Journal of Creative Communications最新文献

{"title":"Effective Digital Advertising: The Influence of Customised Ads, Self-esteem and Product Attributes","authors":"Evelyn Krisnada Linardi, Hui-Fei Lin, Benjamin Yeo","doi":"10.1177/09732586231195241","DOIUrl":"https://doi.org/10.1177/09732586231195241","url":null,"abstract":"We investigate consumers’ attitudes and behaviours when receiving customised website advertising, the effect of their psychological beings and content of advertising messages, using a 2 (customisation: customised vs non-customised) × 2 (product attributes: utilitarian vs hedonic) × 2 (self-esteem: high vs low) experiment on 240 participants, aged 16–34 living in Taiwan, to explain their effects on advertising effectiveness and the mediating role of advertising value. High self-esteem consumers have a more favourable attitude and behaviour when receiving a customised ad. For low self-esteem consumers, the customised ad effectively influences purchase intention. In the non-customised advertising condition, a hedonic product attribute fosters greater purchase intention. High self-esteem consumers have a stronger purchase intention when receiving the hedonic product attribute in the non-customised ad condition. Furthermore, customisation influences attitude and purchase intention.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135958986","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Cultivating Critical Thinking, Social Justice Awareness and Empathy Among Pre-service Teachers Through Online Discussions on Global Citizenship Education","authors":"Zayd Waghid","doi":"10.1177/09732586231194438","DOIUrl":"https://doi.org/10.1177/09732586231194438","url":null,"abstract":"There is a paucity of research on the efficacy of online asynchronous discussion forums in fostering critical thinking, social justice awareness and empathy in pre-service teachers. This study adopted a case study design rooted in the social constructivist/interpretive paradigm. South African university pre-service teachers comprised the study’s sample. To examine how online discussions about Global Citizenship Education (GCE) affected the critical thinking and social justice awareness of a group of pre-service teachers ( n = 31), a questionnaire based on Andreotti’s (2006) Soft vs Critical GCE framework was used. To further understand how their involvement in online discussions on global issues influenced their sense of social justice awareness, empathy and critical thinking, certain pre-service teachers’ ( n = 9) reflective essays were used. The findings revealed that pre-service teachers’ responses were more consistent with the soft GCE approach. The Soft vs Critical GCE framework was useful for identifying which aspects of online interactions require a more critical understanding of GCE. The findings showed that pre-service teachers who participated in the online GCE conversations had increased social justice awareness, critical thinking skills and empathy.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"138 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135438424","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Politics as a Spectacle: The Role of Advertising and Physical Image in Visualizing a Political Candidate as Merchandise and Their Impact on Voting Intentions","authors":"José A. Flecha Ortiz, Rolando Rivera Guevarez, Maria A. Santos Corrada, Maribel Ortiz","doi":"10.1177/09732586231164485","DOIUrl":"https://doi.org/10.1177/09732586231164485","url":null,"abstract":"Advertising no longer describes objects but can impose on Society the obligation to consume whatever is produced. In this way, political advertising has become more commercial, bringing new ways of doing politics where advertising strategies achieve an adapted policy. New advertising strategies have turned the political process into a spectacle encouraging new political behaviour. Through the Society of the Spectacle and the Visual Frame, this quantitative study analysed how advertising uses the physical image of a political candidate as the merchandise that voters acquire as a force of social relationships. In addition, this study is novel in exploring the role of political ideology as a moderating variable that may dampen the effects between image advertising and voting intention. With 582 participants in an electronic survey analysed through PLS-SEM, the study reflects that, during the spectacle process, the political candidate can generate relationships, value and satisfaction through their physical attributes. It enables a purchase through the vote since, once the perception is manifested, the frame is accepted, leading the voter to make non-objective decisions. This research contributes new knowledge to the Spectacle Society and Visual Frame theory by providing a new way of analyzing political candidates and how advertising activates political behaviour.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135438416","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Why Do Arabs Share News Online? Motivations for Sharing News on Social Media in the Emirates","authors":"A. Ahmed","doi":"10.1177/09732586231182471","DOIUrl":"https://doi.org/10.1177/09732586231182471","url":null,"abstract":"Sharing news over social media (SM) has become an everyday practice among internet users all over the world. Despite the potential importance of news-sharing, little is known about this phenomenon in the Arab region. The news-sharing literature and Uses and Gratifications approach form the theoretical framework of the current research which examines the tendency of news-sharing on SM and its motivations among Emiratis and Arabs residents in the United Arab Emirates. It also explores the correlation between motivation and topics shared on SM. It investigates the difference in news-sharing and motivational factors among the demographic groups, mainly gender, age, nationality and level of education. A convenient sample of 324 respondents filled an online constructed questionnaire. Factor analysis revealed four motivational factors that stimulate respondents to share news through SM. A positive significant correlation between news-sharing and both ‘status-seeking’ and ‘social responsibility’ was found. The correlation was non-significant between news-sharing and both ‘socialising’ and ‘dissemination of information’. These factors significantly correlate positively with the type of topics that the Arab respondents share on SM. There is no significant difference between males and females in the news-sharing motivational factors except in the category of ‘socialising’, which is higher in the mean value among females than males. Emiratis have higher mean values in all news-sharing motivations as compared to Arab expats.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":" ","pages":""},"PeriodicalIF":1.5,"publicationDate":"2023-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49418128","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Effect of Social Media on Preventive Behavioural Intention During the COVID-19 Pandemic: Mediating Roles of Interpersonal Communication, Social Media Expression and Knowledge","authors":"Woohyun Yoo, Sang-Hwa Oh, Taemin Kim","doi":"10.1177/09732586231166115","DOIUrl":"https://doi.org/10.1177/09732586231166115","url":null,"abstract":"Given the vast amount of possibly relevant information that circulates on social media during epidemics, it is imperative to examine how exposure to such information influences preventive practices. Using a communication mediation framework, this research investigates the underlying mechanisms of how exposure to COVID-19 information on social media affects the willingness to conduct COVID-19 preventive measures in South Korea. A structural equation modelling (SEM) analysis of survey data from 1,209 Korean adults showed that social media exposure indirectly influenced the intention to take preventive actions through interpersonal communication, social media expression and knowledge. The findings also revealed that social media exposure exerted differential effects on the intention to adopt preventive measures depending on the types of reasoning, including interpersonal communication and social media expression. The findings provide important implications for health communication.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"18 1","pages":"166 - 182"},"PeriodicalIF":1.5,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47760698","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analysis of the Engagement with COVID-19 Vaccination-Related Posts in Sri Lankan Health-Oriented Social Media: A Social Listening Approach","authors":"Poorna Fernando, R. Ranwala, I. K. R. Ashoranga, M. D. de Silva, Sonali A. Lunuwila","doi":"10.1177/09732586231170056","DOIUrl":"https://doi.org/10.1177/09732586231170056","url":null,"abstract":"With the introduction of the COVID-19 vaccination, there was a rise in anti-vaccine narratives leading to vaccine hesitancy. Social media platforms like Facebook have introduced policies to control the spread of these narratives. However, the comments section is frequently ignored. A preliminary anti-vaccination codebook was created using criteria identified in international literature and completed using the comments on the Health Promotion Bureau (HPB)’s Facebook page, which is the centre for health education and publicity of health information in Sri Lanka. Next, the most commented vaccine-related posts for each quarter were extracted from the HPB Facebook page and the comments were coded according to the finalised codebook and were analysed. The finalised codebook contained a total of 24 codes that were organised into six primary categories. A total of 7,316 comments were extracted. The comments that were against vaccination constituted 47.3% of all vaccine-related comments. The most commonly occurring code was ‘health hazards’. It was evident that the number of comments against vaccination has increased with time. This may indicate that anti-vaccination movements are becoming more prevalent in. It is essential to engage in extensive social listening in order to forestall the propagation of anti-vaccine sentiments and conspiracy theories.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"18 1","pages":"183 - 198"},"PeriodicalIF":1.5,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43903094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Communication in the Time of Uncertainty and Misinformation","authors":"Yangsun Hong, Rajat Roy","doi":"10.1177/09732586231173129","DOIUrl":"https://doi.org/10.1177/09732586231173129","url":null,"abstract":"The COVID-19 pandemic presents many challenges for public communication, including widespread misinformation and political polarisation of SARS-CoV-2 and the COVID-19 vaccine. However, public communication has played a vital role in addressing the challenges (Mani et al., In press; Paek & Hove, 2021; Torres et al., 2021). Since the health emergency was declared, fake news, conspiracy theories and misleading information have been broadly circulated. In the current digital environment, misinformation spreads quickly and widely at unprecedented levels. COVID-19 misinformation has caused mistrust in governmental and health authorities, resulting in undesirable health outcomes such as rejection of preventive measures and vaccine hesitancy. The World Health Organization (WHO) and the United Nations (UN) have declared the widespread dissemination of COVID-19 misinformation an ‘infodemic’. This is not a new phenomenon; Even before the COVID-19 pandemic, misinformation about health, risk, science and environmental issues persisted in mediated and interpersonal communication channels. The current special issue provides insights into the phenomenon of misinformation based on evidence from around the world and discusses potential communication strategies to reduce the spread of misinformation and to combat its effects. The first article, titled ‘COVID-19: Examining the Roles of Traditional and Social Media Attention in the Amplification of Risk’ by Kinnally, examines attention to media channels as a source of COVID-19 news and perceived risk of COVID-19 in the United States. Using a nationally representative sample, the study finds that attention to traditional news media was positively associated with perceived risk, while attention to social media as a news source was not associated with risk perception. The study demonstrates that the relationship between attention to social media for COVID-19 information and perceived risk was contingent on one’s political party affiliation, which presents implications regarding political polarisation of COVID-19 information and social media misinformation. Potential communication research avenues around misinformation are offered in the article titled ‘Bibliometric","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"18 1","pages":"131 - 132"},"PeriodicalIF":1.5,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45392187","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Relationships Between Social Media Use, Exposure to Vaccine Misinformation and Online Health Information Seeking Behaviour","authors":"Lyounghee Kim, Yangsun Hong, Sumaira Abrar, C. Fitzgerald","doi":"10.1177/09732586231166111","DOIUrl":"https://doi.org/10.1177/09732586231166111","url":null,"abstract":"This study examines the relationships between social media use for health information, exposure to HPV vaccine misinformation, and online health information-seeking behaviours from institutional sources (i.e., professional health websites and search engines) among college students. The results show that people who seek health information from social media tend to have more experiences of encountering HPV vaccine misinformation during their social media use, while there was no significant relationship between general social media use and exposure to HPV vaccine misinformation. This study also found that people with many experiences of encountering HPV misinformation on social media are more likely to use professional health websites when they look for health information online. However, there was no relationship between exposure to misinformation on social media and the use of search engines for health information seeking.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"18 1","pages":"199 - 213"},"PeriodicalIF":1.5,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41396523","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Does Social Media Exposure Shape Consumer Response in the Form of Panic Buying?","authors":"Archi Dubey, Somesh Kumar Sinha","doi":"10.1177/09732586231160589","DOIUrl":"https://doi.org/10.1177/09732586231160589","url":null,"abstract":"This study took an effort to analyse the impact of social media exposure on the panic buying behaviour of people towards health and personal care products during COVID-19 times. The study also analyses the mediating role of anxiety between social media exposure and panic buying. This study attempts to explain the connection between social media exposure, anxiety, and panic buying using the social proof theory, the S–O–R model, and the behavioural inhibition system theory. The study includes a sample of 433 people. The data was collected from 24 items structured questionnaire distributed online. A total of 433 responses were collected online. The relationship between variables was analysed through structural equation modelling using Smart PLS-3. The results revealed that there is a direct effect of social media exposure on panic buying but when anxiety mediates the relationship between media and panic buying then a condition of partial mediation was observed. The result suggests that social media exposure directly affects panic buying among customers but it also affects generating anxiety among the customer. The study contributes by exploring the relationship between social media exposure, anxiety and panic buying. This study has a practical implication towards policymaking and the functioning of appropriate social media communication during an unstructured and disastrous situation.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":" ","pages":""},"PeriodicalIF":1.5,"publicationDate":"2023-06-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49567315","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Coercive Communication: Compliance with Government Policies to Reduce COVID-19 Spread in Indonesia","authors":"L. Mani, M. Aras, I. Rahyadi","doi":"10.1177/09732586221144683","DOIUrl":"https://doi.org/10.1177/09732586221144683","url":null,"abstract":"This article aims to explain the direct and indirect effects of coercive communication on the increase of public compliance with Indonesian government policies to reduce the spread of COVID-19. This study employed a quantitative method. The data were collected for 11 days (29 May–8 June 2020). This research involved 580 respondents who were aged 15 years and over and willingly answered the questionnaire. The research questionnaire was distributed through social media platforms, such as Facebook, WhatsApp group and Instagram. The research data were analysed using statistical path analysis with SEM WarpPLS7.0. The findings indicate that coercive communication significantly and directly affects public compliance with seeking information and performing attitudes to suppress the spread of COVID-19 in Indonesia. Thus, coercive communication can be practically applied as an important alternative strategy in other public policy communications to get a fast response, encourage information seeking and trigger public compliance.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":" ","pages":""},"PeriodicalIF":1.5,"publicationDate":"2023-06-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47877658","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}