The Effect of Social Media on Preventive Behavioural Intention During the COVID-19 Pandemic: Mediating Roles of Interpersonal Communication, Social Media Expression and Knowledge

IF 1.5 Q2 COMMUNICATION
Woohyun Yoo, Sang-Hwa Oh, Taemin Kim
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引用次数: 0

Abstract

Given the vast amount of possibly relevant information that circulates on social media during epidemics, it is imperative to examine how exposure to such information influences preventive practices. Using a communication mediation framework, this research investigates the underlying mechanisms of how exposure to COVID-19 information on social media affects the willingness to conduct COVID-19 preventive measures in South Korea. A structural equation modelling (SEM) analysis of survey data from 1,209 Korean adults showed that social media exposure indirectly influenced the intention to take preventive actions through interpersonal communication, social media expression and knowledge. The findings also revealed that social media exposure exerted differential effects on the intention to adopt preventive measures depending on the types of reasoning, including interpersonal communication and social media expression. The findings provide important implications for health communication.
社交媒体对COVID-19大流行期间预防行为意愿的影响:人际沟通、社交媒体表达和知识的中介作用
鉴于流行病期间在社交媒体上传播的大量可能相关的信息,必须研究接触这些信息如何影响预防措施。本研究利用沟通中介框架,调查了在韩国社交媒体上接触COVID-19信息如何影响采取COVID-19预防措施意愿的潜在机制。对1209名韩国成年人的调查数据进行的结构方程模型(SEM)分析显示,社交媒体暴露通过人际沟通、社交媒体表达和知识间接影响了采取预防措施的意愿。研究结果还显示,社交媒体暴露对采取预防措施的意愿产生了不同的影响,这取决于推理的类型,包括人际沟通和社交媒体表达。研究结果对健康传播具有重要意义。
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来源期刊
CiteScore
2.70
自引率
26.70%
发文量
20
期刊介绍: The Journal of Creative Communications promotes inquiry into contemporary communication issues within wider social, economic, marketing, cultural, technological and management contexts, and provides a forum for the discussion of theoretical and practical insights emerging from such inquiry. The journal encourages a new language of analysis for contemporary communications research and publishes articles dealing with innovative and alternate ways of doing research that push the frontiers of conceptual dialogue in communication theory and practice. The journal engages with a wide range of issues and themes in the areas of cultural studies, digital media, media studies, technoculture, marketing communication, organizational communication, communication management, mass and new media, and development communication, among others. JOCC is a double blind peer reviewed journal.
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