International Journal of Digital Entrepreneurship and Business最新文献

Customer Experience and Sales Promotion towards Repurchase Intention: An insight into Jakarta’s highly Competitive Minimarkets 顾客体验和销售促进对回购意愿的影响:对雅加达竞争激烈的小市场的洞察

International Journal of Digital Entrepreneurship and Business Pub Date : 2023-02-24 DOI: 10.52238/ideb.v4i1.108

Fini Yulida, J. Rana, Wenny Candra Mandagie, Restiana Ie Tjoe Linggadjaya

{"title":"Customer Experience and Sales Promotion towards Repurchase Intention: An insight into Jakarta’s highly Competitive Minimarkets","authors":"Fini Yulida, J. Rana, Wenny Candra Mandagie, Restiana Ie Tjoe Linggadjaya","doi":"10.52238/ideb.v4i1.108","DOIUrl":"https://doi.org/10.52238/ideb.v4i1.108","url":null,"abstract":"The retail business sector is highly competitive in Indonesia, so mini-market businesses must seek ways to offer high-quality services to their customers to enhance their experience by providing sales promotions. This study measured the effect of customer experience and sales promotion on the repurchase intention of their customers in the Minimarket retail business in Jakarta – Indonesia. The data was gathered by surveying 150 customers of minimarkets in Jakarta using purposive sampling; the questionnaire was shared through Google forms. Analysis of the data was implemented through SPSS (v.25) and AMOS (v.26). AMOS is used to apply Structured Equation Modeling (SEM). Estimation with SEM is used as a robustness test to see the consistency of results with multiple linear regression. Such a technique provides a research gap and contribution to the literature. The results indicate that customer experience was influenced by 44% of repurchase intention, whereas sales promotion was influenced by 52% of repurchase intention. Therefore, the study accurately assesses that consumer experience and sales promotion collectively impact customers’ repurchase intention by 47% at Jakarta (Indonesia) minimarkets. Retail companies are advised to continue to offer a good service for their customers to enhance their experience while shopping, accompanied by providing the best sales promotions so that customers’ intention to repurchase at that specific minimarket would increase.","PeriodicalId":443201,"journal":{"name":"International Journal of Digital Entrepreneurship and Business","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116931487","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Earnings Per Share and Return on Assets as predictors of Stock Price for Transportation Companies in Indonesia 印度尼西亚交通运输公司的每股收益和资产回报率作为股票价格的预测因子

International Journal of Digital Entrepreneurship and Business Pub Date : 2023-02-24 DOI: 10.52238/ideb.v4i1.107

Isthi Wahyu Ningtyas, Dede Yulita Sari

{"title":"Earnings Per Share and Return on Assets as predictors of Stock Price for Transportation Companies in Indonesia","authors":"Isthi Wahyu Ningtyas, Dede Yulita Sari","doi":"10.52238/ideb.v4i1.107","DOIUrl":"https://doi.org/10.52238/ideb.v4i1.107","url":null,"abstract":"This study investigates the relationship between earnings per share, return on assets, and stock prices. This research uses a quantitative methodology, and we use financial reports and annual reports from the Indonesian Stock Exchange (IDX) as secondary data sources. Infrastructure development will have an impact on economic growth both directly and indirectly. Transportation is one of the infrastructures that is essential in supporting humans to carry out their activities. Transportation is a means that plays a vital role in supporting economic growth and regional growth, so it is often referred to as the lifeblood of the economy. So in this research, we use the transportation industry as our sample. We use purposive sampling to select the samples. Twenty transportation companies comprise the selection in this research from the population of companies on the Indonesia Stock Exchange from 2017 until 2021, so the research period is five years long. According to the findings, Earning Per Share significantly and positively influences stock price. The stock price also has significantly and positively impacted by Return on Assets. The results showed a simultaneous impact of Earning Per Share and Return on Assets on stock prices. So, the factors that influence the company’s stock price is Earning Per Share and Return on Assets.","PeriodicalId":443201,"journal":{"name":"International Journal of Digital Entrepreneurship and Business","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129504463","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Marketing Communication Tools, Emotional Connection, and Brand Choice: Evidence from Healthy Food Industry 营销沟通工具、情感联系和品牌选择:来自健康食品行业的证据

International Journal of Digital Entrepreneurship and Business Pub Date : 2023-02-24 DOI: 10.52238/ideb.v4i1.100

P. Kurnia, Phillipe Stuart Lepar, Rike Penta Sitio

{"title":"Marketing Communication Tools, Emotional Connection, and Brand Choice: Evidence from Healthy Food Industry","authors":"P. Kurnia, Phillipe Stuart Lepar, Rike Penta Sitio","doi":"10.52238/ideb.v4i1.100","DOIUrl":"https://doi.org/10.52238/ideb.v4i1.100","url":null,"abstract":"This research examines the effects of information sharing, peer pressure, and entertainment on attitude towards a brand. In addition, this research also examines the effects of entertainment on emotional connection, emotional connection on purchase intention, and attitude towards a brand on purchase intention. This research uses SEM (Structural Equation Modelling) method and LISREL version 8.80 as tools for data analysis. The population is people in the city of Jakarta. The number of respondents in this research amounts to 165 people. The respondents taken in this research are those familiar with healthy food of FMCG (Fast Moving Consumer Goods) type and have seen healthy food advertisements on social media. Then, this study uses quantitative methods and a hypothesis-testing approach. Firstly, information sharing has no significant effect on attitude towards a brand, unlike peer pressure having a significant effect on attitude towards a brand. Furthermore, entertainment also considerably affects the attitude towards a brand as much as it does emotional connection. Finally, attitude towards a brand has a significant effect on purchase intention. The research findings indicate that peer pressure and entertainment influence the attitude toward a brand, while information sharing does not significantly influence the attitude toward a brand. The effects of entertainment on emotional connection, emotional connection on purchase intention, and attitude towards a brand on purchase intention are significant. To reinforce purchase intention, it is suggested that entertainment and emotional marketing be maximally utilized due to the amount of influence these could generate.","PeriodicalId":443201,"journal":{"name":"International Journal of Digital Entrepreneurship and Business","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130180101","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

COVID-19, Profitabilitas, dan Kebijakan Dividen: Uji Robustness untuk Model Mediasi Menggunakan SEM Berbasis Kovarian COVID-19、利润率和股息政策:使用闪的同变量为中介模型的Robustness测试

International Journal of Digital Entrepreneurship and Business Pub Date : 2023-02-24 DOI: 10.52238/ideb.v4i1.106

P. Hartono, G. M. Tinungki, Kiandra Putri Susanto

{"title":"COVID-19, Profitabilitas, dan Kebijakan Dividen: Uji Robustness untuk Model Mediasi Menggunakan SEM Berbasis Kovarian","authors":"P. Hartono, G. M. Tinungki, Kiandra Putri Susanto","doi":"10.52238/ideb.v4i1.106","DOIUrl":"https://doi.org/10.52238/ideb.v4i1.106","url":null,"abstract":"Menguji efek mediasi dari profitabilitas pada efek krisis pandemi COVID-19 terhadap kebijakan dividen di Indonesia merupakan tujuan penelitian ini. Perusahaan sektor real estat, properti, dan konstruksi bangunan dipilih sebagai sampel dengan pendekatan purposive sampling technique, dengan kriteria-kriteria yang ditetapkan, serta periode penelitian ini adalah tahun 2014 – 2020. Alat analisis statistik yang digunakan adalah model persamaan struktural berbasis kovarian untuk pengujian kausalitas dengan melakukan uji robustness pada dua pendekatan model empiris. Hasil yang dihasilkan adalah krisis pandemi COVID-19 berpengaruh positif terhadap profitabilitas secara positif, dan profitabitas berpengaruh positif terhadap kebijakan dividen. Pada uji mediasi, terbukti krisis pandemi COVID-19 berpengaruh positif terhadap kebijakan dividen yang secara signifikan yang dimediasi oleh profitabilitas. Hasil penelitian ini menunjukkan bahwa perusahaan sektor real estat, properti, dan konstruksi bangunan di Indonesia cenderung menekan tingkat dividen selama krisis pandemi. Bagi manajemen perusahaan agar dapat memperhatikan efek mediasi profitabilitas perusahaan dalam menetapkan kebijakan dividen secara optimal di masa krisis. Bagi para investor, dapat memperhatikan efek mediasi profitabilitas perusahaan untuk mendapatkan return yang optimal berupa dividen, secar spesifik untuk perusahaan sektor riil estat, properti dan konstruksi bangunan selama pandemi.","PeriodicalId":443201,"journal":{"name":"International Journal of Digital Entrepreneurship and Business","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116882476","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Pengungkapan Corporate Social Responsibility dan Profitabilitas terhadap Agresivitas Pajak dengan pemoderasi Intellectual Capital “企业社会责任和税收优惠与知识资本建构”(intelligence Capital)披露

International Journal of Digital Entrepreneurship and Business Pub Date : 2023-02-24 DOI: 10.52238/ideb.v4i1.98

Manda Ari Maylanti, S. Sugiyanto

{"title":"Pengungkapan Corporate Social Responsibility dan Profitabilitas terhadap Agresivitas Pajak dengan pemoderasi Intellectual Capital","authors":"Manda Ari Maylanti, S. Sugiyanto","doi":"10.52238/ideb.v4i1.98","DOIUrl":"https://doi.org/10.52238/ideb.v4i1.98","url":null,"abstract":"Studi ini meneliti dampak pengungkapan tanggung jawab sosial perusahaan dan profitabilitas pada agresivitas pajak dengan variabel moderasi modal intelektual pada sub sektor pertambangan batubara Indonesia. Penelitian ini menggunakan metode penelitian kuantitatif dengan purposive sampling untuk memilih sepuluh sampel perusahaan pertambangan batubara yang terdaftar pada Bursa Efek Indonesia dari tahun 2016 hingga 2021. Data dianalisis menggunakan regresi data panel. Studi ini menemukan adanya hubungan positif antara pengungkapan tanggung jawab sosial perusahaan, profitabilitas, dan agresivitas pajak. Dengan kata lain, perusahaan yang mengungkapkan lebih banyak informasi tentang praktik tanggung jawab sosial mereka serta perusahaan yang memiliki lebih banyak keuntungan cenderung terlibat dalam agresivitas pajak. Temuan ini menunjukkan bahwa perusahaan menggunakan tanggung jawab sosial untuk meningkatkan citra dan reputasi perusahaan sambil terlibat dalam praktik penghindaran pajak. Selain itu, penelitian ini menemukan bahwa manajemen modal intelektual yang efektif dapat memperkuat hubungan antara pengungkapan tanggung jawab sosial perusahaan, profitabilitas, dan agresivitas pajak. Hasil ini menyiratkan pengelolaan modal intelektual yang baik akan mendorong peningkatan inisiatif tanggung jawab sosial perusahaan guna meraih keuntungan finansial dan reputasi. Secara keseluruhan, penelitian ini berkontribusi pada literatur terkait tanggung jawab sosial perusahaan dan agresivitas pajak serta menyoroti pentingnya modal intelektual dalam hubungan antara kedua variabel tersebut. Temuan ini dapat digunakan oleh perusahaan dan pembuat kebijakan untuk mengembangkan strategi guna menyeimbangkan praktik tanggung jawab sosial perusahaan dengan praktik perencanaan pajak.","PeriodicalId":443201,"journal":{"name":"International Journal of Digital Entrepreneurship and Business","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114529782","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Corporate Social Responsibility (CSR) terhadap Kinerja Keuangan pada Perusahaan Sektor Consumer Non-Cylicals dan Basic Material 企业社会责任对非cyrcals公司的财务表现和基本材料的影响

International Journal of Digital Entrepreneurship and Business Pub Date : 2022-08-26 DOI: 10.52238/ideb.v3i2.96

Desdi Romawati Aritonang, Liana Rahardja

{"title":"Pengaruh Corporate Social Responsibility (CSR) terhadap Kinerja Keuangan pada Perusahaan Sektor Consumer Non-Cylicals dan Basic Material","authors":"Desdi Romawati Aritonang, Liana Rahardja","doi":"10.52238/ideb.v3i2.96","DOIUrl":"https://doi.org/10.52238/ideb.v3i2.96","url":null,"abstract":"Penelitian ini untuk menguji pengaruh pengungkapan aktivitas Corporate Social Responsibility (CSR) terhadap kinerja keuangan perusahaan sektor Consumer Non-Cylical dan Basic Material yang terdaftar di BEI periode 2015-2019. Kinerja keuangan diukur dengan menggunakan Return on Assets (ROA), Return on Equity (ROE), dan Net Profit Margin, serta pertumbuhan penjualan, ukuran, dan leverage sebagai variabel kontrol. Populasi terdiri dari 123 perusahaan Consumer Non-Cylical dan Basic Material. Penelitian ini menggunakan metode purposive sampling sesuai dengan kriteria yang telah ditentukan untuk memilih 39 perusahaan dalam waktu 5 tahun, menghasilkan 195 observasi. Data yang diperoleh dari Bursa Efek Indonesia dari tahun 2015 hingga 2019 dianalisis menggunakan regresi linier berganda dengan E-Views 9. Hasil regresi pertama secara parsial menunjukkan bahwa pengungkapan CSR berpengaruh positif dan signifikan terhadap ROA. Regresi kedua secara parsial menunjukkan bahwa pengungkapan CSR berpengaruh positif dan signifikan terhadap ROE. Demikian pula regresi ketiga secara parsial menunjukkan bahwa pengungkapan CSR berpengaruh positif dan signifikan terhadap Net Profit Margin (NPM). Pengungkapan CSR, Pertumbuhan Penjualan, Ukuran Perusahaan, dan Leverage berpengaruh signifikan terhadap ROA, ROE dan NPM pada perusahaan sektor Consumer Non-Cylical dan Basic Material yang terdaftar di BEI tahun 2015-2019.","PeriodicalId":443201,"journal":{"name":"International Journal of Digital Entrepreneurship and Business","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121058634","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Descriptive Analysis of Catering Service Satisfaction: A Case Study of CV. Tidar’s Catering 餐饮服务满意度的描述性分析:以简历为例。Tidar的餐饮

International Journal of Digital Entrepreneurship and Business Pub Date : 2022-08-26 DOI: 10.52238/ideb.v3i2.89

Ulfah Zahidah, Rike Penta Sitio

引用次数: 0

Pengaruh Servant Leadership terhadap Job Performance yang dimediasi oleh Job Attitude dan Work Behavior Karyawan pada Industri Perhotelan milik BUMN

International Journal of Digital Entrepreneurship and Business Pub Date : 2022-08-26 DOI: 10.52238/ideb.v3i2.93

M. T. Widyastuti

{"title":"Pengaruh Servant Leadership terhadap Job Performance yang dimediasi oleh Job Attitude dan Work Behavior Karyawan pada Industri Perhotelan milik BUMN","authors":"M. T. Widyastuti","doi":"10.52238/ideb.v3i2.93","DOIUrl":"https://doi.org/10.52238/ideb.v3i2.93","url":null,"abstract":"Penelitian ini bertujuan untuk melakukan pengujian empiris mengenai pengaruh servant leadership terhadap job performance yang dimediasi oleh job attitude (job satisfaction dan commitment organization) dan work behaviour (employee engagement dan organizational citizenship behaviour). Metode penelitian yang digunakan adalah survei deskriptif dan survei eksplanatori dan data diperoleh melalui pengisian kuesioner oleh karyawan pada 13 Hotel BUMN, serta analisis data yang digunakan adalah Structural Equation Modeling (SEM) dengan menggunakan software pengolahan data Lisrel versi 8.80. Hasil temuan penelitian menunjukkan bahwa servant leadership berpengaruh positif dan signifikan terhadap job attitude, work behavior, dan job performance. Servant leadership dengan dimediasi oleh job attitude dan work behavior memiliki pengaruh lebih tinggi dibandingkan jika servant leadership langsung berpengaruh pada job performance. Servant leadership yang dimediasi oleh employee engagement berpengaruh paling dominan terhadap job performance. Hal ini menunjukkan bahwa job attitude (job satisfaction dan organization commitment) dan work behavior (employee engagement dan organizational citizenship behaviour) berperan sebagai variabel mediasi pada pengaruh servant leadership terhadap job performance. Hasil penelitian selain memberikan implikasi teoritis juga memberikan implikasi manajerial yang dapat digunakan untuk melihat faktor yang mempengaruhi job performance karyawan dan work attitude. Model ini dapat dijadikan sebagai alat yang dapat digunakan bagi manajemen dalam meningkatkan job performance melalui peningkatan servant leadership melalui peningkatan employee engagement serta didukung dengan peningkatan job satisfaction, organization commitment, dan organizational citizenship behaviour.","PeriodicalId":443201,"journal":{"name":"International Journal of Digital Entrepreneurship and Business","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114824903","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh penerapan Good Corporate Governance dan Struktur Kepemilikan terhadap Kinerja Keuangan perusahaan manufaktur subsektor Food and Beverage 良好的公司治理和所有权结构对食品部门生产次等部门的财务绩效的影响

International Journal of Digital Entrepreneurship and Business Pub Date : 2022-08-26 DOI: 10.52238/ideb.v3i2.95

Shofa Nisrina, Isthi Wahyu Ningtyas, Arjuna Wiwaha

{"title":"Pengaruh penerapan Good Corporate Governance dan Struktur Kepemilikan terhadap Kinerja Keuangan perusahaan manufaktur subsektor Food and Beverage","authors":"Shofa Nisrina, Isthi Wahyu Ningtyas, Arjuna Wiwaha","doi":"10.52238/ideb.v3i2.95","DOIUrl":"https://doi.org/10.52238/ideb.v3i2.95","url":null,"abstract":"Penelitian ini bertujuan untuk menganalisis pengaruh Good Corporate Governance (CGG) terhadap kinerja keuangan. GCG diproksikan dengan dewan komisaris independen, komite audit, kepemilikan manajerial, dan kepemilikan institusional. Penelitian ini menggunakan explanatory research dengan metode kuantitatif. Sampel penelitian yang dipilih adalah industri makanan dan minuman dengan menggunakan metode purposive sampling. Data sekunder berasal dari Bursa Efek Indonesia, antara lain berasal dari laporan keuangan dan laporan tahunan. Populasi perusahaan adalah perusahaan yang bergerak dalam bidang makanan dan minuman yang terdaftar di Bursa Efek Indonesia dari tahun 2016 hingga 2019. Jumlah sampel yang terpilih adalah sebanyak 14 perusahaan selama empat tahun. Kami menggunakan analisis regresi multivariat untuk menguji hipotesis. Hasil penelitian menunjukkan bahwa dewan komisaris independen, komite audit, kepemilikan manajerial, dan kepemilikan institusional dapat mempengaruhi ROA positif. Dewan komisaris independent dan komite audit berpengaruh positif terhadap ROE, namun kepemilikan manajerial dan kepemilikan institusional berpengaruh negative terhadap ROE. Penelitian ini bermanfaat bagi perusahaan yang telah menerapkan GCG, dan hasilnya menunjukkan bahwa GCG dapat mempengaruhi kinerja keuangan.","PeriodicalId":443201,"journal":{"name":"International Journal of Digital Entrepreneurship and Business","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117296312","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengujian Empiris Brand Satisfaction terhadap Brand Loyalty yang di Moderasi oleh Emotional Brand Attachment dan Brand Love 品牌满意度，品牌忠诚度，情感，品牌依恋，品牌爱

International Journal of Digital Entrepreneurship and Business Pub Date : 2022-08-26 DOI: 10.52238/ideb.v3i2.84

Irfan Hajjid, H. Soetomo, Robert Kristaung, Agus Susanto

{"title":"Pengujian Empiris Brand Satisfaction terhadap Brand Loyalty yang di Moderasi oleh Emotional Brand Attachment dan Brand Love","authors":"Irfan Hajjid, H. Soetomo, Robert Kristaung, Agus Susanto","doi":"10.52238/ideb.v3i2.84","DOIUrl":"https://doi.org/10.52238/ideb.v3i2.84","url":null,"abstract":"Penelitian ini bertujuan menguji untuk emotional brand attachment, dan brand love sebagai mediator atas brand satisfaction terhadap brand loyalty. Teknik pengambilan sampel yang digunakan adalah purposive sampling, yaitu pengguna aktif smartphone Samsung dengan jumlah sampel 150 responden. Data dikumpulkan dengan penyebaran kuesioner menggunakan Google Form. Pengujian hipotesis dengan menggunakan Structural Equation Modelling (SEM). Hasil pengujian membuktikan bahwa brand satisfaction berpengaruh positif terhadap emotional brand attachment, dan brand loyalty. Demikian pula brand satisfaction terhadap emotional brand attachment dan brand love berpengaruh positif terhadap brand loyalty. Sekaligus mengindikasikan adanya peran mediasi parsial dari emotional brand attachment dan brand love antara brand satisfaction dan brand loyalty. Implikasinya bahwa brand loyalty akan semakin kuat dengan adanya keterikatan emosional konsumen pada merek dan perasaan cinta konsumen pada merek maka akan semakin setia konsumen untuk terus menggunakan merek tersebut. Dan untuk menyempurnakan model penelitian ini dengan menambahkan variabel-variabel yang mempengaruhi brand satisfaction yaitu perceived quality, perceived value of cost, brand trust, dan lifestyle congruence dalam penelitian berikutnya.","PeriodicalId":443201,"journal":{"name":"International Journal of Digital Entrepreneurship and Business","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132327562","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0