مجلة جامعة الإسکندریة للعلوم الإداریة最新文献_第8页

أثر رأس المال الفکری وتکنولوجیا المعلومات على الخصائص الریادیة للمنظمات بالتطبیق على البنوک التجاریة الحکومیة فی مصر

مجلة جامعة الإسکندریة للعلوم الإداریة Pub Date : 2021-10-01 DOI: 10.21608/acj.2021.203729

أمل عثمان خلیف

引用次数: 0

أثر ضوابط الرقابة الداخلیة فی نظام إدارة المعلومات المالیة الحکومیة والنظم المکمله له على جودة التقاریر المالیة فی مصر- دراسة میدانیة

مجلة جامعة الإسکندریة للعلوم الإداریة Pub Date : 2021-10-01 DOI: 10.21608/acj.2021.204489

مروة إبراهیم ربیع

引用次数: 0

The Impact of the Utilisation of Enterprise Resources Planning ERP Systems in the Operations of Egyptian Ports as a Service Sector 利用企业资源规划ERP系统在埃及港口作为服务部门的运作的影响

مجلة جامعة الإسکندریة للعلوم الإداریة Pub Date : 2021-09-01 DOI: 10.21608/acj.2021.202033

Marwa Mohamed Abdel Ghany, Mona Mohamed Abdel Ghany, N. Khalifa

{"title":"The Impact of the Utilisation of Enterprise Resources Planning ERP Systems in the Operations of Egyptian Ports as a Service Sector","authors":"Marwa Mohamed Abdel Ghany, Mona Mohamed Abdel Ghany, N. Khalifa","doi":"10.21608/acj.2021.202033","DOIUrl":"https://doi.org/10.21608/acj.2021.202033","url":null,"abstract":"The Egyptian ports are key economic assets; a lack of port capacity and services may stifle economic growth. Smart ports that use intelligent information interchange improve port quality and efficiency through digitization and automation, increasing the economic function of ports leading towards higher economic development. The research paper aimed to identify the extent of the impact of the role of the use of enterprise resource planning information systems as a means of re-engineering (operations re-engineering) for Egyptian ports as a service sector, the factors that affect the success of the role of using enterprise resource planning information systems are investigated. These factors are assumed to be the senior management support, the human potential, the technical capabilities, the financial capabilities and the re-engineering process of the operations. The results demonstrate that there should be high compatibility between the preceding factors and the use of ERP enterprise resource planning information systems concluding with some recommendations for its implementation.","PeriodicalId":434657,"journal":{"name":"مجلة جامعة الإسکندریة للعلوم الإداریة","volume":"157 3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123500780","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Effect of Green Brand Knowledge and Trust on Consumers’ Purchasing Intention: The Mediation Role of Attitude Towards Green Brands Egypt Case 绿色品牌知识与信任对消费者购买意愿的影响:绿色品牌态度的中介作用:埃及案例

مجلة جامعة الإسکندریة للعلوم الإداریة Pub Date : 2021-09-01 DOI: 10.21608/acj.2021.202025

Ahmed Ragab Sayed, N. E. El Saghier, Heba Sadek

{"title":"The Effect of Green Brand Knowledge and Trust on Consumers’ Purchasing Intention: The Mediation Role of Attitude Towards Green Brands Egypt Case","authors":"Ahmed Ragab Sayed, N. E. El Saghier, Heba Sadek","doi":"10.21608/acj.2021.202025","DOIUrl":"https://doi.org/10.21608/acj.2021.202025","url":null,"abstract":"Recently, eco-friendly brands (EF) have received considerable attention from companies that seek for the competitive advantage. Growing concerns from governmental and nongovernmental organizations (NGO) and the increase of consumer awareness are reasons why companies are going for environmentally friendly (green) products. despite the importance of this issue, there is a lack of research in testing the impact of green brand knowledge & green brand trust on Egyptian consumers’ green purchasing intentions via attitude towards green brands. So, in order to achieve this objective, three main research questions have been examined. This research was carried out in the Egyptian food & beverage market sector from the customer perspective, the data were collected only in Cairo, Alexandria, and Aswan, as non-probability convenience sampling technique was used. the country’s capital and two of its major cities and the city that attract investors in upper of Egypt and named as the capital of the youth in the African continent, in addition the population density in those cities is high, also, the number of malls and hypermarkets and the density of frequent customers is more in those cities. These questionnaires were analyzed by using (SPSS) to test and analyze the research hypotheses. Findings showed that there’s a significant positive indirect impact of green brand knowledge on consumers’ green 1 Received in 22 March 2021, accepted in 2 August 2021. Journal of Alexandria University for Administrative Sciences© Vol. 58, No. 5, September 2021","PeriodicalId":434657,"journal":{"name":"مجلة جامعة الإسکندریة للعلوم الإداریة","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115612422","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Investigating Digital Supply Chain Transformation Drivers: An Empirical Study 调查数字化供应链转型驱动因素:实证研究

مجلة جامعة الإسکندریة للعلوم الإداریة Pub Date : 2021-09-01 DOI: 10.21608/acj.2021.202028

S. Elgazzar

{"title":"Investigating Digital Supply Chain Transformation Drivers: An Empirical Study","authors":"S. Elgazzar","doi":"10.21608/acj.2021.202028","DOIUrl":"https://doi.org/10.21608/acj.2021.202028","url":null,"abstract":"Digital transformation plays a significant role in delivering solutions to supply chain (SC) and encouraging new drivers of economic development. This research aims at identifying the main elements constituting the digital SC transformation, while highlighting the main requirements and obstacles facing such transformation. The paper analyzes the impact of digital transformation on changing SC characteristics in order to identify the main drivers for transformation. An empirical study is conducted to assess companies’ awareness and level of readiness to adopt digital SC transformation and identify the main obstacles facing such transformation. Clear benefits have been identified from SC digital transformation which can impact different performance metrics. Other factors that should not be ignored are to ensure the level of readiness and ecosystem support. The survey identifies cost and lack of a clear methodology for digital SC initiatives as main factors limiting organizations' digital SC transformation. Empirical studies can be conducted to measure the benefits of SC digital transformation based on the performance measures and metrics identified in this paper. The paper provides a road map to deal with the main factors which limit organizations' digital SC agenda at the execution level. This paper proposes a framework capturing the main drivers which can enable digital SC transformation in the business sector. The paper conducts an empirical study to assess the current status in organizations and the obstacles towards digital SC transformation.","PeriodicalId":434657,"journal":{"name":"مجلة جامعة الإسکندریة للعلوم الإداریة","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132574547","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Use Intention of Aggregator Medical Mobile Apps’ (M-apps) and Revealing Reasons for Non-Use 聚合医疗移动应用(M-apps)的使用意图及不使用的原因

مجلة جامعة الإسکندریة للعلوم الإداریة Pub Date : 2021-09-01 DOI: 10.21608/acj.2021.202031

Sally Raouf Ragheb Garas

引用次数: 1

Analyzing the Effect of Social Media Use, Perceived Value, Brand Trust and Electronic Word of Mouth on Brand Equity: The Mediating Role of Brand Image: An Applied Study on Egyptian Banking Sector 社交媒体使用、感知价值、品牌信任和电子口碑对品牌资产的影响分析:品牌形象的中介作用:对埃及银行业的应用研究

مجلة جامعة الإسکندریة للعلوم الإداریة Pub Date : 2021-09-01 DOI: 10.21608/acj.2021.202024

A. A. Ali

{"title":"Analyzing the Effect of Social Media Use, Perceived Value, Brand Trust and Electronic Word of Mouth on Brand Equity: The Mediating Role of Brand Image: An Applied Study on Egyptian Banking Sector","authors":"A. A. Ali","doi":"10.21608/acj.2021.202024","DOIUrl":"https://doi.org/10.21608/acj.2021.202024","url":null,"abstract":"The main objective of this study is to investigate factors affecting brand equity in the Egyptian banking sector. To achieve this objective, a structured questionnaire with close-ended questions is used. A two-stage sampling technique is used. First a simple random sample is used to select the banks working in Egyptian banking sector. Second a judgmental or purposive sample of different bank customers was withdrawal. In total, 400 questionnaires were distributed, 390 were used. Various statistical tools such as descriptive statistics, Cronbach Alpha, KMO, Person correlation coefficient analysis, simple and multiple regression, factor analysis was used for data analytics. The results indicated that social media use, perceived value, and brand trust have a significant positive effect on brand image in the Egyptian banking sector. e-WOM didn’t has a significant influence on brand image and brand equity. Neither social media use nor e-WOM has a significant positive effect on brand equity. Brand trust and brand image have a significant influence on brand equity. Brand image mediate the relationship between social media use, brand trust, e-WOM and brand equity. This study proposed, that marketers should improve perceived value, e-WOM, social media use and brand trust in the Egyptian banking industry and they have to develop new strategies to update their current programs to reinforce both image and equity to their brand and products/services. The main contribution of this paper lies in achieving a more 1 Received in 6 March 2021, accepted in 6 July 2021. Journal of Alexandria University for Administrative Sciences© Vol. 58, No. 5, September 2021 Analyzing the Effect of Social Media Use, Percevied Value, Brand Trust and Electronic Word of Mouth on Brand Equity [2] profound understanding of the variables affecting brand equity in Egyptian banking sector, these variables include social media use, perceived value, brand trust, electronic word of mouth, and brand image.","PeriodicalId":434657,"journal":{"name":"مجلة جامعة الإسکندریة للعلوم الإداریة","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116446734","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Role of Social Media Brand Communication on Online Brand Experience and Brand Equity Dimensions: Applying to the Higher Education Sector 社交媒体品牌传播对在线品牌体验和品牌资产维度的作用:适用于高等教育部门

مجلة جامعة الإسکندریة للعلوم الإداریة Pub Date : 2021-09-01 DOI: 10.21608/acj.2021.202027

H. Sadek

{"title":"Role of Social Media Brand Communication on Online Brand Experience and Brand Equity Dimensions: Applying to the Higher Education Sector","authors":"H. Sadek","doi":"10.21608/acj.2021.202027","DOIUrl":"https://doi.org/10.21608/acj.2021.202027","url":null,"abstract":"The growing competition that exists among universities particularly private and international universities in the higher education (HE) sector has led them to focus on building their brand equity to have a unique position. Thus, this study emphasis on the role of social media brand communication, as one of the most important elements in building brand equity, which consists of firm-generated content (FGC) and user-generated content (UGC) to examine their impact on building brand equity dimensions via online brand experience in the Egyptian HE sector. Questionnaires were distributed electronically to gather data. Data gathered from 399 undergraduate students from private and international universities. Data have been analyzed via Structural Equation Modelling (SEM), AMOS 22. Results indicated that UGC has a significant positive direct impact on online brand experience more than FGC. Additionally, it has been indicated that online brand experience played a mediator role between UGC and brand equity dimensions. This study contributes to the branding literature by highlighting the vital elements in building brand equity in the HE sector that needs more attention. Also, this study helps the service providers in the HE institutions to focus on the significance role of UGC in developing online brand experience, which helps to build brand equity dimensions.","PeriodicalId":434657,"journal":{"name":"مجلة جامعة الإسکندریة للعلوم الإداریة","volume":"158 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114407073","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

تأثیر قدرات تحلیلات البیانات الضخمة على أبعاد مرونة سلسلة التورید والمرونة التشغیلیة: دراسة تطبیقیة على المنظمات الصناعیة فى مصر 在埃及的各组织中，我们对“新””和“新”””(“新”)的特制”(“特制”)的适应性方面，我们特制”(“特制”)的“特制”)的特制”(“特制”)的“特制”)的特制”(“特制”)。

مجلة جامعة الإسکندریة للعلوم الإداریة Pub Date : 2021-08-01 DOI: 10.21608/acj.2021.192114

محمد محمود أبوخشبة

{"title":"تأثیر قدرات تحلیلات البیانات الضخمة على أبعاد مرونة سلسلة التورید والمرونة التشغیلیة: دراسة تطبیقیة على المنظمات الصناعیة فى مصر","authors":"محمد محمود أبوخشبة","doi":"10.21608/acj.2021.192114","DOIUrl":"https://doi.org/10.21608/acj.2021.192114","url":null,"abstract":"تهدف هذه الدراسة إلى التعرف على تأثير قدرات تحليلات البيانات الضخمة على أبعاد مرونة سلسلة التوريد والمرونة التشغيلية. وأجريت الدراسة على عدد من المنظمات الصناعية العاملة في قطاع الصناعات الدوائية والغزل والنسيج والملابس الجاهزة والأغذية والمشروبات والاثاث في نطاق محافظات الإسکندرية والبحيرة والقاهرة. وفي سبيل الوصول لهذا الهدف تم تنمية أربعة فروض، وتم الإعتماد على قائمة إستقصاء أعدها الباحث لجمع البيانات الأولية التي تخدم غرض الدراسة، ومن خلال مقياس کرونباخ الفا تم التأکد من ثبات مقاييس متغيرات الدراسة، وبإستخدام إسلوب النمذجة الهيکلية Structural Equation Model لإختبار نموذج وفروض الدراسة، توصلت نتائج الدراسة إلي وجود تأثير إيجابي لقدرات تحليلات البيانات الضخمة على أبعاد مرونة سلسلة التوريد لکنها لا تؤثر على المرونة التشغيلة فى المنظمات محل الدراسة، کما أوضحت النتائج وجود تأثير إيجابى لأبعاد مرونة سلسلة التوريد على المرونة التشغيلية فى المنظمات محل الدراسة، من ناحية أخرى أوضحت النتائج وجود دور وسيط کامل تلعبة أبعاد مرونة سلسلة التوريد على العلاقة بين قدرات تحليلات البيانات الضخمة و المرونة التشغيلية للمنظمة وبناء على ذلک تم قبول الفروض الأول والثالث و الرابع و رفض الفرض الثانى للدراسة.","PeriodicalId":434657,"journal":{"name":"مجلة جامعة الإسکندریة للعلوم الإداریة","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132482918","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

تأثیر التزود على قرارات الاستبدال ما بین عملیات إعادة شراء الأسهم والتوزیعات فی البورصة المصریة 重置تأثیر便决定什么بینعملیاتوالتوزیعات股票回购股票فیالمصریة

مجلة جامعة الإسکندریة للعلوم الإداریة Pub Date : 2021-08-01 DOI: 10.21608/acj.2021.192113

محمود فتحى شلقامى

引用次数: 0