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Chronic corporate performance in media-tech firms: a new perspective 媒体科技公司的长期公司绩效:一个新的视角
IF 1.3
Journal of Media Business Studies Pub Date : 2021-09-03 DOI: 10.1080/16522354.2021.1964191
John J. Oliver
{"title":"Chronic corporate performance in media-tech firms: a new perspective","authors":"John J. Oliver","doi":"10.1080/16522354.2021.1964191","DOIUrl":"https://doi.org/10.1080/16522354.2021.1964191","url":null,"abstract":"ABSTRACT This paper investigates how a crisis event resulted in the long-term decline in media-tech firm performance. The research developed an intellectual bridge and transfer of knowledge between the previously discrete fields of Strategic Management and Epigenetics. The study used a multi-method approach consisting of the critical incident technique, longitudinal content analysis of corporate annual reports and financial analysis which divided the data into “what happened before the crisis event” and “what happen after the crisis event”. The paper concludes that by examining failed corporate turnaround and chronic performance through the lens of epigenetics, we are better able to understand how a crisis event can create transgenerational responses which result in adaptive cultural norms that combine to consolidate corporate underperformance.","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":"19 1","pages":"263 - 283"},"PeriodicalIF":1.3,"publicationDate":"2021-09-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48984722","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Solution-Oriented media management research: a framework to nurture future impact of the field 面向解决方案的媒体管理研究：培养该领域未来影响力的框架
IF 1.3
Journal of Media Business Studies Pub Date : 2021-08-11 DOI: 10.1080/16522354.2021.1964190
T. Petzold, Ingo Knuth
{"title":"Solution-Oriented media management research: a framework to nurture future impact of the field","authors":"T. Petzold, Ingo Knuth","doi":"10.1080/16522354.2021.1964190","DOIUrl":"https://doi.org/10.1080/16522354.2021.1964190","url":null,"abstract":"ABSTRACT This article assesses the ways in which media management research collaborates with companies in the fields of media & technology, marketing, and market research. It examines various modes of collaboration, and how they contribute towards a scholar-industry-collaboration with impact. Our conceptualization divides academic research into basic research, use-inspired, applied research and solution-oriented. Building furthermore on existing research across various fields in management studies we develop a novel framework for the assessment of scholar-industry-collaborations. To test our framework, we examine media management research output over the timespan of ten years – a total of 557 academic publications and 246 industry research publications enriched with additional data. We assigned each article to one of the four categories in our framework (basic, use-inspired, applied, solution-oriented), and then further examined them against more finely tuned content criteria to allow for further insights. The analysis of 803 studies revealed a low collaborative relationship between media management scholars and the industry. More strikingly, there is an obvious lack of solution-oriented research. We argue that solution-oriented research has significant potential to recalibrate media management research in scope and scale as its very purpose is to generate synergetic impact for both academia as well as society at large.","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":"19 1","pages":"240 - 262"},"PeriodicalIF":1.3,"publicationDate":"2021-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45014590","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
TRANSFORMING MEDIA: reviewing the issues and contexts of change in media management research 转型媒体:回顾媒体管理研究的问题和变革背景
IF 1.3
Journal of Media Business Studies Pub Date : 2021-07-30 DOI: 10.1080/16522354.2021.1960619
Nando Malmelin, Sari Virta, Ari Kuismin
{"title":"TRANSFORMING MEDIA: reviewing the issues and contexts of change in media management research","authors":"Nando Malmelin, Sari Virta, Ari Kuismin","doi":"10.1080/16522354.2021.1960619","DOIUrl":"https://doi.org/10.1080/16522354.2021.1960619","url":null,"abstract":"ABSTRACT This article examines how change as a media management phenomenon is approached and understood in the research fields of media management, media business and media economics. By means of a systematic literature review and problematising methodology, the article unpacks the ways in which change as a phenomenon is comprehended in the extant research and elaborates on the implications of various schools of thought on the development of the research area. The findings of the study illustrate how different paradigmatic, contextual and pragmatic ways of understanding change are reflecting the current thinking and discussion about transformation in the media industry. As a contribution, the article adds to media management research by reviewing, identifying and critically reflecting on the dominant views of change in the area.","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":"19 1","pages":"203 - 224"},"PeriodicalIF":1.3,"publicationDate":"2021-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/16522354.2021.1960619","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43759325","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Judging a book by its cover: investigating consumer responses towards social cue in social media influencer marketing 从封面判断一本书：调查消费者对社交媒体影响者营销中社交暗示的反应
IF 1.3
Journal of Media Business Studies Pub Date : 2021-07-30 DOI: 10.1080/16522354.2021.1960721
Xiaohan Hu, Mike Z. Yao
{"title":"Judging a book by its cover: investigating consumer responses towards social cue in social media influencer marketing","authors":"Xiaohan Hu, Mike Z. Yao","doi":"10.1080/16522354.2021.1960721","DOIUrl":"https://doi.org/10.1080/16522354.2021.1960721","url":null,"abstract":"ABSTRACT The main goal of this research is to examine how social cues embedded in social media may influence people’s perceptions and behavioural intentions towards influencer messages. Findings from an experimental study showed that positive ratings on a YouTube video page, compared to negative ratings, increased consumers’ attitude towards the endorsed products. The effect of rating valence was mediated by consumers’ perceived manipulative intent of the messages, and moderated by the sponsorship nature of the influencer message. Theoretical and managerial implications of these findings are discussed.","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":"19 1","pages":"225 - 239"},"PeriodicalIF":1.3,"publicationDate":"2021-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/16522354.2021.1960721","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49422852","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Exploring emergent co-creative narrative in a strategy video game brand 探索战略电子游戏品牌中的突发共同创意叙事
IF 1.3
Journal of Media Business Studies Pub Date : 2021-07-28 DOI: 10.1080/16522354.2021.1959705
J. Burgess, C. Jones
{"title":"Exploring emergent co-creative narrative in a strategy video game brand","authors":"J. Burgess, C. Jones","doi":"10.1080/16522354.2021.1959705","DOIUrl":"https://doi.org/10.1080/16522354.2021.1959705","url":null,"abstract":"ABSTRACT This research examines the concept of emergent narrative, located in Game Studies, and brand co-creation, located in Brand Management to bring together both disciplines to produce new understandings about both concepts, video games and their players. Two stages of research were conducted. It was found that players were taking part in brand co-creation behaviours by creating emergent narratives, some of which were quite elaborate. Although these emergent narratives provided no gameplay advantages, creators and other players reading them online derived enjoyment from them which enhanced their consumption of the video game brand. By innovatively bringing together two synergistic disciplines this research extends knowledge about video game media branding demonstrating how examining video game brands using concepts from multiple disciplines can provide rich and useful insights.","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":"19 1","pages":"185 - 202"},"PeriodicalIF":1.3,"publicationDate":"2021-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/16522354.2021.1959705","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43443342","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Handmaidens of consolidation in the UK television production sector 英国电视制作行业整合的帮手
IF 1.3
Journal of Media Business Studies Pub Date : 2021-07-19 DOI: 10.1080/16522354.2021.1952037
Richard Paterson
{"title":"Handmaidens of consolidation in the UK television production sector","authors":"Richard Paterson","doi":"10.1080/16522354.2021.1952037","DOIUrl":"https://doi.org/10.1080/16522354.2021.1952037","url":null,"abstract":"ABSTRACT This article analyses the role of intermediaries in the evolution of the UK TV production sector tracking the processes which in the past two decades have underpinned consolidation in the UK TV production sector. The research involved elite interviews with executives at ten UK Independent production companies and two financial intermediaries as well as trade bodies and civil servants. The epistemic work of intermediaries shape transactions in a way that aligned with the buyers’ desire to grow their portfolio of companies by establishing the fitness of companies for acquisition. Through classification, clustering and sorting, they confirm the notion (Knorr Cetina and Preda 2001, 30–31) that knowledge can be treated as a commodity – ‘a more or less valid representation of the world which is “inscribed in and constitutive of economic objects as relevant to the practical activities of economic agents” and purposefully assembled.","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":"19 1","pages":"168 - 184"},"PeriodicalIF":1.3,"publicationDate":"2021-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/16522354.2021.1952037","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46257688","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
What do you pay for all you can eat? Pricing practices and strategies in streaming media services 你吃那么多要花多少钱?流媒体服务的定价实践和策略
IF 1.3
Journal of Media Business Studies Pub Date : 2021-07-06 DOI: 10.1080/16522354.2021.1949568
Terje Colbjørnsen, Alan Hui, Benedikte Solstad
{"title":"What do you pay for all you can eat? Pricing practices and strategies in streaming media services","authors":"Terje Colbjørnsen, Alan Hui, Benedikte Solstad","doi":"10.1080/16522354.2021.1949568","DOIUrl":"https://doi.org/10.1080/16522354.2021.1949568","url":null,"abstract":"ABSTRACT The role that prices play for streaming media services is yet to be comprehensively and comparatively analysed with an international outlook. In this paper, we present results on music and video streaming prices, based on analysis of a data set of prices and information on pricing models and price developments. The data set spans 2008 to 2019, five streaming services, and nine countries across four continents. We provide comparative overviews of real prices and developments over the years studied and purchasing power-adjusted pricing across countries, as well as country-by-country assessments. Finally, our results show significant divergences in the pricing practices and strategies of Spotify and Netflix. The access-based pricing structure of streaming comes forth as highly contingent on demand-side factors and competitive structures.","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":"19 1","pages":"147 - 167"},"PeriodicalIF":1.3,"publicationDate":"2021-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/16522354.2021.1949568","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41615807","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
The influence of trustworthiness on brand love for news media brands: a cross-cultural examination of the Netherlands and Brazil 可信度对新闻媒体品牌品牌喜爱的影响——荷兰和巴西的跨文化考察
IF 1.3
Journal of Media Business Studies Pub Date : 2021-07-02 DOI: 10.1080/16522354.2021.1945877
Samara Sampaio de Oliveira, Michelle Helena Kovacs Grigg, M. Doicaru
{"title":"The influence of trustworthiness on brand love for news media brands: a cross-cultural examination of the Netherlands and Brazil","authors":"Samara Sampaio de Oliveira, Michelle Helena Kovacs Grigg, M. Doicaru","doi":"10.1080/16522354.2021.1945877","DOIUrl":"https://doi.org/10.1080/16522354.2021.1945877","url":null,"abstract":"ABSTRACT The impact of perceived trustworthiness on love for news media brands needs further understanding, given that brand love brings significant business benefits. This article argues that perceived trustworthiness influences brand love for news media brands. More specifically, we explored the following: how much of the variance in brand love can be explained by the factors of perceived trustworthiness of a brand (integrity, benevolence, and ability), whether perceived trustworthiness relates differently to brand love in countries with different levels of trust in the media, and what is the relationship between political leaning and the perception of specific news media brands’ trustworthiness. The data were collected through an online survey in the Netherlands (N = 292) and Brazil (N = 239). Among the main findings, data indicated that brand love is influenced by perceived trustworthiness, and integrity is its best predictor. This study provides evidence of the importance of each factor of perceived trustworthiness for brand love, confirms the relation between political leaning and trust, and reveals the differences between these two countries.","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":"19 1","pages":"126 - 146"},"PeriodicalIF":1.3,"publicationDate":"2021-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/16522354.2021.1945877","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46256272","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Not all clicks are equal: detecting engagement with digital content 并不是所有的点击都是一样的:检测与数字内容的互动
IF 1.3
Journal of Media Business Studies Pub Date : 2021-06-09 DOI: 10.1080/16522354.2021.1924558
Yayu Zhou, B. Calder, E. Malthouse, Y. K. Hessary
{"title":"Not all clicks are equal: detecting engagement with digital content","authors":"Yayu Zhou, B. Calder, E. Malthouse, Y. K. Hessary","doi":"10.1080/16522354.2021.1924558","DOIUrl":"https://doi.org/10.1080/16522354.2021.1924558","url":null,"abstract":"ABSTRACT Clickstream data recording each click that each individual user makes on a media website has become the currency for evaluating digital platforms in order to maximise advertising and/or subscription revenue. There is a growing recognition, however, that the mere volume of clicks is not adequate for this purpose. We propose a new systematic approach to this problem based on an underlying theory of engagement. Engagement is construed theoretically as user experiences that connect to higher-order personal goals or social values. We show that such experiences can be described qualitatively using survey items that form engagement measurement scales and that these engagement scales, in fact, explain a willingness-to-pay outcome variable. Moreover, these experiences can be translated into surrogate decomposed clickstream variables. We analyse data from three news websites and show that these decomposed clickstream variables predict willingness-to-pay for the sites better than raw, undecomposed clickstream data. Our methodological framework thus provides a new way of using clickstream data to detect engagement with digital content, a method that provides a basis for improving engagement and ultimately outcomes such as the willingness to pay for content.","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":"19 1","pages":"90 - 107"},"PeriodicalIF":1.3,"publicationDate":"2021-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/16522354.2021.1924558","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45402822","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 14
Netflix’s community relationship management. An analysis of its Facebook-USA page Netflix的社区关系管理。对Facebook-USA页面的分析
IF 1.3
Journal of Media Business Studies Pub Date : 2021-06-07 DOI: 10.1080/16522354.2021.1932396
Alana Hendrikx, Deborah Castro
{"title":"Netflix’s community relationship management. An analysis of its Facebook-USA page","authors":"Alana Hendrikx, Deborah Castro","doi":"10.1080/16522354.2021.1932396","DOIUrl":"https://doi.org/10.1080/16522354.2021.1932396","url":null,"abstract":"ABSTRACT This paper explores how Netflix employs brand community relationship management on its United States Facebook page. Methodologically, this study uses qualitative thematic analysis to dissect 100 posts published by Netflix’s community manager on Facebook and 826 comments posted by the company and internet-users. Results suggest that Netflix keeps an active and regular posting schedule with new content and portrays the brand as a humorous and a relatable peer. However, Netflix does not encourage Facebook users to engage in the content on the platform. The brand also seems to ignore complaints received from Facebook users as well as identified internaut-to-internaut conflicts. Findings are relevant to researchers in the fields of digital media and marketing and to practitioners working in those two fields.","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":"19 1","pages":"108 - 125"},"PeriodicalIF":1.3,"publicationDate":"2021-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/16522354.2021.1932396","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44563685","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
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