International Journal of Smart Business and Technology最新文献

{"title":"A New Sales Forecasting Method for Industrial Supply Chain","authors":"M. Zadeh","doi":"10.21742/ijsbt.2021.9.2.01","DOIUrl":"https://doi.org/10.21742/ijsbt.2021.9.2.01","url":null,"abstract":"With the continuous innovation of computer technology, it can solve the problems of low accuracy, non-intelligence, and inability to process complex samples in the sales forecasting methods of industrial supply chains. This paper proposes a sales forecasting method for the industrial supply chain based on the Gaussian mixture model. By analyzing the characteristics of the original sales data of the industrial supply chain, the eigenvalue correlation ranking vector is generated. Then predict the parameters such as the number of clusters in the Gaussian mixture model. By comparing the accuracy of the prediction results, the recall rate and the F-value, the eigenvalues, and the number of clusters that can achieve better prediction results are determined. This paper compares the Gaussian mixture model with the artificial neural network model and the convolutional neural network model on the original sales data set of the same industrial supply chain. The experimental results show that, compared with the artificial neural network model and the convolutional neural network model, the method has better performance in all three indicators, and can better predict sales transactions.","PeriodicalId":448069,"journal":{"name":"International Journal of Smart Business and Technology","volume":"142 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134350084","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Impact of Social Media Marketing Activities on Consumer Equity: Evidence from Luxury Brand","authors":"Maria Amin, F. Lim","doi":"10.21742/ijsbt.2021.9.2.05","DOIUrl":"https://doi.org/10.21742/ijsbt.2021.9.2.05","url":null,"abstract":"Most of the studies have examined the concept of social media marketing activities in the context of customer intention or on customer satisfaction while the role of customer equity when examining the impact of social media marketing activities on consumer intention is limitedly deliberated. Thus, this paper aims to examine how social media marketing efforts influence consumer equity and the intention of luxury brand users in Pakistan. The data were collected from two hundred fifty respondents and Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to estimate the complex relationship models. The results showed that social media marketing has a positive and significant relationship with value relationships and brand equity. Moreover, all three drivers such as value, relationship, and brand equity have a positive and significant relationship with purchase intention and consumer equity. Thus, the study gives valuable implications to key individuals in such fields including brand managers and marketers. This paper can help in the examination of the potential and strength of marketing strategies and actions. Moreover, the study proposes strategies that can help improve brand performance by explaining factors related to purchasing intention and customer equity. Furthermore, the results can help the marketers in forecasting customer purchasing intention and manage social activities accordingly.","PeriodicalId":448069,"journal":{"name":"International Journal of Smart Business and Technology","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115594640","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Ensemble Techniques for Credit Card Fraud Detection","authors":"Satya Dileep Penmetsa, Sabah Mohammed","doi":"10.21742/ijsbt.2021.9.2.03","DOIUrl":"https://doi.org/10.21742/ijsbt.2021.9.2.03","url":null,"abstract":"Credit card fraud is a problem that has grown by great danger and has a huge impact on the financial sector. The challenges of credit card fraud are the availability of public data, high imbalance in data, and volatility of the fraud nature. Over the years ensemble learning has gained more importance and proved to give better performance. Here we try to do a comparative study of various ensemble approaches using various learning algorithms on the credit card fraud data and to understand multiple models based on various evaluation and performance metrics using the SMOTE balancing technique. machine learning algorithms presented several standard models which include NB, SVM, and DL. They used a publicly available credit card data set has been used for evaluation using individual (standard) models and hybrid models using AdaBoost and majority voting combination methods. The MCC metric was adopted as a performance measure, as it takes into account the true and false positive and negative predicted outcomes. The best MCC score is 0.823, achieved using majority voting. A perfect MCC score of 1 was achieved using AdaBoost and majority voting methods. To further evaluate the hybrid models, noise from 10% to 30% has been added into the data samples. The majority voting method yielded the best MCC score of 0.942 for 30% noise added to the data set. This shows that the majority voting method offers robust performance in the presence of noise. The use of ensemble techniques is very significant in the prediction of faulty credit card transactions from normal credit card transactions.","PeriodicalId":448069,"journal":{"name":"International Journal of Smart Business and Technology","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115472283","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Review of Agile Internal Auditing: Retrospective and Prospective","authors":"P. Joshi","doi":"10.21742/ijsbt.2021.9.2.02","DOIUrl":"https://doi.org/10.21742/ijsbt.2021.9.2.02","url":null,"abstract":"Today, audit stakeholders are demanding speedy information on audit assurance, compliance, advisory practices, the anticipation of risks, and effective controls for decision making and to monitor agents with minimum efforts. They want that internal audit function to contribute greater value to the business. Failure to demonstrate how internal audit function adds value will eventually result in stakeholders viewing internal audit as irrelevant. Therefore, this article reviews the agile internal auditing from a retrospective and prospective angle and provides some insights into the concept, history, need, methodology, characteristics, implementation process, advantages, and challenges with the help of a literature review. The article focuses more on Agile methodology as applied by internal auditors to provide speedy information. The agile approach is particularly, appropriate for complex audits which require a focused team coupled with experienced auditors to follow shorter audit cycles and faster delivery of services to its clients. Since, the agile internal audit function's agility will vary widely from one company to another, due to the size and organizational culture, the article concludes that academics, researchers, and practitioners need to provide deeper insights into this emerging approach by conducting empirical, theoretical, and practical studies on its applications, challenges, success and failure stories. Also, agile internal audit case studies to generate hypotheses based on cross-case analyses need to be conducted. It also suggests some of the future directions for research in this emerging area.","PeriodicalId":448069,"journal":{"name":"International Journal of Smart Business and Technology","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127451969","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Management of the Implementation of Innovative Methods in the Analysis of the Activities in Life Insurance Companies at the Independent Region","authors":"Yuliia Melnychuk, L. Chvertko","doi":"10.21742/ijsbt.2021.9.2.08","DOIUrl":"https://doi.org/10.21742/ijsbt.2021.9.2.08","url":null,"abstract":"This article aims at solving the problem of improving financial analysis in the field of insurance business. The purpose of this work is to identify the impact of the application of methods of assessing of activity the life insurance company for future periods. The necessity of developing the life insurance market has been proved, as the insurance sector is an integral part of the financial market of the country and the world as a whole. The article reveals the modern theoretical and conceptual principles of life insurance: adds reliability to the development of business and the economy as a whole; helps to improve resource structures and intensify through investments in the most efficient areas of management funds aimed at organizing economic security; ensures the rational formation of the use of funds intended for the implementation of state social programs (health care, pensions, financial education); creates reserves of funds that are a real source of growth and coverage in the event of major natural disasters and accidents; organize jobs, form the infrastructure of the financial market. The life insurance market in Ukraine is analyzed. The newest elements of the analysis of life insurance companies' activity are offered: forecasting and planning of increase of the sizes of the authorized capital, reserve capital, own capital and the registered capital of insurance companies. The advantage of an in-depth financial analysis of the state of the insurer, which assists in making important management decisions, is proved. Based on the research, conclusions are drawn about the positive effects of using new areas of analysis of the financial state and the management of the company. in a logical and consistent communications: methods of structural and logical and conceptual analysis ascent from the abstract to the concrete, synthesis studies on the conceptual apparatus life insurance study of the integrity, unity and interconnection of its subjects; historical method - to consider the evolution of scientific views on the role of life insurance in society and in the economy; methods of information-logical analysis - for characterization and assessment of the insurance company; table-graphic method - for the visual display of the dynamics of absolute and relative indicators; trend analysis and factor analysis - in determining opportunities to improve the financial condition of the insurer; techniques of abstract logical method - for theoretical generalizations and draw inferences. the a capital the company. Life","PeriodicalId":448069,"journal":{"name":"International Journal of Smart Business and Technology","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124825380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Cluster Analysis Research on Consumers’ Perceived Recommendation Trust","authors":"Olasupo Sule, Bheki Surian","doi":"10.21742/ijsbt.2021.9.2.10","DOIUrl":"https://doi.org/10.21742/ijsbt.2021.9.2.10","url":null,"abstract":"Emerging social commerce relies on social media and is a new growth point for the development of e-commerce. However, it is difficult to cluster the recommendation information to reflect the subjectivity of consumers and the relationship between subjects. This paper constructs a clustering method based on consumer perception recommendation trust in the context of large-scale social networks and improves on subjective logic methods. Integrate trust characteristics into subjective logic trust transfer algorithm. Transform objective recommendation information into consumer subjective and differentiated perceived trust. Extract the similarity of perceptual recommendation trust and relationship intimacy from social networks to generate a normal matrix, and divide it by the method of spectral halving. A consumer perception trust network is extracted from social networks, a clustering method for consumer perception trust in social business is proposed from the perspective of complex network division, and a clustering center identification and update mechanism is designed for the high dynamic characteristics of social networks. The experimental results prove that: social business merchants and platforms quickly identify consumer perception of trust orientation, and provide methodological support for merchants to formulate trust-based precision marketing strategies for social business.","PeriodicalId":448069,"journal":{"name":"International Journal of Smart Business and Technology","volume":"68 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124632388","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Improved Multi-index Customer Segmentation Model Research","authors":"Wolfgang Bellotti, D. Davies, Y. H. Wang","doi":"10.21742/ijsbt.2021.9.2.04","DOIUrl":"https://doi.org/10.21742/ijsbt.2021.9.2.04","url":null,"abstract":"Customer segmentation helps the company's strategy formulation and competitiveness enhancement. To better meet customer needs and preferences, companies must recognize the differences of customers and formulate precise marketing strategies. This article focuses on the current customer segmentation background and combines Data mining tools, proposed a multi-index customer segmentation model. Considering the micro and macro perspectives, the traditional indicators are refined, and new segmentation indicators are added. The indicators are weighted by the entropy method. To reduce the time complexity of clustering, factor analysis is used to reduce the data dimension. Finally, the improved K-means clustering algorithm is used to optimize the determination of the K value and the selection of the initial center point to determine the customer segmentation results. The empirical research results on the segmentation of a retailer's membership data show that the improved algorithm is superior to the classic customer segmentation method in terms of clustering compactness and feature division capabilities. With this, it can help companies to improve the level of customer relationship management and the quality of decision-making.","PeriodicalId":448069,"journal":{"name":"International Journal of Smart Business and Technology","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129037706","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Study on the Asymmetric Volatility of the U.S. and Japanese REITs Returns","authors":"Chasoon Choi","doi":"10.21742/ijsbt.2021.9.2.07","DOIUrl":"https://doi.org/10.21742/ijsbt.2021.9.2.07","url":null,"abstract":"This study analyzed whether the effects of information type on the volatility of each index are asymmetric through the GJR(1,1)-MA(1) model using the U.S. equity REITs (Real Estate Investment Trusts) stock price index released by the FTSE NAREIT and the Japanese equity REITs stock price index released by SMTRI. Using the GJR method to consider asymmetric volatility effects which are widely observed in the stock market. This study also analyzed the GARCH-MA(1) model to examine whether the volatility of REITs returns changes depending on the flow of time. As a result of the analysis, it was revealed that time change of the REITs return volatility can be estimated in the GARCH model analysis. The GJR(1,1)-MA(1) model was shown to be a suitable model to capture asymmetric effects affecting the REITs stock price volatility concerned with information. At the time when capital market opening accelerates, the portfolio and risk rate management according to information is required.","PeriodicalId":448069,"journal":{"name":"International Journal of Smart Business and Technology","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125386691","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Influence of Service Quality of Agricultural Products E-Commerce Platform on Customer Loyalty - The Mediating Role of Customer Engagement","authors":"Ning Hu, Xi Chen, Ning Zhang","doi":"10.21742/IJSBT.2021.9.1.02","DOIUrl":"https://doi.org/10.21742/IJSBT.2021.9.1.02","url":null,"abstract":"With the popularity of computer networks and advances in information technology, online shopping has become a major way. The net purchase of agricultural products is becoming a new growth trend. The speed of China's agricultural development of the electronic business platform is very fast, from the customer's perspective on how to improve the experience and level of service of the electronic business platform to achieve engagement and loyalty, become the focus of attention of scholars. Existing research results show that electronic service quality directly affects customer loyalty. Based on existing theory, this paper focuses on the influence of electronic service quality and customer loyalty. At the same time, customer engagement is also considered and together established a new model. The empirical test is conducted by using the data processing software SPSS 26.0 and AMOS 24.0 to analyze the 433 questionnaires gained from random interviews and online fill out. AMOS (version 24.0) was used to estimate both the measurement and structural models. The test shows that the electronic service quality (process quality, outcome quality, recovery quality) has a prominent positive effect on customer engagement and so does the engagement to loyalty. Service recovery quality can not only directly affect customer loyalty, but also indirectly affect customer loyalty through customer engagement, while service process quality and service result quality affect customer loyalty through customer engagement. On one hand, these theories rich the traditional customer relation model by introducing customer engagement as an intervening variable, which is more correspondent to the current online shopping environment. On the other hand, this paper is conducted with the premier of electronic agriculture product business background, the result can supply some practical management advice for developing customer loyalty in this field. This paper takes the e-commerce platform of agricultural products as the research object, verifies the strengthening effect of service quality on customer loyalty, and predicts customer loyalty through the fit between service quality and customer. The research results provide ideas and theoretical guidance for the development of customer loyalty on the e-commerce platform of agricultural products, and also lay a foundation for the further maintenance of loyal customers, which has certain guiding significance. This paper analyzes the different dimensions of service quality of agricultural products e-commerce platform and the influence path of customer loyalty through customer engagement. Although the research of this paper extends the research of customer loyalty of agricultural products e-commerce platform to a certain extent, there are still the following deficiencies, and as the direction of further research.","PeriodicalId":448069,"journal":{"name":"International Journal of Smart Business and Technology","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124557471","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Effect of Service Quality of Internet Insurance on Intention to Purchase Online","authors":"Woongki Park, Sang-Jin Lee, Chul‐Hi Park, S. Jung, Ha-kyun Kim","doi":"10.21742/IJSBT.2021.9.1.06","DOIUrl":"https://doi.org/10.21742/IJSBT.2021.9.1.06","url":null,"abstract":"With the development of information technology making, it easier to share information and increasing the number of insurance consumers who are accustomed to using digital devices, interest in Internet insurance, in which insurance companies and insurance consumers decide their choice of insurance products on their own, is gradually increasing. Internet insurance is expected to grow dramatically due to convenience of use, low insurance premiums, composition of consumer-oriented products, various information disclosure and comparability with other companies. This study focuses on analyzing the relationship of service quality elements in Internet insurance with intent to use, user’s satisfaction and intent to purchase. The factors that determine the nature of the quality of service were classified into the swiftness of the transaction, autonomy of choice, competitiveness of insurance premiums, and quality of information. A summary of the study is as follows. First, transaction swiftness had a significant effect on the intention to use. It also had a significant effect on user satisfaction. Second, autonomy of choice had no significant effect on the intention to use, or on user satisfaction. Third, the competitiveness of insurance premiums had a significant effect on the intention to use, and on user satisfaction. Fourth, the quality of information had no significant effect on the intention to use, or on user satisfaction. Fifth, the intention to use had a significant effect on the intention to purchase, as did user satisfaction.","PeriodicalId":448069,"journal":{"name":"International Journal of Smart Business and Technology","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126372719","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}