发布求助
文献互助 智能选刊 最新文献

Journal of Marketing Channels最新文献

筛选
英文 中文
The Sharing Economy: Opportunities and Challenges for Marketing Channels and Supply Chains 共享经济：营销渠道和供应链的机遇与挑战
IF 0.7
Journal of Marketing Channels Pub Date : 2017-04-03 DOI: 10.1080/1046669X.2017.1346970
N. Herndon
{"title":"The Sharing Economy: Opportunities and Challenges for Marketing Channels and Supply Chains","authors":"N. Herndon","doi":"10.1080/1046669X.2017.1346970","DOIUrl":"https://doi.org/10.1080/1046669X.2017.1346970","url":null,"abstract":"","PeriodicalId":45360,"journal":{"name":"Journal of Marketing Channels","volume":"24 1","pages":"1 - 2"},"PeriodicalIF":0.7,"publicationDate":"2017-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/1046669X.2017.1346970","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44827813","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Mark Millar. Global Supply Chain Ecosystems: Strategies for Competitive Advantage in a Complex, Connected World. London, England: Kogan Page Limited (2015) pp. 288 马克·米勒。全球供应链生态系统：复杂互联世界中的竞争优势战略。英国伦敦：Kogan Page Limited（2015）第288页
IF 0.7
Journal of Marketing Channels Pub Date : 2017-04-03 DOI: 10.1080/1046669X.2017.1347007
David Swanson, Amanda Atwood, David Calais
{"title":"Mark Millar. Global Supply Chain Ecosystems: Strategies for Competitive Advantage in a Complex, Connected World. London, England: Kogan Page Limited (2015) pp. 288","authors":"David Swanson, Amanda Atwood, David Calais","doi":"10.1080/1046669X.2017.1347007","DOIUrl":"https://doi.org/10.1080/1046669X.2017.1347007","url":null,"abstract":"Successfully managing distribution is a principal role of management and often considered the greatest way to achieve a competitive advantage. Two primary issues contribute to the importance of dis...","PeriodicalId":45360,"journal":{"name":"Journal of Marketing Channels","volume":"24 1","pages":"100 - 103"},"PeriodicalIF":0.7,"publicationDate":"2017-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/1046669X.2017.1347007","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48349844","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The Use of Technology in Direct-Selling Marketing Channels: Digital Avenues for Dynamic Growth 技术在直销营销渠道中的应用：实现动态增长的数字渠道
IF 0.7
Journal of Marketing Channels Pub Date : 2017-04-03 DOI: 10.1080/1046669X.2017.1346979
Dana E. Harrison, J. Hair
{"title":"The Use of Technology in Direct-Selling Marketing Channels: Digital Avenues for Dynamic Growth","authors":"Dana E. Harrison, J. Hair","doi":"10.1080/1046669X.2017.1346979","DOIUrl":"https://doi.org/10.1080/1046669X.2017.1346979","url":null,"abstract":"Technology is transforming industries, challenging traditional marketing channels, and providing digital avenues for dynamic growth. The popularity of digital platforms has disrupted traditional distribution channels, increased reach of social networks, and changed the way people interact. This research examines how advanced technology is enabling direct sellers to create and maintain relationships. It investigates the multidimensional aspect of technology use and advances the proposition that it acts as a strategic success factor for customer relationship performance specifically within the peer-guided marketplace of direct selling. Using a survey of 114 direct sellers, findings suggest that, in general, technology use does enhance direct sellers' ability to create and maintain consumer relationships, especially among less-experienced salespeople.","PeriodicalId":45360,"journal":{"name":"Journal of Marketing Channels","volume":"24 1","pages":"39 - 50"},"PeriodicalIF":0.7,"publicationDate":"2017-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/1046669X.2017.1346979","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49424812","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 21
Supplier Resources in the Sharing Economy: Three Regulatory Concerns 共享经济中的供应商资源：三个监管问题
IF 0.7
Journal of Marketing Channels Pub Date : 2017-04-03 DOI: 10.1080/1046669X.2017.1347003
D. Thorne, Floyd F. Quinn
{"title":"Supplier Resources in the Sharing Economy: Three Regulatory Concerns","authors":"D. Thorne, Floyd F. Quinn","doi":"10.1080/1046669X.2017.1347003","DOIUrl":"https://doi.org/10.1080/1046669X.2017.1347003","url":null,"abstract":"This article explores three legal and regulatory concerns that primarily affect the supply side of marketing channels in the sharing economy. The sharing economy depends on resources and relationships between and among numerous networks and actors, including government regulators, emerging businesses, service providers, and end users who interact directly with the supply chain. Although providing economic prospects for companies and contractors, the sharing economy presents a variety of challenges for all parties, including the proper classification of the employment relationship; the use of, and access to, private property; and data privacy and security. The nascent state of theory and regulation means that companies and other stakeholders are potentially and unwarily assuming significant risk in the structure and implementation of the supply chain.","PeriodicalId":45360,"journal":{"name":"Journal of Marketing Channels","volume":"24 1","pages":"73 - 83"},"PeriodicalIF":0.7,"publicationDate":"2017-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/1046669X.2017.1347003","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45477569","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 16
Special Issue: “Channel Governance and Managing Channel Relationships in China” 特刊:“中国渠道治理与渠道关系管理”
IF 0.7
Journal of Marketing Channels Pub Date : 2017-04-03 DOI: 10.1080/1046669X.2017.1347010
Guijun Zhuang, Chuang Zhang
{"title":"Special Issue: “Channel Governance and Managing Channel Relationships in China”","authors":"Guijun Zhuang, Chuang Zhang","doi":"10.1080/1046669X.2017.1347010","DOIUrl":"https://doi.org/10.1080/1046669X.2017.1347010","url":null,"abstract":"","PeriodicalId":45360,"journal":{"name":"Journal of Marketing Channels","volume":"24 1","pages":"108 - 109"},"PeriodicalIF":0.7,"publicationDate":"2017-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/1046669X.2017.1347010","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45151045","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Some Managerial Thinking About the Sharing Economy 关于共享经济的管理思考
IF 0.7
Journal of Marketing Channels Pub Date : 2017-04-03 DOI: 10.1080/1046669X.2017.1347006
H. Bellin
{"title":"Some Managerial Thinking About the Sharing Economy","authors":"H. Bellin","doi":"10.1080/1046669X.2017.1347006","DOIUrl":"https://doi.org/10.1080/1046669X.2017.1347006","url":null,"abstract":"This article is different from previous ones because I am writing about something about which I have more practical than professional knowledge. So, any errors in this manuscript are purely mine. O...","PeriodicalId":45360,"journal":{"name":"Journal of Marketing Channels","volume":"24 1","pages":"97 - 99"},"PeriodicalIF":0.7,"publicationDate":"2017-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/1046669X.2017.1347006","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49363493","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 9
Brand Advertising in an Access–Ownership World: How Marketing Channels Impact Message Persuasiveness 获取所有权世界中的品牌广告：营销渠道如何影响信息说服力
IF 0.7
Journal of Marketing Channels Pub Date : 2017-04-03 DOI: 10.1080/1046669X.2017.1346981
L. Harding, Mark T Schenkel
{"title":"Brand Advertising in an Access–Ownership World: How Marketing Channels Impact Message Persuasiveness","authors":"L. Harding, Mark T Schenkel","doi":"10.1080/1046669X.2017.1346981","DOIUrl":"https://doi.org/10.1080/1046669X.2017.1346981","url":null,"abstract":"Recent research has sought to identify drivers of preference for access-based consumption over ownership. Although much of this research highlights ideological reasons consumers may prefer access options, other empirical work suggests that functional reasons may be stronger drivers. We examine whether functional appeals will always result in more favorable attitudes toward access offerings or if and when ideological appeals will be equally or more persuasive. Building on the satisficing, maximizing, and brand personality literatures, we propose that people are more likely to satisfice in an access marketing channel, becoming more persuaded by appeals that fit with—or meet—minimum expectations given the brand's personality. In contrast, people are more likely to maximize in an ownership marketing channel, becoming more persuaded by appeals that do not fit with—or exceed—minimum expectations given the brand's personality. The results of two experiments with competent, exciting, and sincere brands largely support these hypotheses.","PeriodicalId":45360,"journal":{"name":"Journal of Marketing Channels","volume":"24 1","pages":"51 - 72"},"PeriodicalIF":0.7,"publicationDate":"2017-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/1046669X.2017.1346981","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41463487","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
The Effects of Expectation Disconfirmations on Customer Outcomes in E-Markets: Impact of National Culture 电子市场中顾客预期不确定对结果的影响:民族文化的影响
IF 0.7
Journal of Marketing Channels Pub Date : 2016-10-01 DOI: 10.1080/1046669X.2016.1224305
Lei Song, F. Weisstein, Rolph E. Anderson, Srinivasan Swaminathan, G. Wu, Shanfei Feng, Kang Tan
{"title":"The Effects of Expectation Disconfirmations on Customer Outcomes in E-Markets: Impact of National Culture","authors":"Lei Song, F. Weisstein, Rolph E. Anderson, Srinivasan Swaminathan, G. Wu, Shanfei Feng, Kang Tan","doi":"10.1080/1046669X.2016.1224305","DOIUrl":"https://doi.org/10.1080/1046669X.2016.1224305","url":null,"abstract":"Prior research has shown that after receiving online services of varying quality, customer expectations are either positively disconfirmed (i.e., services exceed customer expectations) or negatively disconfirmed (i.e., services fall short of customer expectations). The present research examines expectation disconfirmation across national cultures and its subsequent impacts on e-word-of-mouth, e-satisfaction, and e-loyalty. The results show that Chinese customers are more tolerant of e-services that result in negative disconfirmations, although online shoppers from the United States are more likely to be loyal or generate positive e-word-of-mouth when experiencing positive disconfirmations. Suggestions for adjusting multinational e-tailers’ strategies to better serve customers across national cultures are discussed.","PeriodicalId":45360,"journal":{"name":"Journal of Marketing Channels","volume":"142 1","pages":"217 - 229"},"PeriodicalIF":0.7,"publicationDate":"2016-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/1046669X.2016.1224305","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59843027","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Special Issue: “Retail Performance Measures, Metrics, and Models” 特刊:“零售绩效措施、指标和模型”
IF 0.7
Journal of Marketing Channels Pub Date : 2016-10-01 DOI: 10.1080/1046669x.2016.1224315
{"title":"Special Issue: “Retail Performance Measures, Metrics, and Models”","authors":"","doi":"10.1080/1046669x.2016.1224315","DOIUrl":"https://doi.org/10.1080/1046669x.2016.1224315","url":null,"abstract":"","PeriodicalId":45360,"journal":{"name":"Journal of Marketing Channels","volume":"32 1","pages":"260 - 261"},"PeriodicalIF":0.7,"publicationDate":"2016-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/1046669x.2016.1224315","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59843363","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Branding and Marketing Channel Strategies: Some Effects on Channel Partners 品牌与营销渠道策略:对渠道合作伙伴的影响
IF 0.7
Journal of Marketing Channels Pub Date : 2016-10-01 DOI: 10.1080/1046669X.2016.1224311
H. Bellin
{"title":"Branding and Marketing Channel Strategies: Some Effects on Channel Partners","authors":"H. Bellin","doi":"10.1080/1046669X.2016.1224311","DOIUrl":"https://doi.org/10.1080/1046669X.2016.1224311","url":null,"abstract":"An organization’s overall marketingmix seeks to combine the traditional 4P elements of product, price, promotion, and place (or distribution) so that all elements interactively lead toward consistent product positioning for the target market and a competitive advantage for the marketer. These elements are not always properly present and consistent in contemporary product or service marketing, thus placing the principal at a disadvantage.","PeriodicalId":45360,"journal":{"name":"Journal of Marketing Channels","volume":"23 1","pages":"255 - 257"},"PeriodicalIF":0.7,"publicationDate":"2016-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/1046669X.2016.1224311","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59843221","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
首页 上一页 下一页 尾页
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整，为了账户安全，请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们：info@booksci.cn Book学术提供免费学术资源搜索服务，方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号：481959085
Book学术官方微信