Journal of Global Business Insights最新文献_第2页

Measuring environmental responsible behavior through experience quality, perceived value, and tourist satisfaction from the perspectives of tourists in natural sites 从自然景点游客的角度，通过体验质量、感知价值和游客满意度来衡量环境责任行为

Journal of Global Business Insights Pub Date : 2022-09-01 DOI: 10.5038/2640-6489.7.2.1186

Anil Kumar, Suman Lata

{"title":"Measuring environmental responsible behavior through experience quality, perceived value, and tourist satisfaction from the perspectives of tourists in natural sites","authors":"Anil Kumar, Suman Lata","doi":"10.5038/2640-6489.7.2.1186","DOIUrl":"https://doi.org/10.5038/2640-6489.7.2.1186","url":null,"abstract":"This study aims to examine environmentally responsible behavior through experience quality, perceived value, and tourist satisfaction while explaining responsible behavior of tourists towards the environment in the natural sites of Madhya Pradesh, India. The theoretical framework proposed is based on literature. Structural equation modeling (SEM) was employed using partial least squares (PLS) 3.0 software to test the model fit and hypotheses. The data was collected using random sampling from 131 tourists at these natural sites who participated in the survey through a questionnaire. The analysis showed a good fit for the environmentally responsible behavior study model. The results suggested that experience quality and perceived value are significantly associated with tourist satisfaction, and experience quality significantly impacts the perceived value. Furthermore, environmentally responsible behavior depends on the satisfaction of the tourists. India is too large to include all areas, and this study was limited to only four natural sites situated in the Indian state of Madhya Pradesh. The results thus cannot be generalized. Responsible environmental behavior can be promoted through tourist satisfaction with the natural sites. Those people responsible for marketing the natural sites must learn and adopt strategies that effectively help them communicate different dimensions of experience quality and perceived value to the tourists.","PeriodicalId":448415,"journal":{"name":"Journal of Global Business Insights","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126440199","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

How airline managers assess their competitive positions: A case study in Turkey 航空公司管理者如何评估他们的竞争地位:土耳其的案例研究

Journal of Global Business Insights Pub Date : 2022-09-01 DOI: 10.5038/2640-6489.7.2.1197

H. O. Aldemi̇r, F. Sengur

引用次数: 0

Therapeutic servicescapes, COVID stress, and customer revisit intention in the hospitality industry post-lockdown 封锁后酒店业的治疗服务逃避、COVID压力和客户回访意愿

Journal of Global Business Insights Pub Date : 2022-09-01 DOI: 10.5038/2640-6489.7.2.1191

Oluwatobi A. Ogunmokun, J. Ikhide

{"title":"Therapeutic servicescapes, COVID stress, and customer revisit intention in the hospitality industry post-lockdown","authors":"Oluwatobi A. Ogunmokun, J. Ikhide","doi":"10.5038/2640-6489.7.2.1191","DOIUrl":"https://doi.org/10.5038/2640-6489.7.2.1191","url":null,"abstract":"As the post-pandemic era gradually dawns upon us, the hospitality industry seems to be slow in recovery, partly due to the continuous stress over being infected in public and hospitality places. Scholars have recommended that hospitality establishments seriously consider the potential benefits of artificial intelligence, social distancing, and cleanliness to fast-track the industry’s recovery post-lockdown. This study contributes to that stream of research by proposing and testing a model that demonstrates that through alleviating COVID stress, therapeutic servicescapes at hospitality establishments could promote customers’ revisit intention post-lockdown. We argue that therapeutic servicescapes have potential marketing and strategic benefits that could fast-track the hospitality industry’s recovery while promoting customers’ well-being. This is because servicescapes at hospitality establishments can be designed in such a way that it delivers transformative health-related benefits. Findings from the analysis of data collected from 213 relaxation bar customers support the study’s hypotheses; that reflective second-order therapeutic servicescape is positively related to customers’ revisit intention to relaxation bars through its negative effect on COVID stress. This study theoretically contributes to the literature by empirically demonstrating that a blend of social and physical settings to form therapeutic servicescapes with restorative potentials do occur in commercial hospitality settings. Practically, the findings of the study suggest that managers should seek to blend the restorative potential of the natural environment with relational resources to enhance the therapeutic potential of their place of business. As customers emerge from social isolation experienced during the lockdown, relational resources in hospitality establishments could go a long way. This would not only deliver health-related benefits to customers, but it would also provide marketing and strategic benefits to hospitality establishments.","PeriodicalId":448415,"journal":{"name":"Journal of Global Business Insights","volume":"163 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124556392","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Alternative modes of entry and unexpected events in franchising 特许经营中可选择的进入方式和突发事件

Journal of Global Business Insights Pub Date : 2022-09-01 DOI: 10.5038/2640-6489.7.2.1190

Alexander Rosado-Serrano, Antonio Navarro-García

引用次数: 1

Co-occurrence network analysis (CNA) as an alternative tool to assess survey-based research models in hospitality and tourism research 共现网络分析(CNA)作为一种替代工具，以评估基于调查的研究模式在酒店和旅游研究

Journal of Global Business Insights Pub Date : 2022-03-01 DOI: 10.5038/2640-6489.7.1.1179

M. Koseoglu, J. Parnell, H. Arici

{"title":"Co-occurrence network analysis (CNA) as an alternative tool to assess survey-based research models in hospitality and tourism research","authors":"M. Koseoglu, J. Parnell, H. Arici","doi":"10.5038/2640-6489.7.1.1179","DOIUrl":"https://doi.org/10.5038/2640-6489.7.1.1179","url":null,"abstract":"Hospitality and tourism (H&T) researchers employ structural equation modeling (SEM) and other multivariate techniques to test their models with survey data. These approaches assess relationships among constructs and model fit, but they do not highlight the most influential survey items or links among them. Other challenges include method-specific requirements for appropriate data, the best indices to identify optimal models, minimum sample sizes, missing data, and interpreting the results from complex models. Co-occurrence network analysis (CNA) can mitigate these limitations. This study validates CNA in the H&T field with a survey dataset that assesses market strategy, nonmarket strategy (NMS), organizational values, and firm performance. CNA is proposed as a complement to existing multivariate approaches for assessing survey data. The assessment includes nine steps: (1) identify the research purpose and hypothesis, (2) determine the hypothesis-related items to measure, (3) determine the sample, (4) administer the survey, (5) determine the analysis method, (6) test the hypotheses, (7) prepare survey inputs for CNA, (8) employ CNA, and (9) visualize and interpret results. This pathway demonstrates how future research can apply and address CNA's advantages and limitations.","PeriodicalId":448415,"journal":{"name":"Journal of Global Business Insights","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129320275","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Many flowers make a bouquet: A recipe for women entrepreneurs in SMEs 百花齐放:中小企业女企业家的秘诀

Journal of Global Business Insights Pub Date : 2022-03-01 DOI: 10.5038/2640-6489.7.1.1212

Karam Zaki, H. Shared

{"title":"Many flowers make a bouquet: A recipe for women entrepreneurs in SMEs","authors":"Karam Zaki, H. Shared","doi":"10.5038/2640-6489.7.1.1212","DOIUrl":"https://doi.org/10.5038/2640-6489.7.1.1212","url":null,"abstract":"Women's participation and activation of their role in societies are central goals among the UN's global aims. This research accomplished the following objectives: first, expands the existing knowledge of women's intentions and their startup desirability for small projects; second, explores the perceived outcomes; and third, develops an action plan based on the current constraints women face when leading small and medium-sized enterprise (SME) projects. Data were collected from an online questionnaire of 433 entrepreneurs based in Saudi Arabia (26.3% university staff, 23.1% project starters, 22.9% bank loan holders, 16.2% university students, and 11.5% leaders). The partial least squares path modeling (PLS-SEM) was used to analyze the collected data. Findings confirmed that women entrepreneurs' preferences for small projects were positively influenced by their intentions, education, personality traits, and types of SME projects. Preferences for small project startups were found to have a direct psychological, social, and economic effect. Moreover, results showed the suggested relevance of the combined model in predicting the preferences of women entrepreneurs starting SMEs (explained variance = 72%). This paper's conceptual framework contributes to current literature on women's entrepreneurship in a leading Arab country. The authors developed an action plan to bridge the gap between women's entrepreneurship in practice and theory. This action plan is the first exertion to help policymakers in Arab countries better control constraints encountered by women entrepreneurs.","PeriodicalId":448415,"journal":{"name":"Journal of Global Business Insights","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115377563","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Re-architecting the firm for increased value: How business models are adapting to the new AI environment 重新构建公司以增加价值:商业模式如何适应新的人工智能环境

Journal of Global Business Insights Pub Date : 2022-03-01 DOI: 10.5038/2640-6489.7.1.1154

Gozde Turktarhan, David Aleong, Chandra Aleong

{"title":"Re-architecting the firm for increased value: How business models are adapting to the new AI environment","authors":"Gozde Turktarhan, David Aleong, Chandra Aleong","doi":"10.5038/2640-6489.7.1.1154","DOIUrl":"https://doi.org/10.5038/2640-6489.7.1.1154","url":null,"abstract":"This paper is an examination of how technology, specifically artificial intelligence (AI), brings about changes in business models, with corresponding impacts on the fields of economics and business. Concepts such as value creation and competitive advantage have cascading effects on organizational culture and the functional framework of a firm. Data creation, management, and curation using media platforms enable enhanced scalability and logistics management such that the firm can be re-architected around a digital core. Organizational structure with functions such as marketing and human resource management are integral links in the automated value network anticipating and responding to customers' needs while providing increasing marginal rates of return to the firm. The thematic analysis used as a methodological research tool yielded examples of companies that have embraced AI platforms and this paper describes the tremendous growth these companies are experiencing. This paper critically assessed and highlighted the enormous benefits of the new business entity due to AI. There are limitations to algorithms based on historical data such as the perpetuation of bias, loss of privacy, and anti-competitive practices. The implications described include how to harness the potential benefits of technology while mitigating the drawbacks, such as the rise in the anti-competitive dominance of oligopolistic players.","PeriodicalId":448415,"journal":{"name":"Journal of Global Business Insights","volume":"72 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134284240","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Student perceptions of teaching excellence: A comparison of a public and private university 学生对优秀教学的看法:公立和私立大学的比较

Journal of Global Business Insights Pub Date : 2022-03-01 DOI: 10.5038/2640-6489.7.1.1161

S. Baglione, L. Tucci, Patrick Woock

引用次数: 0

A user-generated content analysis on the quality of restaurants using the TOURQUAL model 使用TOURQUAL模型对餐厅质量进行用户生成内容分析

Journal of Global Business Insights Pub Date : 2022-03-01 DOI: 10.5038/2640-6489.7.1.1172

T. S. Mondo, A. Perinotto, Valério Souza-Neto

{"title":"A user-generated content analysis on the quality of restaurants using the TOURQUAL model","authors":"T. S. Mondo, A. Perinotto, Valério Souza-Neto","doi":"10.5038/2640-6489.7.1.1172","DOIUrl":"https://doi.org/10.5038/2640-6489.7.1.1172","url":null,"abstract":"The restaurant market is becoming more competitive, and businesses are challenged to differentiate themselves in this sector in terms of quality of services. This research aimed to identify the specific indicators for measuring the quality of restaurant service in Brazil. Based on a quantitative paradigm, we adopted a user-generated content analysis with a sample of 1,143,631 customer reviews from 35,611 restaurants in seven Brazilian cities available on the TripAdvisor platform. We collected and registered the data in text and analyzed the results with the support of T-LAB software. Moreover, we adopted TOURQUAL Protocol (Mondo, 2014) to identify the main requirements for quality. Also, we gathered the customers points of view through reviews made on a specialized website and organized them into groups. Findings: The results showed the leading categories identified as requirements for the customers were accessibility or location, service, opening hours, infrastructure, price, quality of food, and having a variety of food options. The finding provides managers with empirical evidence of the quality drivers for Brazilian clients and sheds light on opportunities to enhance quality service. This research demonstrated its originality as the first to adopt TOURQUAL quality indicators in a large country sample with continental geographical dimensions.","PeriodicalId":448415,"journal":{"name":"Journal of Global Business Insights","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126844306","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5

Impact of country of origin and national identity on air travel purchase decisions for prospective buyers: The case of American travelers 原籍国和国籍对潜在买家航空旅行购买决策的影响:以美国旅行者为例

Journal of Global Business Insights Pub Date : 2022-03-01 DOI: 10.5038/2640-6489.7.1.1175

T. Harcar, Ersem Karadag

{"title":"Impact of country of origin and national identity on air travel purchase decisions for prospective buyers: The case of American travelers","authors":"T. Harcar, Ersem Karadag","doi":"10.5038/2640-6489.7.1.1175","DOIUrl":"https://doi.org/10.5038/2640-6489.7.1.1175","url":null,"abstract":"This study focuses on how the concept of country of origin (COO) and national loyalty affect purchasing decisions of prospective travelers when purchasing airline tickets. The objectives of this study are to understand: (a) the relationship between demographic structures of travelers and their national loyalty status, (b) the relationship between national loyalty and national airline perceptions, (c) the construction and analysis of the measurement of national airline preference scale, and (d) testing the relationship between national loyalty, national airline perception, and preferences of foreign airlines. Data collected from 136 people residing and employed in three districts of Pennsylvania. The study findings denote that the national loyalty status of travelers affects the purchasing behaviors of air travelers. Prospective travelers do not prefer foreign airline service providers, thinking that they may damage the national airline companies and national economy. The effects of national loyalty include overrating the service quality and merit of national airlines and underrating the merits of foreign airline services. The findings of this research propose that foreign airline companies should convince international travelers that preferring their services over other airlines would not result in a disadvantage of national airlines or deteriorate economic conditions in their home countries.","PeriodicalId":448415,"journal":{"name":"Journal of Global Business Insights","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133370952","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0