{"title":"THE ROLE OF DIGITAL MARKETING AND LOGISTICS IN THE OPTIMIZATION OF BUSINESS PROCESSES OF AGRICULTURAL ENTERPRISES","authors":"Oleksandr Kyfyak, Viktoria Kyfyak, Vitalii Kindzerskyi, Halyna Kovbas, Olesya Finagina, Serhii Todoriuk","doi":"10.15544/mts.2023.21","DOIUrl":"https://doi.org/10.15544/mts.2023.21","url":null,"abstract":"The scientific paper analyzes the influence of digital marketing and logistics on the optimization of business processes of agricultural enterprises. In the article, the authors used special and general scientific research methods: induction and deduction, scientific abstraction and systematization, analysis and synthesis, abstract-logical generalization, dialectical method and graphic method. A scheme for the analysis of business processes of agricultural enterprises in the context of the development of digital marketing and logistics is proposed. The main areas that will contribute to the optimization of business processes of agricultural enterprises have been determined. It is substantiated that the balanced organization and rationalization of business processes are important for achieving the effectiveness and efficiency of the activities of enterprises in the field of agriculture, and digital marketing and logistics play an important role in the optimization of business processes of agricultural enterprises, ensuring effective management of resources, increasing productivity and competitiveness.","PeriodicalId":43829,"journal":{"name":"Management Theory and Studies for Rural Business and Infrastructure Development","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136293603","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"INNOVATIVE DEVELOPMENT OF ENTERPRISES IN THE CONTEXT OF DIGITAL TRANSFORMATIONS OF THE INSTITUTIONAL ENVIRONMENT OF THE NATIONAL ECONOMY","authors":"Kostiantyn Shaposhnykov, Svіtlana Filyppova, Denys Krylov, Kateryna Ozarko, Mykhailo Yudin, Oleksii Biliaze","doi":"10.15544/mts.2023.23","DOIUrl":"https://doi.org/10.15544/mts.2023.23","url":null,"abstract":"The dynamic evolution of the market environment causes a violation of the institutional balance and the appearance of disproportions between the existing model of the functioning of industrial enterprises and the current state of the economy. This determines the relevance of the innovative development and institutional changes mutual influence study in the conditions of the national economy digitalization. The purpose of the article is to study the theoretical aspects of the enterprises’ innovative development in the context of digital transformations of the institutional environment. The authors proposed a methodology for calculating a complex indicator of enterprises’ innovative development. The basis of the calculation method is the allocation of the following blocks: block of personnel and competence potential, block of innovative potential and block of economic potential. Each of them includes a number of indicators reflecting the general level of innovative development of the enterprise. The practical application of the developed methodology for calculating the complex index of enterprise’ innovative development in the conditions of digital transformations of the institutional environment will contribute to the identification of problems that prevent the transition of the enterprise to a management model built on the principles of digitalization.","PeriodicalId":43829,"journal":{"name":"Management Theory and Studies for Rural Business and Infrastructure Development","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136293736","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"CUSTOMS VALUATION OF WASTE FOR DEVELOPMENT OF THE CIRCULAR ECONOMY","authors":"Erika Besusparienė, Monika Bielskienė","doi":"10.15544/mts.2023.22","DOIUrl":"https://doi.org/10.15544/mts.2023.22","url":null,"abstract":"Waste becomes a renewable resource, and its low transaction value raises doubts about the calculation of import duties. Inadequately regulated international trade of waste does not correspond to the circular economy concept. The present research aims to present a theoretical model of customs valuation of waste in the context of the circular economy. In the present research were applied scientific literature analysis, comparison, synthesis, deduction methods, and prepared theoretical model. In the theoretical model of customs valuation of waste, two alternatives for determining the customs value were proposed, taking into account the selected waste management policy of the country.","PeriodicalId":43829,"journal":{"name":"Management Theory and Studies for Rural Business and Infrastructure Development","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136295604","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Maria Karpiak, Oleh Duma, Olena Sorokivska, Oksana Drebot, Vitaliy Zvirych, Liudmyla Sakharnatska, Oleksandr Halachenko
{"title":"DEVELOPMENT OF MEDICAL INFRASTRUCTURE OF TERRITORIAL COMMUNITIES OF UKRAINE IN THE CONDITIONS OF SECTORAL REFORMS","authors":"Maria Karpiak, Oleh Duma, Olena Sorokivska, Oksana Drebot, Vitaliy Zvirych, Liudmyla Sakharnatska, Oleksandr Halachenko","doi":"10.15544/mts.2023.28","DOIUrl":"https://doi.org/10.15544/mts.2023.28","url":null,"abstract":"Тhe healthcare sector is the most vulnerable and, along with the quality of life of the population, is at the top of the list of the most pressing issues today. The importance of this area is difficult to overestimate, as it applies to everyone, and the importance of ensuring the inalienable human right to health is growing every year.At the same time, creating optimal conditions for exercising the right to receive the necessary medical care for every citizen and achieving appropriate standards of quality of life and well-being of the population in Ukraine is part of the obligations under the Association Agreement between Ukraine and the European Union. With the reform of the health care system in Ukraine, the problem of optimizing medical infrastructure is on the agenda, because in accordance with the reform of budget decentralization, the maintenance of medical institutions has come under the direct authority of local authorities. Thus, the creation of competitive conditions for the maintenance and development of medical infrastructure and improving the quality of medical services is a necessary requirement of today and an urgent issue that requires clear strategic and operational decisions.","PeriodicalId":43829,"journal":{"name":"Management Theory and Studies for Rural Business and Infrastructure Development","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136295746","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"DIGITAL MARKETING AS A TOOL FOR THE ENTERPRISES' DEVELOPMENT IN THE CONDITIONS OF THE GLOBAL COMPETITION","authors":"Sergii Solntsev, Serhii Smerichevskyi, Vadym Stadnichenko, Iryna Zakryzhevska, Andrii Patlai","doi":"10.15544/mts.2023.25","DOIUrl":"https://doi.org/10.15544/mts.2023.25","url":null,"abstract":"Since the marketing activity of the enterprise is directly related to the management system and the development of timely solutions to increase competitiveness in current conditions of social development, there is a need to analyze the tools for ensuring the enterprises’ development using modern digital technologies, which determines the relevance of the research direction. The purpose of the study is to substantiate the principles of digital marketing as a tool for the enterprises’ development in the conditions of the global competition. The methodological basis of the research is a systematic approach, which makes it possible to consider digital marketing taking into account the relationships and influences of the external and internal environment, as a set of measures aimed at achieving the set goals of the enterprise’ development in conditions of the global competition through the influence of digital marketing subjects on the object. The outlined methodology of the system approach made it possible to single out the principles and functional features of digital marketing, to group modern digital marketing tools and indicators of the effectiveness of their use. The authors proposed a recurrent relationship, which represents a functional-informational scheme for the implementation of the digital marketing system as a tool for the enterprises’ development in the conditions of the global competition.","PeriodicalId":43829,"journal":{"name":"Management Theory and Studies for Rural Business and Infrastructure Development","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136295871","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"EXPERIENCE OF AGRO-ASSOCIATIONS IN ECONOMICALLY DEVELOPED COUNTRIES","authors":"Omar Alhanaqtah","doi":"10.15544/mts.2023.30","DOIUrl":"https://doi.org/10.15544/mts.2023.30","url":null,"abstract":"Agricultural producers have a practical need for joint activities to realize their economic interests. The relevance of the study is caused by the fact that in order to develop effective economic tools for the development of integration in the agricultural complex of any country, it is necessary to study the foreign experience of its organization and functioning. The purpose of the article is to study best practices and systematize the main characteristic features of modern integration relations in the agro–sector of economically developed countries. This systematization gives an idea of a wide variety of forms of cooperation and areas of cooperative activity in the world practice and allows to opt for and adapt the most acceptable and effective management mechanisms for the conditions of a particular country. The findings of the study can be used in countries where there is not yet a fully developed cooperative sector in the agro-industrial production system.","PeriodicalId":43829,"journal":{"name":"Management Theory and Studies for Rural Business and Infrastructure Development","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136295769","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Anna Pohrebniak, Viktoriia Chobitok, Svitlana Mushnykova, Tetiana Semenchuk, Iryna Porsiurova
{"title":"STRATEGIC MANAGEMENT OF THE INVESTMENT SUPPORT OF THE ACTIVITY OF ENTERPRISES IN THE CONDITIONS OF THE GLOBAL CHALLENGES","authors":"Anna Pohrebniak, Viktoriia Chobitok, Svitlana Mushnykova, Tetiana Semenchuk, Iryna Porsiurova","doi":"10.15544/mts.2023.26","DOIUrl":"https://doi.org/10.15544/mts.2023.26","url":null,"abstract":"Globalization challenges to the development of economic systems increasingly actualize the issue of strategic management of attracting investment resources to enterprises, including the energy sector, which determines the relevance of this study. The purpose of the study is to improve and adopt the economic value added (EVA) approach as a direction of strategic management of investment support for the enterprise's activities, based on the creation of the enterprise's added value. It is proposed to calculate the EVA as the difference between the net operating profit after taxation and the alternative cost of investment capital, and to calculate operating taxes in the calculations using the cash method. It is substantiated that in order to activate the attraction of investment resources, it is necessary to simultaneously carry out measures to increase the value of the EVA indicator in accordance with the concept of economic added value and to provide stimulation of the introduction of innovations at electric power enterprises.","PeriodicalId":43829,"journal":{"name":"Management Theory and Studies for Rural Business and Infrastructure Development","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136295783","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Serving Rural Market Via E-Commerce: A Study for Consumer Durables","authors":"P. K. Mishra","doi":"10.15544/mts.2023.15","DOIUrl":"https://doi.org/10.15544/mts.2023.15","url":null,"abstract":"Abstract Rural distribution and promotion have always been challenging for consumer durable marketers. There are emerging and innovative distribution options available, but none of them has been found sustainable when scaled up to serve the masses. Off late, e-commerce is growing at an unprecedented pace, and rural India, with a 20% more user base than urban, opened great opportunities and set higher expectations among marketers. This study attempts to understand the impact of factors influencing online purchase decisions for consumer durables via E-commerce. A total of 604 respondents from 12 rural districts of Jharkhand (India) using quota sampling are selected. Stepwise multiple regression and ANOVA are used in the study. Results reveal that the most important factor is product quality, and it is followed by product variety, service quality, and price assessment.","PeriodicalId":43829,"journal":{"name":"Management Theory and Studies for Rural Business and Infrastructure Development","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48867985","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
O. Popelo, N. Kholiavko, Mariia Hryhorkiv, O. Kosmii, Oleksandra Oleksiienko, A. Zhavoronok
{"title":"EU Higher Education Institution Toward the Sustainable Development","authors":"O. Popelo, N. Kholiavko, Mariia Hryhorkiv, O. Kosmii, Oleksandra Oleksiienko, A. Zhavoronok","doi":"10.15544/mts.2023.13","DOIUrl":"https://doi.org/10.15544/mts.2023.13","url":null,"abstract":"Abstract The relevance of the research topic lies in the need to stimulate the processes of sustainable development of higher education in developing countries. Ensuring such development requires careful study of advanced European experience, identification of best practices tested by EU universities. The purpose of the article is to study trends in stimulating the development of European higher education institutions based on the principles of sustainability in order to identify opportunities for implementing the experience of European universities and to identify potential obstacles that stand in the way of ensuring sustainable development in the higher education system at the current stage. To achieve the goal of the article, general scientific and specific methods of knowledge were used: the dialectical method (establishing the relationship between the improvement of university activities and sustainable development), comparative analysis (comparing the experience of EU universities in implementing the Sustainable Development Goals), synthesis and systematization (determining the prospects for using the experience of European higher education institutions by universities of developing countries), abstraction and generalization (justification of research results and identification of barriers to ensuring sustainable development of higher education). The article analyzes the activities of the member states of the European Union in achieving the Sustainable Development Goals with an emphasis on SDG 4 “Quality Education”. The actors studied the European experience of the development of higher education institutions according to the principles of sustainability. On the basis of the conducted research, in the conclusions, the scientists formulated ways of further development of universities according to the concept of sustainable development in the EU countries.","PeriodicalId":43829,"journal":{"name":"Management Theory and Studies for Rural Business and Infrastructure Development","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47401418","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Peculiarities of the Management of Housing and Public Utilities Under VUCA-Reality Conditions","authors":"Anna Konyev, O. Dolgalova, M. Yeshchenko","doi":"10.15544/mts.2023.20","DOIUrl":"https://doi.org/10.15544/mts.2023.20","url":null,"abstract":"Abstract The study identifies the factors that determine the development of housing and communal services in Ukraine in modern conditions. The aim of the study is to reveal the possibility of building a management system of the enterprise housing and communal services, adequate to the growing demands of consumers in a digital economy and high uncertainty of the external environment based on divergent thinking, the principles of agile-philosophy and design thinking methodology. The requirements to be met by the management system of housing and communal services in the context of the digital revolution and geopolitical risks are presented. The analysis of technology scrum and justified the effectiveness of its use in the corporate management of public utilities enterprises. The recommendations for the use of techniques and methods of design thinking in the VUCA-reality in the strategic management are formulated. The relevance of the study is determined by the need for effective functioning of enterprises in the sphere of housing and communal services, which directly affect the level of services provided and, consequently, the quality of life.","PeriodicalId":43829,"journal":{"name":"Management Theory and Studies for Rural Business and Infrastructure Development","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47732924","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}