Journal of Creative Communications最新文献_第3页

Role of Culture in Consumer Marketing: Thematic Trajectories and Theoretical Roots 文化在消费者营销中的作用：主题轨迹与理论根源

IF 1.5

Journal of Creative Communications Pub Date : 2023-12-18 DOI: 10.1177/09732586231205069

Jayesh Patel, Anuj Sharma, Yupal Shukla, Kallol Das

引用次数: 0

Digital Enhancement: A Drawbridge or a Detachment of the Digital Divide 数字增强：数字鸿沟的吊桥还是支路

IF 1.5

Journal of Creative Communications Pub Date : 2023-12-14 DOI: 10.1177/09732586231204205

Vanlal Chhanchhuahi, Junali Deka

{"title":"Digital Enhancement: A Drawbridge or a Detachment of the Digital Divide","authors":"Vanlal Chhanchhuahi, Junali Deka","doi":"10.1177/09732586231204205","DOIUrl":"https://doi.org/10.1177/09732586231204205","url":null,"abstract":"Mizoram, one of the smallest states in India, has a very dynamic and flexible culture. The internet reached the state during the late 1990s; the general public started accessing it by the early 2000s. Digital enhancement, facilitated by technological devices, is becoming a reality in various professions as well as daily life. The problem of the digital divide—tangible availability of computers and internet connections as well as issues of content, language, skills and social resources—is yet challenging to eradicate. Whilst a group called the ‘choose nots’ are not interested in engaging with technology, several questions arise—Will digital know-how be useful in bridging the gap of the digital divide? Can digital understanding outdo the divide demarcated by the native–immigrant separation? Or does digital enhancement widen the gap by endowing the ‘haves’ while the ‘have-nots’ keep adding numbers to the ‘digital left behind’? This study focuses on the influence of the internet on Mizo culture, nature of the digital divide, and traces the internet history of Mizoram while trying to map the perceived difference in communication behaviour before and after the existence of the internet among digital immigrants.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2023-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139002813","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Trans*(gressive) Failures: Cis-heteronormative Gaze in OTT Media Trans*(gressive) Failures：OTT 媒体中的顺式-逆式凝视

IF 1.5

Journal of Creative Communications Pub Date : 2023-11-22 DOI: 10.1177/09732586231193571

Shubhda Arora, Noorie Baig, Nidhi Kalra

{"title":"Trans*(gressive) Failures: Cis-heteronormative Gaze in OTT Media","authors":"Shubhda Arora, Noorie Baig, Nidhi Kalra","doi":"10.1177/09732586231193571","DOIUrl":"https://doi.org/10.1177/09732586231193571","url":null,"abstract":"This study offers a critical textual analysis of trans* representation in two popular Hindi web series Sacred Games (Luegenbiehl & Motwane (Executive Producers), 2018–2019, Sacred Games [TV series]) and Paatal Lok (Sharma et al. (Executive Producers), 2020–Present, Paatal Lok [TV series]). We probe how trans* representations function to maintain normative agendas in a heteropatriarchal nation-state. Further, we examine their potential to reify dominant stereotypes in popular media. Our analysis reveals discourses surrounding hegemonic heterosexuality (Yep, 2003, Journal of Homosexuality, 45(2–4), 11–59), transnormativisation (Puar, 2015, Social Text, 33(3 (124)), 45–73) and homohindunationalism (Upadhyay, 2020, Interventions, 22(4), 464–480) based on two trans* characters—Kukkoo and Cheeni. We argue that the characters are conceptualised through a cis-heteropatriarchal imagination in a right-wing nation-state achieved through gendered and racialised othering. We uncover several mediated failures. First, how persistent male gaze functions to centre cis-heteronormative tropes that marginalise trans*ness and the trans* characters. Second, the dual pressures of Puar’s theorisation of ‘passing’ and ‘piecing’ create normativised trans* bodies that are unable to break out of the gender binary. Lastly, we argue that the Hindu-nationalist state works to co-opt and nullify progressive portrayals of trans* characters through its legal and biopolitical machinery.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2023-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139249969","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Education Beyond Techno-global Rationality: Transnational Learning, Communicative Agency and the Neo-colonial Ethic 超越全球技术理性的教育：跨国学习、交流机构和新殖民主义伦理

IF 1.5

Journal of Creative Communications Pub Date : 2023-11-22 DOI: 10.1177/09732586231206651

Nicholas Palmer, Harsha Chandir

{"title":"Education Beyond Techno-global Rationality: Transnational Learning, Communicative Agency and the Neo-colonial Ethic","authors":"Nicholas Palmer, Harsha Chandir","doi":"10.1177/09732586231206651","DOIUrl":"https://doi.org/10.1177/09732586231206651","url":null,"abstract":"The marriage of twenty-first-century horizons of technology and the global ideal constitutes techno-global rationality as it reflects contemporary impulses, frames and teleologies. Fast-paced automation, the importance of cosmopolitanism and the colonial legacy have come to dominate educational discourse and drive calls for streamlined educative practice. Although such efficiency models empower a transactional/linear mode of teaching and learning, they do little to privilege integrative voices, deliberation and intersubjective care found in global citizenship education (GCE) definitions. We argue such rationality has exacerbated a neo-colonial ethic that promulgates economic, political and cultural pressure to control and narrow otherwise diverse learning opportunities. Drawing from recent research into technology and GCE in two International Baccalaureate international schools, we note the importance of communicative outreach and agency in diversity. We also highlight the distorting effects of hyper-rationalised neo-colonial interpretations of global agency. This article will interest those seeking to develop global educational policy and practice along with revitalising interpretations of technology integration.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2023-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139247682","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Evaluation of Social Media Marketing Literature in the Tourism Industry Using PRISMA 基于PRISMA的旅游业社会化媒体营销文献评价

Journal of Creative Communications Pub Date : 2023-11-14 DOI: 10.1177/09732586231202610

Mamta S. Solanki, Joby Thomas

{"title":"Evaluation of Social Media Marketing Literature in the Tourism Industry Using PRISMA","authors":"Mamta S. Solanki, Joby Thomas","doi":"10.1177/09732586231202610","DOIUrl":"https://doi.org/10.1177/09732586231202610","url":null,"abstract":"Social media is an effective communication and information-sharing tool for tourism enterprises and organisations. Tourism marketing shall tap the growing popularity of social media and internet users, embracing a technological shift by optimising the potential of social media. This research study evaluates the academic journal articles related to social media in the tourism industry published on EBSCOhost, ScienceDirect and Google Scholar academic databases from 2005 to 2022. The article adopts a content analysis approach to review the articles and to evaluate the present state of knowledge of social media marketing in academic literature. Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) is used for reporting and screening the review papers. The articles were coded and categorised under six major themes: Marketing, Destination experience/image, Tourism recovery, Smart tourism, Communication and Promotion. The research analysis has identified two major areas: (a) Travellers’/tourists’ Perspective which has a focus on their behavioural attitude and (b) Tourism Agencies’ Perspective which has a functional approach. Based on the review of the literature to give direction for further research, an improvised version of the definition for the term ‘social media’ with the inclusion of more specific terms in it has been proposed with theoretical and practical implications.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134954484","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Lexico-grammatical Analysis of Media Representation of Men in Rape Coverage 强奸报道中男性媒体表现的词汇语法分析

Journal of Creative Communications Pub Date : 2023-11-14 DOI: 10.1177/09732586231201090

Nattawaj Kijratanakoson

引用次数: 0

Social Justice Implications for Development Communication: A Case Study of Body Dissatisfaction Disorder 社会正义对发展沟通的影响:以身体不满意障碍为例

Journal of Creative Communications Pub Date : 2023-10-29 DOI: 10.1177/09732586231199576

Shrinkhala Upadhyaya, Srinivas R. Melkote

{"title":"Social Justice Implications for Development Communication: A Case Study of Body Dissatisfaction Disorder","authors":"Shrinkhala Upadhyaya, Srinivas R. Melkote","doi":"10.1177/09732586231199576","DOIUrl":"https://doi.org/10.1177/09732586231199576","url":null,"abstract":"The aim of this study was to broaden development communication on how it deals with building the capacity of people to live meaningful and expressive lives. We examined users of Facebook and Instagram who exhibit body dissatisfaction beliefs and eating disorder (ED) behaviours. An important objective was to examine the prevalence of body dissatisfaction among young adult users of social media. Another objective was to examine if body dissatisfaction among these users is associated with ED behaviours. The target population for the study constituted students at a midsize university in the United States. A self-administered web survey was used to collect information about individuals’ use of social media and its relation to body dissatisfaction, and consequently the prediction of ED behaviours. Correlational analyses were performed to answer the research question and test H 2 . Hierarchical regression was run to test H 1 . Regressions corresponding to the path model were run to test H 3a and H 3b . This study showed the prevalence of body dissatisfaction among users of social media, an association between body dissatisfaction and unhealthy eating behaviours, and further provided empirical evidence that attitude, norms and behaviour control exert an influence on intentions, which then influence disordered eating behaviour. The need for the present study was precisely to establish such a theory-based premise. This study then demonstrated how social media may be used as sites for development communication to combat and mitigate unhealthy physical appearance-based feelings and ideas, and potentially stop them from developing into more serious problems such as EDs.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136135246","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Love Power: From Identification to Advocacy in Fashion Sportswear in the Social Media Context 爱的力量:社交媒体语境下时尚运动服从认同到倡导

Journal of Creative Communications Pub Date : 2023-10-29 DOI: 10.1177/09732586231190267

Sandra Maria Correia Loureiro, Áurea Rodrigues, Catarina Martins

{"title":"Love Power: From Identification to Advocacy in Fashion Sportswear in the Social Media Context","authors":"Sandra Maria Correia Loureiro, Áurea Rodrigues, Catarina Martins","doi":"10.1177/09732586231190267","DOIUrl":"https://doi.org/10.1177/09732586231190267","url":null,"abstract":"There is limited research on how sports fashion brands should develop their strategies to enhance customers’ virtual level of connectedness with companies, taking advantage of the recent expressive growth in social network users. Thus, a new structural model is proposed to analyse the drivers and outcomes of cognitive online brand identification (COBI). This study intends to explore in the sports fashion context (a) the effect of brand prestige and lifestyle congruency on cognitive brand identification, (b) the direct effect of cognitive brand identification on brand advocacy and (c) the indirect effect through brand love. Data were collected using a prolific panel from the United Kingdom and considering individuals that use at least one social media platform to search for and purchase sports fashion clothes ( n = 304). The findings indicate that online brand prestige and lifestyle congruency are related to COBI and its outcomes. Although the direct relationship between online brand identification and brand advocacy is not significant, brand love mediates this relationship. Thus, a sports fashion customer is able to forgive any mistake and recommend the sports brand to others, and love towards the brand should be part of the process.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136158119","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Segmenting and Targeting Fashion Consumers Using Social Media: A Study of Consumer Behaviour 利用社交媒体对时尚消费者进行细分和定位:消费者行为研究

Journal of Creative Communications Pub Date : 2023-10-29 DOI: 10.1177/09732586231203848

Virtika Singhal

引用次数: 0

Left, Right then Left Again: Educators at the Intersection of Global Citizenship Education, Technology and Academic Literacies 左，右，再左:教育工作者在全球公民教育，技术和学术素养的交叉点

Journal of Creative Communications Pub Date : 2023-10-14 DOI: 10.1177/09732586231199549

Oscar Eybers, Alan Muller

{"title":"Left, Right then Left Again: Educators at the Intersection of Global Citizenship Education, Technology and Academic Literacies","authors":"Oscar Eybers, Alan Muller","doi":"10.1177/09732586231199549","DOIUrl":"https://doi.org/10.1177/09732586231199549","url":null,"abstract":"The purpose of this article is to critically consider the roles that academic literacy facilitators fulfil in exposing students to Global Citizenship Education (GCE). In university disciplines, literacies are primary tools that students employ to interact with global events, knowledge, theories and problems. As such, multimodal literacies including written, audiovisual and cyber texts facilitate students’ access to the world through critical communication. Consequently, the authors construe GCE as disciplinary instruction that connects students to lived experiences beyond their own national borders. To demonstrate GCE, the authors employ the following methods for accessing, interpreting and generating knowledge: Firstly, a literature review is conducted. In doing so, key concepts and theories that define academic literacy and GCE are identified. Secondly, by combining reviewed literature that highlights GCE methods and scholarship pertaining to multimodal literacies, the authors make recommendations for integrating GCE into disciplines. In conclusion, the authors emphasise academic literacies, including digital discourses, as effective conduits for GCE principles and make further recommendations for future studies and methods that may be applied towards uniting literacies with international course content.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135804249","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0