{"title":"The Understated Elements of Excellence","authors":"Alex M. Susskind, M. Maynard","doi":"10.7591/9781501736520-010","DOIUrl":"https://doi.org/10.7591/9781501736520-010","url":null,"abstract":"","PeriodicalId":437531,"journal":{"name":"The Next Frontier of Restaurant Management","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121106809","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"2. Guest Satisfaction and Restaurant Performance","authors":"Sachin Gupta, E. Mclaughlin, Miguel I. Gómez","doi":"10.7591/9781501736520-005","DOIUrl":"https://doi.org/10.7591/9781501736520-005","url":null,"abstract":"","PeriodicalId":437531,"journal":{"name":"The Next Frontier of Restaurant Management","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130001261","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"10. The Influence of Tabletop Technology in Full-Service Restaurants","authors":"Alex M. Susskind, Benjamin Curry","doi":"10.7591/9781501736520-016","DOIUrl":"https://doi.org/10.7591/9781501736520-016","url":null,"abstract":"The use of tabletop technology continues to grow in the restaurant industry, and this study identifies the strengths and weakness of the technology, how it influences customers, and how it can improve the bottom line for managers and business owners. Results from two studies involving a full-service casual dining chain show that dining time was significantly reduced among patrons who used the tabletop hardware to order or pay for their meals, as was the time required for servers to meet the needs of customers. Also, those who used the devices to order a meal tended to spend more than those who did not. Patrons across the industry have embraced guest-facing technology, such as online reservation systems, mobile apps, payment apps, and tabletbased systems, and may in fact look for such technology when deciding where to dine. Guests’ reactions have been overwhelmingly positive, with 70 to 80 percent of consumers citing the benefits of guest-facing technology and applications. The introduction of tabletop technology in the full-service segment has been slower than in quick-service restaurants (QSRs), and guests cite online reservation systems, online ordering, and tableside payment as preferred technologies. Restaurant operators have also cited benefits of guest-facing technology, for example, the use of electronic ordering, which led to increased sales as such systems can induce the purchase of more expensive menu items and side dishes while allowing managers to store order and payment information for future transactions. Researchers have also noted the cost of the technology and potential problems with integration into other systems as two main factors blocking adoption.","PeriodicalId":437531,"journal":{"name":"The Next Frontier of Restaurant Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-10-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131101199","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"6. Examining the Effects of Full-Spectrum Lighting in a Restaurant","authors":"Stephani K. A. Robson, S. Kimes","doi":"10.7591/9781501736520-011","DOIUrl":"https://doi.org/10.7591/9781501736520-011","url":null,"abstract":"A simple test of full-spectrum light found that changing the lamps in a restaurant's dining room had no noticeable effect on diners' purchases or the length of time at table. The study was motivated by the common perception that full-spectrum light increases people's sense of well-being, which should, in turn, result in behavioral changes. With the cooperation of a table-service restaurant that has two similar dining rooms, the study involved changing the lights in one of those dining rooms. With the lamps replaced, the researchers compared average checks and meal durations between the dining rooms, and also compared the main dining room sales when it had regular incandescent light with sales during the full-spectrum light test. None of the comparisons showed any difference between the regular lighting and the full-spectrum lighting with regard to customers' purchases. Because the change to full-spectrum light in this study was intentionally subtle to conform to the operator's needs, future research should involve a more controlled study that also manipulates and takes into account changes in the brightness of the light. However, the results of this study do not support claims that full-spectrum light affects diners' activities.","PeriodicalId":437531,"journal":{"name":"The Next Frontier of Restaurant Management","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120997649","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"8. Customer-Facing Payment Technology in the US Restaurant Industry","authors":"S. Kimes, Joel E. Collier","doi":"10.7591/9781501736520-014","DOIUrl":"https://doi.org/10.7591/9781501736520-014","url":null,"abstract":"The U.S. restaurant industry has so far been cautious in adopting electronic payment technology for customer use, but a survey of 385 U.S. restaurant operators suggests that this is about to change. Nearly all of the respondents were aware of customer-facing payment technology (CFPT), such as mobile wallets, tabletop boxes, and remote payment mechanisms, and nearly half of them expected to install such equipment in the next year or two. At the time of this survey, however, only one-eighth of the respondents had installed such technology. Potential benefits from allowing customers to pay electronically include faster settlement, less wait-staff time needed, greater security, improved customer satisfaction, reduced labor costs, increased revenue, and access to better customer data. Ironically, security is also considered to be a potential barrier. Other barriers include infrastructure issues, the cost of CFPT devices, the cost of integrating CFPT with existing POS and payment systems, the impact of reduced customer contact, and the fact that the CFPT industry is still highly fragmented. Survey respondents believed they were saving money with the new technology, but they also cautioned that any payment mechanism must synchronize with the POS system.","PeriodicalId":437531,"journal":{"name":"The Next Frontier of Restaurant Management","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126143011","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}