Applied TourismPub Date : 2023-05-05DOI: 10.14210/at.v7i4.18895
Brenda Suellen de Souza Grisi, Carla Stefânia Cabral de Medeiros Santana
{"title":"Effects of the covid-19 pandemic on the mental health of hotel housekeeping staff","authors":"Brenda Suellen de Souza Grisi, Carla Stefânia Cabral de Medeiros Santana","doi":"10.14210/at.v7i4.18895","DOIUrl":"https://doi.org/10.14210/at.v7i4.18895","url":null,"abstract":"This research aimed to understand the effects of the Covid-19 pandemic on the mental health of workers of hotel housekeeping departments in the city of João Pessoa/PB. A quantitative analysis was carried out, to measure the information gathered from workers of three medium-sized hotels in the capital of the state of Paraíba, using a questionnaire to gather data, and descriptive analysis for the data analysis. It was found that the Covid-19 pandemic had caused impacts on the mental health of workers in this area, mainly in terms of financial worries; fear of losing their jobs; fear of contracting the disease while at work; and fear that if infected, they might pass it on to other members of the family. Added to this were physical fatigue, obsession with cleaning, and stress.","PeriodicalId":441840,"journal":{"name":"Applied Tourism","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125962299","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Applied TourismPub Date : 2023-05-04DOI: 10.14210/at.v7i4.18944
J. P. Silva
{"title":"Between high hopes and disappointments: Community-Based tourism in Prainha do Canto Verde, Beberibe - CE","authors":"J. P. Silva","doi":"10.14210/at.v7i4.18944","DOIUrl":"https://doi.org/10.14210/at.v7i4.18944","url":null,"abstract":"This study analyzes the territorial repercussions of the development of Community-Based Tourism (CBC) in the Resex region of Prainha do Canto Verde, a community located in the municipality of Beberibe, on the coast of the State of Ceará, Brazil. This initiative is one of fifty CBT projects supported by Public Notice No. 001/2008 of the Ministry of Tourism. The analysis carried out considered some important dimensions for the structuring of the tourism modality discussed here, such as popular participation, the relationship between the community and the inducing agent, the project management model and the socio-spatial conflicts that arise with the development of tourism in the territory. To this end, bibliographic and documentary research was carried out on works produced on the fifty CBT projects supported in 2008, in addition to field research in Prainha in 2020 and semi-structured interviews, carried out remotely with representatives of the Rede Cearense de Turismo Comunitário (TUCUM) throughout 2021. The study promotes the understanding of CBT as a means of promoting community participation in the process of constructing, operating, managing and monitoring tourist activity in territories that present social and economic vulnerabilities, generally characterized as traditional communities.","PeriodicalId":441840,"journal":{"name":"Applied Tourism","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132311007","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Applied TourismPub Date : 2023-04-25DOI: 10.14210/at.v7i4.18886
Simone Neto de Santana Oliveira
{"title":"What color is the Northeast? An analysis of the visual language (images and colors) of tourism advertisements","authors":"Simone Neto de Santana Oliveira","doi":"10.14210/at.v7i4.18886","DOIUrl":"https://doi.org/10.14210/at.v7i4.18886","url":null,"abstract":"Colors play a very important role in all aspects of people's lives. It would be impossible to imagine a world without this visual perception, which is capable of influencing decisions and arousing emotions by the mere fact that it can be perceived. Despite being a physiological event (visualizing an image, a color), this act awakens a subjective sensitivity that is dependent on the context in which it occurs. The objective of this research is to present a descriptive and qualitative analysis of the use of colors in tourism advertisements in the Northeast region, and how this use impacts the perception of images and the choices made by individuals in these advertising campaigns. Advertising cards (posters and virtual ads) of tourism agencies were collected, and submitted to a detailed analysis of all the signs that compose the image and text, seeking to elucidate points of convergence between these constructions, in the light of Goethe’s color theory and the psychological analysis of colors. The results of this study confirm the premise that colors play a key role in the public's choice of travel routes and influence their perceptions, according to the sensations that the colors provoke in the individual.","PeriodicalId":441840,"journal":{"name":"Applied Tourism","volume":"257 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134330967","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The influence of time pressure on the intention to visit the destinations of Aracaju/SE and Salvador/BA","authors":"Taís Alexandre Antunes Paes, Rodrigo Ladeira, Maria Teresa Grimaldi Larocca, Esdras Matheus Matias","doi":"10.14210/at.v7i4.18878","DOIUrl":"https://doi.org/10.14210/at.v7i4.18878","url":null,"abstract":"The aim of this study is to evaluate the influence of time pressure on tourists or visitors interested in visiting the destinations of Aracaju/Sergipe (SE) and Salvador/Bahia (BA), when accessing information about tourist attractions. To achieve the proposed objective, a quantitative study was carried out using the experimental method, considering two situations. In Situation 1, the participants were asked to use TripAdvisor for five minutes, to look for information about attractions. In Situation 2, they were asked to access a specially developed and customized application, without any time limit. To carry out the experiment, a scale of “intention to visit the destination” was elaborated and validated, considering the motivational variables of the model proposed by Swarbrooke & Horner (2016) and Schwartz’s (1994) theory of basic values. Two hundred fifteen interviews were conducted in the city of Aracaju and two hundred forty in the city of Salvador, considering a non-probabilistic sample. It was observed that for the participants in Aracaju, tourist attractions related to the Value Hedonism were influenced by time pressure. For the participants in Salvador, the variables that stood out were the Values Tradition and Security.","PeriodicalId":441840,"journal":{"name":"Applied Tourism","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126950194","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Applied TourismPub Date : 2023-04-20DOI: 10.14210/at.v7i4.18892
M. Paes-Cesário
{"title":"Proximity tourism: An observational analysis of the use of instagram to promote the northeast of Brazil","authors":"M. Paes-Cesário","doi":"10.14210/at.v7i4.18892","DOIUrl":"https://doi.org/10.14210/at.v7i4.18892","url":null,"abstract":"With the changes in consumer profile, especially in tourism activity, facing the issues brought by globalization, greater access to and use of Technologies, and more recently, the restrictions imposed by the protocols to prevent contamination by the Covid-19 virus and its consequences, it has been necessary to change the way of experiencing tourism, leading the market to adapt to the new reality. Thus, the incentive to implement so-called Proximity Tourism has gathered strength, prompting the following research question: how has this type of tourism been addressed and how have the cities of the Brazilian Northeast have been working with this theme to promote their potential on the social network platform Instagram? The main objective of this study was to perform an observational analysis of what is being posted on this social network concerning proximity tourism, by investigating the use of the hashtag #turismodeproximity, and whether the cities of the Northeast of Brazil are using this Instagram tool. As the result of this research, it was found that of the total posts indexed with this hashtag, only a small number are directly related to this region, indicating a lack of dissemination, and consequently, failure to generate greater visibility for this tourism modality. ","PeriodicalId":441840,"journal":{"name":"Applied Tourism","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128081993","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Applied TourismPub Date : 2023-03-15DOI: 10.14210/at.v7i3.19324
Luisa Nascimento Lira, Islaine Cristiane Oliveira Gonçalves da Silva Cavalcante, L. V. F. Ferreira
{"title":"Buggy rides as a tourist attraction in Rio Grande Do Norte, Brazil","authors":"Luisa Nascimento Lira, Islaine Cristiane Oliveira Gonçalves da Silva Cavalcante, L. V. F. Ferreira","doi":"10.14210/at.v7i3.19324","DOIUrl":"https://doi.org/10.14210/at.v7i3.19324","url":null,"abstract":"Adventure tourism in Rio Grande do Norte (RN) is favored by its geography. One activity in this category, and the object of study of this research, is buggy riding. The aim of this research was to analyze how buggy riding emerged and developed as a tourist attraction in RN, identifying its characteristics and potentialities through interviews with professionals who work in the area. In terms of methodology, the research is characterized as exploratory descriptive, and qualitative in nature, conducted through structured interviews with professionals who conduct buggy tours in RN, most of them working for over twenty years in the region. As results, we point out the positive views regarding buggy tours as an attraction in RN, as well as aspects of its evolution. This demonstrates the importance of this activity for the state, not only for tourism, but for the whole network that is benefited through it.","PeriodicalId":441840,"journal":{"name":"Applied Tourism","volume":"111 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121639427","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Applied TourismPub Date : 2023-03-11DOI: 10.14210/at.v7i3.19315
E. Mota, P. F. Melo, Michele Meneses Pinto, Patrícia Pinheiro Fernandes Vieira
{"title":"Gastronomy as a motivation for travel: A study of gastronomic tourism in the city of João Pessoa-PB","authors":"E. Mota, P. F. Melo, Michele Meneses Pinto, Patrícia Pinheiro Fernandes Vieira","doi":"10.14210/at.v7i3.19315","DOIUrl":"https://doi.org/10.14210/at.v7i3.19315","url":null,"abstract":"Since the Italian Renaissance, and with the other tourism segments, culture continues to be one main motivations for travel. Gastronomic tourism, as a facet of cultural tourism that brings authenticity and experience, is a niche that has emerged as a motivation in the choice of destination by the new tourist profiles. Given that João Pessoa is a tourist city, the aim of this work was to identify whether gastronomic tourism plays an important role in attracting tourists to the city. Bibliographic and documentary research was carried out, using a quantitative approach for the data analysis. As a data collection instrument, a survey was used, interviewing sixty-six tourists in person, in September 2019. The results show that the highest percentage of tourists interviewed is 60 years of age or older, and is motivated by leisure travel. As regards the interest related to experience/gastronomic tourism, it was found that this is not a motivation for visiting the destination João Pessoa; however, there is a desire to try the local gastronomy. In this context, there is a need for managers of enterprises, and those responsible for publicizing João Pessoa, to focus on associating the gastronomic potential as a strategy for attracting potential tourists to the destination.","PeriodicalId":441840,"journal":{"name":"Applied Tourism","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122570211","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Applied TourismPub Date : 2023-03-10DOI: 10.14210/at.v7i3.19312
Francinete da Silva Guilherme, Alessandra Souza Queiroz Melo
{"title":"City Alta Walking Trail: An analysis in light of the cultural heritage of the city of João Pessoa/PB","authors":"Francinete da Silva Guilherme, Alessandra Souza Queiroz Melo","doi":"10.14210/at.v7i3.19312","DOIUrl":"https://doi.org/10.14210/at.v7i3.19312","url":null,"abstract":"The City Alta Walking Trail was first launched in 2008, to commemorate the first year of listed status of the historic center of the city of João Pessoa/Paraíba. The walking trail took in key points marking the history of the city, but over time, it fell into disuse. In view of the importance of the walking trail for preserving the material and immaterial cultural heritage of João Pessoa/PB, this work describes the historical heritage that can be seen along the trail, and assesses the feasibility of reestablishing the trail project. This work was developed based on documentary and bibliographic research. It is qualitative, and exploratory in character, and involved field research. Analyzing the landmarks along the trail, it was seen that these points were drastically decreased in number. But the material heritage of the city is of historical importance, with the potential to develop tourism in this segment. In order to reestablish the walking trail, improvements must be made to the attractions, understanding the benefits for the city and the population.","PeriodicalId":441840,"journal":{"name":"Applied Tourism","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115750158","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Applied TourismPub Date : 2023-02-24DOI: 10.14210/at.v7i3.19300
Felipe Gomes Nascimento, Amanda Sueli Madeira Pereira
{"title":"\"I think I saw a ghost\": The potential for fright tourism in the city of João Pessoa – PB","authors":"Felipe Gomes Nascimento, Amanda Sueli Madeira Pereira","doi":"10.14210/at.v7i3.19300","DOIUrl":"https://doi.org/10.14210/at.v7i3.19300","url":null,"abstract":"Historic centers are plural spaces with memories of great importance to the cultural identity of a people. Besides their cultural and heritage importance, these spaces are ideal for entertainment, specifically, for the development of fright tourism, due to their dark narratives. Fright tourism can be understood as a process in which elements of local tradition are mixed with transnational aesthetics, coming from cinema, pop culture, horror, and cultural industries, promoting feelings of fear for tourists. In this context, this study aims to analyze the potential for the promotion of fright tourism, based on stories of hauntings at historical attractions in the city of João Pessoa-PB. This study is characterized as descriptive and exploratory, based on the collection of bibliographic and documentary data and a field visit. The results show that the Sólon de Lucena Park, the Santa Roza Theater and the Boa Sentença Cemetery have stories such as the ghost woman of the Lagoa, the vigilante spirit, the woman in white, the bride who walks among the tombs and the Boa Sentença employee, which permeate the popular imagination and can be used to promote fright tourism.","PeriodicalId":441840,"journal":{"name":"Applied Tourism","volume":"199 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114435947","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Applied TourismPub Date : 2023-02-23DOI: 10.14210/at.v7i3.19297
A. Brambilla, Emily Alana Lourenço dos Santos
{"title":"Endomarketing as a tool for excellence: A case study of a hotel in João Pessoa – PB","authors":"A. Brambilla, Emily Alana Lourenço dos Santos","doi":"10.14210/at.v7i3.19297","DOIUrl":"https://doi.org/10.14210/at.v7i3.19297","url":null,"abstract":"Endomarketing is a valuable management tool in many enterprises, including the hotel industry. This article presents the results of a case study whose goal was to analyze Endomarketing in a hotel located in João Pessoa-PB. The research design was exploratory and descriptive, with quantitative and qualitative approaches, through the application of a questionnaire to the employees in the reception, food and beverage, governance, and maintenance sectors who have direct contact with the services provided to the final consumer, and an interview with the general manager responsible for the equipment studied, to find out his perception of Endomarketing. To protect the respondents’ confidentiality, the enterprise studied was given the fictitious name of Maré Hotels. This accommodation establishment was chosen because it carries out marketing and is commercially recognized work in area of hotel management. The results show that even though the company is stable and well-known, some aspects can be improved; it was also understood the employees are satisfied in terms of corporate communication and professional recognition.","PeriodicalId":441840,"journal":{"name":"Applied Tourism","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127800596","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}