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Journal of Applied Sport Management最新文献

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A Nation of Wimps by Hara Estroff Marano (Book Excerpt) 《懦夫之国》哈拉·埃斯特罗夫·马拉诺著(书节选)
IF 0.5
Journal of Applied Sport Management Pub Date : 2009-04-15 DOI: 10.7290/jasm01hd2u
Dan Delulis
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引用次数: 0
Student-Athletes’ Perceptions of Men’s Basketball Head Coaches’ Competencies at 15 Selected NCC AA Division II Christian Colleges 15所大学学生运动员对男子篮球总教练胜任力的认知
IF 0.5
Journal of Applied Sport Management Pub Date : 2009-04-15 DOI: 10.7290/jasm01j3t8
M. B. Phillips, C. Jubenville
{"title":"Student-Athletes’ Perceptions of Men’s Basketball Head Coaches’ Competencies at 15 Selected NCC AA Division II Christian Colleges","authors":"M. B. Phillips, C. Jubenville","doi":"10.7290/jasm01j3t8","DOIUrl":"https://doi.org/10.7290/jasm01j3t8","url":null,"abstract":"The purpose of this study was to measure the perceptions of student-athletes concerning the coaching competency of 15 head men’s basketball coaches at the Division II level in the National Christian Collegiate Athletic Association (NCCAA). The study utilized the 24-item Coaching Competency Scale (CCS) to collect data on 138 student-athletes participating in men’s basketball from 15 NCCAA member institutions and examined four specific categories: character building competency (CBC), game strategy competency (GSC), motivation competency (MC), and technique competency (TC). Multivariate Analyses of Variance (MANOVA), Analyses of Variance (ANOVA), and Analyses of Covariance (ANCOVA) were computed to examine group differences for the 24 coaching competency factors. Results indicate that player-related factors of starter, non-starter, captain, non-team captain, and academic level were not significant predictors of the combination of coaching competency.","PeriodicalId":43607,"journal":{"name":"Journal of Applied Sport Management","volume":"67 3 1","pages":""},"PeriodicalIF":0.5,"publicationDate":"2009-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88801203","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 12
Taking the Ballgame Out to the World: An Analysis of the World Baseball Classic as a Global Branding Promotional Strategy for Major League Baseball 将棒球运动推向世界:世界棒球经典赛作为美国职业棒球大联盟全球品牌推广策略分析
IF 0.5
Journal of Applied Sport Management Pub Date : 2009-04-15 DOI: 10.7290/jasm01crck
B. D. Goss
{"title":"Taking the Ballgame Out to the World: An Analysis of the World Baseball Classic as a Global Branding Promotional Strategy for Major League Baseball","authors":"B. D. Goss","doi":"10.7290/jasm01crck","DOIUrl":"https://doi.org/10.7290/jasm01crck","url":null,"abstract":"This paper analyzes the 2006 World Baseball Classic as a promotional strategy by Major League Baseball to further its global branding pursuits. The WBC is qualified as a global sport event that is a marketing function of MLB in its efforts to emerge as an international brand; elements of the WBC are examined in the context of a global brand strategy. WBC promotional execution elements are studied in light of dimensions upon which consumers evaluate global brands. Four customer segments targeted through the WBC are characterized before the paper examines future WBC marketing approaches in the context of cultural production.","PeriodicalId":43607,"journal":{"name":"Journal of Applied Sport Management","volume":"21 1","pages":""},"PeriodicalIF":0.5,"publicationDate":"2009-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84294909","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 17
Publisher's Welcome 出版商的欢迎
IF 0.5
Journal of Applied Sport Management Pub Date : 2009-04-15 DOI: 10.7290/jasm017000
C. Jubenville
{"title":"Publisher's Welcome","authors":"C. Jubenville","doi":"10.7290/jasm017000","DOIUrl":"https://doi.org/10.7290/jasm017000","url":null,"abstract":"","PeriodicalId":43607,"journal":{"name":"Journal of Applied Sport Management","volume":"63 1","pages":""},"PeriodicalIF":0.5,"publicationDate":"2009-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84057603","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Successfully Marketing a Collegiate Baseball Program Within Resource Constraints: A Special Case of Volunteerism 在资源限制下成功营销大学棒球项目:一个志愿服务的特殊案例
IF 0.5
Journal of Applied Sport Management Pub Date : 2009-04-01 DOI: 10.7290/jasm01k3go
Anthony J Lachowetz, John S. Clark, Richard L. Irwin
{"title":"Successfully Marketing a Collegiate Baseball Program Within Resource Constraints: A Special Case of Volunteerism","authors":"Anthony J Lachowetz, John S. Clark, Richard L. Irwin","doi":"10.7290/jasm01k3go","DOIUrl":"https://doi.org/10.7290/jasm01k3go","url":null,"abstract":"Given resource constraints in marketing budgets of athletic departments, many marketers of intercollegiate athletics often face a difficult choice between marketing all sports fairly, and marketing only those sports that would provide the highest return on investment of marketing dollars. This case study explains the creative efforts made at one university to incorporate student volunteers when marketing, promoting, and selling tickets to collegiate baseball. After a brief overview of volunteerism in sport, this specific case first outlines the background to the problem, then details of how two student groups collectively contributed to stimulate the marketing efforts of the baseball program at Georgia Southern University (GSU).","PeriodicalId":43607,"journal":{"name":"Journal of Applied Sport Management","volume":"44 1","pages":""},"PeriodicalIF":0.5,"publicationDate":"2009-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76194840","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Examining the Effectiveness of Athlete Celebrity Endorser Characteristics and Product Brand Type: The Endorser Sexpertise Continuum 运动员名人代言特征与产品品牌类型的有效性检验:代言专业连续体
IF 0.5
Journal of Applied Sport Management Pub Date : 2009-04-01 DOI: 10.7290/jasm01fdcf
Christina S. Simmers, Datha Damron-Martinez, Diana L. Haytko
{"title":"Examining the Effectiveness of Athlete Celebrity Endorser Characteristics and Product Brand Type: The Endorser Sexpertise Continuum","authors":"Christina S. Simmers, Datha Damron-Martinez, Diana L. Haytko","doi":"10.7290/jasm01fdcf","DOIUrl":"https://doi.org/10.7290/jasm01fdcf","url":null,"abstract":"This research furthers the theoretical perspectives that athlete endorsers are brands unto themselves, and that athlete-endorser effectiveness is determined by congruent pairings of the athlete-endorser brand and the product brand by introducing the Endorser Sexpertise Continuum. This model categorizes athlete celebrity endorsers on the Endorser Sexpertise Continuum with anchor points referred to as “acquirable expertise” and “likeability.” As in successful brand alliances, this model suggests the types of products/brands the athlete celebrities would be most successful in endorsing, depending on their positioning on the continuum.","PeriodicalId":43607,"journal":{"name":"Journal of Applied Sport Management","volume":"39 1","pages":""},"PeriodicalIF":0.5,"publicationDate":"2009-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73962071","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 55
Guest Editorial: The Significance of a New Peer-Reviewed and Scholarly Journal for the Sport Management Profession 嘉宾评论:一个新的同行评议和学术期刊对体育管理专业的意义
IF 0.5
Journal of Applied Sport Management Pub Date : 2009-04-01 DOI: 10.7290/jasm01tusr
W. Stier
{"title":"Guest Editorial: The Significance of a New Peer-Reviewed and Scholarly Journal for the Sport Management Profession","authors":"W. Stier","doi":"10.7290/jasm01tusr","DOIUrl":"https://doi.org/10.7290/jasm01tusr","url":null,"abstract":"","PeriodicalId":43607,"journal":{"name":"Journal of Applied Sport Management","volume":"12 1","pages":""},"PeriodicalIF":0.5,"publicationDate":"2009-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87713175","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Do BCS National Championships Lead to Recruiting Violations? A Trend Analysis of NCAA Division I (FBS) Infractions BCS全国锦标赛会导致招聘违规吗?NCAA一级联赛(FBS)违规行为趋势分析
IF 0.5
Journal of Applied Sport Management Pub Date : 2009-04-01 DOI: 10.7290/jasm01tfii
R. S. Clark, P. Batista
{"title":"Do BCS National Championships Lead to Recruiting Violations? A Trend Analysis of NCAA Division I (FBS) Infractions","authors":"R. S. Clark, P. Batista","doi":"10.7290/jasm01tfii","DOIUrl":"https://doi.org/10.7290/jasm01tfii","url":null,"abstract":"With the NCAA suggesting increased severity of sanctions for NCAA rules violators (Wieberg, 2008), an area of great concern to athletic directors is the institution’s violation of Article 13 of NCAA Division I legislation while recruiting prospective student-athletes. While researchers state that NCAA violations are on the rise (Mahony,1999; Jordan, Greenwell, Geist, Pastore, & Mahony, 2004), very little research has been conducted to ascertain the number of NCAA recruiting violations committed, and by whom. The purpose of this study was to describe the nature of recruiting violations, including major and secondary violations, conference affiliation of institutions committing major violations, then to analyze major recruiting violations of Division I Football Bowl Subdivision (FBS) institutions. A trend analysis was conducted by examining the frequency and distribution of NCAA major infractions from 1970 to 2007, with a specific focus major recruiting infractions from 1987 through the current construct of the Division I-A (Football Bowl Subdivision) conference structure of 2007. The results of this analysis provide athletic administrators with regional and sport-specific findings regarding major recruiting infractions. It also informs athletic compliance directors of focal points and monitoring strategies based upon sport, region, and conference in am effort to curtail future NCAA recruiting violations.","PeriodicalId":43607,"journal":{"name":"Journal of Applied Sport Management","volume":"69 1","pages":""},"PeriodicalIF":0.5,"publicationDate":"2009-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84324740","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 13
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