Management of the Implementation of Innovative Methods in the Analysis of the Activities in Life Insurance Companies at the Independent Region

This article aims at solving the problem of improving financial analysis in the field of insurance business. The purpose of this work is to identify the impact of the application of methods of assessing of activity the life insurance company for future periods. The necessity of developing the life insurance market has been proved, as the insurance sector is an integral part of the financial market of the country and the world as a whole. The article reveals the modern theoretical and conceptual principles of life insurance: adds reliability to the development of business and the economy as a whole; helps to improve resource structures and intensify through investments in the most efficient areas of management funds aimed at organizing economic security; ensures the rational formation of the use of funds intended for the implementation of state social programs (health care, pensions, financial education); creates reserves of funds that are a real source of growth and coverage in the event of major natural disasters and accidents; organize jobs, form the infrastructure of the financial market. The life insurance market in Ukraine is analyzed. The newest elements of the analysis of life insurance companies' activity are offered: forecasting and planning of increase of the sizes of the authorized capital, reserve capital, own capital and the registered capital of insurance companies. The advantage of an in-depth financial analysis of the state of the insurer, which assists in making important management decisions, is proved. Based on the research, conclusions are drawn about the positive effects of using new areas of analysis of the financial state and the management of the company. in a logical and consistent communications: methods of structural and logical and conceptual analysis ascent from the abstract to the concrete, synthesis studies on the conceptual apparatus life insurance study of the integrity, unity and interconnection of its subjects; historical method - to consider the evolution of scientific views on the role of life insurance in society and in the economy; methods of information-logical analysis - for characterization and assessment of the insurance company; table-graphic method - for the visual display of the dynamics of absolute and relative indicators; trend analysis and factor analysis - in determining opportunities to improve the financial condition of the insurer; techniques of abstract logical method - for theoretical generalizations and draw inferences. the a capital the company. Life