Journal of Marketing Channels最新文献

{"title":"Special Issue: “Channel Governance and Managing Channel Relationships in China”","authors":"","doi":"10.1080/1046669x.2016.1224316","DOIUrl":"https://doi.org/10.1080/1046669x.2016.1224316","url":null,"abstract":"","PeriodicalId":45360,"journal":{"name":"Journal of Marketing Channels","volume":"23 1","pages":"262 - 263"},"PeriodicalIF":0.7,"publicationDate":"2016-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/1046669x.2016.1224316","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59843432","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Waiting in Exit-Stage Operations: Expectation for Self-Checkout Systems and Overall Satisfaction","authors":"Fumikazu Morimura, K. Nishioka","doi":"10.1080/1046669X.2016.1224309","DOIUrl":"https://doi.org/10.1080/1046669X.2016.1224309","url":null,"abstract":"Retailers have installed self-service technologies such as self-checkout that aim to improve the efficiency of checkout operations and minimize customers’ waiting experiences that reduce customer satisfaction. Customers’ expectation for self-checkout should influence their evaluation of checkout operations for existing checkout options when the new service is installed at the checkout. This study investigates how expectations about self-checkout affects perceptions of waiting in terms of social injustice, unattractiveness, and undistraction as well as customer satisfaction when retailers change checkout operations through installing self-service technologies. The results from an online survey in Japan revealed that social injustice has a stronger negative impact on satisfaction when customers have low expectations for self-checkout. In contrast, unattractiveness and undistraction tend to affect satisfaction negatively when expectation is high. This study clarifies the mechanism of how installing self-service technologies influences customer satisfaction with pre-existing services in terms of the psychological factor of waiting.","PeriodicalId":45360,"journal":{"name":"Journal of Marketing Channels","volume":"23 1","pages":"241 - 254"},"PeriodicalIF":0.7,"publicationDate":"2016-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/1046669X.2016.1224309","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59843205","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"BRICS, Brexit, and Beyond: International Dynamics of Marketing Channels—An Overview","authors":"R. Vogt","doi":"10.1080/1046669X.2016.1224299","DOIUrl":"https://doi.org/10.1080/1046669X.2016.1224299","url":null,"abstract":"This article examines two important changes in the evolution of the global governance architecture: its increasing fragmentation and a decay in domestic political support for transnational governance. By analyzing the case of the BRICS and Brexit as exponents of these trends, the article suggests that a proliferation of new but weak global governance actors is likely. This is significant for globally operating businesses as there will be a more pronounced mismatch between global economic integration and interdependence on the one hand and meaningful regulatory oversight and policy coordination at the global level on the other.","PeriodicalId":45360,"journal":{"name":"Journal of Marketing Channels","volume":"23 1","pages":"173 - 179"},"PeriodicalIF":0.7,"publicationDate":"2016-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/1046669X.2016.1224299","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59843333","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Cross-National Comparison of Brand Perceptions of Global Franchise Chains in the BRICS","authors":"R. Dant, Hyo Jin (Jean) Jeon, N. Mumdžiev, Josef Windsperger","doi":"10.1080/1046669X.2016.1224304","DOIUrl":"https://doi.org/10.1080/1046669X.2016.1224304","url":null,"abstract":"This study compares consumers’ brand perceptions across the five BRICS countries. We executed a cross-national comparison of how two United States-based global franchise brands in the fast-food restaurant industry (i.e., McDonald's and Burger King) are perceived by local consumers in a host market. The cultural distance index, drawn from Hofstede's cultural typology, is used to examine cultural influences on the development of brand perceptions. Our findings confirm that the smaller the cultural distance between a host market and the United States the stronger the brand perceptions of the two iconic United States brands. In particular, South African and Indian consumers, where the cultural distance indexes are smaller compared with the United States, perceived McDonald's more positively compared with consumers in Brazil, Russia, and China. Our comparative study demonstrates that generalizations drawn from single-country studies might lead to erroneous conclusions about global marketing strategies such as standardization versus localization.","PeriodicalId":45360,"journal":{"name":"Journal of Marketing Channels","volume":"23 1","pages":"196 - 216"},"PeriodicalIF":0.7,"publicationDate":"2016-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/1046669X.2016.1224304","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59842974","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Special Issue: “History of Marketing Channels Thought: Theory Formation and Identity Confirmation”","authors":"Adel I. El-Ansary","doi":"10.1080/1046669x.2016.1224312","DOIUrl":"https://doi.org/10.1080/1046669x.2016.1224312","url":null,"abstract":"The historical roots of marketing stretch back over 100 years to the early conceptualizations of distribution grounded in economics. These core distribution functions still need to be performed today by firms evolving continually to meet the needs of our present and future markets. The technologies themselves have changed from horse and wagon, to motor vehicles, to e-marketing with perhaps future autonomous aircraft “drone”delivery, as each technology has been replaced in turn with a more efficient, more “modern” technology to meet the needs of customers of the time. However, these new technologies must still be focused on the key marketing goal of facilitating exchange. This goal has not changed over the marketing century and is not likely to do so in the future. Throughout this long history, marketing-related organizations and marketing functions (or flows) have been central to theory development. Perhaps one reason for this focus is that it is these organizations executing the marketing functions within marketing channels that service the needs of their customers domestically and internationally. The discipline appears to continue to believe that eliminating a function cripples the channel. But the modern-day marketing “identity crisis” recognized by some scholars does not appear to fully consider the historical development of the discipline. Debates about the nature and scope of marketing, disciplinary boundaries and theoretical bases, and the synergistic relationship between theory and practice seem to lack a foundation in institutional historical memory. Perhaps this is in part the result of a decline in the attention paid to the study of the historical development of the discipline, such as the early—but still important—work of Wroe Alderson and Robert Bartels, who so greatly shaped mainstream modern marketing thought. The purpose of this Special Issue is to consider the history of marketing channels as a lens to focus on where we have been, where we are, and where we might be headed both theoretically and managerially. In this age of e-commerce transforming social media (or perhaps vice versa?), it would seem helpful to reflect on the past and consider the implications for how theory and practicemay evolve: we are thinking of the past and present as prologue. We see, for instance, how the “old” tools of direct marketing are being applied in fresh new ways to online marketing. Some examples of the research that would be welcomed include the following:","PeriodicalId":45360,"journal":{"name":"Journal of Marketing Channels","volume":"23 1","pages":"258 - 259"},"PeriodicalIF":0.7,"publicationDate":"2016-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/1046669x.2016.1224312","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59843354","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"EOV Editorial Board","authors":"","doi":"10.1080/1046669x.2016.1224319","DOIUrl":"https://doi.org/10.1080/1046669x.2016.1224319","url":null,"abstract":"","PeriodicalId":45360,"journal":{"name":"Journal of Marketing Channels","volume":"23 1","pages":"ebi - ebi"},"PeriodicalIF":0.7,"publicationDate":"2016-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/1046669x.2016.1224319","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59843001","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"BRICS, Brexit, and Beyond: International Dynamics of Marketing Channels","authors":"N. Herndon","doi":"10.1080/1046669X.2016.1224297","DOIUrl":"https://doi.org/10.1080/1046669X.2016.1224297","url":null,"abstract":"","PeriodicalId":45360,"journal":{"name":"Journal of Marketing Channels","volume":"23 1","pages":"171 - 172"},"PeriodicalIF":0.7,"publicationDate":"2016-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/1046669X.2016.1224297","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59843271","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Consumer Response to Recovery Efforts for Online Product Failures: An Empirical Study for Turkey","authors":"B. Oflaç","doi":"10.1080/1046669X.2016.1224308","DOIUrl":"https://doi.org/10.1080/1046669X.2016.1224308","url":null,"abstract":"This study explores recovery satisfaction and repatronage-related differences for different levels and types of distributive, procedural, and interactional justice and tests the mediating role of recovery satisfaction in justice–repatronage relationships for online product failures. Results show that high levels of procedural and interactional justice increase recovery satisfaction and repatronage for the aforementioned type of failures. Findings also indicate that for online product failures, regarding distributive justice, refund creates more recovery satisfaction than exchange. Additionally, recovery satisfaction acts as a mediator between procedural justice and repatronage variables. This mediating role is also valid for the interactional justice–repatronage relationship.","PeriodicalId":45360,"journal":{"name":"Journal of Marketing Channels","volume":"23 1","pages":"230 - 240"},"PeriodicalIF":0.7,"publicationDate":"2016-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/1046669X.2016.1224308","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59843116","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"International Expansion of United States Franchisors: A Status Report and Propositions for Future Research","authors":"Richard C. Hoffman, S. Watson, J. F. Preble","doi":"10.1080/1046669X.2016.1224300","DOIUrl":"https://doi.org/10.1080/1046669X.2016.1224300","url":null,"abstract":"Given the growth of franchising globally, now is an important time to consider the international expansion trends of franchisors. This study examines current trends in the international expansion plans of United States franchisors using a unique data set drawn from 438 announcements on the International Franchise Association's website made by 85 franchisors over nine years. The findings describe the scope, duration, markets, entry modes used, and expansion rationale. Contrary to past practices, United States franchisors are more focused on expanding into the emerging markets of Asia rather than the developed markets of the West. It appears that they are attracted by the growth in these markets. Finally, the results are used to summarize the key trends in international franchise expansion and to generate propositions for future research. Some limitations and implications for practice are discussed.","PeriodicalId":45360,"journal":{"name":"Journal of Marketing Channels","volume":"23 1","pages":"180 - 195"},"PeriodicalIF":0.7,"publicationDate":"2016-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/1046669X.2016.1224300","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59843408","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Special Issue: “History of Marketing Channels Thought: Theory Formation and Identity Confirmation”","authors":"Adel I. El-Ansary","doi":"10.1080/1046669x.2016.1186477","DOIUrl":"https://doi.org/10.1080/1046669x.2016.1186477","url":null,"abstract":"The historical roots of marketing stretch back over 100 years to the early conceptualizations of distribution grounded in economics. These core distribution functions still need to be performed today by firms evolving continually to meet the needs of our present and future markets. The technologies themselves have changed from horse and wagon, to motor vehicles, to e-marketing with perhaps future autonomous aircraft “drone”delivery, as each technology has been replaced in turn with a more efficient, more “modern” technology to meet the needs of customers of the time. However, these new technologies must still be focused on the key marketing goal of facilitating exchange. This goal has not changed over the marketing century and is not likely to do so in the future. Throughout this long history, marketing-related organizations and marketing functions (or flows) have been central to theory development. Perhaps one reason for this focus is that it is these organizations executing the marketing functions within marketing channels that service the needs of their customers domestically and internationally. The discipline appears to continue to believe that eliminating a function cripples the channel. But the modern-day marketing “identity crisis” recognized by some scholars does not appear to fully consider the historical development of the discipline. Debates about the nature and scope of marketing, disciplinary boundaries and theoretical bases, and the synergistic relationship between theory and practice seem to lack a foundation in institutional historical memory. Perhaps this is in part the result of a decline in the attention paid to the study of the historical development of the discipline, such as the early—but still important—work of Wroe Alderson and Robert Bartels, who so greatly shaped mainstream modern marketing thought. The purpose of this Special Issue is to consider the history of marketing channels as a lens to focus on where we have been, where we are, and where we might be headed both theoretically and managerially. In this age of e-commerce transforming social media (or perhaps vice versa?), it would seem helpful to reflect on the past and consider the implications for how theory and practicemay evolve: we are thinking of the past and present as prologue. We see, for instance, how the “old” tools of direct marketing are being applied in fresh new ways to online marketing. Some examples of the research that would be welcomed include the following:","PeriodicalId":45360,"journal":{"name":"Journal of Marketing Channels","volume":"23 1","pages":"166 - 167"},"PeriodicalIF":0.7,"publicationDate":"2016-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/1046669x.2016.1186477","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59842517","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}