为什么阿拉伯人在网上分享新闻？阿联酋社交媒体分享新闻的动机

IF 1.5 Q2 COMMUNICATION

Journal of Creative Communications Pub Date : 2023-07-20 DOI:10.1177/09732586231182471

A. Ahmed

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引用次数: 0

摘要

通过社交媒体分享新闻已经成为世界各地互联网用户的日常习惯。尽管新闻分享具有潜在的重要性，但人们对阿拉伯地区的这一现象知之甚少。新闻共享文献和使用与感恩方法构成了当前研究的理论框架，该研究考察了阿联酋人和阿拉伯居民在SM上的新闻共享趋势及其动机。本研究还探讨了动机与SM上分享话题之间的相关性。调查了不同人口群体（主要是性别、年龄、国籍和教育水平）在新闻分享和动机因素方面的差异。一个方便的324名受访者的样本填写了一份在线构建的问卷。因子分析揭示了四个激励受访者通过SM分享新闻的因素。新闻分享与“地位追求”和“社会责任”呈正相关。新闻分享与“社交”和“信息传播”之间的相关性并不显著。这些因素与阿拉伯受访者在SM上分享的话题类型呈正相关。除了“社交”类别外，男性和女性在新闻分享动机因素方面没有显著差异，后者的平均值在女性中高于男性。与阿拉伯侨民相比，阿联酋人在所有新闻分享动机中的平均值都更高。

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Why Do Arabs Share News Online? Motivations for Sharing News on Social Media in the Emirates

Sharing news over social media (SM) has become an everyday practice among internet users all over the world. Despite the potential importance of news-sharing, little is known about this phenomenon in the Arab region. The news-sharing literature and Uses and Gratifications approach form the theoretical framework of the current research which examines the tendency of news-sharing on SM and its motivations among Emiratis and Arabs residents in the United Arab Emirates. It also explores the correlation between motivation and topics shared on SM. It investigates the difference in news-sharing and motivational factors among the demographic groups, mainly gender, age, nationality and level of education. A convenient sample of 324 respondents filled an online constructed questionnaire. Factor analysis revealed four motivational factors that stimulate respondents to share news through SM. A positive significant correlation between news-sharing and both ‘status-seeking’ and ‘social responsibility’ was found. The correlation was non-significant between news-sharing and both ‘socialising’ and ‘dissemination of information’. These factors significantly correlate positively with the type of topics that the Arab respondents share on SM. There is no significant difference between males and females in the news-sharing motivational factors except in the category of ‘socialising’, which is higher in the mean value among females than males. Emiratis have higher mean values in all news-sharing motivations as compared to Arab expats.

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来源期刊

Journal of Creative Communications COMMUNICATION-

CiteScore

2.70

自引率

26.70%

发文量

期刊介绍： The Journal of Creative Communications promotes inquiry into contemporary communication issues within wider social, economic, marketing, cultural, technological and management contexts, and provides a forum for the discussion of theoretical and practical insights emerging from such inquiry. The journal encourages a new language of analysis for contemporary communications research and publishes articles dealing with innovative and alternate ways of doing research that push the frontiers of conceptual dialogue in communication theory and practice. The journal engages with a wide range of issues and themes in the areas of cultural studies, digital media, media studies, technoculture, marketing communication, organizational communication, communication management, mass and new media, and development communication, among others. JOCC is a double blind peer reviewed journal.