Al-i’lam - Journal of Contemporary Islamic Communication and Media最新文献

{"title":"The Impact Of User Generated Content On Food Purchase Intention Through Tiktok Platform","authors":"Fairuza Amalina Mohd Azman, N. Mustaffa","doi":"10.33102/jcicom.vol3no2.89","DOIUrl":"https://doi.org/10.33102/jcicom.vol3no2.89","url":null,"abstract":"The purpose of this study was to identify components in UGC on food that impact purchase intention among TikTok users. Purposive sampling was used, which included 5 females from New Media Communications programme, aged 23-24 years old as informants. This study utilized a qualitative research design through interviews, specifically through the use of validated interview questionnaires. Findings reveal that most informants share the same preferences for the UGC components on TikTok which are audio and video can increase purchase intention as well as the information contained in the food reviews. Besides that, they are more influenced by the virality of the food that encourages them to purchase it whether the purchase takes in an online or offline shop.","PeriodicalId":435568,"journal":{"name":"Al-i’lam - Journal of Contemporary Islamic Communication and Media","volume":"28 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139130053","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Assessment On Interconnection Between Personal Branding and Job Recruitment Among Students Through A Digital Platform (TikTok)","authors":"Ayu Balkis Khalili, N. Mustaffa","doi":"10.33102/jcicom.vol3no2.86","DOIUrl":"https://doi.org/10.33102/jcicom.vol3no2.86","url":null,"abstract":"This research examined the assessment on interconnection between personal branding and job recruitment among students through a digital platform which is TikTok. This study examines which TikTok features help students develop personal branding for job recruitment and how they can use the platform to meet digital job recruitment requirements. Snowball sampling selected five USIM students involved in TikTok personal branding for in-depth interviews. The data analysis was manually coding the data revealed themes. The research finding highlighted that the features in TikTok can help develop personal branding, according to the research. It follows by accessibility in every feature on TikTok, personality, creativity, and engagement with the audience. It shows that personal branding leads to job fulfilment and empowerment. This study helps students create originality on TikTok by maintaining their self-identity and presenting employment opportunities. However, a creator's originality can also come from user-audience interaction based on performance, appearance, and manners.","PeriodicalId":435568,"journal":{"name":"Al-i’lam - Journal of Contemporary Islamic Communication and Media","volume":"79 21","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139132260","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Exploring the Influences of Social Networking Service (SNS) on Consumer Purchase Behaviour","authors":"Nur Anis Shazwani Ahmad Shukri, N. Mustaffa","doi":"10.33102/jcicom.vol3no1.88","DOIUrl":"https://doi.org/10.33102/jcicom.vol3no1.88","url":null,"abstract":"Social Networking Service (SNS) can be defined as an online platform that is used to create interpersonal connections. Nowadays, TikTok and Instagram are widely used as trending online platforms for purchasing activities among youth. The goal of this study is to identify how TikTok and Instagram features influences user’s behaviour to purchased or consumed products as well as to study the impact of TikTok and Instagram platforms in determining customer preferences. One-on-one in-depth interview was conducted with six participants among USIM students. Purposive sampling had been used in selecting only participants who used and purchased products using TikTok and Instagram accounts. To find purchasing behavioural themes, the data analysis was manually coded. The study's findings on TikTok and Instagram show its features can influence purchasing products and both platforms impact in determining customers preferences. Interesting content can influence youth purchasing behaviour such as contents portrayed through TikTok and Instagram Lives besides emphasizing on social media features and engagement, marketing strategy, convenience, and audience’s preference. This research also found that TikTok and Instagram platforms help users to purchase online more conveniently as both platforms are user-friendly.","PeriodicalId":435568,"journal":{"name":"Al-i’lam - Journal of Contemporary Islamic Communication and Media","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128789271","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Impact of New Media Platforms Towards Social Shaping and Culture Interaction Among Universiti Sains Islam Malaysia Students","authors":"Nurun Anis Nabila DarulIkhsan, N. Mustaffa","doi":"10.33102/jcicom.vol3no1.87","DOIUrl":"https://doi.org/10.33102/jcicom.vol3no1.87","url":null,"abstract":"New media platforms have brought huge changes to people and affected almost everything that people do in their daily lives, including towards the aspect of communication and interaction. This can be connected to the impact of new media platforms towards social shaping and culture interaction. The objective of this research is to know if there is any relationship between new media platforms towards social shaping and culture interaction and how it impacted one another. The research will include the aspects of perception, assumption, and influence on the effects of new media platforms. The interconnection relates to the behavior and attitude of people on online platforms through social media. Quantitative study was carried out using random sampling of 111 students at the Faculty of Leadership and Management, USIM. Respondents were given a survey questionnaire form. The age range of the research is from 18 to 26 years and most of the respondents are from 21 to 24 years old. The relationship between new media platforms towards social shaping and culture interaction among respondents shows there is a significant correlation. This research contributes to the understanding of how new media platforms impacted towards social shaping and cultural interaction besides can serve as a reference for educators and instructional designers in understanding communication and interaction are key factors that influence how social media impacts social and intercultural adaptation.","PeriodicalId":435568,"journal":{"name":"Al-i’lam - Journal of Contemporary Islamic Communication and Media","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131765789","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Impact of Visual Communication on Students’ Learning Experience Towards Memory Recognition and Enhancement","authors":"Izzatun Nasywa Jamal, N. Mustaffa","doi":"10.33102/jcicom.vol3no1.85","DOIUrl":"https://doi.org/10.33102/jcicom.vol3no1.85","url":null,"abstract":"Visual communication is currently one of the most prevalent techniques of human contact. The difficulties facing contemporary education do not decrease its importance. As there is a correlation between good learning and the university environment, the emphasis has switched to better learning tools to guarantee that everyone receives good educations. In education, visual communication is commonly utilised. This is because the use of visual communication can help students retain information more efficiently. This study attempts to determine whether the visual communication elements affect students' performance. This study's primary objective is to determine the impact of visual communication elements on the learning process and memory enhancement. Shape, colour, and orientation of individual graphic elements are among the variables chosen and quantitative data was extracted and explicitly been analyse regarding effects on memory recognition during the learning process. The variable on memory enhancement of the student performance was adopted from the survey questionnaire. The research was conducted using a quantitative method, with a sample of 107 undergraduate students from 9 faculty at Universiti Sains Islam Malaysia (USIM). Data was collected through a survey and been analysed using SPSS. The outcomes of the study show positive correlation and suggest that visual communication elements can assist students in their learning experiences related to memory recognition and memory enhancement. This research contributes to the understanding on enhancing student’s learning engagement and performance and can serve as a reference for educators and instructional designers in implementing visual communication elements in teaching and learning process.\u0000 ","PeriodicalId":435568,"journal":{"name":"Al-i’lam - Journal of Contemporary Islamic Communication and Media","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126553904","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Online Learning Makes Student Perform Better: A Quantitative Study of Interactivity During Class and Academic Performance Among USIM Students","authors":"Affandi Yusran Suhadi, N. Mustaffa","doi":"10.33102/jcicom.vol3no1.84","DOIUrl":"https://doi.org/10.33102/jcicom.vol3no1.84","url":null,"abstract":"The purpose of this thesis is to investigate the effect of interactivity in online learning on student academic performance. Online learning has become a popular method of education, but the lack of interaction in some online courses has been a concern. This study aims to explore the ways in which interactivity in online learning can be enhanced to improve student academic performance. The research was conducted using a quantitative method, with a sample of students enrolled in online courses at a university. Data was collected through a survey, which measured students’ perceptions of interactivity in their online course and their academic performance. The results of the study showed that there is a positive correlation between interactivity in online learning and student academic performance. The findings suggest that incorporating interactive elements, such as discussion boards, collaborative projects, and real-time interactions, can improve student engagement and ultimately lead to better academic outcomes. This research contributes to the understanding of how interactivity in online learning can be used to enhance student academic performance and can serve as a reference for educators and instructional designers in developing interactive online courses. \u0000 ","PeriodicalId":435568,"journal":{"name":"Al-i’lam - Journal of Contemporary Islamic Communication and Media","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114539697","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Defining and Exploring the Dimensionality of ‘Halal-Hotel’ Concept","authors":"Izwan Harith, Nurul Nadirah Abu Hasan, Afiqah Mior Kamarulbaid, Muhammad Raqib Mohd Sofian","doi":"10.33102/jcicom.vol2no1.46","DOIUrl":"https://doi.org/10.33102/jcicom.vol2no1.46","url":null,"abstract":"Islamic tourism highlights the growing importance of what for many may be an untapped and unknown market. With one billion followers across 57 countries, Islam’s role in tourism is important to tourism and hospitality managers in both Muslim and non-Muslim countries. Consequently, government policies, strategies and programs have laid undue emphasis on the growth of ‘Halal-Hotel’; a total Islamic accommodation standard that prescribes by Islamic rules. Halal is fast gaining worldwide recognition and this is not merely because the Muslim Ummah is growing in number, but more significantly, because halal is being recognized as a new benchmark for safety and quality assurance. Unfortunately, there are ambiguities pertaining the criteria for ‘halal hotel’ in the hotel sector because the lack of consensus among stakeholders within the Muslim-friendly tourism and hospitality (MFT) sector in Malaysia. Furthermore, The translation of Arabic-Islamic terminology into Malay language may offer its advantages as well as challenges to all relevant tourism stakeholders within the Muslim-friendly tourism and hospitality (MFT) sector in Malaysia. In terminology translation, equivalents in the target language are usually preferred to be as concise as possible and able to maintain existing morphological and semantic relationship between the translated terms and other morphologically and semantically related source language terms. Moreover, researchers and hotel operators have struggled to arrive to an agreement as to what is the most appropriate term or concept that could best and comprehensively describe a hotel that operates according to the Islamic rules and regulations. Therefore, this research aims to identify the dimensionality of ‘halal hotel’ concepts and to explore the suitability of adopting the ‘halal hotel’ as the term to be use among the Muslim-friendly tourism and hospitality (MFT) sector in Malaysia. A qualitative research method is chosen to conduct this research, and the samples are from the stakeholders which consist of Islamic scholars, hotel operator and the hotel’s guest.","PeriodicalId":435568,"journal":{"name":"Al-i’lam - Journal of Contemporary Islamic Communication and Media","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125441298","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Tidak pasti, jangan kongsi!! Secret Sauce for Success in Media Literacy Is Crucial in Battling Fake News","authors":"Dr. Afiqah Mior Kamarulbaid, Muhammad Raqib Mohd Sofian, Nurul Nadirah Abu Hasan, Wan Anita binti Wan Abas, Izwan Harith Md. Ithnan","doi":"10.33102/jcicom.vol2no1.44","DOIUrl":"https://doi.org/10.33102/jcicom.vol2no1.44","url":null,"abstract":"Today, social media are frequently associated with the propagation of defamation, which is believed to impact society negatively. Most of this fake news originates via Whatsapp, Twitter, and Telegram applications, indicating that this social media facility that facilitates the transmission of fake news continues to exist.This study aims to explore and understand the style of news writing in preventing fake news on digital media platform devoted to news literacy from the perspective of a media practitioner. The debate will focus mostly about fake news and the appropriate journalistic methodology for reporting on digital news sites. Identifying the factors that influence the evolution of the style of journalism on digital media is a further crucial endeavour. The objectives of the study were achieved through the use of semi-structured qualitative interviews. In-depth interviews were conducted with ten media professionals until the data set was saturated. According to the findings of the study, data journalism is the news writings styles that can aid in the prevention of “fake news” in digital media. In addition, research demonstrates that data journalism is characterised by data capture, graphics, and visualisation. This study seeks to contribute to the existing body of knowledge by demonstrating how the expansion of journalistic style on online news websites has made new journalistic practises relevant.","PeriodicalId":435568,"journal":{"name":"Al-i’lam - Journal of Contemporary Islamic Communication and Media","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121559745","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"\"Hello, Selamat Datang!\" A preliminary proposed model of Tourism interpersonal communication from an Islamic perspective amongst frontliners","authors":"Nurul Nadirah Abu Hasan, Muhammad Raqib Mohd Sofian, Afiqah Mior Kamarulbaid, Izwan Harith Md. Ithnan","doi":"10.33102/jcicom.vol2no1.45","DOIUrl":"https://doi.org/10.33102/jcicom.vol2no1.45","url":null,"abstract":"These articles explore interpersonal communication in the tourism industry. As the industry faced changes post-pandemic, there is a great reason for the industry to refine people inside the industry, especially the frontliners. Since the frontliners are the first people met and greeted by the tourist, the responsibilities of these groups of industrial players are indeed higher than others. Pieces of the literature suggest that tourism service providers must have expressive communication skills to give a superior product and create a pleasant experience for tourists. Hence, tourism frontliners are expected to be able to express effective interpersonal communication skills both internal and external communication. Interpersonal communication skills in dealing with people are one of the major demands in the industry nowadays.  This has created a skills gap in the hospitality industry, which must be addressed if businesses are to remain competitive. It is suggested that the staff in tourism and hospitality should be carefully recruited and should undergo continual training because their communication skills are a significant indicator of their ability to foster favorable interactions with clients. Therefore, this conceptual paper aims to suggest an Islamic approach to improve current tourism frontliners interpersonal communications through Islamic-based communications. The need for interpersonal communication skills in the tourism industry is also highlighted in this article. An integrated model of tourism interpersonal communication with Islamic-based communication was proposed at the end of the article. It is hoped that this conceptual paper will be a stepping stone for research in tourism communication from an Islamic view.","PeriodicalId":435568,"journal":{"name":"Al-i’lam - Journal of Contemporary Islamic Communication and Media","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124205725","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Palestinian Satellite Media in the Service of Palestinian Prisoners in Israel’s Occupation Prisons: An Analytical Study","authors":"S. Awais, Ihab Ahmed","doi":"10.33102/jcicom.vol2no1.47","DOIUrl":"https://doi.org/10.33102/jcicom.vol2no1.47","url":null,"abstract":"This study aims to shed light on the role of the Palestinian satellite media in serving prisoners in the prisons of the occupier and the extent of its ability to develop its media coverage and harness it in defending these prisoners, shouting their voices, conveying their suffering, and mobilizing the local, regional, and global audience behind their cause. The paper was based on its content analysis methodology. This study focused on the media coverage of the Palestinian satellite channels specified in the research's subject throughout 2021, from the first month of January to the last day of the last week of the previous month of December. In the most noticeable results of this study, despite the massive pain and the importance of the issue, the Palestinian visual media did not seek to equate its media coverage with the importance of this issue and the sacrifices of its children. Behind digging up the truth and facing the world with it. The Palestinian visual media was at the quantitative level, so it sought to cover various issues extensively. Still, it was qualitatively superficial, transient, traditional, lagging the language of the modern world, and from the voice and strictness of the law, fluctuating in its coverage and seasonal in its use.","PeriodicalId":435568,"journal":{"name":"Al-i’lam - Journal of Contemporary Islamic Communication and Media","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115423815","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}