{"title":"Adding Value to the Applied Sport Management Association","authors":"Michael Martinez","doi":"10.7290/jasm14v8mw","DOIUrl":"https://doi.org/10.7290/jasm14v8mw","url":null,"abstract":"Dr. Martinez is the inaugural recipient of the Distinguished Service Award for the Applied Sport Management Association (ASMA). He offers his thoughts on adding value to ASMA to advance the association and sport management.","PeriodicalId":43607,"journal":{"name":"Journal of Applied Sport Management","volume":"1 1","pages":""},"PeriodicalIF":0.5,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71085758","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Professional Sports Organizations and Business Analytics: Monopoly Power vs Debt Financing","authors":"M. Troilo, Adrien Bouchet","doi":"10.7290/jasm14o8i1","DOIUrl":"https://doi.org/10.7290/jasm14o8i1","url":null,"abstract":"In this essay, we consider the factors that explain the reticence of PSOs to be early adopters of analytics. We examine the relatively privileged position that professional sports franchises at the highest echelon in the U.S. and Canada enjoy and compare it the industry dynamics firms face in competitive environments. We remark upon the expansion of the league via debt financing, and why that promotes increased use of analytics. We also offer several propositions about the growth of analytics, and we conclude with some thoughts about what the future may hold for PSOs and analytics.","PeriodicalId":43607,"journal":{"name":"Journal of Applied Sport Management","volume":"3 1","pages":""},"PeriodicalIF":0.5,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71084642","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Hidden Costs of Financing a National Football League Stadium with Municipal Bonds: The Case of Allegiant Stadium in Las Vegas","authors":"Leobardo Diosdado, M. Lam, Charles Parrish","doi":"10.7290/jasm14zobl","DOIUrl":"https://doi.org/10.7290/jasm14zobl","url":null,"abstract":"The development of professional sports stadiums in the United States typically relies on public funding in the form of municipal bonds. Prior research has identified several economic and noneconomic reasons local governments choose to direct public funds towards the construction of stadiums. The overall conclusion of this research suggests sport stadiums do not result in significant increases in economic activity and therefore subsidized stadium development projects lack economic justification. In this study, the process of issuing bonds is examined. The authors describe the bond issuance process and utilize data associated with the bonds for the development of Allegiant Stadium in Las Vegas, Nevada to quantify the hidden costs associated with financing the venue. Findings demonstrate the financial consequences for taxpayers resulting from a lack of transparency in the municipal bond issuance process.","PeriodicalId":43607,"journal":{"name":"Journal of Applied Sport Management","volume":"1 1","pages":""},"PeriodicalIF":0.5,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71085571","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Antecedents and Consequences of Conspicuous Sport Consumption","authors":"Yukyoum Kim, Sun-Hwan Hwang, M. Magnusen","doi":"10.7290/jasm14xvih","DOIUrl":"https://doi.org/10.7290/jasm14xvih","url":null,"abstract":"Conspicuous consumption is when consumers acquire luxury goods and services to help publicly demonstrate their desired economic and social status. Even though conspicuous consumption can help individuals experience social distinction and a heightened sense of self-esteem, much still needs to be known about this occurrence in the context of sport. Accordingly, the focus of this study was to examine antecedents (i.e., Expertise and Self-esteem) and outcomes (i.e., Satisfaction and Subjective Well-being) of conspicuous consumption of upscale sport goods. An empirical study was conducted with cyclists (n = 393). The research model was analyzed using simultaneous equations analysis. Expertise was shown to have the largest impact on Satisfaction whereas Conspicuous Consumption had no impact on Satisfaction. Self-esteem was shown to have the largest influence on Subjective Well-being. Satisfaction also had a significant effect. However, the influence of Expertise on Subjective Well-being was not significant.","PeriodicalId":43607,"journal":{"name":"Journal of Applied Sport Management","volume":"1 1","pages":""},"PeriodicalIF":0.5,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71085775","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Lane T. Wakefield, Kirk L. Wakefield, J. Jensen, Gregg Bennett
{"title":"How Name, Image and Likeness “Fit” in Sport Partnerships","authors":"Lane T. Wakefield, Kirk L. Wakefield, J. Jensen, Gregg Bennett","doi":"10.7290/jasm13fgcz","DOIUrl":"https://doi.org/10.7290/jasm13fgcz","url":null,"abstract":"Sponsorship opportunities in college athletics have shifted dramatically as athletes have rights to name, image and likeness (NIL). NIL assets, once illegal for college athletes, are prime avenues for brands to reach college sports fans, the largest and most avid sports fan base in the US (Dosh, 2021). Our purpose is to evaluate how these changes “fit” into the overall sponsorship landscape and what will come next. With the impact on brands, properties and consumers over time, we narrow our discussion around “fit,” the most prevalent factor in academic sponsorship research (Wakefield et al., 2020).","PeriodicalId":43607,"journal":{"name":"Journal of Applied Sport Management","volume":"1 1","pages":""},"PeriodicalIF":0.5,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71083237","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Daniel Rascher, K. Cortsen, M. Nagel, Tiffany Richardson
{"title":"Who Are Our Fans: An Application of Principal Component-Cluster Technique Analysis to Market Segmentation of College Football Fans","authors":"Daniel Rascher, K. Cortsen, M. Nagel, Tiffany Richardson","doi":"10.7290/jasm130172","DOIUrl":"https://doi.org/10.7290/jasm130172","url":null,"abstract":"A 66-question online marketing survey of 2,800 football fans who had purchased tickets to a Division I, Power 5 (P5) university football game was conducted in order to understand the fan base and provide better services and targeted marketing. Principal Component Analysis was employed to combine responses from multiple questions about purchase behavior, on-site satisfaction, demographics, and other criteria. Subsequent market segmentation via cluster analysis indicated that 95% of the survey respondents could be categorized into one of five clusters. The identified fan perceptions and evaluations resulted in the P5 athletic department taking specific actions to improve targeted marketing activities and enhance game-day experiences, including improving the quality and diversity of food offerings, ensuring smoother ingress and egress, offering more precise ticket packages, and targeting groups through relevant marketing channels. The current research notes the importance of utilizing precision marketing efforts to target specific clusters and then providing appropriate tangible and intangible products and services to maximize initial sales, improve fan experience, and increase the likelihood of repeat purchases.","PeriodicalId":43607,"journal":{"name":"Journal of Applied Sport Management","volume":"1 1","pages":""},"PeriodicalIF":0.5,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71082942","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Show Me the Money! A Review of Current Issues in the New NIL Era","authors":"W. Dees, Beth A. Cianfrone, D. Andrew","doi":"10.7290/jasm13bamf","DOIUrl":"https://doi.org/10.7290/jasm13bamf","url":null,"abstract":"On July 1st, 2021, the National Collegiate Athletic Association (NCAA) approved an interim policy that would allow college athletes in every state to monetize their name, image, and likeness (NIL). This meant student-athletes could accept money for sponsorships and endorsements and maintain their eligibility, which was previously prohibited by the intercollegiate sports governing body (The Athletic Staff, 2021). The change is positive for student-athletes and the brands looking to market through them and their active social media platforms, but it does not come without issues or challenges. The purpose of this study is to, (a) review the theory behind effective sponsorship and endorsement relative to NIL, (b) discuss issues or challenges that may arise from the new legislation, and (c) conclude with possible projections for the future of NIL and sponsorship in college athletics.","PeriodicalId":43607,"journal":{"name":"Journal of Applied Sport Management","volume":"1 1","pages":""},"PeriodicalIF":0.5,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71083455","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"College Athletics and Disseminating Sports Betting Data","authors":"R. Rodenberg","doi":"10.7290/jasm13emko","DOIUrl":"https://doi.org/10.7290/jasm13emko","url":null,"abstract":"The focus of this article is the interplay between college athletics and sports betting data dissemination, a near-future friction poised for litigation given concurrent issues involving name-image-likeness (NIL) rights and concentration of college sports via mega-conferences.","PeriodicalId":43607,"journal":{"name":"Journal of Applied Sport Management","volume":"1 1","pages":""},"PeriodicalIF":0.5,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71083131","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Thoughts on the NIL Era: An Introduction to the Special Issue","authors":"M. Magnusen","doi":"10.7290/jasm13l8ln","DOIUrl":"https://doi.org/10.7290/jasm13l8ln","url":null,"abstract":"The goal of this special issue is to inspire scholarship and spark conversation about name, image, likeness (NIL) through a variety of “think pieces” from leading researchers. Sport scholars were invited to combine their expertise with creativity to craft compelling papers about NIL and how it may be interpreted through a variety of disciplinary lenses.","PeriodicalId":43607,"journal":{"name":"Journal of Applied Sport Management","volume":"1 1","pages":""},"PeriodicalIF":0.5,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71083426","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Hidden Consequences: Examining the Impact of NIL on Athlete Well-Being","authors":"Hailey A. Harris, Natasha T. Brison, M. Dixon","doi":"10.7290/jasm13r7xo","DOIUrl":"https://doi.org/10.7290/jasm13r7xo","url":null,"abstract":"With the NCAA's NIL policy changes, many athletes will likely need to solve the issue of brand management, with many of them assuming the role themselves. Taking on this role will likely lead to even more investment in their athlete identity (i.e., role engulfment), which has negative consequences for the athlete (Hatteberg, 2020). Guided by the literature on role engulfment, this article investigates the hidden effects NIL may have on collegiate athletes and their well-being, along with various branding and legal implications.","PeriodicalId":43607,"journal":{"name":"Journal of Applied Sport Management","volume":"1 1","pages":""},"PeriodicalIF":0.5,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71084007","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}