Management Theory and Studies for Rural Business and Infrastructure Development最新文献

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Celebrity Advertisement for Indian Rural Buyers: A Myth for Success 印度农村买家的名人广告:成功的神话
IF 1.4
A. Bhadauria, A. Rizvi
{"title":"Celebrity Advertisement for Indian Rural Buyers: A Myth for Success","authors":"A. Bhadauria, A. Rizvi","doi":"10.15544/mts.2023.05","DOIUrl":"https://doi.org/10.15544/mts.2023.05","url":null,"abstract":"Abstract This study analyses the effect of the different dimensions of celebrity endorsement that is trustworthiness, effectiveness, attractiveness and, respect on the buying intentions of the Indian rural buyers for purchasing the handwash products. Several studies elaborate the effect on consumer’s buying intention for various FMCG products. However, there is a paucity of the examining the effect of celebrity on the buying intention of rural buyers especially for a growing Indian rural market. Therefore, study’s aim was to examine the role and influence of a celebrity endorsement on the rural buyers. After concluding from various theories of celebrity endorsement and conducting experimental research with 560 rural respondents and conductive multiple regression analysis, the result exhibits that only three dimension of celebrity that is trustworthiness, effectiveness and attractiveness influenced the buying intention while respect was found insignificant in model. Hence, the study concludes that celebrity as a whole has positive impact on the buying intention of rural buyer.","PeriodicalId":43829,"journal":{"name":"Management Theory and Studies for Rural Business and Infrastructure Development","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45143526","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Assessment of Export Capacity of Agricultural Sector in the Context of International Competitiveness 国际竞争力背景下的农业部门出口能力评估
IF 1.4
S. Urba, O. Senyshyn, M. Zamroz, Yarema Shparyk
{"title":"Assessment of Export Capacity of Agricultural Sector in the Context of International Competitiveness","authors":"S. Urba, O. Senyshyn, M. Zamroz, Yarema Shparyk","doi":"10.15544/mts.2023.08","DOIUrl":"https://doi.org/10.15544/mts.2023.08","url":null,"abstract":"Abstract The article addresses the agricultural economic sector in the countries of Europe and Ukraine through the lens of specific characterizing parameters. The primary objective of this scientific article is calculation of actual comparative advantages of separate countries of the world in foreign trade in agri-food products using index RCAij and determination of the pattern of international competitiveness of products that appeared to be the backbone of agri-food items of export of Ukraine on the basis of calculation of the indices of relative trade advantages RTAij, proceeding from which to propose masures in the context of raising the level of competitiveness of national food products in the world food markets. The main methods of scientific research are method for calculating index of the revealed comparative advantage RCAi as the tool for a comprehensive assessment of agri-food sector competitiveness; method for calculating index of actual comparative advantages RCAi for the assessment of agri-food production international competitiveness; study of the pattern of international competitiveness of separate food products using indices of relative trade advantages RTAij. Following the complexity principle, the author offers the tools to intensify agricultural export capacity in the system of international competitiveness, which are consolidated in the following directions: institutional-regulating, organizational-economic, manufacturing-technological, and informational-communicating. The approach allows eliminating the causes restraining domestic agricultural export by securing a positive impact on strengthening the competitive status of Ukraine on the global market.","PeriodicalId":43829,"journal":{"name":"Management Theory and Studies for Rural Business and Infrastructure Development","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48831975","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Opportunities for Digitisation of Agricultural and Rural Development Solutions 农业和农村发展解决方案数字化的机遇
IF 1.4
V. Atkočiūnienė, Palmira Papšienė
{"title":"Opportunities for Digitisation of Agricultural and Rural Development Solutions","authors":"V. Atkočiūnienė, Palmira Papšienė","doi":"10.15544/mts.2023.01","DOIUrl":"https://doi.org/10.15544/mts.2023.01","url":null,"abstract":"Abstract Agriculture identification of solution alternatives and their effective implementation require human resources capable of concentrating and systemically setting priorities and performing necessary tasks for realization of ideas. With the help of agricultural digitization, one employee can communicate with several robotic devices at once by sending them specific instructions, thereby synchronizing their work with each other. Such activities in agriculture help to save time and achieve higher productivity. Purpose of the study is to analyse opportunities for digitisation of agricultural and rural development solutions. The focus is on one of the options, the aim is to define how in a digital environment, using decision support systems (DSS), one employee can carry out several jobs and, according to feedback signal, perform their quality monitoring. Using digital technologies in agriculture and rural change management, employees can guarantee that every modern agricultural and rural development management system will start its work on time, perform it qualitatively and finish it on time. An employee can monitor the processes of change in agriculture and rural environment with the help of information technology. With the help of internet technologies and robots, implemented advanced information systems (such as DSS) can collect, analyse and process huge data (metrological, soil conditions, market information, etc.), so one person can perform several jobs at the same time. In order to successfully address the challenges of digitisation of agriculture and rural development, it is proposed to facilitate cooperation between a human (operator) and a robot when they exchange and (or) share tasks, control multifunctional processes, and, according to the obtained results, make changes to the components of the process in order to achieve the best result.","PeriodicalId":43829,"journal":{"name":"Management Theory and Studies for Rural Business and Infrastructure Development","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46489057","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Evaluation of the Levelof Personnel Adaptation to Enterprises Intellectualization in Termes of the Economy Digitalization 经济数字化背景下企业智能化人员适应水平评价
IF 1.4
I. Buleev, Natalya Bryukhovetska, T. Korytko, S. Pіletska, V. Patlachuk
{"title":"Evaluation of the Levelof Personnel Adaptation to Enterprises Intellectualization in Termes of the Economy Digitalization","authors":"I. Buleev, Natalya Bryukhovetska, T. Korytko, S. Pіletska, V. Patlachuk","doi":"10.15544/mts.2023.10","DOIUrl":"https://doi.org/10.15544/mts.2023.10","url":null,"abstract":"Abstract The article considers the development of the theory and methodology for assessing the adaptation of employees to increasing the intellectualization of industrial enterprises on the basis of a score assessment. The article suggests the development of a methodological approach to assess the adaptation of employees to increase the intellectualization of enterprises under the conditions of digitalization of the economy. Іn the process of research the following general scientific and applied research methods were used: method of abstraction and formalization - to substantiate the conceptual provisions of the methodological approach to assessing the adaptation of employees to increase the intellectualization of enterprises; monographic methods - for in-depth study of the tasks; abstract-logical methods - for theoretical generalization of research results and formulation of conclusions and proposals. The suggested methodical approach is applied in Ukrainian industrial enterprises. In the process of the research the improvement of criteria for assessing the adaptation of employees to increase the intellectualization of enterprises, characterizing the employees of industrial enterprises in the following sections: gender and age structure; qualifications; level of motivation; productivity of employees; corporate commitment of employees was carried out.","PeriodicalId":43829,"journal":{"name":"Management Theory and Studies for Rural Business and Infrastructure Development","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48360891","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Institutional Foundations of the Regions’ Digitalization 区域数字化的制度基础
IF 1.4
V. Lagodiienko, A. Zavhorodnii, Oleg Lagodiyenko, Oleksandr Demchenko, Roman Bakay, V. Ostrikov
{"title":"Institutional Foundations of the Regions’ Digitalization","authors":"V. Lagodiienko, A. Zavhorodnii, Oleg Lagodiyenko, Oleksandr Demchenko, Roman Bakay, V. Ostrikov","doi":"10.15544/mts.2023.03","DOIUrl":"https://doi.org/10.15544/mts.2023.03","url":null,"abstract":"Abstract The article is devoted to the study of the institutional foundations of the regions’ digitalization. Approaches to understanding and interpreting the essence of the concept of \"digitization of the region\" were considered, which made it possible to group them into four approaches: scientific, practical, regional and social. It has been proven that the process of forming the regions’ digital economy is significantly dependent on the institutional environment. It was determined that this is a set of socio-economic and political norms and rules that serve as the basis for the structural construction and relationships between the components of the digital economy. The following functions of the institutional environment are distinguished: integrative, stimulating, social, distributive, informational, and revenue. The concept, essence, possible variants of the relationship and interaction of formal and informal rules and norms are considered. The concept and essence of development institutes are clarified.","PeriodicalId":43829,"journal":{"name":"Management Theory and Studies for Rural Business and Infrastructure Development","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43146797","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Global Experience of Applying the Circular Economy Model in Light Industry 循环经济模式在轻工业中应用的全球经验
IF 1.4
V. Roleders, Tetyana Oriekhova, I. Sysoieva, Vitalii Mazur, Tetyana Derun
{"title":"Global Experience of Applying the Circular Economy Model in Light Industry","authors":"V. Roleders, Tetyana Oriekhova, I. Sysoieva, Vitalii Mazur, Tetyana Derun","doi":"10.15544/mts.2023.06","DOIUrl":"https://doi.org/10.15544/mts.2023.06","url":null,"abstract":"Abstract The fashion and textile industry are one of the most polluting industries in the world. This article provided an overview on how the circular economy is currently being implemented within the textile and fashion sector. The environmental footprint of the light industry at various stages of the product life cycle was examined. A detailed analysis of literary sources on the implementation of the circular economy model was carried out. The peculiarities of the circular economy model in the textile industry are determined. Some of the most successful examples of the transition to circularity in light industry are considered. By focusing on existing practices, challenges and opportunities, we identified the necessary skills and competences needed to support the transformation of fashion companies towards a circular economy.","PeriodicalId":43829,"journal":{"name":"Management Theory and Studies for Rural Business and Infrastructure Development","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43151947","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Possibilities of Using Projective Planning in Creating and Presenting Value to the Consumer in the Catering Sector 利用项目规划在餐饮业创造和向消费者呈现价值的可能性
IF 1.4
Ernestas Juozauskas, Deimena Kiyak, Agnė Šneiderienė
{"title":"The Possibilities of Using Projective Planning in Creating and Presenting Value to the Consumer in the Catering Sector","authors":"Ernestas Juozauskas, Deimena Kiyak, Agnė Šneiderienė","doi":"10.15544/mts.2022.42","DOIUrl":"https://doi.org/10.15544/mts.2022.42","url":null,"abstract":"Abstract Seeking out value deals is becoming a daily routine for today’s consumers. Thus, creating and delivering value is now one of the most crucial elements necessary for organizations to survive in the market. The creation of service value for the user is characterized by specificity due to the intangibility of the service itself, inseparable from its provider. Consumers are seeking autonomous experiences, and organizations must increasingly focus on meeting such expectations. Projection planning technologies can be applied in the catering sector to create an autonomous consumer experience and increase its value. The purpose of the article examining the possibilities of using projection planning in creating and presenting value to the consumer in the catering sector is to determine which methods of presenting projection planning technology would create the greatest value. The analysis of the scientific literature enables the identification of the prospects of projection planning technology in the catering sector, and the results of the conducted quantitative survey aid determining which elements of projection planning technology are the most important to Lithuanian restaurant customers.","PeriodicalId":43829,"journal":{"name":"Management Theory and Studies for Rural Business and Infrastructure Development","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48729704","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Evaluation of Efficiency of Regional Public Governance in the Context of Achieving Goals of Sustainable Development 实现可持续发展目标背景下的区域公共治理效率评价
IF 1.4
I. Irtyshcheva, O. Pavlenko, Y. Boiko, M. Stehnei, I. Kramarenko, N. Hryshyna, O. Ishchenko
{"title":"Evaluation of Efficiency of Regional Public Governance in the Context of Achieving Goals of Sustainable Development","authors":"I. Irtyshcheva, O. Pavlenko, Y. Boiko, M. Stehnei, I. Kramarenko, N. Hryshyna, O. Ishchenko","doi":"10.15544/mts.2022.49","DOIUrl":"https://doi.org/10.15544/mts.2022.49","url":null,"abstract":"Abstract The research is devoted to theoretical and applied organizational grounds for evaluating the effectiveness of public administration in the region in the context of the Sustainable Development Goals. The purpose of the article is to substantiate and improve methodological approaches to assessing the effectiveness of public administration in the region in the context of the Sustainable Development Goals. The article tests the authors’ hypothesis on the adequacy of substantiation of methodological approaches to assessing the effectiveness of public administration in the region, which leads to the significant implementation of the Sustainable Development Goals. The dependence of the calculations on the selected system of indexes and indicators that determine the current profile of the region is confirmed, it illustrates the state of the economy, human development and environmental safety relative to the reference (average, target, maximum possible under these conditions) state and vector, and also characterizes the direction and speed of the region towards the implementation of the Sustainable Development Goals. It is determined that the largest vector length is in Kherson region, which indicates that in the region on a number of economic indicators achieved higher results during the study period than in other regions of the Black Sea region and on average in other regions of Ukraine.","PeriodicalId":43829,"journal":{"name":"Management Theory and Studies for Rural Business and Infrastructure Development","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49351596","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 19
Educational Migration Environment in Carpathian Region: Major Process Management Directions 喀尔巴阡山地区的教育迁移环境:主要过程管理方向
IF 1.4
L. Semiv, B. Danylyshyn, M. Bachynska, N. Batkovets, I. Piatnychuk, N. Popadynets
{"title":"Educational Migration Environment in Carpathian Region: Major Process Management Directions","authors":"L. Semiv, B. Danylyshyn, M. Bachynska, N. Batkovets, I. Piatnychuk, N. Popadynets","doi":"10.15544/mts.2022.41","DOIUrl":"https://doi.org/10.15544/mts.2022.41","url":null,"abstract":"Abstract The manuscript addresses the problem areas of the educational migration environment in the oblasts of the Carpathian region and the main directions of their regulation. The educational migration environment is examined across main components: educational migration capacity (characterizes educational and informational conditions); academic environment quality (characterizes educational-scientific conditions); educational migration motivation (shows socioeconomic, socio-demographic, and political conditions); cooperation of universities and industry in research (innovative conditions); and institutional conditions in the educational domain. The aggregate estimate of the components (integral index) shows the positions of the oblasts of the Carpathian region by the state of the educational migration environment. The conclusion on the objective need to monitor the condition of migration activity and form the system of its informational and analytical framework is made. The tools and measures to regulate educational migration are suggested to reduce the paces of educational migration and prevent possible losses of human capital. Implementation of suggested public policy measures will minimize the risks for the country and its regions caused by devaluation and loss of resources capacity and human capital of domestic higher education institutions and scientific schools and collapse of socio-cultural foundations of labor markets and educational services development. The main directions of regulating the educational migration environment in the domains of public social, scientific-technological, economic, educational, and informational policies are outlined.","PeriodicalId":43829,"journal":{"name":"Management Theory and Studies for Rural Business and Infrastructure Development","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49517062","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Mutual Influence of Fiscal and Monetary Policy in the Context of Ensuring Macro-Financial Stability of the State 确保国家宏观金融稳定背景下财政与货币政策的相互影响
IF 1.4
P. Nikiforov, R. Greshko, M. Marych, N. Marusiak, V. Kharabara, Olga Gladchuk
{"title":"Mutual Influence of Fiscal and Monetary Policy in the Context of Ensuring Macro-Financial Stability of the State","authors":"P. Nikiforov, R. Greshko, M. Marych, N. Marusiak, V. Kharabara, Olga Gladchuk","doi":"10.15544/mts.2022.43","DOIUrl":"https://doi.org/10.15544/mts.2022.43","url":null,"abstract":"Abstract The article is devoted to clarifying the mutual influence of fiscal and monetary policy in the context of ensuring macro-financial stability of the state. The main objectives of financial policy functioning are considered. The research used both general scientific methods and special approaches, namely analysis and synthesis, induction and deduction, scientific abstraction, scientific generalization, graphic visualization, the combination of which made it possible to achieve the conceptual integrity of this scientific work. Its main goal is determined, which is to ensure the highest possible level of welfare of the population through the most efficient distribution of GDP between types and spheres of economic activity, territories, strata and population groups. Among the directions of financial policy, two main ones are highlighted: fiscal and monetary. The essence of macro-financial stability of the state and its dependence on financial and monetary policy, as well as their coordination and mutual coherence, are considered, based on which a model of the mutual influence of fiscal and monetary policy in the context of ensuring macro-financial stability of the state is proposed.","PeriodicalId":43829,"journal":{"name":"Management Theory and Studies for Rural Business and Infrastructure Development","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42442642","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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