{"title":"Embodied Energy Analysis of Building Materials in Thailand: The Quantification and Guideline using Input-Output Analysis Method","authors":"Nattaya Sangngamratsakul, K. Kubaha","doi":"10.1109/ICBIR52339.2021.9465864","DOIUrl":"https://doi.org/10.1109/ICBIR52339.2021.9465864","url":null,"abstract":"Over the past decade, a building’s life cycle energy analysis (LCEA) has been a focal point of study for many researchers due to the pressing issue of reducing environmental impacts at all stages of a building’s life cycle. LCEA consists of ‘operational energy’ (OE) which is the energy required to run the building throughout its life cycle and ‘embodied energy’ (EE) which is the energy used for extraction of raw materials; processing of raw materials; manufacturing of building materials and construction the building. Many energy conservation buildings attempt to reduce the energy by reducing the OE part over the EE part. Due to the reduction of OE, the impact of EE increases and it becomes an important role in LCEA. In Thailand, the current state of EE research suffers from the handling of EE data and the EE calculation guideline. Hence, in this research, EE intensities of building materials were quantified and the guideline of data handling and EE calculation was proposed using the input-output analysis method. From this study, EE intensities of 8 building materials were achieved between 0.54 – 78.75 MJ.kg−1 and the guideline of data collection from Thailand’s input-output table and the calculation of energy tariffs and primary energy factor were described. From the correlation between EE intensities (MJ.kg−1) and price of building materials (THB.kg−1) with r2 = 0.94 showed that the price of building materials depends on amount of energy use in the process of extraction, processing and manufacturing of building materials. In addition, the EE intensities of building materials which were determined in 2010 and 2015 (recent data), were compared. The numbers show a percentage change from 2 – 69%. The set of EE intensities of building materials and the guideline of input-output analysis method can be applied to calculate the EE of products such as residential buildings in future work.","PeriodicalId":447560,"journal":{"name":"2021 6th International Conference on Business and Industrial Research (ICBIR)","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122516723","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Study of Influencer Marketing Among Generation Z in Thailand: Types of Contents, Frequency, and Platforms","authors":"Rachata Rungtrakulchai, Peeraya Setthapat","doi":"10.1109/ICBIR52339.2021.9465842","DOIUrl":"https://doi.org/10.1109/ICBIR52339.2021.9465842","url":null,"abstract":"This study aims to determine the characteristics of influencer marketing in Thailand in terms of frequency of content broadcasting, types of the content, and number of influencer’s platform. The study has collected the data for the recent 6 months from 140 influencers in Thailand. The results show the types of influencer content, number of the posts, the media channels, number of the followers and subscribers, and its effects. The empirical findings are that there is significant relationship between the characteristics of influencer content on the number of followers or subscriber in Thailand. This can contribute to those influencer marketers which attempt to increase their number of followers and subscribers.","PeriodicalId":447560,"journal":{"name":"2021 6th International Conference on Business and Industrial Research (ICBIR)","volume":"99 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116858585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The EFL Students’ Perspectives on Language Learning by Using Flipped Classroom","authors":"Bundit Anuyahong, Chalong Rattanapong","doi":"10.1109/ICBIR52339.2021.9465837","DOIUrl":"https://doi.org/10.1109/ICBIR52339.2021.9465837","url":null,"abstract":"The purposes of this study were 1) to study the EFL students’ perspectives on language learning by using flipped classrooms, and 2) to study additional suggestions from the students. The research samples were first year undergraduate 125 students enrolling in English classes during the second semester of academic year 2020 derived through Simple Random Sampling technique. As a digital era, it is significant to avoid the teaching-learning process which is focused on teacher-centered as this type of classroom environment may root an unpleasant learning outcome. Thus, implementing the approach named Flipped Learning is believed as an important learning tool that may change the traditional approach of students’ learning. Rating-scale and open-ended questionnaire were then used for collecting the research data. The data analysis was to present frequency, percentage, mean, standard deviation and content analysis derived from the study. The research findings indicated that Flipped Learning in English classes caused the positive learning outcome according to the respondents’ perceptions with some suggestions such as; Flipped method should be applied in other subjects, self-study activities should be taught by online in COVID-19 pandemic.","PeriodicalId":447560,"journal":{"name":"2021 6th International Conference on Business and Industrial Research (ICBIR)","volume":"123 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134621940","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Norio Tominaga, Keisuke Sugimoto, Koji Takamura, Hiroshi Matsuura
{"title":"The Statistical Analysis About Taste Of Youth In Some Beverage","authors":"Norio Tominaga, Keisuke Sugimoto, Koji Takamura, Hiroshi Matsuura","doi":"10.1109/ICBIR52339.2021.9465840","DOIUrl":"https://doi.org/10.1109/ICBIR52339.2021.9465840","url":null,"abstract":"Principal Component Analysis, or PCA, is a methods of reducing the dimensionality of a data set consisting of many variables such that most of the information in the data is preserved. We measured chemically sweetness, sourness, salt and umami contained in several commercially available tomato juices and identified the principal components of a four-dimensional data set consisting of them. In result, we found that the first component of the data set has strongly positive correlation with the total estimation of sensory test by young adults around twenty years of age.","PeriodicalId":447560,"journal":{"name":"2021 6th International Conference on Business and Industrial Research (ICBIR)","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114503170","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Valentinus Roby Hananto, Soomin Kim, Máté Kovács, U. Serdült, V. Kryssanov
{"title":"A Machine Learning Approach to Analyze Fashion Styles from Large Collections of Online Customer Reviews","authors":"Valentinus Roby Hananto, Soomin Kim, Máté Kovács, U. Serdült, V. Kryssanov","doi":"10.1109/ICBIR52339.2021.9465830","DOIUrl":"https://doi.org/10.1109/ICBIR52339.2021.9465830","url":null,"abstract":"Social media and online reviews have changed customer behavior when buying fashion products online. Online customer reviews also provide opportunities for businesses to deliver improved customer experiences. This study aims to develop fashion style models, based on online customer reviews from e-commerce systems to analyze customer preferences. Topic Modeling with Latent Dirichlet Allocation (LDA) was performed on a large collection of online customer reviews in different categories to investigate customer preferences by building fashion style models in a semantic space. Online product review data from Amazon, one of the leading online shopping websites globally, and Rakuten, one of the representative online shopping websites in Japan, were used to reveal the hidden topics in the review texts. The obtained topic definitions were manually examined, and the results were used to build computational models reflecting semantic relationships. The obtained fashion style models can potentially help marketing and product design specialists better understand customer preferences in the e-commerce fashion industry.","PeriodicalId":447560,"journal":{"name":"2021 6th International Conference on Business and Industrial Research (ICBIR)","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114944599","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Metta Ongkasuwan, A. Judkrue, Chanasit Thannathawee
{"title":"Innovative Real Estate-as-a-Service Analytic in Cloud Computing for Improving Operational Efficiency in Land Acquisition Management","authors":"Metta Ongkasuwan, A. Judkrue, Chanasit Thannathawee","doi":"10.1109/ICBIR52339.2021.9465859","DOIUrl":"https://doi.org/10.1109/ICBIR52339.2021.9465859","url":null,"abstract":"Demand for land from growing global E-commerce and Fast-Moving Consumer Goods companies using Modern Logistic Property (MLP) around the world with limited supply of land and high occupancy rate of 80% had led to over land prices and shortage of land vacancy in prime locations. The US-Trade Wars had prompted many companies to relocate fulfillment facilities to locations around the world including South East Asia and Thailand. The search for prime locations in less political unrest areas had led to the use of innovative Real Estate-as-a-Service (RaaS) with intelligent agent assistance and timely information for managing efficiency of land acquisition became purpose of the study. The objective was to study the using of innovative RaaS with cloud-based data analytic to improving efficiency of land acquisition management. The survey with descriptive analysis research method used data collection from 278 subjects with 1 to 30 land deeds in 2019. Findings suggested that 21.4% of land owners had experience with RaaS. The other 78.6% had no experiences and 75.6% of them wanted to adopt RaaS to improve security, trustworthiness, time and costs of land acquisition transaction. Recommendations included using GPS algorithms and drone images to improve accuracy of land values declaration.","PeriodicalId":447560,"journal":{"name":"2021 6th International Conference on Business and Industrial Research (ICBIR)","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126645589","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Factors Influencing the Intention to Use Social Media for Traveling in Gen Z","authors":"Kantapong Sasunthorn, Patsakorn Tangkachaiyanunt, Panita Yimcharoen, Rachata Rungtrakulchai","doi":"10.1109/ICBIR52339.2021.9465849","DOIUrl":"https://doi.org/10.1109/ICBIR52339.2021.9465849","url":null,"abstract":"The objective of this study is to investigate and explore possible reasons that influence the intention to use social media for traveling in Gen Z. The conceptual framework is developed by proofed theories, Technology acceptance model (TAM model) and Theory of planned behavior (TPB). The result of sample size was 213 respondents whose ages range from 18 to 24 (Generation Z), the sampling method was a purposive sampling technique. The result indicates that perceived utility and perceived ease of use have statistically significant positive effect on consumers’ attitude. However, only perceived behavioral control, and subjective norms have a statistically significant positive effect on consumers’ intention to use social media for traveling in Gen Z. This concludes that the respondents are more likely to use social media for traveling, if they are more influenced by subjective norms such as their family agree for using social media for traveling, or friends recommend them to use it, or to follow their close-relationship person. Also, if respondents can manage the way to use social media on their demand, they are more likely to use social media for traveling.","PeriodicalId":447560,"journal":{"name":"2021 6th International Conference on Business and Industrial Research (ICBIR)","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114348556","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Leadership of Future Leaders: A Case Study of Business Schools’ Students in Thailand","authors":"Penjira Kanthawongs","doi":"10.1109/ICBIR52339.2021.9465877","DOIUrl":"https://doi.org/10.1109/ICBIR52339.2021.9465877","url":null,"abstract":"This study was aimed to investigate the impact of autonomy, competence, entrepreneurial leadership, learning orientation, managerial competency, self-efficacy, and effort perseverance towards perceived performance of teamwork of business schools’ students in Thailand. The population of this research was the business schools’ students in two large private universities in Bangkok and Pathum Thani province in Thailand. The total samples of 410 respondents were received using survey questionnaires. Most of them were females, 22 years old, and senior students. All of them were students of School of Business Administration and Accounting. Descriptive statistics and multiple regression analysis were used in this research. The researcher found that only managerial competency, self-efficacy, entrepreneurial leadership, perseverance of effort, and learning orientation positively influencing perceived performance of teamwork of the business schools’ students in Thailand.","PeriodicalId":447560,"journal":{"name":"2021 6th International Conference on Business and Industrial Research (ICBIR)","volume":"78 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114401718","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Influences that Affecting Consumers Selection for Using GrabFood Mobile Application in Bangkok","authors":"Washiravit Shibaoka, Veerapat Thangnititham, Pongsaran Wongchanadech","doi":"10.1109/ICBIR52339.2021.9465854","DOIUrl":"https://doi.org/10.1109/ICBIR52339.2021.9465854","url":null,"abstract":"The objectives of this research is to study factors that affect consumer selection for using GrabFood application. Moreover, for analyzing the relation of Service Marketing, Brand Image, Technology Acceptance Model, and Influencer of GrabFood that will be affected the decision of consumer which leads to the delivery service application selection. This research is a quantitative research by collecting primary data. Use questionnaires for collecting data through content validity from experts. Moreover, to check the reliability of the tools by using the experimental group, consisting of 30 samples, with validity values greater than 0.67 for every questions and confidence value between 0.71-0.93 in all components. After that, data were collected from a sample of 400 people then analyzed and summarized based on the research framework to know about the influences that affect consumer selection for using GrabFood mobile application in Bangkok.The results showed that (1) Service Marketing Mix factor affected consumers decision for selecting GrabFood application (2) Different Brand Image affect consumers decision for selecting GrabFood application in different ways (3) Different Demographic factors affect consumers decision for selecting GrabFood application in different ways (4) Different Technology Acceptance Model affect consumers decision for selecting GrabFood application in different ways (5) Different Influencer affect consumers decision for selecting GrabFood application in different ways","PeriodicalId":447560,"journal":{"name":"2021 6th International Conference on Business and Industrial Research (ICBIR)","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129904441","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Prototype of Air Conditioners Control Systems via Line Chatbot using Raspberry Pi","authors":"Amonpan Chomklin, Nitirat Tanthavech, Sittipon Pakornmanokul","doi":"10.1109/ICBIR52339.2021.9465845","DOIUrl":"https://doi.org/10.1109/ICBIR52339.2021.9465845","url":null,"abstract":"The concept of this research is development of control of air conditioner through a chatbot, with Raspberry Pi. The study starts from learning how to program Raspberry Pi to work with the air conditioner that has on-off power switch, and write a program to control the air conditioner through a LINE chatbot. This study aims to allow the user to turn the air conditioner on and off through the LINE chatbot anytime and anywhere as long as internet connection is available, ease of implementation, precision, problem-solving matters. This study experiments on an air conditioner in the computer lab room B404 of Faculty of Information Technology, Thai-Nichi Institute of Technology. Evaluation of the prototype system is done in two forms: evaluation by three experts, and 20 users. Evaluation shows that the experts’ rating is \"very satisfied\" (average =4.63), and users’ rating is \"satisfied\" (average =4.13).","PeriodicalId":447560,"journal":{"name":"2021 6th International Conference on Business and Industrial Research (ICBIR)","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123470291","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}