Image : Jurnal Riset Manajemen最新文献_第2页

PENGARUH JINGLE IKLAN VERSI “BABY SHARK” TERHADAP BRAND AWARENESS SHOPEE INDONESIA SURVEI PADA PEMIRSA JINGLE IKLAN SHOPEE INDONESIA DI KOTA BANDUNG

Image : Jurnal Riset Manajemen Pub Date : 2021-12-03 DOI: 10.17509/image.v10i2.32439

Tetty Herawaty, Saffanati Rahmah, Cecep Syafa'atul Barkah

{"title":"PENGARUH JINGLE IKLAN VERSI “BABY SHARK” TERHADAP BRAND AWARENESS SHOPEE INDONESIA SURVEI PADA PEMIRSA JINGLE IKLAN SHOPEE INDONESIA DI KOTA BANDUNG","authors":"Tetty Herawaty, Saffanati Rahmah, Cecep Syafa'atul Barkah","doi":"10.17509/image.v10i2.32439","DOIUrl":"https://doi.org/10.17509/image.v10i2.32439","url":null,"abstract":"The phenomenon of e-commerce which is increasingly prevalent in Indonesia will certainly result in consumers being more selective in choosing the desired brand. So that the company tries to build a brand in the minds of consumers, by using ad jingles. This study aims to determine the effect of advertising jingles and brand awareness on Shopee Indonesia. The objects examined in this study are jingles and brand awareness. The research method is descriptive analysis verification by the survey. The survey was conducted on visitors who view the Shopee Indonesia advertising jingle in Bandung, through a questionnaire, totaling one hundred and sixteen respondents. Samples were obtained based on iteration calculations and carried out by purposive sampling. This type of research is used quantitatively by testing the hypothesis. The method used is simple regression analysis, correlation analysis, and the coefficient of determination in finding the influence of advertising jingles (x) with brand awareness (y). The results of this study indicate that advertising jingles have a positive effect on brand awareness. The resulting Pearson correlation coefficient is positive. This research shows that there is an influence between advertising jingles on brand awareness. Based on hypothesis testing, this study states that advertising jingles have a positive effect on brand awareness. ","PeriodicalId":434601,"journal":{"name":"Image : Jurnal Riset Manajemen","volume":"295 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121726490","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

RELATIONSHIP MARKETING OUTCOME DALAM KONTEKS PENDIDIKAN TINGGI: PERAN KOMITMEN AFEKTIF, SERVICE CO-CREATION DAN STUDENT ENGAGEMENT

Image : Jurnal Riset Manajemen Pub Date : 2021-12-03 DOI: 10.17509/image.v10i2.35080

Rully Arlan Tjahyadi, Allen Kristiawan, Ika Gunawan

{"title":"RELATIONSHIP MARKETING OUTCOME DALAM KONTEKS PENDIDIKAN TINGGI: PERAN KOMITMEN AFEKTIF, SERVICE CO-CREATION DAN STUDENT ENGAGEMENT","authors":"Rully Arlan Tjahyadi, Allen Kristiawan, Ika Gunawan","doi":"10.17509/image.v10i2.35080","DOIUrl":"https://doi.org/10.17509/image.v10i2.35080","url":null,"abstract":"Higher Education (HE) efforts in creating value demonstrate its commitment to increasing their competitive way in the education market. Academic quality, improving quality, increasing rankings, and increasing brand value (brand value) are strategies that can be carried out to achieve that ranking. It is also necessary to consider other aspects from the emotional side as a source of organizational success when students as the main customers and the development of long-term relationships with customers is very important for the HE. Customer-oriented has become a central topic in the concept of relationship marketing. Customer loyalty is a concept that is a fundamental relational marketing outcome or it can be implemented as a result of relationship marketing (the result of relationship marketing). This study will focus on variables related to emotional dimensions that contribute to the development of long-term relationships with customers in the context of HE. Specifically, this study will examine the effect of variables, commitment, service creation and engagement on student loyalty. The study results show that customer commitment and engagement affect customer loyalty.","PeriodicalId":434601,"journal":{"name":"Image : Jurnal Riset Manajemen","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127748321","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANTESEDEN RECOVERY SATISFACTION AND WOM POSITIF 患者对康复满意度和患者满意度均为阳性

Image : Jurnal Riset Manajemen Pub Date : 2021-12-03 DOI: 10.17509/image.v10i2.36936

Premi Wahyu Widyaningrum, Hadi Sumarsono, Naning Kristiyana

引用次数: 0

KRISIS PERBANKAN: DETERMINAN DAN PENGEMBANGAN MODEL PREDIKSI KRISIS PERBANKAN DI ASEAN 东盟银行危机:确定性和发展银行危机预测模型

Image : Jurnal Riset Manajemen Pub Date : 2021-12-03 DOI: 10.17509/image.v10i2.34237

Yulita Wulandari, Musdholifah Musdholifah, Ulil Hartono

引用次数: 0

PENGARUH SELF-SERVICE TECHNOLOGY QUALITY TERHADAP LOYALITAS DENGAN KEPUASAN SEBAGAI VARIABEL MEDIASI (STUDI PADA PELANGGAN MCDONALD'S DI SURABAYA) 自我服务技术对媒体变量满意度的影响

Image : Jurnal Riset Manajemen Pub Date : 2021-07-02 DOI: 10.17509/image.v10i1.31448

N. Rosyidah, Anik Lestari Andjarwati

引用次数: 3

THE EFFECT OF BRAND ELEMENT CRITERIA AND BRAND IMAGE OF PRIVATE LABEL PRODUCTS ON STORE IMAGE AND ITS IMPLICATIONS ON CUSTOMER LOYALTY 自有品牌产品品牌要素标准和品牌形象对店铺形象的影响及其对顾客忠诚度的影响

Image : Jurnal Riset Manajemen Pub Date : 2021-07-02 DOI: 10.17509/image.v10i1.32309

Mohammad Annas, Eko Sigit Pramudito

引用次数: 0

PENGARUH PERSEPSI MANFAAT, KEMUDAHAN PENGGUNAAN DAN KEAMANAN TERHADAP MINAT MENGGUNAKAN APLIKASI OVO 有用的感知，方便的使用和安全对使用OVO应用的兴趣的影响

Image : Jurnal Riset Manajemen Pub Date : 2021-07-02 DOI: 10.17509/image.v10i1.32009

Latifah Robaniyah, H. Kurnianingsih

引用次数: 6

THE DYNAMIC CORRELATION BETWEEN OIL PRICES AND THE INDONESIAN OIL COMPANIES’ STOCK PRICE 石油价格与印尼石油公司股价之间的动态相关性

Image : Jurnal Riset Manajemen Pub Date : 2021-07-02 DOI: 10.17509/image.v10i1.31283

Otniel Syebastian Agusto Potto, R. Robiyanto

{"title":"THE DYNAMIC CORRELATION BETWEEN OIL PRICES AND THE INDONESIAN OIL COMPANIES’ STOCK PRICE","authors":"Otniel Syebastian Agusto Potto, R. Robiyanto","doi":"10.17509/image.v10i1.31283","DOIUrl":"https://doi.org/10.17509/image.v10i1.31283","url":null,"abstract":"This study aims to analyze the correlation between oil prices and the Indonesian oil companies’ stock price during the pandemic of COVID-19 by testing the effect of oil price changes on companies' stock return and stock volatility. Also, by considering the dynamic correlation between oil prices and the Indonesian oil companies’ stock prices. The data were collected from secondary data at www.finance.yahoo.com, Oil prices, and the Indonesian oil companies’ stock price period from January 2020 to June 2020 during the pandemic of COVID-19. Further, the data were analyzed by using a GARCH method to examine the effect of changes in oil prices for stock return and stock volatility. Also, the DCC-GARCH method was used to see the dynamic correlation between oil prices and the Indonesian oil companies’ stock price. The result showed that changes in oil prices have a significant effect on stock price volatility and the presence of a positive dynamic correlation between oil prices and the Indonesian oil companies’ stock price. This research can be used as a reference for investors for their investments by looking at the relationship between the oil price and The Indonesian oil companies’ stock price.","PeriodicalId":434601,"journal":{"name":"Image : Jurnal Riset Manajemen","volume":"114 18","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120826882","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

THE INFLUENCE OF ROLE STRESS AND TIME LIMITED INTERNAL AUDITOR ON INTERNAL CONTROL UNIT PERFORMANCE” 角色压力和时间限制对内控单位绩效的影响

Image : Jurnal Riset Manajemen Pub Date : 2021-02-09 DOI: 10.32698/ICRED.0466

M. Yulianti, A. Lasminingrat

{"title":"THE INFLUENCE OF ROLE STRESS AND TIME LIMITED INTERNAL AUDITOR ON INTERNAL CONTROL UNIT PERFORMANCE”","authors":"M. Yulianti, A. Lasminingrat","doi":"10.32698/ICRED.0466","DOIUrl":"https://doi.org/10.32698/ICRED.0466","url":null,"abstract":"This research investigates the significant effect of internal auditor’s role stress upon the performance of internal audit. There are two factor used to measure the value of internal auditor’s role stress : role conflict and role ambiguity. While indicators to measure Time Limited internal auditors, the auditors used the time attitude and attitude auditors audit the audit quality loss .Meanwhile, internal auditor performance variable measured by pursuant to internal professional practice norm of auditor consisted of five indicators that is independency, professional ability, work scope, execution of activity of inspection and internal audit management.The research method used in causal method with survey approach. The data were collected through questionnaires sent to 30 internal auditor from internal control unit PT Kereta Api Indonesia ( Persero ) yang bertempat di Jl.Perintis Kemerdekaan No.1 Bandung.The resultsofthis research indicatethat theroleof stress and time limited auditors in the Internal Audit Unit of PT Kereta Api Indonesia (Persero) is neither category. And the performance of the Internal Audit Unit Audit of PT Kereta Api Indonesia (Persero) in the categoryenough. Partially and simultaneously, Role Stressand Time Limited Auditor havean influence on the performance of Internal Auditorat PT KeretaApi Indonesia (Persero). The magnitude ofthe effect of Role Stress and Time Limited Auditors on the performance of the internal auditor sis 58,8%. While the remaining 41.2% is contributed by other variables besides Role Stress and Limitation of Time / TimeLimited. Keywords : Role Stress; Time Limited; Internal Audit; Performance.","PeriodicalId":434601,"journal":{"name":"Image : Jurnal Riset Manajemen","volume":"135 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130179338","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

PENGARUH WORKLIFE BALANCE DAN BUDAYA PERUSAHAAN TERHADAP KINERJA KARYAWAN (Studi pada Divisi Sumber Daya Manusia PT BIO FARMA (Persero) WORKLIFE平衡和企业文化对员工绩效的影响(PT BIO FARMA人力资源部门的研究)

Image : Jurnal Riset Manajemen Pub Date : 2020-06-29 DOI: 10.17509/image.v9i1.24029

Rivaldi Wira Anggara, A. Winarno

引用次数: 0