Journal of Computer Security最新文献_第6页

"A Study on the Continuous Use Intention of Local Currency - Focusing on Consumers in Daejeon" “本地货币持续使用意愿研究——以大田地区消费者为例”

IF 1.2

Journal of Computer Security Pub Date : 2021-02-28 DOI: 10.35736/JCS.32.1.6

Kim Minjung, An, Minseon, Jeong, Yeonju, Choi, Inhwa

引用次数: 0

The Effect of Corporate Re-branding on Purchase Intention through The Brand Image of PT Pelita Air Service 通过PT Pelita航空公司的品牌形象研究企业品牌重塑对购买意愿的影响

IF 1.2

Journal of Computer Security Pub Date : 2021-02-28 DOI: 10.29244/JCS.6.1.40-61

Dinda Maisya Nastiti, Nadya Syavaranti, A. E. Aruman

{"title":"The Effect of Corporate Re-branding on Purchase Intention through The Brand Image of PT Pelita Air Service","authors":"Dinda Maisya Nastiti, Nadya Syavaranti, A. E. Aruman","doi":"10.29244/JCS.6.1.40-61","DOIUrl":"https://doi.org/10.29244/JCS.6.1.40-61","url":null,"abstract":"PT Pelita Air Service or PT PAS is a subsidiary of PT Pertamina (Persero) in aviation. In 2018, PT PAS changed its company logo. It is one of the corporate re-branding strategies that aimed to create a good brand image to increase the various services' purchase intention. This study aims to determine the effect of corporate re-branding on purchase intention through the brand image of PT PAS. This study used a quantitative associative approach with the survey method. Based on the sampling method, namely purposive sampling, the survey was performed on 97 respondents who knew about PT PAS. The results showed a direct and significant impact between corporate re-branding on purchase intention through the brand image of PT PAS with 0.375. Meanwhile, the direct effect of corporate re-branding on purchase intention is -0.083. Brand image becomes a mediator between corporate re-branding in increasing its influence on purchase intention. This research is expected to be a reference for PT PAS in evaluating its corporate re-branding strategy to form a better brand image and subsequently increase purchase intention for the services it offers.","PeriodicalId":46074,"journal":{"name":"Journal of Computer Security","volume":"27 1","pages":"40-61"},"PeriodicalIF":1.2,"publicationDate":"2021-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90573226","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Perception on Acceptability of Nigerian Females on Beaded Jewellery Empowerment for Entrepreneurial Development 关于尼日利亚妇女对珠饰赋予创业发展权力的可接受性的看法

IF 1.2

Journal of Computer Security Pub Date : 2021-02-28 DOI: 10.29244/JCS.6.1.20-39

T. Adebisi, Oluwafeyikemi Edith Bashorun, Shakirat Odunayo Abdulkadir, Banke Adebola Adepoju

{"title":"Perception on Acceptability of Nigerian Females on Beaded Jewellery Empowerment for Entrepreneurial Development","authors":"T. Adebisi, Oluwafeyikemi Edith Bashorun, Shakirat Odunayo Abdulkadir, Banke Adebola Adepoju","doi":"10.29244/JCS.6.1.20-39","DOIUrl":"https://doi.org/10.29244/JCS.6.1.20-39","url":null,"abstract":"The study investigates the perception of acceptability of Nigerian females on beaded jewellery empowerment for entrepreneurial development. Four research questions with two null hypotheses were formulated and tested. Descriptive research of a survey type was adopted. 70 female students from fine and applied arts and 70 female adults from Ilorin metropolis, Nigeria were used. Proportional sampling technique was used to select the 140 participants. A self-structured questionnaire with six sections was used to seek information from them. Data collected were analyzed using frequency and percentage while the hypotheses were tested using chi-square at 0.05 level of significance. Based on the findings, the participants perceived that: beads are the major materials used, the skill might occupy a female’s time and generate income. Profits realized can be substantial for the producers and sellers. The six self -samples were accepted based on colour, design, texture and shape. It can be concluded that the skill might be acquired, used to curb female idleness and unemployment. Among the recommendations stated are: bead crafts should be included in the curriculum at all levels of study, and more aware of its acceptance on mass media and fashion shows for love of beads concerning culture, value and significance.","PeriodicalId":46074,"journal":{"name":"Journal of Computer Security","volume":"150 1","pages":"20-39"},"PeriodicalIF":1.2,"publicationDate":"2021-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78038251","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

STUDENTS' RECEPTION OF COVID-19 NEWS ON CNN INDONESIA "GOOD MORNING" PROGRAM 学生们在CNN印度尼西亚“早上好”节目中接受新冠肺炎新闻

IF 1.2

Journal of Computer Security Pub Date : 2021-02-28 DOI: 10.36782/JCS.V10I2.2104

S. Rachma, Nur Kholisoh

引用次数: 0

"Comparative Analysis of Age Effect, Period Effect, and Cohort Effect through Time Series Data Analysis - Focus on Changes in Consumer Perception of Corporate Social Responsibility" 《基于时间序列数据分析的年龄效应、时期效应和队列效应的比较分析——以消费者对企业社会责任认知的变化为中心》

IF 1.2

Journal of Computer Security Pub Date : 2021-02-28 DOI: 10.35736/JCS.32.1.3

Hyewon Lee, Kim, Rando

引用次数: 1

"Effects of Hostility and Social Influence on Attitude toward Japanese Products and Purchase Intention: A comparative Study of Implicit Attitude and Explicit Attitude" 敌意和社会影响对日本产品态度和购买意愿的影响:内隐态度和外显态度的比较研究