REGE-Revista de Gestao最新文献_第2页

Tecnologias da informação e comunicação como inovação no ensino superior presencial: uma análise das variáveis que influenciam na sua adoção 作为高等教育创新的信息和通信技术:影响其采用的变量分析

IF 1.2

REGE-Revista de Gestao Pub Date : 2017-07-01 DOI: 10.1016/j.rege.2017.05.003

Ketter Valeria Zuchi Caliari, Moisés Ary Zilber, Gilberto Perez

{"title":"Tecnologias da informação e comunicação como inovação no ensino superior presencial: uma análise das variáveis que influenciam na sua adoção","authors":"Ketter Valeria Zuchi Caliari, Moisés Ary Zilber, Gilberto Perez","doi":"10.1016/j.rege.2017.05.003","DOIUrl":"10.1016/j.rege.2017.05.003","url":null,"abstract":"<div><p>Information technology, once used only as a distance learning modality, is increasingly present in face‐to‐face teaching, making it hybrid. Research on the variables that influence the adoption of these technological innovations by students, identifying the relationship between these variables can contribute to the creation of more effective teaching and management strategies in higher education institutions. The aim of this article was to identify the variables that contribute to technological innovation in the virtual learning environment ‐ AVA / Webaula, taking into account the aspects that may contribute to its adoption as a tool to support higher education in person. The study used Rogers's Theory of Diffusion and Adoption of Innovation (1983), improved by Moore and Benbasat (1991) and contextualized by Perez (2006) as a theoretical basis. The research was exploratory, bibliographical and empirical. We conducted a case study with 122 students from the Administration and Law courses of Faculdade Estácio de Vila Velha. We collected data through a questionnaire with 25 closed questions and the model structured in SPSS software. The research concluded that the variables relative advantage, image, compatibility, demonstration of results affected significantly in the adoption / use of Webaula.</p></div>","PeriodicalId":43596,"journal":{"name":"REGE-Revista de Gestao","volume":"24 3","pages":"Pages 247-255"},"PeriodicalIF":1.2,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/j.rege.2017.05.003","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115723549","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 13

Perda máxima aceitável para investimento de risco em commodity brasileira 巴西商品风险投资的最大可接受损失

IF 1.2

REGE-Revista de Gestao Pub Date : 2017-07-01 DOI: 10.1016/j.rege.2017.05.002

Israel José dos Santos Felipe , Guillermo Badía Fraile

{"title":"Perda máxima aceitável para investimento de risco em commodity brasileira","authors":"Israel José dos Santos Felipe , Guillermo Badía Fraile","doi":"10.1016/j.rege.2017.05.002","DOIUrl":"https://doi.org/10.1016/j.rege.2017.05.002","url":null,"abstract":"<div><p>This study aimed to simulate the maximum acceptable loss for the risk of investing in a major agricultural commodities in Brazil, wheat. To fulfill this objective, the study used the modeling of time series with autoregressive processes moving average (ARMA), conditional heteroskedasticity (GARCH) and value at risk (V@R), applied on a historical series of asset prices in a ten year period. The investigation database was collected in the site CEPEA/ESALQ/USP and the motivation for choosing this historical series was due to the productive and economic importance of the State of Paraná throughout Brazil, the largest producer and commodity trader. The results discussed in this paper show that a level of statistical significance of 1%, wheat producer admits a loss of R$ 228.40 under the investment and 5% R$ 174.19. Overall, these data suggest that every tonne of wheat sold, the producer can lose on your investment up to R$ 228.40. These and other information covered in the survey may provide support strategic tools for decision‐making investment in commodities. The dynamics of prices expressed by the market volatility may reveal some active behavior pattern, which can be useful for the formation of hedging policies, in which various producers assume the risk of the effected investment, thus minimizing the impact of the same on producers.</p></div>","PeriodicalId":43596,"journal":{"name":"REGE-Revista de Gestao","volume":"24 3","pages":"Pages 224-234"},"PeriodicalIF":1.2,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/j.rege.2017.05.002","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91756977","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Propagandas de apelo emocional e utilitário: efeitos na atitude do consumidor e na percepção do brand equity de um celular Samsung 情感吸引力和效用广告:对消费者态度和对三星手机品牌资产感知的影响

IF 1.2

REGE-Revista de Gestao Pub Date : 2017-07-01 DOI: 10.1016/j.rege.2017.05.004

Marconi Freitas da Costa , André Luiz de Moraes Patriota , Claudio Felisoni de Angelo

{"title":"Propagandas de apelo emocional e utilitário: efeitos na atitude do consumidor e na percepção do brand equity de um celular Samsung","authors":"Marconi Freitas da Costa , André Luiz de Moraes Patriota , Claudio Felisoni de Angelo","doi":"10.1016/j.rege.2017.05.004","DOIUrl":"https://doi.org/10.1016/j.rege.2017.05.004","url":null,"abstract":"<div><p>The appeals of advertising can be divided into utilitarian and emotional. The utilitarian appeal is dominated, above all, by the cognitive level of individuals; And the emotional appeal involves as many cognitive as affective levels, being more dominated by the latter (<span>Spangenberg, Voss, & Crowley, 1997</span>). Thus, this research aims to analyze how advertising appeals influence the attitude of consumers and their perception of brand equity to an eminently utilitarian product. The present study is quantitative and causal and it allowed to obtain evidences of cause and effect relations of the propaganda stimulus (utilitarian and emotional appeal) with the investigated constructs. The findings show that the functional aspects of the utilitarian product are not better evaluated by adding an emotional appeal in the advertisement, the advertising of emotional appeal influences in a positive way the consumer's attitude and, in relation to the perception of the brand equity, only the perceived quality of the brand was positively influenced by the advertising of emotional appeal, having no effect on the other variables, brand loyalty, memories and associations to the brand and the overall value of the brand.</p></div>","PeriodicalId":43596,"journal":{"name":"REGE-Revista de Gestao","volume":"24 3","pages":"Pages 268-280"},"PeriodicalIF":1.2,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/j.rege.2017.05.004","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91757008","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

As transformações do conhecimento no processo de inovação: um estudo multicasos no desenvolvimento da tecnologia flex fuel no Brasil 创新过程中的知识转变:巴西弹性燃料技术发展的多案例研究

IF 1.2

REGE-Revista de Gestao Pub Date : 2017-07-01 DOI: 10.1016/j.rege.2017.05.005

Wilian Gatti Junior , Abraham Yu

{"title":"As transformações do conhecimento no processo de inovação: um estudo multicasos no desenvolvimento da tecnologia flex fuel no Brasil","authors":"Wilian Gatti Junior , Abraham Yu","doi":"10.1016/j.rege.2017.05.005","DOIUrl":"10.1016/j.rege.2017.05.005","url":null,"abstract":"<div><p>The aim of this paper is to understand the organizational knowledge construction from the innovation process. For this, it investigates the development project of the flex fuel technology in the Brazilian context of three systems suppliers (first‐tier suppliers) for the automotive industry. Methodologically this paper was supported by interviews for the three case studies: Bosch, Magneti Marelli and Delphi. The projects were divided into three phases (pre‐development, development and post‐development) and the knowledge classified in two ways: tacit and explicit that interact to form the organizational knowledge through socialization, externalization, combination and internalization (SECI model). The research concluded that the interactions between the different types of knowledge occur differently in each project phases depending on how it is managed (formally or informally). In the pre‐development, the organization uses more the tacit knowledge (socialization and internalization). In the development phase, a project conducted in a formal way uses the tacit knowledge and the explicit knowledge. As for an informal project has focuses in the building of the tacit knowledge (socialization and internalization). In the last phase of the project, the post‐development, the organization learns through tacit knowledge (socialization) and explicit knowledge (combination).</p></div>","PeriodicalId":43596,"journal":{"name":"REGE-Revista de Gestao","volume":"24 3","pages":"Pages 256-267"},"PeriodicalIF":1.2,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/j.rege.2017.05.005","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114038951","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Determinantes da lealdade aos sites de compras coletivas (SCCs) 集体购物网站忠诚度的决定因素

IF 1.2

REGE-Revista de Gestao Pub Date : 2017-07-01 DOI: 10.1016/j.rege.2016.08.004

Elias Frederico, Nathalia Cavalcante Teixeira, Samia Ahmed Abdul Ghani, Josmar Andrade

{"title":"Determinantes da lealdade aos sites de compras coletivas (SCCs)","authors":"Elias Frederico, Nathalia Cavalcante Teixeira, Samia Ahmed Abdul Ghani, Josmar Andrade","doi":"10.1016/j.rege.2016.08.004","DOIUrl":"https://doi.org/10.1016/j.rege.2016.08.004","url":null,"abstract":"<div><p>This study aims to identify the aspects most valued by consumers to maintain relationships with online group buying firms in Brazil, and was motivated by the attempt to understand the aspects that led to their fast growth and decline. The existing research encompassing relationship marketing indicates the relevance of trust as a key mediator variable between loyalty and service quality. Yet, to shed light on the main aspects valued by consumers, we performed an exploratory screening on internet to identify the main sources of complaints with service failure and consumer mistrust to online group buying firms. This effort helped us to build and validate a scale reflecting two dimensions encompassing: 1) quality of the SCC services; and 2) the experience with the advertiser firm. Data were collected from a survey with 390 consumers and a structural equation modeling (SEM) technique was applied for aggregate data. Findings indicate that loyalty is mediated by trust, supporting theory. Both two proposed antecedents do influence trust. Thus, a negative experience during the service consumption reflects on SCC image. We suggest that findings can provide elements to help the comprehension of relationship aspects for emerging online business models.</p></div>","PeriodicalId":43596,"journal":{"name":"REGE-Revista de Gestao","volume":"24 3","pages":"Pages 281-290"},"PeriodicalIF":1.2,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/j.rege.2016.08.004","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91756976","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 7

Reflexo das operações de fusões e aquisições nos indicadores financeiros das empresas brasileiras de capital aberto 巴西上市公司财务指标中并购交易的反映

IF 1.2

REGE-Revista de Gestao Pub Date : 2017-07-01 DOI: 10.1016/j.rege.2016.08.003

Luana Batista Vieira, Suzana Schneider Brito, Juliane Regina Bettin Santana, Simone Leticia Raimundini Sanches, Edwin Vladimir Cardoza Galdamez

{"title":"Reflexo das operações de fusões e aquisições nos indicadores financeiros das empresas brasileiras de capital aberto","authors":"Luana Batista Vieira, Suzana Schneider Brito, Juliane Regina Bettin Santana, Simone Leticia Raimundini Sanches, Edwin Vladimir Cardoza Galdamez","doi":"10.1016/j.rege.2016.08.003","DOIUrl":"10.1016/j.rege.2016.08.003","url":null,"abstract":"<div><p>The purpose of this paper is to analyze if there are differences in the liquidity, profitability and leverage ratios of Brazilian publicly traded companies that went through mergers and acquisitions between 2010 and 2014. These operations are mechanisms of corporate restructuring and to obtain operational and financial synergies. The analysis observed the financial statements of four quarters ex ante and ex post of the acquiring and resulting companies relative to 23 mergers and acquisitions operations, whose data were treated under a qualitative (Fleuriet and DuPont models) and a quantitative (Teste de Wilcoxon) approaches. Therefore, the financial ratios calculated were Working Capital Need, Working Capital, Cash Balance and Return on Equity, this last was decomposed in Profit Margin, Asset Turnover and Leverage. The main findings suggest that in the short term occurred a deterioration of the liquidity, which was primarily due to an increase of working capital need, that presented differences statistically significant, whereas to profitability and leverage this difference statistically significant was not confirmed. In conclusion, the deterioration found is timely to the immediate period after the merger and acquisition operation and the financial situation and profitability can be reestablished in the subsequent periods if the operational and financial synergies are achieved.</p></div>","PeriodicalId":43596,"journal":{"name":"REGE-Revista de Gestao","volume":"24 3","pages":"Pages 235-246"},"PeriodicalIF":1.2,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/j.rege.2016.08.003","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121495735","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Desempenho financeiro de empresas com características familiares: análise de empresas brasileiras listadas na BM&F 具有家族特征的公司的财务业绩:BM&F上市巴西公司的分析

IF 1.2

REGE-Revista de Gestao Pub Date : 2017-07-01 DOI: 10.1016/j.rege.2016.06.011

Thiago Henrique Moreira Goes , Helder Henrique Martins , Cláudio Antonio Pinheiro Machado Filho

{"title":"Desempenho financeiro de empresas com características familiares: análise de empresas brasileiras listadas na BM&F","authors":"Thiago Henrique Moreira Goes , Helder Henrique Martins , Cláudio Antonio Pinheiro Machado Filho","doi":"10.1016/j.rege.2016.06.011","DOIUrl":"https://doi.org/10.1016/j.rege.2016.06.011","url":null,"abstract":"<div><p>This study sought to understand the difference between financial performance of companies with family characteristics vis‐à‐vis non‐family companies. We used the references of Anderson and Reeb (2003), Lee (2006) and Martinez et al. (2007). This research had a quantitative nature through analysis of variance with the use of covariates (ANCOVA), as well as a robustness test from two multiple regressions. The dependent variables were the costly liabilities and net operating profit. The independent variables were the company's characteristics (family ownership control, presence of family members in the presidency or vice‐presidency of the board and the presence of family members occupying positions of president or vice president). Covariates were chosen as the size of the company (through Total Assets), age (time of foundation) and the sector of the company (from the rank of BM&FBovespa). For multiple regressions, the dependent variables were the Market Value and Enterprise Value. The results obtained show differences to financial results of each type of company. For costly liabilities, the presence of familiar attributes contributed to a lower recurrence of the use of third‐party capital. In net operating profit, the results of companies with familiar attributes were lower than non‐family firms. In the regressions, the results of family firms were worse than the non‐familiar.</p></div>","PeriodicalId":43596,"journal":{"name":"REGE-Revista de Gestao","volume":"24 3","pages":"Pages 197-209"},"PeriodicalIF":1.2,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/j.rege.2016.06.011","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91757009","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5

Análise da competitividade de clusters de negócios de varejo: ajuste de métricas através de uma aplicação no cluster varejista de moda do Bom Retiro 零售业务集群竞争力分析:通过Bom Retiro时尚零售集群的应用程序调整指标

IF 1.2

REGE-Revista de Gestao Pub Date : 2017-04-01 DOI: 10.1016/j.rege.2017.03.003

Helder de Souza Aguiar , Cristina Espinheira Costa Pereira , Denis Donaire , Paulo Tromboni de Souza Nascimento

{"title":"Análise da competitividade de clusters de negócios de varejo: ajuste de métricas através de uma aplicação no cluster varejista de moda do Bom Retiro","authors":"Helder de Souza Aguiar , Cristina Espinheira Costa Pereira , Denis Donaire , Paulo Tromboni de Souza Nascimento","doi":"10.1016/j.rege.2017.03.003","DOIUrl":"10.1016/j.rege.2017.03.003","url":null,"abstract":"<div><p>There are in literature different models that analyze business clusters from different perspectives. This work seeks to improve a model developed to analyze the competitiveness of clusters, aiming to adjust operationally metrics developed for the Zaccarelli model, Telles, Siqueira, Boaventura and Donaire (2008) applied to retailer's clusters. As a result, it is secondary to evaluate through the application of metrics developed the competitiveness of the Bom Retiro fashion cluster. It is a qualitative and descriptive study of a single case study. To perform the application of the metrics were collected primary data (questionnaires) and secondary (document analysis and database collected in JUCESP Online). The research contributed to the transformation of the model in all eleven factors, some of the metrics have been completely changed and other partially. The results indicate full operationalization of new metrics and this application suggests that the Bom Retiro cluster has the characteristics necessary to be classified as a cluster in a developed stage of competitiveness.</p></div>","PeriodicalId":43596,"journal":{"name":"REGE-Revista de Gestao","volume":"24 2","pages":"Pages 122-133"},"PeriodicalIF":1.2,"publicationDate":"2017-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/j.rege.2017.03.003","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134485022","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 7

Estudo sobre os fatores que afetam a intenção de compras online 影响网上购物意向的因素研究

IF 1.2

REGE-Revista de Gestao Pub Date : 2017-04-01 DOI: 10.1016/j.rege.2017.03.005

Graciela Cristina Geraldo, Emerson Wagner Mainardes

{"title":"Estudo sobre os fatores que afetam a intenção de compras online","authors":"Graciela Cristina Geraldo, Emerson Wagner Mainardes","doi":"10.1016/j.rege.2017.03.005","DOIUrl":"10.1016/j.rege.2017.03.005","url":null,"abstract":"<div><p>This study has as its general objective to define whether the factors virtual store, convenience, trust and promotion affect consumers’ purchase intention in <em>online</em> shopping. In previous studies held in other countries, except for promotion, the mentioned factors positively influenced on consumers’ purchase decision. Data were collected from a sample comprised by 704 respondents who have already made at least one purchase of products or services over the internet. As a methodological procedure, this is a descriptive and quantitative research, of which data were collected through a questionnaire that assessed the respondents’ <em>online</em> purchasing intention and their perception on the cited factors. Multiple linear regressions were used to test the hypothesis. The results of this research showed that the purchase intention of <em>online</em> consumers can be positively affected by the factors virtual store and promotion. Therefore, from the results presented, it is suggested that the understanding of factors that may affect the intention of purchase of <em>online</em> consumers in the dimensions of e‐commerce can help <em>online</em> retailers and researchers in the understanding and in explaining consumption behavior in virtual environments.</p></div>","PeriodicalId":43596,"journal":{"name":"REGE-Revista de Gestao","volume":"24 2","pages":"Pages 181-194"},"PeriodicalIF":1.2,"publicationDate":"2017-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/j.rege.2017.03.005","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123426915","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 12

Dupla listagem, alavancagem e maturidade da dívida 双重上市，杠杆和债务期限

IF 1.2

REGE-Revista de Gestao Pub Date : 2017-04-01 DOI: 10.1016/j.rege.2017.03.001

Edison Simoni Silva , Eduardo Kazuo Kayo , Iran Siqueira Lima

引用次数: 2