from the “old world” wine countries to Asia. The purpose of this paper is to introduce the GLOW framework capturing the tension of homogenization and globalization of touristic experiences, the tourists' rising environmental concerns and their conflict of searching for authentic experience with new sensations.\u0000\u0000\u0000Design/methodology/approach\u0000In a mixed-method procedure, evidence describing the wine tourists’ perceptions and motivations is assessed using a quantitative survey and fitting a structural equation model using the PLS algorithm. Complementing evidence through qualitative interviews with Indian entrepreneurs on designing a glocalized experience is analyzed.\u0000\u0000\u0000Findings\u0000Spillover from international travel is the most relevant driver of wine tourism in India. However, types of wines and the experiences are adjusted to the local conditions. The winemakers are remarkably advanced in implementing environmentally sustainable production and avoiding over tourism which perfectly meets their clients’ expectations.\u0000\u0000\u0000Research limitations/implications\u0000Entrepreneurial creation theory as described by Alvarez and Barney (2007) is illustrated in the Asian glocalisation context giving special attention to the entrepreneur’s individual capabilities as called by Helfat and Peteraf (2015) and Liñán et al. (2020).\u0000\u0000\u0000Practical implications\u0000Conservation of biodiversity and the aesthetics of the local landscape are essential for the vividness of the entrepreneurial ecosystem and the attractiveness for the guests.\u0000\u0000\u0000Social implications\u0000Local adaptation of the touristic experience in terms of entertainment, indigenous cuisines and local specialty supports sustainable development of all the stakeholders.\u0000\u0000\u0000Originality/value\u0000Novelty arises from the projection of the visitors considering the wine cellar experience as an alternative to international travels in combination with analyzing how the entrepreneurs create entrepreneurial opportunities by carving out an authentic experience for their guests.\u0000","PeriodicalId":46138,"journal":{"name":"Journal of Asia Business Studies","volume":" ","pages":""},"PeriodicalIF":2.9,"publicationDate":"2022-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46231452","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Determinants of loyalty programmes and their impact on store patronage 忠诚度计划的决定因素及其对商店光顾的影响
IF 2.9
Journal of Asia Business Studies Pub Date : 2022-12-05 DOI: 10.1108/jabs-05-2022-0170
A. Kolte, N. Veer, Yogesh Mahajan, Dario Siggia
{"title":"Determinants of loyalty programmes and their impact on store patronage","authors":"A. Kolte, N. Veer, Yogesh Mahajan, Dario Siggia","doi":"10.1108/jabs-05-2022-0170","DOIUrl":"https://doi.org/10.1108/jabs-05-2022-0170","url":null,"abstract":"\u0000Purpose\u0000The purpose of this study is to measure the impact of perceived benefits offered by loyalty programmes on store patronage behaviour and repeat purchase behaviour of customers. Another purpose of this study is to assess the impact of mediating and influencing factors on patronage behaviour and customer loyalty.\u0000\u0000\u0000Design/methodology/approach\u0000The convenience sampling method was adopted for the sample selection. Structured questionnaire instruments were distributed to subscribers who are enrolled or subscribed to any loyalty programme and asked them to mark their opinions about subscriptions to a loyalty programme and the benefits or perceived values that customers get from the subscribed loyalty program. To determine respondent responses, closed-end questions and Likert scales were used. A SmartPLS statistical programme was used to analyse the coefficient and p-value of the perceived value of the loyalty programme and its relation with patronage behaviour.\u0000\u0000\u0000Findings\u0000The study finds a significant impact of various loyalty programme determinants on store patronage behaviour, supported by hypothesis testing. Researchers have used variable commitment to the test with satisfaction and trust and found it supportive. Another hypothesis tested for the impact of satisfaction on trust shows a significant relationship. They found a significant relationship between the perceived benefits of a loyalty programme and satisfaction with the store and trust. Another hypothesis tested for the impact of satisfaction on trust shows a similar relationship. The impact of commitment on loyalty behaviour (store patronage) was analysed and found to be significant.\u0000\u0000\u0000Originality/value\u0000To the best of the authors’ knowledge, to date, this methodology has not been used to measure the influence of loyalty programme values on patronage behaviour in the present context. Based on the understanding that the measurement of the impact of perceived values of loyalty programmes on repeat purchase behaviour could be very useful in providing guidance for decision-making in consumer retention strategy, this paper contributes to the literature on the evaluation of store patronage behaviour with its influencing variables.\u0000","PeriodicalId":46138,"journal":{"name":"Journal of Asia Business Studies","volume":" ","pages":""},"PeriodicalIF":2.9,"publicationDate":"2022-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45898939","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The forms and antecedents of customer misbehaviour: a bibliometric analysis and qualitative research from Asian emerging country perspective 顾客不当行为的形式与成因:基于亚洲新兴国家视角的文献计量分析与定性研究
IF 2.9
Journal of Asia Business Studies Pub Date : 2022-12-02 DOI: 10.1108/jabs-08-2022-0276
Apoorva A., Ranjan Chaudhuri, Sheshadri Chatterjee, D. Vrontis
{"title":"The forms and antecedents of customer misbehaviour: a bibliometric analysis and qualitative research from Asian emerging country perspective","authors":"Apoorva A., Ranjan Chaudhuri, Sheshadri Chatterjee, D. Vrontis","doi":"10.1108/jabs-08-2022-0276","DOIUrl":"https://doi.org/10.1108/jabs-08-2022-0276","url":null,"abstract":"\u0000Purpose\u0000This study aims to identify and elucidate on the different forms and antecedents of customer misbehaviour in the service industry of the emerging country particularly India.\u0000\u0000\u0000Design/methodology/approach\u0000This study adopts a bibliometric analysis approach using bibliophagy software and thematic analysis to reveal four themes: “forms of customer misbehaviour”; “antecedents of such misbehaviour”; “changes in the personal and work behaviour of employees and management”; and “measures to reduce customer misbehaviour”. These are combined and interrelated to extant theories and empirical data to ultimately produce a comprehensive model on the subject.\u0000\u0000\u0000Findings\u0000This study finds the antecedents and analyses different forms of customer misbehaviour from Asian customer perspectives. A thematic output is provided which policymakers and other researchers can use to develop various policies and which other related research could use as inputs in the area or consumer behaviour and emerging countries.\u0000\u0000\u0000Research limitations/implications\u0000This study contributes to the field of behavioural studies, especially in the Asian context. Policymakers and future researchers can use these findings to understand different customer-related issues from Asian customer perspective. However, the focus on the Indian consumer market as an emerging country in Asia limits the applicability and generalizability of the study for all emerging countries.\u0000\u0000\u0000Originality/value\u0000The originality and value of this study is related to its pioneering use of bibliometric and thematic analysis from the Asian service context. The value of such research work is associated with both scholarly and executive implications. Regarding the latter, this study examines the myopic nature of uncivil behaviour and helps service firms to understand and manage its different forms, conclusively also providing practicable executive directions on the problem.\u0000","PeriodicalId":46138,"journal":{"name":"Journal of Asia Business Studies","volume":" ","pages":""},"PeriodicalIF":2.9,"publicationDate":"2022-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46406917","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The role of resource investment as a key element for resolving the bank size paradox 资源投资作为解决银行规模悖论的关键因素的作用
IF 2.9
Journal of Asia Business Studies Pub Date : 2022-11-28 DOI: 10.1108/jabs-12-2021-0501
R. Dahlan, Rhenald Kasali, S. Wijanto, Jony Oktavian Haryanto
{"title":"The role of resource investment as a key element for resolving the bank size paradox","authors":"R. Dahlan, Rhenald Kasali, S. Wijanto, Jony Oktavian Haryanto","doi":"10.1108/jabs-12-2021-0501","DOIUrl":"https://doi.org/10.1108/jabs-12-2021-0501","url":null,"abstract":"\u0000Purpose\u0000This study aims to explore the role of resource investment in resolving the bank size paradox, in which there is a direct positive impact on financial performance but also the potential for increased business diversification, which thus poses the risk of a negative impact on financial performance.\u0000\u0000\u0000Design/methodology/approach\u0000This study assessed secondary data on 108 commercial banks in Indonesia using specific document types, including financial reports and banking directory reports published by the financial regulatory authority. The data thus obtained were analysed via covariance-based structural equation modelling.\u0000\u0000\u0000Findings\u0000In the context of the Indonesian banking industry, the results showed that firm size (or bank size) had positive effects on both diversification strategy and financial performance. Meanwhile, diversification strategy had a direct negative impact on financial performance but an indirect positive effect on financial performance when mediated by resource investment.\u0000\u0000\u0000Originality/value\u0000While this study empirically demonstrated the existence of the bank size paradox, the results confirmed that it could be reduced through the strategic role of resource investment, which minimises the negative impacts of diversification strategies on financial performance.\u0000","PeriodicalId":46138,"journal":{"name":"Journal of Asia Business Studies","volume":" ","pages":""},"PeriodicalIF":2.9,"publicationDate":"2022-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49566118","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Alliance learning process and alliance success: the moderating role of openness 联盟学习过程与联盟成功:开放性的调节作用
IF 2.9
Journal of Asia Business Studies Pub Date : 2022-11-17 DOI: 10.1108/jabs-10-2021-0409
A. Waheed, Saad Shafiq, Bilal Mirza
{"title":"Alliance learning process and alliance success: the moderating role of openness","authors":"A. Waheed, Saad Shafiq, Bilal Mirza","doi":"10.1108/jabs-10-2021-0409","DOIUrl":"https://doi.org/10.1108/jabs-10-2021-0409","url":null,"abstract":"\u0000Purpose\u0000Industry and academia are interested to understand how companies develop alliance capabilities through managing the knowledge, for alliance success. This study aims to investigate how alliance learning process is related to the overall success of any alliance, and how openness culture moderates the relationship of alliance learning process and alliance success.\u0000\u0000\u0000Design/methodology/approach\u0000English language questionnaires were sent to top executives of 400 companies because English is a commonly understood language at managerial level in Pakistani companies. In total, 186 usable answers were received. Hierarchical linear regression was used for hypothesis testing.\u0000\u0000\u0000Findings\u0000Alliance learning is significantly and positively related to alliance success. Openness plays a role as moderator between the relationship of alliance learning process and alliance success. Contrary to the literature, at low level of alliance learning, high level of openness increases the chances of alliance but as we move toward high level of alliance leaning, low level of openness is more effective to achieve the alliance success.\u0000\u0000\u0000Research limitations/implications\u0000The data in this study was collected from Pakistan. The results may not be generalized to other regions, especially to developed countries.\u0000\u0000\u0000Practical implications\u0000The results have implications for managers involved in alliances. They can be benefitted by this study to understand the role of alliance (knowledge) learning process on alliance success and contingent role of openness on this relationship.\u0000\u0000\u0000Originality/value\u0000This study is an important contribution to understand the notion of organizational learning and knowledge management in alliance context. To the best of the authors’ knowledge, this is the first study to investigate openness as a moderator of the relationship between alliance learning process and alliance success.\u0000","PeriodicalId":46138,"journal":{"name":"Journal of Asia Business Studies","volume":" ","pages":""},"PeriodicalIF":2.9,"publicationDate":"2022-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43649390","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Dynamic capabilities as a strategic flexibility enabler: organizational responsiveness to COVID-19 动态能力作为战略灵活性的推动者:组织应对新冠肺炎的能力
IF 2.9
Journal of Asia Business Studies Pub Date : 2022-11-09 DOI: 10.1108/jabs-01-2022-0023
Dilnaz Muneeb, A. Khattak, Karim Wahba, Shahira Abdalla, S. Ahmad
{"title":"Dynamic capabilities as a strategic flexibility enabler: organizational responsiveness to COVID-19","authors":"Dilnaz Muneeb, A. Khattak, Karim Wahba, Shahira Abdalla, S. Ahmad","doi":"10.1108/jabs-01-2022-0023","DOIUrl":"https://doi.org/10.1108/jabs-01-2022-0023","url":null,"abstract":"\u0000Purpose\u0000To cope with the existing pandemic situation and to be organizationally responsive, firms need to be strategically flexible, where they need to develop dynamic capabilities (DCs) by continuously reconfiguring their resource base. To address such challenges, firms heavily rely on information and communication technologies (ICT) because of advancement in disruptive technologies. This study aims to explore techniques used by higher education institutional (HEI) leaders to successfully address challenges posed by global disruption, i.e. COVID-19 with the help of advanced ICT software such as Zoom, Google Meet and Microsoft Teams.\u0000\u0000\u0000Design/methodology/approach\u0000A qualitative approach was adopted to explore strategic factors such as strategic flexibility (SF) and DC that disclose shortcomings in the current extant literature. A total of 15 interviews were conducted with heads of departments of HEIs in the United Arab Emirates. Data were analyzed using NVivo software.\u0000\u0000\u0000Findings\u0000The findings suggested three dimensions of SF (resources, operational and collaborative) and four dimensions of DC (strategic planning, innovative, adaptability and technological) for firms to adopt to be strategically flexible, where DC serves as building blocks of SF.\u0000\u0000\u0000Originality/value\u0000This research provides a framework as an avenue for future researchers and practitioners on how to strategically manage their resources and be strategically flexible in turbulent environment such as pandemics. Theory-based investigations on strategic capabilities and DC from resource-based perspective are still under-researched, emphasizing the need for theoretically based research on strategic responsiveness, especially during the times of environmental complexities such as COVID-19 pandemics. This research enriches strategic management research by exploring the important antecedents of organizational responsiveness, including SF and DC together with the support of human factor, i.e. leadership qualities of HEIs managers. This study, to the best of the authors’ knowledge, is among the first to systematically explore main dimensions of DC and SF based on the resource-based theory of strategic management in the Middle Eastern context.\u0000","PeriodicalId":46138,"journal":{"name":"Journal of Asia Business Studies","volume":" ","pages":""},"PeriodicalIF":2.9,"publicationDate":"2022-11-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47887421","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
A multi-perspective approach of international tourist satisfaction in tourism service: from big data perspective 旅游服务中国际游客满意度的多视角研究——基于大数据视角
IF 2.9
Journal of Asia Business Studies Pub Date : 2022-11-08 DOI: 10.1108/jabs-03-2022-0090
H. Nguyen, Anh Thi Tu Le, A. Phan, Thuy Dam Luong Hoang
{"title":"A multi-perspective approach of international tourist satisfaction in tourism service: from big data perspective","authors":"H. Nguyen, Anh Thi Tu Le, A. Phan, Thuy Dam Luong Hoang","doi":"10.1108/jabs-03-2022-0090","DOIUrl":"https://doi.org/10.1108/jabs-03-2022-0090","url":null,"abstract":"\u0000Purpose\u0000Customer reviews on online platforms after their service experience not only provide useful information to help other customers make reasonable decisions about the hotel, but also provide a great opportunity for scholars to refresh the research directions on customer experience and satisfaction in tourism services. This paper aims to discover the key driver of international tourist satisfaction in the hospitality service and the way to effectively improve this factor, starting with the abundant online customer reviews.\u0000\u0000\u0000Design/methodology/approach\u0000A multi-perspective approach was used to compare the differences in service providers and service user’s interpretation of the factors that shape customer satisfaction. In addition to content analysis of nearly 2,500 online reviews of international tourists for 21 high-class hotels in Vietnam on Booking.com in 2019, the authors conducted in-depth interviews with the managers of 5-star hotels to show a comprehensive picture of customer satisfaction drivers, especially the staff factor.\u0000\u0000\u0000Findings\u0000The research results have clarified the main aspects of the staff – the most important service factor among the seven hotel service factors investigated from the customer’s perspective. On the other hand, the study also emphasized the gap between customers’ perception of the staff and the enterprise’s efforts and implementation of this factor. These findings allowed to identify aspects of staff that could be further improved to more effectively satisfy customers and provide a superior experience.\u0000\u0000\u0000Research limitations/implications\u0000The study suggested a potential research direction using a multi-perspective approach to better understand trends and shifts in customer experience and satisfaction. Further studies could overcome the limitation of the research scope of this paper by examining different destinations or expanding the exploration of both mid-range and budget hotels.\u0000\u0000\u0000Practical implications\u0000The findings offer implications for managers to improve tourist satisfaction by developing organizational culture and mindfulness-related training programs for employees.\u0000\u0000\u0000Originality/value\u0000This study has enriched the literature of tourism and hospitality services by providing empirical evidence on the exploitation of big data sources and deepening the insights into international tourist satisfaction with hotel services.\u0000","PeriodicalId":46138,"journal":{"name":"Journal of Asia Business Studies","volume":" ","pages":""},"PeriodicalIF":2.9,"publicationDate":"2022-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48883099","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
International marketing strategy of emerging market firms: the case of Bangladesh 新兴市场企业的国际营销战略:以孟加拉国为例
IF 2.9
Journal of Asia Business Studies Pub Date : 2022-10-21 DOI: 10.1108/jabs-12-2021-0504
Maria Fregidou-Malama, E. Chowdhury, A. Hyder
{"title":"International marketing strategy of emerging market firms: the case of Bangladesh","authors":"Maria Fregidou-Malama, E. Chowdhury, A. Hyder","doi":"10.1108/jabs-12-2021-0504","DOIUrl":"https://doi.org/10.1108/jabs-12-2021-0504","url":null,"abstract":"\u0000Purpose\u0000This study aims to increase understanding of factors influencing the international marketing (IM) strategy of products from emerging markets (EMs) to international markets.\u0000\u0000\u0000Design/methodology/approach\u0000This study conducted case studies by collecting qualitative data through semistructured interviews with respondents from four food product companies in Bangladesh.\u0000\u0000\u0000Findings\u0000This study finds that the firms employ local Bangladeshi people who are knowledgeable in the company culture. They strategically focus on countries where the Bangladeshi diaspora lives and initially target them, approaching natives later. They adapt and customize products to the importers’ requirements to make them visible and increase understanding between product providers and local customers. The findings show that EM firms encounter a mentality that poor countries produce poor quality products; this mindset makes the internationalization of their business difficult.\u0000\u0000\u0000Research limitations/implications\u0000This research contributes to international product marketing of EM firms by constructing a model of a modern people-oriented marketing strategy for food products. This study contributes to literature on culture by illustrating that the cultural dimensions of collectivism and uncertainty avoidance enhance the development of networks and trust and impact marketing strategy.\u0000\u0000\u0000Originality/value\u0000This study theorizes the importance of context and an innovation-driven modern people-oriented IM strategy that adapts to customers’ preferences for food products and emphasizes the contribution of diaspora. This research reveals that Bangladeshi firms face challenges both because customers link the country and the companies to low-quality products and because governmental regulations prevent them from establishing a local presence in other countries. This study analyzes challenges EM firms face in the process of IM and the factors affecting Bangladesh in particular.\u0000","PeriodicalId":46138,"journal":{"name":"Journal of Asia Business Studies","volume":" ","pages":""},"PeriodicalIF":2.9,"publicationDate":"2022-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49647960","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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