{"title":"A conceptual framework for higher education student loyalty from the green marketing perspective","authors":"Lim Jin Wong, Pick-Soon Ling, Tonny Heng Yew Ling","doi":"10.1108/heswbl-08-2022-0165","DOIUrl":"https://doi.org/10.1108/heswbl-08-2022-0165","url":null,"abstract":"PurposeThis study aims to investigate the impact of green image on student loyalty and to present a conceptual framework aimed at retaining current students and attracting new ones in higher education.Design/methodology/approachAfter review of prior studies using green image to predict customer loyalty in non-higher education industries and student loyalty in the context of higher education, a conceptual framework is developed after identifying research gaps in two sets of literature.FindingsUsing stimulus-organism-response (S-O-R) as a foundation, this study identifies core constructs in the green marketing perspective that may serve as predictors of student loyalty in higher education. A conceptual framework has been developed to examine the relationship between green image and loyalty of student in higher education, with student green satisfaction and institution reputation serving as mediators.Research limitations/implicationsThis study is restricted to developing a conceptual framework and no empirical evidence has been presented. However, the conceptual framework developed in this study could facilitate the theoretical and practical implications for enhancing loyalty of students in higher education.Originality/valueThis study contributes to the extant literature in the green marketing realm by extending the green perspectives in the higher education context. This is one of the earliest conceptual papers to examine loyalty of students in higher education using green image. The conceptual framework could serve as the foundation for future research on enhancing loyalty of students in higher education.","PeriodicalId":45549,"journal":{"name":"Higher Education Skills and Work-based Learning","volume":" ","pages":""},"PeriodicalIF":1.6,"publicationDate":"2023-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44230997","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The professional identity of intern psychologists during the COVID-19 pandemic in South Africa","authors":"Heidi Lourens, Sarah Uren","doi":"10.1108/heswbl-08-2022-0164","DOIUrl":"https://doi.org/10.1108/heswbl-08-2022-0164","url":null,"abstract":"PurposeThe purpose of this paper was to explore the development of the professional identity of South African intern psychologists during the COVID-19 pandemic. This paper – that presents a historical reflection borne from a significant moment in time – aimed to capture what the authors can learn from this specific cohort of intern psychologists and their experiences of work-based learning.Design/methodology/approachThrough the lens of the interpretative phenomenological approach, the authors analysed seven semi-structured interviews. Data analysis involved a line-by-line analysis of each individual transcript, where after a thorough, in-depth analysis was conducted across all the cases.FindingsAgainst the background of the COVID-19 pandemic, the findings demonstrated the interns' initial uncertainties, severe exhaustion, perceived gaps in their training, and resilience despite unusual and difficult circumstances in their WBL internship.Research limitationsThe study was limited to seven intern psychologists in South Africa.Practical implicationsThe findings suggest that support – during and after the COVID-19 pandemic – is crucial throughout the training of psychologists and means to facilitate and develop professional identity and resilience. This will provide the opportunity to safeguard emerging healthcare professionals from burnout while simultaneously advocating for supportive WBL and continual professional development spaces protecting healthcare professionals and the public.Originality/valueWith this article, we explored the impact of the COVID-19 pandemic on the professional identity development of intern psychologists (psychologists in training). The authors expand on the aforementioned original contribution, since the authors situate their research within the Global South. More specifically, the authors explored how intern psychologists' developed their professional identities against the backdrop of a largely resource-scarce context of South Africa.","PeriodicalId":45549,"journal":{"name":"Higher Education Skills and Work-based Learning","volume":" ","pages":""},"PeriodicalIF":1.6,"publicationDate":"2023-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41912150","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Business school interns’ intention to join: studying culture, work engagement and leader-member exchange in virtual internship","authors":"Pooja Sharma, Mahadyuti Choudhury","doi":"10.1108/heswbl-03-2022-0075","DOIUrl":"https://doi.org/10.1108/heswbl-03-2022-0075","url":null,"abstract":"PurposeThis research aims to analyze the impact of work engagement, organization culture and leader-member exchange (LMX) on an intern’s intention to join the organization during the e-internship. The COVID-19 pandemic influenced interns and organizations to undertake the way internships. Internships from home affected the interaction and communication between the organization and interns. This study also investigates the moderating role of work engagement and LMX on the intern’s intention to join the organization.Design/methodology/approachData was collected from 190 interns through an online questionnaire. Standardized questionnaires were used in the study to measure all the variables.FindingsThe research shows that perceived Organizational Culture and Work Engagement are essential in impacting an intern’s intention to join the organization. Also, it was found that the Work Engagement and LMX do not moderate the relationship between Organizational Culture and the intention of an intern to join the organization.Research limitations/implicationsThey include factors which are not being considered for the research or are beyond the control of the researcher. This paper had a couple of limitations as well. The sample size taken for the research was less. More respondents would have given better results. Other factors that may influence the intention of an intern to join his/her respective organizations were not considered. This study only considered the three variables of Work Engagement, LMX and Organizational Culture. Intervening effects of other variables if any were assumed to be absent. Other intricacies may be there in the research variables that were beyond the scope of this study.Practical implicationsThe results of the present study are of use to organizations which are interested in converting their interns to full-time employees. These results clearly indicate the importance of organization culture in impacting an intern’s intention to join the organization, therefore organizations can make their policies, procedures and practices which confirm with the requirements to e-internship. Organizations need to empower the interns so that they feel confident to take decisions during e-internships and organizations also need to communicate and instill the core values among their interns, this alignment with core values is critical for ensuring a good person–organization fit. Also, managers should ensure that the culture of the organization is conducive to the development and mental well-being of the interns, by taking steps such as fostering team spirit, ensuring a customer-centric culture, open and amicable communication, navigating change admirably, and staying true to the core values of the organization. A holistic and wholesome organization culture will ensure that the organization is able to attract and retain the right talent.Originality/valueResearch has been conducted in investigating the impact of organizational culture on employee reten","PeriodicalId":45549,"journal":{"name":"Higher Education Skills and Work-based Learning","volume":" ","pages":""},"PeriodicalIF":1.6,"publicationDate":"2023-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42723824","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"You have to pay to play: housing costs and barriers to participation for student interns","authors":"A. Alteri","doi":"10.1108/heswbl-09-2022-0191","DOIUrl":"https://doi.org/10.1108/heswbl-09-2022-0191","url":null,"abstract":"PurposeMany low-income students are unable to participate in internship programs because they lack financial resources to pay for the cost of housing and relocating to the internship site. This paper examines the types of benefits or supports related to housing and relocation that employers are providing to paid interns.Design/methodology/approachThis paper uses content analysis to examine the types of supports included in job advertisements posted on Handshake, the largest early career networking platform in the US.FindingsDuring the period studied, less than 11% of internships advertised indicated that the employer was willing to provide housing or relocation support, only 107 employers across the US. Only 53 employers were willing to provide free company-sponsored housing. Internships offering support are clustered in the fields of business, engineering and research, providing almost no internships for students in other fields.Practical implicationsGiven the high cost of housing, if a student does not have access to considerable financial resources, they are unlikely to participate in an internship or will be limited to a position in their commutable area. To level the playing field among all students, employers need to offer free or subsidized company-sponsored housing to student interns. While some employers do offer support, the number of students needing support far exceeds the number of internships available.Originality/valueWhile there is information on what students identify as barriers, there is no accurate picture of employer supports available to mitigate these barriers. This exploratory analysis is the first to examine the benefits and supports employers are providing to paid interns.","PeriodicalId":45549,"journal":{"name":"Higher Education Skills and Work-based Learning","volume":" ","pages":""},"PeriodicalIF":1.6,"publicationDate":"2023-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48967539","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A theory-based approach to model entrepreneurial intentions: exploring the role of creativity, proactive personality and passion","authors":"Rakesh Kumar, Shalini Shukla","doi":"10.1108/heswbl-02-2022-0036","DOIUrl":"https://doi.org/10.1108/heswbl-02-2022-0036","url":null,"abstract":"PurposeThis study aims to examine the role of creativity and proactive personality to predict entrepreneurial intentions (EIs) using Ajzen’s (1991) theory of planned behaviour as an underpinning model. The study primarily focuses on how entrepreneurial self-efficacy and passion mediate the effect of creativity and proactive personality on EI.Design/methodology/approachA total of 531 college students of 18–28 years of age were surveyed using a structured questionnaire. The proposed model was tested using structural equation modelling in Amos 20.0, and the mediating effect of entrepreneurial self-efficacy and entrepreneurial passion was tested using the bootstrapping method.FindingsThe results validate the extension of the theory of planned behaviour to predict EIs and confirm that the effect of creativity and proactive personality on EIs through entrepreneurial self-efficacy was fully and partially mediated, respectively. Moreover, the relationship between entrepreneurial self-efficacy and the EI was partially mediated by entrepreneurial passion.Practical implicationsThe study provides a better understanding of college students' EI and identifies and highlights the role of social factors (i.e. subjective norms) and psychological factors such as attitude, self-efficacy, creativity, proactivity and passion in stimulating EIs. It deciphers the interlink of creativity, proactive personality, self-efficacy, passion and EIs. It may help academicians and policymakers better plan the educational programme to foster entrepreneurial instinct among students.Originality/valueThe study is a novel attempt to provide an integrated framework to explain EIs, highlighting the significance of creativity and proactive personality. It contributes to the existing literature by signifying the mediating role of entrepreneurial self-efficacy and passion.","PeriodicalId":45549,"journal":{"name":"Higher Education Skills and Work-based Learning","volume":" ","pages":""},"PeriodicalIF":1.6,"publicationDate":"2023-01-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45220656","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Integrating higher degree education with practice: exploring the value proposition of executive MBA apprenticeships","authors":"Maria Evans, L. Cloutier","doi":"10.1108/heswbl-10-2022-0207","DOIUrl":"https://doi.org/10.1108/heswbl-10-2022-0207","url":null,"abstract":"PurposeThe study aims to explore how the collective representations of stakeholders associated with an Executive MBA (EMBA) apprenticeship are conceptualised, and what value elements are perceived as relevant for personal, professional and organisational development.Design/methodology/approachForty stakeholders participated in a mixed methods-based group concept mapping (GCM) approach, representing the tripartite relationship of an EMBA apprenticeship. This approach allowed the deconstruction and shared understanding of the value proposition of higher degree apprenticeships.FindingsAnalysis identified seven conceptualised value clusters around an eight central cluster “Professional Development”. Two regions of meaning were identified: the personal dimensions of apprentices and their contribution within and to their organisation. Findings showed that a work-based designed curriculum improves confidence and communication skills and that much of the value proposition is personal and self-managed by the apprentices. The tripartite relationship was shown to be incomplete and inconsistent, particularly regarding mentoring and reflective practice.Practical implicationsThe pandemic has brought about significant changes in business practice. This study identifies several areas for improving higher degree apprenticeship pedagogy in readiness for the new business landscape, as well as identifying limitations of the tripartite relationship.Originality/valueThe study addresses a gap in the literature by exploring the value proposition an EMBA apprenticeship programme. The interrelatedness of cluster concepts has identified value elements missing from previous apprenticeship delivery. Deconstructing the senior leader apprenticeship enables educators to redesign and refine models of engagement for improving the apprenticeship experience.","PeriodicalId":45549,"journal":{"name":"Higher Education Skills and Work-based Learning","volume":" ","pages":""},"PeriodicalIF":1.6,"publicationDate":"2023-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47236730","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Khristin Fabian, Ella Taylor-Smith, Sally G. Smith, Andrew Bratton
{"title":"Signalling new opportunities? An analysis of UK job adverts for degree apprenticeships","authors":"Khristin Fabian, Ella Taylor-Smith, Sally G. Smith, Andrew Bratton","doi":"10.1108/heswbl-02-2022-0037","DOIUrl":"https://doi.org/10.1108/heswbl-02-2022-0037","url":null,"abstract":"PurposeThe purpose of this study is to gain insight into the degree apprenticeship labour market and employers' strategies for apprenticeship recruitment using job advertisement data. Specifically, this study identifies the skills, attributes, experience and qualifications that employers look for in IT apprentices. The study also identifies the salaries and responsibilities of apprentices and considers the alignment between the advertised jobs and apprenticeship definitions.Design/methodology/approachDegree apprenticeship job adverts (n = 290) were collected from the official websites used by employers in England and Scotland to advertise apprenticeship roles, between March 2019 and March 2020. Data was analysed using content analysis to systematically elicit salaries, candidate requirements in terms of skills, qualifications and experience and specific job details from these adverts.FindingsA wide variation in advertised salary was found. Entry routes were similar to the traditional high school qualifications (A-levels or Highers) sought by universities. The skills and attributes being sought at recruitment were the same skills that employers were seeking in graduates and the same skills that the apprenticeships were designed to develop. Most adverts focused on the training that the apprentices would be receiving, rather than work tasks, which were rarely specified.Originality/valueThis is the first study of how apprenticeship roles are advertised to potential candidates and thus contributes to ongoing research into this new work/degree-level education model. By analysing job adverts we share insights into how employers position apprenticeships to attract candidates.","PeriodicalId":45549,"journal":{"name":"Higher Education Skills and Work-based Learning","volume":" ","pages":""},"PeriodicalIF":1.6,"publicationDate":"2023-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43923082","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Olusoyi Richard Ashaye, A. Mahmoud, A. S. Munna, Nurhanisah Ali
{"title":"The role of social media engagement and emotional intelligence in successful employment","authors":"Olusoyi Richard Ashaye, A. Mahmoud, A. S. Munna, Nurhanisah Ali","doi":"10.1108/heswbl-07-2022-0158","DOIUrl":"https://doi.org/10.1108/heswbl-07-2022-0158","url":null,"abstract":"PurposeThis paper focusses on demonstrating the role of social media engagement and considering emotional intelligence (hereafter EI) as a critical concept to successful employment, mainly when individuals fail to reach the desired employment despite “meeting” the role requirements.Design/methodology/approachThe authors adopted a qualitative approach through semi-structured in-depth interviews of some randomly selected university students in the UK, young adults aged 19–32. The participants were selected based on different demographics to provide a broader and less biased representation of young adults in the UK.FindingsThis research suggests that recruitment organisations should introduce the latest requirements and trends of employers to ensure that the expectations of employers and potential candidates are aligned to improve the employment rate in young adults.Originality/valueThis research extends the literature regarding EI in social media engagement and successful employment. It also brings new perspectives on successful employment in young adults by demonstrating the role of social media engagement and EI traits leading to a conceptual framework exploring successful employment based on the role of social media engagement and EI.","PeriodicalId":45549,"journal":{"name":"Higher Education Skills and Work-based Learning","volume":" ","pages":""},"PeriodicalIF":1.6,"publicationDate":"2023-01-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41917149","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Salima Hamouche, C. L. Kammogne, Wassila Merkouche
{"title":"Workforce's crisis-induced career shock, career preferences, job insecurity, layoff and perceived employability: examining variations based on gender, education level and ethnic origin","authors":"Salima Hamouche, C. L. Kammogne, Wassila Merkouche","doi":"10.1108/heswbl-05-2022-0101","DOIUrl":"https://doi.org/10.1108/heswbl-05-2022-0101","url":null,"abstract":"PurposeThe COVID-19 crisis caused a high level of job insecurity, layoff and low employment opportunities. It generated a worldwide shock, which might have a long-lasting effect on individuals' careers. Changes might occur in terms of individuals’ career choices, objectives, perception of career success and preferences in terms of industries and work arrangements. This study aims to examine crisis-induced career shock among the workforce, which might be translated into changes or doubts related to career choices, objectives and perception of career success, and to analyze individuals' preferences in terms of industries and work arrangements. It focuses mainly on investigating variations among the workforce, based on gender, education level and ethnic origin. These variations are also examined regarding job insecurity, layoff and perceived employability.Design/methodology/approachFrequency counts, percentages, mean ranking, independent t-test and analysis of variance (ANOVA) were used for a sample of 317 workers in the United Arab Emirates (UAE). Three research questions were developed and examined, which are: (1) is there a variation in the workforce, based on gender, education level and ethnic origin concerning crisis-induced career shock (specifically changes related to career choices, objectives and career success? (2) Is there a variation among the workforce related to career preference per industry and work arrangement? If yes, is there a difference in the workforce-based gender, education level and ethnic origin? And (3) is there a variation in the workforce, based on gender, education level and ethnic origin concerning job insecurity, layoff and perceived employability?FindingsThe findings revealed that career shock was significantly higher among pre-university respondents (specifically, doubts about career choices and perceived career success). As for career preferences per industry, e-business, media and marketing had significant values for all respondents, with e-business as the top-rated choice except for Emiratis who rated it as their third choice. Education was the choice of both men and women. The choices related to other industries (e.g. Healthcare, information, communication technology, etc.) and work arrangements (telework) varied significantly based on gender, education and ethnic origin. Men seem to worry more than women about losing their job as well as Emiratis compared to expatriates, and university-level respondents compared to pre-university.Practical implicationsThis study contributes to highlighting variations related to career shock and career preferences per industry among the workforce based on gender, education level and ethnic origin. This can help organizations in these industries to have a portrait of the situation in the employment market to be able to develop relevant interventions. This research provides insights for managers and HRM practitioners.Originality/valueThis study contributes to expanding research on","PeriodicalId":45549,"journal":{"name":"Higher Education Skills and Work-based Learning","volume":" ","pages":""},"PeriodicalIF":1.6,"publicationDate":"2023-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48828849","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Identifying struggling teams in online challenge-based learning","authors":"H. Nguyen, H. Gijlers, G. Pisoni","doi":"10.1108/heswbl-06-2022-0131","DOIUrl":"https://doi.org/10.1108/heswbl-06-2022-0131","url":null,"abstract":"PurposeThe purpose of the study is to determine how to determine how students perceive groupwork and identify patterns of less successful groups in online challenge-based learning.Design/methodology/approachThis study involved 29 university students working in nine teams in an online challenge-based course. The authors applied Volet's (2001) Student Appraisal of Group Assignments (SAGA) instrument to measure students' perceptions on six constructs: Cognitive Benefits, Motivation Influence, Affect, Interpersonal, Management, and Group Assessment. Questionnaires were administered at different time points (before, during, and after the project). Focus groups were conducted to gain insights into students' experiences.FindingsFindings suggest that students reporting decreasing or stalling perception scores on the Motivation Influence, Interpersonal constructs would likely not be in high-performing groups. Additionally, challenge-based learning is less suitable for time-compressed courses.Originality/valueThe study expands the understanding of students' perceptions of online challenge-based learning, at different performance levels, and difficulties in these projects. Practical implications of this study are support for teachers in identifying struggling teams, and designing and facilitating challenge-based courses.","PeriodicalId":45549,"journal":{"name":"Higher Education Skills and Work-based Learning","volume":" ","pages":""},"PeriodicalIF":1.6,"publicationDate":"2023-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43444965","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}